Table Of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Automotive Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Automotive Market Growth Outlook
Heading: Regional Growth Forecasts In The Automotive Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Automotive Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Automotive Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Automotive Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Automotive Industry Suppliers
Heading: Future Investment By Media Channel: Automotive Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Automotive
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Table
Table 1: Count Of Global Automotive Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Supplier Respondents By Job Role (% Supplier Respondents), Global Automotive Industry, 2010
Table 3: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Table 4: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Automotive Industry, 2010
Table 5: Supplier Respondents By Region (% Supplier Respondents), Global Automotive Industry, 2010
Table 6: Company Revenue Growth Optimism Trend By Global Automotive Industry Company Type: Automobile Industry Suppliers (% Supplier Respondents), 2009-2010
Table 7: Company Revenue Growth Optimism Trend In The Global Automotive Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2009-2010
Table 8: Company Revenue Growth Optimism In The Global Automotive Industry By Turnover (% Supplier Respondents), 2010
Table 9: Automobile Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Automobile Industry Supplier Respondents), 2010
Table 10: Automobile Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Automobile Industry Supplier Respondents), 2010
Table 11: Automotive Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Table 12: Leading Business Concerns For The Period 2010-2011 Among Global Automotive Industry Buyers And Suppliers By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2010
Table 13: Leading Business Concerns For The Period 2010-2011 Among Global Automotive Industry Buyers And Suppliers By Company Turnover (% Supplier Respondents), 2010
Table 14: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Automotive Industry (% Supplier Respondents), 2010
Table 15: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Automotive Industry – Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 16: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Automotive Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 17: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Automotive Industry (% Supplier Respondents), 2010
Table 18: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Automotive Industry – Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 19: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Automotive Industry: Buyer Vs. Supplier Comparison (% Supplier Respondents), 2010
Table 20: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Automotive Industry: Supplier Responses (% Supplier Respondents), 2010
Table 21: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Automotive Industry: Analysis Of All Supplier Respondents By Company Turnover (% Buyer Respondents), 2010
Table 22: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Automotive Industry: Analysis Of All Supplier Respondents By Region (% Buyer Respondents), 2010
Table 23: Annual Marketing Budget In Us$: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Table 24: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Table 25: Annual Marketing Budget In Us$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Table 26: Automobile Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Automobile Industry Supplier Respondents), 2010
Table 27: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010 (With Comparison To 2009 Expectations)
Table 28: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010 (With Comparison To 2009 Expectations)
Table 29: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Table 30: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Automotive Industry, 2010
Table 31: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Table 32: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Table 33: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Table 34: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Table 35: Key Marketing Aims Over The Next Year: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Table 36: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Table 37: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Table 38: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Table 39: Automobile Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Automobile Industry Supplier Respondents), 2010
Table 40: Most Rated New Media Channels For New Business Generation: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Table 41: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Table 42: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Table 43: Critical Success Factors For Choosing A Marketing Agency: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Table 44: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Automotive Industry, 2010
Table 45: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Table 46: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2009
Table 47: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Table 48: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2009
Table 49: Automobile Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Automobile Industry Supplier Respondents), 2010
Table 50: Automobile Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Automobile Industry Supplier Respondents), 2010
Table 51: Survey Data Results-Closed Questions
List of Figure
Figure 1: Company Revenue Growth Optimism Trend In The Global Automotive Industry (% Supplier Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Automotive Industry Company Type: Automobile Industry Suppliers (% Supplier Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Automotive Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), 2009-2010
Figure 4: Key Expected Changes In Business Structure In The Global Automobile Industry Supplier Industry (% Automobile Industry Supplier Respondents), 2010
Figure 5: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Automobile Industry Supplier Industry (% Automobile Industry Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 6: Automobile Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Automobile Industry Supplier Respondents), 2010
Figure 7: Automobile Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Automobile Industry Supplier Respondents), 2010
Figure 8: Automotive Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Figure 9: Leading Business Concerns For The Period 2010-2011 Among Global Automotive Industry Buyers And Suppliers (% Supplier Respondents), 2010
Figure 10: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Automotive Industry: Supplier Responses (% Supplier Respondents), 2010
Figure 11: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Automotive Industry: Analysis Of All Supplier Respondents By Region (% Buyer Respondents), 2010
Figure 12: Annual Marketing Budget In Us$: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Figure 13: Annual Marketing Budget In Us$: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2009
Figure 14: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Figure 15: Annual Marketing Budget In Us$ By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2009
Figure 16: Annual Marketing Budget In Us$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Figure 17: Annual Marketing Budget In Us$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2009
Figure 18: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010 (With Comparison To 2009 Expectations)
Figure 19: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010 (With Comparison To 2009 Expectations)
Figure 20: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Figure 21: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Automotive Industry, 2010
Figure 22: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Automotive Industry, 2010
Figure 23: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Figure 24: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Figure 25: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Figure 26: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Figure 27: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Figure 28: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Figure 29: Key Marketing Aims Over The Next Year: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Figure 30: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Automotive Industry, 2010
Figure 31: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Figure 32: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Figure 33: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Figure 34: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Figure 35: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Figure 36: Most Rated New Media Channels For New Business Generation: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Figure 37: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Automotive Industry, 2010
Figure 38: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Automotive Industry, 2010
Figure 39: Critical Success Factors For Choosing A Marketing Agency: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2010
Figure 40: Critical Success Factors For Choosing A Marketing Agency: Automobile Industry Supplier (% Supplier Respondents), Global Automotive Industry, 2009
Figure 41: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Automotive Industry, 2010
Figure 42: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Automotive Industry, 2009
Figure 43: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Automotive Industry, 2010