Table Of Contents
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Aerospace Industry
Heading: Future Developments In Competitive Structure In The Industry
Heading: Merger And Acquisition Activity Predictions
Chapter 4: Aerospace Market Growth Outlook
Heading: Regional Growth Forecasts In The Aerospace Industry By Country
Heading: Market Growth Forecasts By Industry Sector
Chapter 5: Threats And Opportunities For The Aerospace Industry
Heading: Leading Business Concerns For The Period 2010-2011
Heading: Key Actions To Overcome Business Threats: Cost Management
Heading: Key Actions To Overcome Business Threats: Driving Sales
Heading: Key Supplier Actions To Maintain And Win Buyer Business
Chapter 6: Aerospace Industry Supplier Marketing Spend Activity
Heading: Annual Marketing Budgets: Aerospace Industry Suppliers
Heading: Planned Change In Marketing Expenditure Levels: Aerospace Industry Suppliers
Heading: Future Investment By Media Channel: Aerospace Industry Suppliers
Heading: Supplier's Future Investment In Marketing And Sales Technology
Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011
Heading: Key Marketing Aims For 2010: Suppliers To The Industry
Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty
Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry
Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry
Chapter 8: Appendix
List of Table
Table 1: Count Of Global Aerospace Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Aerospace Industry, 2010
Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Aerospace Industry, 2010
Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Aerospace Industry, 2010
Table 5: Buyer Respondents By Region (% Buyer Respondents), Global Aerospace Industry, 2010
Table 6: Supplier Respondents By Job Role (% Supplier Respondents), Global Aerospace Industry, 2010
Table 7: Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Table 8: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Aerospace Industry, 2010
Table 9: Supplier Respondents By Region (% Supplier Respondents), Global Aerospace Industry, 2010
Table 10: Company Revenue Growth Optimism Trend By Global Aerospace Industry Company Type: Aircraft Manufacturers, Airline / Aircraft Operators, Aerospace MRO Companies, Aerospace Industry Suppliers (% All Respondents), 2009-2010
Table 11: Company Revenue Growth Optimism Trend In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
Table 12: Company Revenue Growth Optimism In The Global Aerospace Industry By Turnover (% All Respondents), 2010
Table 13: Aircraft Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer Respondents), 2010
Table 14: Airline / Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline / Aircraft Operator Respondents), 2010
Table 15: Aerospace MRO Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace MRO Company Respondents), 2010
Table 16: Aerospace Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Supplier Respondents), 2010
Table 17: Aircraft Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Aircraft Manufacturer Respondents), 2010
Table 18: Airline / Aircraft Operator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Airline / Aircraft Operator Respondents), 2010
Table 19: Aerospace MRO Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Aerospace MRO Company Respondents), 2010
Table 20: Aerospace Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Aerospace Supplier Respondents), 2010
Table 21: Aerospace Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Table 22: Aircraft Manufacturer Vs. Airline / Aircraft Operator Vs. Aerospace MRO Company Vs. Aerospace Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2010
Table 23: Leading Business Concerns For The Period 2010-2011 Among Global Aerospace Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2010
Table 24: Leading Business Concerns For The Period 2010-2011 Among Global Aerospace Industry Buyers And Suppliers By Company Turnover (% All Respondents), 2010
Table 25: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Aerospace Industry (% All Respondents), 2010
Table 26: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Aerospace Industry – Senior Level Responses Only (% Ceo/Md/Board Level Respondents), 2010
Table 27: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global Aerospace Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 28: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Aerospace Industry (% All Respondents), 2010
Table 29: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Aerospace Industry – Senior Level Responses Only (% CEO/MD/Board Level Respondents), 2010
Table 30: Most Important Actions Being Implemented For Driving Sales To Overcome Present Business Challenges In 2010-2011 In The Global Aerospace Industry: Buyer Vs. Supplier Comparison (% All Respondents), 2010
Table 31: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Table 32: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Aircraft Manufacturer Vs. Airline / Aircraft Operator Vs. Aerospace MRO Company (% Buyer Respondents), 2010
Table 33: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Analysis Of Buyer Respondents By Company Turnover (% Buyer Respondents), 2010
Table 34: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Procurement Budget (% Buyer Respondents), 2010
Table 35: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Table 36: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Purchasing Decision Seniority (% Buyer Respondents With Purchasing Decision Influence), 2010
Table 37: Annual Marketing Budget In US$: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Table 38: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Table 39: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Table 40: Aerospace Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Aerospace Industry Supplier Respondents), 2010
Table 41: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010 (With Comparison To 2009 Expectations)
Table 42: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010 (With Comparison To 2009 Expectations)
Table 43: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Table 44: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Aerospace Industry, 2010
Table 45: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Table 46: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Table 47: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Table 48: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Table 49: Key Marketing Aims Over The Next Year: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Table 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Table 51: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Table 52: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Table 53: Aerospace Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Aerospace Industry Supplier Respondents), 2010
Table 54: Most Rated New Media Channels For New Business Generation: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Table 55: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Table 56: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Table 57: Critical Success Factors For Choosing A Marketing Agency: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Table 58: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2010
Table 59: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Table 60: Critical Success Factors For Choosing A Marketing Agency By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009
Table 61: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Table 62: Critical Success Factors For Choosing A Marketing Agency By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2009
