Table Of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Rail Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Rail Market Growth Outlook
Heading: Regional Growth Forecasts In The Rail Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Rail Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Rail Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Rail Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Rail Industry Suppliers
Heading: Future Investment By Media Channel: Rail Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Technology
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Table
Table 1: Count Of Global Rail Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Rail Industry, 2010
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Rail Industry, 2010
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Rail Industry, 2010
Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Rail Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Rail Industry, 2010
Table 7: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Rail Industry, 2010
Table 8: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Rail Industry, 2010
Table 9: Supplier Respondents By Region (% Supplier Respondents), Global Rail Industry, 2010
Table 10: Company Revenue Growth Optimism Trend By Global Rail Industry Company Type: Rail Equipment / Train And Carriage Manufacturers, Rail Infrastructure Developer And Planners, Outsourcing And Support Service Companies, Material Manufacturer / MRO Companies (% All Respondents), 2010
Table 11: Company Revenue Growth Optimism Trend In The Global Rail Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2010
Table 12: Company Revenue Growth Optimism In The Global Rail Industry By Turnover (% All Respondents), 2010
Table 13: Rail Equipment / Train And Carriage Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Rail Equipment / Train And Carriage Manufacturer Respondents), 2010
Table 14: Rail Infrastructure Developer And Planner Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Rail Infrastructure Developer And Planner Respondents), 2010
Table 15: Material Manufacturer / MRO Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Material Manufacturer / MRO Company Respondents), 2010
Table 16: Outsourcing And Support Service Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Outsourcing And Support Service Company Respondents), 2010
Table 17: Rail Equipment / Train And Carriage Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Rail Equipment / Train And Carriage Manufacturer Respondents), 2010
Table 18: Rail Infrastructure Developer And Planner Predictions Of The Fastest And Slowest Growing Industry Sectors (% Rail Infrastructure Developer And Planner Respondents), 2010
Table 19: Material Manufacturer / MRO Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Material Manufacturer / MRO Company Respondents), 2010
Table 20: Outsourcing And Support Service Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Outsourcing And Support Service Company Respondents), 2010
Table 21: Rail Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Table 22: Rail Equipment / Train And Carriage Manufacturer Vs. Rail Infrastructure Developer And Planner Vs. Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company: Leading Business Concerns For The Period 2010-2011 Among Global Rail Industry Buyers And Suppliers (% All Respondents), 2010
Table 23: Leading Business Concerns For The Period 2010-2011 Among Global Rail Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2010
Table 24: Leading Business Concerns For The Period 2010-2011 Among Global Rail Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 25: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Rail Industry (% All Respondents), 2010
Table 26: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Rail Industry – Senior Level Responses Only (% Coe/Mad/Board Level Respondents), 2010
Table 27: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Rail Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 28: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Rail Industry (% All Respondents), 2010
Table 29: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Rail Industry – Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 30: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Rail Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Rail Equipment / Train And Carriage Manufacturer Vs. Rail Infrastructure Developer And Planner (% Buyer Respondents), 2010
Table 33: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 35: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Table 36: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 37: Annual Marketing Budget In US$: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Table 38: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Table 39: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Table 40: Material Manufacturer / MRO Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 41: Outsourcing And Support Service Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 42: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010 (With Comparison To 2009 Expectations)
Table 43: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010 (With Comparison To 2009 Expectations)
Table 44: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Table 45: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Rail Industry, 2010
Table 46: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Material Manufacturer / MRO Company (% Supplier Respondents), Global Rail Industry, 2010
Table 47: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Table 48: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Table 49: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Table 50: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Table 51: Key Marketing Aims Over The Next Year: Material Manufacturer / MRO Company (% Supplier Respondents), Global Rail Industry, 2010
Table 52: Key Marketing Aims Over The Next Year: Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Table 53: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Table 54: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Table 55: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Table 56: Material Manufacturer / MRO Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 57: Outsourcing And Support Service Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 58: Most Rated New Media Channels For New Business Generation: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Table 59: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Table 60: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Table 61: Critical Success Factors For Choosing A Marketing Agency: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Table 62: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Rail Industry, 2010
Table 63: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Table 64: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Rail Industry, 2009
Table 65: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Table 66: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2009
