Table Of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Packaging Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Packaging Market Growth Outlook
Heading: Regional Growth Forecasts In The Packaging Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Packaging Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Packaging Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Packaging Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Packaging Industry Suppliers
Heading: Future Investment By Media Channel: Packaging Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Technology
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Table
Table 1: Count Of Global Packaging Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Packaging Industry, 2010
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Packaging Industry, 2010
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Packaging Industry, 2010
Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Packaging Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Packaging Industry, 2010
Table 7: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Table 8: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Packaging Industry, 2010
Table 9: Supplier Respondents By Region (% Supplier Respondents), Global Packaging Industry, 2010
Table 10: Company Revenue Growth Optimism Trend By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009-2010
Table 11: Company Revenue Growth Optimism Trend In The Global Packaging Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2009-2010
Table 12: Company Revenue Growth Optimism In The Global Packaging Industry By Turnover (% All Respondents), 2010
Table 13: Packaged Goods Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaged Goods Manufacturer Respondents), 2010
Table 14: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Respondents), 2010
Table 15: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2010
Table 16: Packaged Goods Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaged Goods Manufacturer Respondents), 2010
Table 17: Converter Predictions Of The Fastest And Slowest Growing Industry Sectors (% Converter Respondents), 2010
Table 18: Packaging Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaging Supplier Respondents), 2010
Table 19: Packaging Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Table 20: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2010
Table 21: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2010
Table 22: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 23: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Packaging Industry (% All Respondents), 2010
Table 24: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Packaging Industry – Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 25: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Packaging Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 26: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Packaging Industry (% All Respondents), 2010
Table 27: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Packaging Industry – Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 28: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Packaging Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 30: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Converter (% Buyer Respondents), 2010
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 33: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Table 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 35: Annual Marketing Budget In US$: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Table 36: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Table 37: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Table 38: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
Table 39: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
Table 40: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
Table 41: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Table 42: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Packaging Industry, 2010
Table 43: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Table 44: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Table 45: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Table 46: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Table 47: Key Marketing Aims Over The Next Year: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Table 48: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Table 49: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Table 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Table 51: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
Table 52: Most Rated New Media Channels For New Business Generation: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Table 53: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Table 54: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Table 55: Critical Success Factors For Choosing A Marketing Agency: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Table 56: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2010
Table 57: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Table 58: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009
Table 59: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Table 60: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2009
Table 61: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
Table 62: Packaging Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Packaging Supplier Respondents), 2010
Table 63: Survey Data Results-Closed Questions
List of Table
Figure 1: Company Revenue Growth Optimism Trend In The Global Packaging Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Packaging Industry Company Type: Packaged Goods Manufacturers, Converters, Packaging Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Packaging Industry By Region: North America, Europe, Asia Pacific, Rest Of World (% All Respondents), 2009-2010
Figure 4: Company Revenue Growth Optimism In The Global Food And Drinks Manufacturing Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The Global Packaged Goods Manufacturer Industry (% Packaged Goods Manufacturer Respondents), 2010
Figure 6: Key Expected Changes In Business Structure In The Global Converter Industry (% Converter Respondents), 2010
Figure 7: Key Expected Changes In Business Structure In The Global Packaging Supplier Industry (% Packaging Supplier Respondents), 2010
Figure 8: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Packaged Goods Manufacturer Industry (% Packaged Goods Manufacturer Industry Respondents), 2009-2010 Trend Forecast
Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Converter Industry (% Converter Industry Respondents), 2009-2010 Trend Forecast
Figure 10: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Packaging Supplier Industry (% Packaging Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 11:
Figure 12: Packaged Goods Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaged Goods Manufacturer Respondents), 2010
Figure 13: Converter Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Converter Respondents), 2010
Figure 14: Packaging Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Packaging Supplier Respondents), 2010
Figure 15: Packaged Goods Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaged Goods Manufacturer Respondents), 2010
Figure 16: Converter Predictions Of The Fastest And Slowest Growing Industry Sectors (% Converter Respondents), 2010
Figure 17: Packaging Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Packaging Supplier Respondents), 2010
Figure 18: Packaging Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Figure 19: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2010
Figure 20: Packaged Goods Manufacturer Vs. Converter Vs. Packaging Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Packaging Industry Buyers And Suppliers (% All Respondents), 2010
Figure 21: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Packaged Goods Manufacturer Vs. Converter (% Buyer Respondents), 2010
Figure 23: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Packaging Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Figure 24: Annual Marketing Budget In US$: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Figure 25: Annual Marketing Budget In US$: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009
Figure 26: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Figure 27: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2009
Figure 28: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Figure 29: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2009
Figure 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
Figure 31: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010 (With Comparison To 2009 Expectations)
Figure 32: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Figure 33: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Packaging Industry, 2010
Figure 34: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Packaging Industry, 2010
Figure 35: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Figure 36: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Figure 37: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Figure 38: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Figure 39: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Figure 40: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Figure 41: Key Marketing Aims Over The Next Year: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Figure 42: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2010
Figure 43: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Figure 44: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Figure 45: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Figure 46: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Figure 47: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Figure 48: Most Rated New Media Channels For New Business Generation: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Figure 49: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Packaging Industry, 2010
Figure 50: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of World (% Supplier Respondents), Global Packaging Industry, 2010
Figure 51: Critical Success Factors For Choosing A Marketing Agency: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2010
Figure 52: Critical Success Factors For Choosing A Marketing Agency: Packaging Supplier (% Supplier Respondents), Global Packaging Industry, 2009
Figure 53: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2010
Figure 54: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Packaging Industry, 2009
Figure 55: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Packaging Industry, 2010