Case Study: Apple

Published: January 2014
No. of Pages: 29
Single User License: US $ 2499

Apple’s tightly integrated and controlled ecosystem represents both its biggest strength and its greatest weakness.

Apple offers a wide range of mobile products and services, all of which aim to differentiate the user experience and drive take-up of its mobile devices, which account for the bulk of its revenue. A large part of Apple’s success can be attributed to its tightly controlled ecosystem, which spans hardware, software, content and services, delivering a consistent user experience.

This Viewpoint provides:

  • detailed analysis of some of Apple’s KPIs and service offerings, particularly in the mobile market
  • implications for mobile network operators and analysis of trends in the apps and mobile content markets
  • detailed analysis of Apple’s mobile strategy and business model
  • an outline of Apple’s mobile service portfolio
  • analysis of growth opportunities for Apple
  • details of Apple’s recent acquisitions
  • a detailed assessment and rating of Apple’s prospects in the mobile market, including:
  • a competitive analysis of Apple compared to its main rivals
  • a SWOT analysis and scored rating of Apple’s prospects in the mobile market.

Published By: Analysys Mason
Product Code: Analysys Mason118

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