Table 67: Material Manufacturer / MRO Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 68: Outsourcing And Support Service Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 69: Material Manufacturer / MRO Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 70: Outsourcing And Support Service Company Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Material Manufacturer / MRO Company Respondents), 2010
Table 71: Survey Data Results-Closed Questions
List of Figure
Figure 1: Company Revenue Growth Optimism Trend In The Global Rail Industry (% All Respondents), 2010
Figure 2: Company Revenue Growth Optimism Trend By Global Rail Industry Company Type: Rail Equipment / Train And Carriage Manufacturers, Rail Infrastructure Developer And Planners, Outsourcing And Support Service Companies, Material Manufacturer / MRO Companies (% All Respondents), 2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Rail Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2010
Figure 4: Company Revenue Growth Optimism In The Global Rail Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The Global Rail Equipment / Train And Carriage Manufacturer Industry (% Rail Equipment / Train And Carriage Manufacturer Respondents), 2010
Figure 6: Key Expected Changes In Business Structure In The Global Rail Infrastructure Developer And Planner Industry (% Rail Infrastructure Developer And Planner Respondents), 2010
Figure 7: Key Expected Changes In Business Structure In The Global Material Manufacturer / MRO Company Industry (% Material Manufacturer / MRO Company Respondents), 2010
Figure 8: Key Expected Changes In Business Structure In The Global Outsourcing And Support Service Company Industry (% Outsourcing And Support Service Company Respondents), 2010
Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Rail Equipment / Train And Carriage Manufacturer Industry (% Rail Equipment / Train And Carriage Manufacturer Industry Respondents), 2010
Figure 10: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Rail Infrastructure Developer And Planner Industry (% Rail Infrastructure Developer And Planner Industry Respondents), 2010
Figure 11: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Material Manufacturer / MRO Company Industry (% Material Manufacturer / MRO Company Industry Respondents), 2010
Figure 12: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Outsourcing And Support Service Company Industry (% Outsourcing And Support Service Company Industry Respondents), 2010
Figure 13: Rail Equipment / Train And Carriage Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Rail Equipment / Train And Carriage Manufacturer Respondents), 2010
Figure 14: Rail Infrastructure Developer And Planner Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Rail Infrastructure Developer And Planner Respondents), 2010
Figure 15: Material Manufacturer / MRO Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Material Manufacturer / MRO Company Respondents), 2010
Figure 16: Outsourcing And Support Service Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Outsourcing And Support Service Company Respondents), 2010
Figure 17: Rail Equipment / Train And Carriage Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Rail Equipment / Train And Carriage Manufacturer Respondents), 2010
Figure 18: Rail Infrastructure Developer And Planner Predictions Of The Fastest And Slowest Growing Industry Sectors (% Rail Infrastructure Developer And Planner Respondents), 2010
Figure 19: Material Manufacturer / MRO Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Material Manufacturer / MRO Company Respondents), 2010
Figure 20: Outsourcing And Support Service Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Outsourcing And Support Service Company Respondents), 2010
Figure 21: Rail Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Figure 22: Leading Business Concerns For The Period 2010-2011 Among Global Rail Industry Buyers And Suppliers (% All Respondents), 2010
Figure 23: Rail Equipment / Train And Carriage Manufacturer Vs. Rail Infrastructure Developer And Planner Vs. Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company: Leading Business Concerns For The Period 2010-2011 Among Global Rail Industry Buyers And Suppliers (% All Respondents), 2010
Figure 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Rail Equipment / Train And Carriage Manufacturer Vs. Rail Infrastructure Developer And Planner (% Buyer Respondents), 2010
Figure 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Rail Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Figure 27: Annual Marketing Budget In US$: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 28: Annual Marketing Budget In US$: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2009
Figure 29: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Figure 30: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Rail Industry, 2009
Figure 31: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Figure 32: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2009
Figure 33: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010 (With Comparison To 2009 Expectations)
Figure 34: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010 (With Comparison To 2009 Expectations)
Figure 35: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Figure 36: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Rail Industry, 2010
Figure 37: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Rail Industry, 2010
Figure 38: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Material Manufacturer / MRO Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 39: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 40: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Figure 41: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Figure 42: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 43: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Figure 44: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Figure 45: Key Marketing Aims Over The Next Year: Material Manufacturer / MRO Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 46: Key Marketing Aims Over The Next Year: Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 47: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Rail Industry, 2010
Figure 48: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Figure 49: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Figure 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 51: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Figure 52: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Figure 53: Most Rated New Media Channels For New Business Generation: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 54: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Rail Industry, 2010
Figure 55: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Rail Industry, 2010
Figure 56: Critical Success Factors For Choosing A Marketing Agency: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2010
Figure 57: Critical Success Factors For Choosing A Marketing Agency: Material Manufacturer / MRO Company Vs. Outsourcing And Support Service Company (% Supplier Respondents), Global Rail Industry, 2009
Figure 58: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Rail Industry, 2010
Figure 59: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Rail Industry, 2009
Figure 60: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Rail Industry, 2010