Table Of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Foodservice Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Foodservice Market Growth Outlook
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Foodservice Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Foodservice Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Foodservice Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Foodservice Industry Suppliers
Heading: Future Investment By Media Channel: Foodservice Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Foodservice
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Table
Table 1: Count Of UK Foodservice Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Supplier Respondents By Job Role (% Supplier Respondents), UK Foodservice Industry, 2010
Table 3: Supplier Respondents By Organization's Up Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 4: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), UK Foodservice Industry, 2010
Table 5: Supplier Respondents By Region (% Supplier Respondents), UK Foodservice Industry, 2010
Table 6: Company Revenue Growth Optimism Trend By UK Foodservice Industry Company Type: Foodservice Industry Suppliers (% Supplier Respondents), 2009-2010
Table 7: Company Revenue Growth Optimism In The UK Foodservice Industry By Turnover (% Supplier Respondents), 2010
Table 8: Foodservice Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Foodservice Industry Supplier Respondents), 2010
Table 9: Leading Business Concerns For The Period 2010-2011 Among UK Foodservice Industry Buyers And Suppliers By Company Turnover (% Supplier Respondents), 2010
Table 10: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Foodservice Industry (% Supplier Respondents), 2010
Table 11: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Foodservice Industry – Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 12: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The UK Foodservice Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 13: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Foodservice Industry (% Supplier Respondents), 2010
Table 14: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Foodservice Industry – Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 15: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The UK Foodservice Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 16: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Foodservice Industry: Supplier Responses (% Supplier Respondents), 2010
Table 17: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Foodservice Industry: Analysis Of All Supplier Respondents By Company Turnover (% Buyer Respondents), 2010
Table 18: Annual Marketing Budget In Us$: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 19: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 20: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 21: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Table 22: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Table 23: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), UK Foodservice Industry, 2010
Table 24: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 25: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 26: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 27: Key Marketing Aims Over The Next Year: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 28: Expected Adaptations To Marketing Activities During Up Economic Uncertainty: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 29: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 30: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Foodservice Industry, 2010
Table 31: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 32: Most Rated New Media Channels For New Business Generation: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 33: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 34: Critical Success Factors For Choosing A Marketing Agency: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Table 35: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2010
Table 36: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Table 37: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2009
Table 38: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 39: Foodservice Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Foodservice Industry Supplier Respondents), 2010
Table 40: Survey Data Results-Closed Questions
List of Figure
Figure 1: Company Revenue Growth Optimism Trend In The UK Foodservice Industry (% Supplier Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By UK Foodservice Industry Company Type: Foodservice Industry Suppliers (% Supplier Respondents), 2009-2010
Figure 3: Key Expected Changes In Business Structure In The UK Foodservice Industry Supplier Industry (% Foodservice Industry Supplier Respondents), 2010
Figure 4: Merger And Acquisition Activity Expectations Over The Next 12 Months In The UK Foodservice Industry Supplier Industry (% Foodservice Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 5: Foodservice Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Foodservice Industry Supplier Respondents), 2010
Figure 6: Leading Business Concerns For The Period 2010-2011 Among UK Foodservice Industry Buyers And Suppliers (% Supplier Respondents), 2010
Figure 7: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The UK Foodservice Industry: Supplier Responses (% Supplier Respondents), 2010
Figure 8: Annual Marketing Budget In Us$: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 9: Annual Marketing Budget In Us$: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 10: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 11: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 12: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Figure 13: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010 (With Comparison To 2009 Expectations)
Figure 14: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 15: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 16: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 17: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 18: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 19: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 20: Key Marketing Aims Over The Next Year: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 21: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 22: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 23: Expected Adaptations To Marketing Activities During Up Economic Uncertainty: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 24: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 25: Expected Adaptations To Marketing Activities During Up Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 26: Most Rated New Media Channels For New Business Generation: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 27: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 28: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 29: Critical Success Factors For Choosing A Marketing Agency: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 30: Critical Success Factors For Choosing A Marketing Agency: Foodservice Industry Supplier (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 31: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2010
Figure 32: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), UK Foodservice Industry, 2009
Figure 33: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), UK Foodservice Industry, 2010