Table Of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Technology Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Technology Market Growth Outlook
Heading: Regional Growth Forecasts In The Technology Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Technology Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Technology Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Technology Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Technology Industry Suppliers
Heading: Future Investment By Media Channel: Technology Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Technology
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Table
Table 1: Count Of European Technology Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Organization’s Global Turnover (% Buyer Respondents), European Technology Industry, 2010
Table 3: Buyer Respondents By Job Role (% Buyer Respondents), European Technology Industry, 2010
Table 4: Buyer Respondents By Organization’s Total Employee Size (% Buyer Respondents), European Technology Industry, 2010
Table 5: Supplier Respondents By Organization’s Global Turnover (% Supplier Respondents), European Technology Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), European Technology Industry, 2010
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), European Technology Industry, 2010
Table 8: Company Revenue Growth Optimism Trend By European Technology Industry Company Type: Technology Buyers, IT Vendors (% All Respondents), 2009-2010
Table 9: Company Revenue Growth Optimism In The European Technology Industry By Turnover (% All Respondents), 2010
Table 10: Technology Buyers Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Technology Buyers Respondents), 2010
Table 11: IT Vendors Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% IT Vendors Respondents), 2010
Table 12: Technology Buyers’ Predictions Of The Fastest And Slowest Growing Industry Sectors (% Technology Buyers Respondents), 2010
Table 13: IT Vendors Predictions Of The Fastest And Slowest Growing Industry Sectors (% IT Vendors Respondents), 2010
Table 14: Technology Buyers Vs. IT Vendors: Leading Business Concerns For The Period 2010-2011 Among European Technology Industry Buyers And Suppliers (% All Respondents), 2010
Table 15: Leading Business Concerns For The Period 2010-2011 Among European Technology Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 16: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The European Technology Industry (% All Respondents), 2010
Table 17: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The European Technology Industry – Senior Level Responses Only (% CEO / MD / Board Level Respondents), 2010
Table 18: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The European Technology Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 19: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The European Technology Industry (% All Respondents), 2010
Table 20: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The European Technology Industry – Senior Level Responses Only (% CEO / MD / Board Level Respondents), 2010
Table 21: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The European Technology Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 23: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 26: Annual Marketing Budget In US$: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 27: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Table 28: IT Vendors Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% IT Vendors Respondents), 2010
Table 29: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Table 31: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), European Technology Industry, 2010
Table 32: Average Net Increase or Decrease in Planned Spend Level for 2010 In The European Technology Industry Over The Next 12 Months: European Technology Industry Vs. Other Industries (% All Respondents), 2010
Table 33: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 34: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 35: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Table 36: Key Marketing Aims Over The Next Year: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 37: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 38: IT Vendors Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% IT Vendors Respondents), 2010
Table 39: Most Rated New Media Channels For New Business Generation: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 40: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Table 41: Critical Success Factors For Choosing A Marketing Agency: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Table 42: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), European Technology Industry, 2010
Table 43: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Table 44: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), European Technology Industry, 2010
Table 45: IT Vendors Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% IT Vendors Respondents), 2010
List of Figure
Figure 1: Company Revenue Growth Optimism Trend In The European Technology Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By European Technology Industry Company Type: Technology Buyers, IT Vendors (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism In The European Technology Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 4: Key Expected Changes In Business Structure In The European Technology Buyers Industry (%Technology Buyers Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The European IT Vendors Industry (% IT Vendors Respondents), 2010
Figure 6: Merger And Acquisition Activity Expectations Over The Next 12 Months In The European Technology Buyers Industry (%Technology Buyers Industry Respondents), 2009-2010 Trend Forecast
Figure 7: Merger And Acquisition Activity Expectations Over The Next 12 Months In The European IT Vendors Industry (% IT Vendors Industry Respondents), 2009-2010 Trend Forecast
Figure 8: Technology Buyers Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Technology Buyers Respondents), 2010
Figure 9: IT Vendors Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% IT Vendors Respondents), 2010
Figure 10: Technology Buyers’ Predictions Of The Fastest And Slowest Growing Industry Sectors (% Technology Buyers Respondents), 2010
Figure 11: IT Vendors Predictions Of The Fastest And Slowest Growing Industry Sectors (% IT Vendors Respondents), 2010
Figure 12: Leading Business Concerns For The Period 2010-2011 Among European Technology Industry Buyers And Suppliers (% All Respondents), 2010
Figure 13: Technology Buyers Vs. IT Vendors: Leading Business Concerns For The Period 2010-2011 Among European Technology Industry Buyers And Suppliers (% All Respondents), 2010
Figure 14: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 15: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The European Technology Industry: Technology Buyers (% Buyer Respondents), 2010
Figure 16: Annual Marketing Budget In US$: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 17: Annual Marketing Budget In US$: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 18: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Figure 19: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 20: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Figure 21: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), European Technology Industry, 2010
Figure 22: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), European Technology Industry, 2010
Figure 23: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 24: Expected Increase in Expenditure by Media Channel Over the Next 12 Months by Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Figure 25: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 26: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Figure 27: Key Marketing Aims Over The Next Year: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 28: Most Important Key Marketing Aims Over the Next Year by Expected Change in Future Marketing Expenditure (% Supplier Respondents), European Technology Industry, 2010
Figure 29: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Figure 30: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 31: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Figure 32: Most Rated New Media Channels For New Business Generation: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 33: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), European Technology Industry, 2010
Figure 34: Critical Success Factors For Choosing A Marketing Agency: IT Vendors (% Supplier Respondents), European Technology Industry, 2010
Figure 35: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), European Technology Industry, 2010
Figure 36: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), European Technology Industry, 2010