World Online Advertising Market Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020

Published: September 2016
No. of Pages: 0
    ReportsandReports

The World Online Advertising market package includes:

  • a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2020 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea –China - Brazil – India – Russia – Turkey - South Africa – Switzerland), 7 zones and world consolidated. Six sub-segments are estimated for each country: search, display, mobile, programmatic, RTB, social networking and video.
  • a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, regulation, new data measurement techniques, etc.) and also includes an overview of the world leaders and their KPIs (Google – Facebook – Yahoo! – Microsoft – Twitter – Amazon – Apple)

Database trackers

Access

Fixed

  • Internet subscribers (millions)
  • Annual growth rate
  • Internet density

Mobile

  • Mobile subscribers (millions)
  • Annual growth rate
  • Mobile density

Internet usages

Fixed

  • Fixed Internet users (millions)
  • Annual growth rate
  • Fixed Internet penetration

Mobile

  • Mobile Internet users (millions)
  • Annual growth rate
  • Mobile Internet penetration (% among mobile subscribers)

Advertising revenues

Online & total media advertising revenues

  • Online advertising revenues (million EUR)
    • Annual growth rate
  • Online advertising revenues by advertising format
    • Display revenues (million EUR)
  • o/w Programmatic
  • o/w RTB
    • Search marketing and assimilated revenues (million EUR)
    • Other online advertising revenues (million EUR)
  •  • Total online advertising revenues (% share of format)
    • % Display
    • % Search marketing and assimilated
    • % Other

Advertising revenues breakdown (included in above online revenues)

  • Mobile advertising revenues (million EUR)
    • Annual growth rate (%)
    • Share of mobile advertising revenues over online ad revenues
  • Social networking advertising revenues (million EUR)
    • Annual growth rate (%)
  • OTT video advertising revenues (million EUR)
    • Annual growth rate (%)

Database geographical coverage

Zones

  • World
  • EU 5
  • EU28
  • Asia Pacific
  • North America
  • Latin America
  • Middle East-Africa

Countries

  • Brazil
  • China
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Russia
  • South Africa
  • South Korea
  • Spain
  • Switzerland
  • Turkey
  • UK
  • USA

Published By: iDate Research
Product Code: iDate Research3


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