Table 63: Aerospace Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Aerospace Industry Supplier Respondents), 2010
Table 64: Aerospace Industry Supplier Attitudes And Approaches To Existing Marketing Practices: Level Of Agreement To The Following Statement (% Aerospace Industry Supplier Respondents), 2010
Table 65: Survey Data Results-Closed Questions
List of Figure
Figure 1: Company Revenue Growth Optimism Trend In The Global Aerospace Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Aerospace Industry Company Type: Aircraft Manufacturers, Airline / Aircraft Operators, Aerospace MRO Companies, Aerospace Industry Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Aerospace Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
Figure 4: Company Revenue Growth Optimism In The Global Aerospace Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents), 2010
Figure 5: Key Expected Changes In Business Structure In The Global Aircraft Manufacturer Industry (% Aircraft Manufacturer Respondents), 2010
Figure 6: Key Expected Changes In Business Structure In The Global Airline / Aircraft Operator Industry (% Airline / Aircraft Operator Respondents), 2010
Figure 7: Key Expected Changes In Business Structure In The Global Aerospace MRO Company Industry (% Aerospace MRO Company Respondents), 2010
Figure 8: Key Expected Changes In Business Structure In The Global Aerospace Supplier Industry (% Aerospace Supplier Respondents), 2010
Figure 9: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Aircraft Manufacturer Industry (% Aircraft Manufacturer Industry Respondents), 2009-2010 Trend Forecast
Figure 10: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Airline / Aircraft Operator Industry (% Airline / Aircraft Operator Industry Respondents), 2009-2010 Trend Forecast
Figure 11: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Aerospace MRO Company Industry (% Aerospace MRO Company Industry Respondents), 2009-2010 Trend Forecast
Figure 12: Merger And Acquisition Activity Expectations Over The Next 12 Months In The Global Aerospace Supplier Industry (% Aerospace Supplier Industry Respondents), 2009-2010 Trend Forecast
Figure 13: Aircraft Manufacturer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aircraft Manufacturer Respondents), 2010
Figure 14: Airline / Aircraft Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Airline / Aircraft Operator Respondents), 2010
Figure 15: Aerospace MRO Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace MRO Company Respondents), 2010
Figure 16: Aerospace Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Aerospace Supplier Respondents), 2010
Figure 17: Aircraft Manufacturer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Aircraft Manufacturer Respondents), 2010
Figure 18: Airline / Aircraft Operator Predictions Of The Fastest And Slowest Growing Industry Sectors (% Airline / Aircraft Operator Respondents), 2010
Figure 19: Aerospace MRO Company Predictions Of The Fastest And Slowest Growing Industry Sectors (% Aerospace MRO Company Respondents), 2010
Figure 20: Aerospace Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (% Aerospace Supplier Respondents), 2010
Figure 21: Aerospace Industry Predictions Of The Fastest And Slowest Growing Industry Sectors By Region: North America, Europe, Asia-Pacific, Rest Of The World (% 'Very Strong Growth' And 'Strong Growth' Combined, All Respondents), 2010
Figure 22: Leading Business Concerns For The Period 2010-2011 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2010
Figure 23: Aircraft Manufacturer Vs. Airline / Aircraft Operator Vs. Aerospace MRO Company Vs. Aerospace Supplier: Leading Business Concerns For The Period 2010-2011 Among Global Aerospace Industry Buyers And Suppliers (% All Respondents), 2010
Figure 24: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2010
Figure 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Aircraft Manufacturer Vs. Airline / Aircraft Operator Vs. Aerospace MRO Company (% Buyer Respondents), 2010
Figure 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business In The Global Aerospace Industry: Analysis Of All Buyer Respondents By Region (% Buyer Respondents), 2010
Figure 27: Annual Marketing Budget In US$: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 28: Annual Marketing Budget In US$: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2009
Figure 29: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 30: Annual Marketing Budget In US$ By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2009
Figure 31: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 32: Annual Marketing Budget In US$ By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2009
Figure 33: Planned Change In Marketing Expenditure Levels Over The Next 12 Months: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010 (With Comparison To 2009 Expectations)
Figure 34: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010 (With Comparison To 2009 Expectations)
Figure 35: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 36: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Marketing Decision Authority (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 37: Planned Change In Marketing Expenditure Levels Over The Next 12 Months By Revenue Growth Expectations (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 38: Expected Increase Or Decrease In Expenditure By Media Channel Over The Next 12 Months: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 39: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 40: Expected Increase In Expenditure By Media Channel Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 41: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 42: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 43: Planned Investment In Marketing And Sales Technologies Over The Next 12 Months By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 44: Key Marketing Aims Over The Next Year: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 45: Most Important Key Marketing Aims Over The Next Year By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 46: Most Important Key Marketing Aims Over The Next Year By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 47: Most Important Key Marketing Aims Over The Next Year By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 48: Expected Adaptations To Marketing Activities During Global Economic Uncertainty: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 49: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 50: Expected Adaptations To Marketing Activities During Global Economic Uncertainty By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 51: Most Rated New Media Channels For New Business Generation: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 52: Most Rated New Media Channels For New Business Generation By Company Turnover (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 53: Most Rated New Media Channels For New Business Generation By Region: North America, Europe, Asia Pacific, Rest Of The World (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 54: Critical Success Factors For Choosing A Marketing Agency: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 55: Critical Success Factors For Choosing A Marketing Agency: Aerospace Industry Supplier (% Supplier Respondents), Global Aerospace Industry, 2009
Figure 56: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2010
Figure 57: Critical Success Factors For Choosing A Marketing Agency By Expected Change In Future Marketing Expenditure (% Supplier Respondents), Global Aerospace Industry, 2009
Figure 58: Critical Success Factors For Choosing A Marketing Agency By Marketing Budget (% Supplier Respondents), Global Aerospace Industry, 2010