The organic sector of the lawn and garden (L&G) market has experienced stellar growth for several years now, even through 2008. Packaged Facts estimates that the organic L&G sector reached $460 million in retail sales in 2008, a healthy gain of 12% over 2007.
But will this momentum come to a halt in the face of economic crisis? This study examines past, current and future trends in organic L&G and finds reasons to be optimistic. The organic sector, though still small, has taken root, and significant indicators point to strong future growth. In fact, one of these indicators is the worsening economy itself, as the ongoing crisis could actually come to favor organics over synthetics.
This comprehensive study analyzes organic L&G trends from all perspectives. It examines trends in products, highlighting popular and leading-edge developments, and in marketing—focusing in on branding and competitive activity. This study also looks at retail, consumer, professional, regulatory, and regional trends, along with providing a history and explanation of organic growing principles. Finally, estimates of current and projected organic L&G sector size and growth are presented, complete with an evaluation of future growth drivers.
Trends in Organic Lawn and Garden Products, 2nd Edition
- Chapter 1: Executive Summary
- Study Focus: L&G Supplies
- Current Market Performance
- Table 1-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
-
- Market Projections
- Table 1-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)
-
- Organic Growing Principles
- Positive and Negative Principles
- Positive Principle: Create Healthy Soil
- Negative Principle: No Synthetics Allowed
- The Products
- Compost
- Organic Fertilizers
- Many Types of Organic Fertilizer Ingredients
- Bio-Stimulants
- Pest Control: Natural/Organic Chemical Approaches
- The Marketers
- Number, Size, and Types of Marketers
- Conventional L&G Marketers in Organics
- Chicken Manure: Major Competition Emerging
- Possible Competitive Trajectories
- Product Trends
- Fertilizer Blends
- Newly Trendy F/GM Ingredients
- Hybrid Fertilizers
- Corn Gluten: An Organic Lawn Care Star
- Neem
- Bio-Controls
- General Trends
- Organic L&G Gaining in Popularity
- Consumer Statistics Show Gains
- The National Mall Project
- LCO Trends
- Retail Trends
- Garden Centers/Nurseries
- Specialty Organic Stores
- Chapter 2: Organic Lawn and Garden Overview
- Introduction
- Parameters and Terms
- Focus: L&G Supplies
- Overlap with L&G Services
- Description of Terms
- Organic
- Natural
- Synthetic
-
- Organics vs. Synthetics
- The Emerging Green Market
- Table 2-1: Selected List of Emerging Green Markets: By Product Category and Type
- Momentum and Obstacles
- Paradigm Shift
- The Organic Paradigm
- The Synthetic Paradigm
- Synthetic Paradigm Represents Old Philosophy
- Conflicting Models: Biological vs. Mechanical
- Soft vs. Hard Approaches
- Organic vs. Synthetic Superiority Claims
- Organic vs. Synthetic L&G Products
- Table 2-2: Advantages and Disadvantages of Organic and Synthetic L&G Products
- Dynamics of Disadvantages
- Organic Growing: Historical Background
- Roots of the Organic Growing Paradigm
- Organic Pioneers: Howard, Steiner, Rodale
- The Environmental Movement
- The “Back-to-the-Land” Movement
- Baby Boomers and Health
- Pesticides: A Brief History
- Organic Growing Principles
- Positive and Negative Principles
- Positive Principle: Create Healthy Soil
- Negative Principle: No Synthetics Allowed
- Disease Claims
- Clashing Fertilizer Formulas: Feed the Plant or the Soil?
- Clashing Pesticide Formulas: Negation or Negotiation?
- Synthetic Critiques of Organic Principles
- “A Chemical Is Just a Chemical”
- Chemical Form Matters
- Synthetics: Negative Analogies
- Organics: Burdensome Requirements
- Organic Testimonials
- Emerging Organic Benefits
- Pricing Equilibrium
- Supply Benefits
- Numerous Other Benefits
-
- Chapter 3: The Products
- Overview
- Note on Nutrients
- Forms/Packaging
- The Products: F/GM Ingredients
- Compost
- Compost Benefits
- Compost Ingredients
- Table 3-1: Recommended Compost Materials
- Compost Accelerators
- Organic Fertilizers
- The Traditional Organic Fertilizer: Manure
- Table 3-2: Types of Fertilizer Manure
- Focus: Guano
- Many Types of Organic Fertilizer Ingredients
- Table 3-3: Selected Natural/Organic Fertilizer Ingredients
- Focus on Select Fertilizer Ingredients
- Soil Amendments
- Focus: Greensand
- Soil Conditioners
- Bio-Stimulants
- Focus: Humates
- Hydroponic/Aeroponic Nutrients
- The Products: Pesticide Ingredients
- Natural Pest Control: Physical Approaches
- Natural/Organic Chemical Approaches
- Organic Pesticide Ingredients
- Table 3-4: Organic Pesticide Ingredients: By Product Type
- High-Tech Organic Pesticides
- IPM vs. Organic Pest Control
- Chapter 4: General Trends
- Overview
- Organic L&G Gaining in Popularity
- But More Education, Promotion Needed
- Consumer Statistics Show Gains
- Organic Lawn Care Trends
- Consumers: Greater Product Availability
- Professionals: Gaining Ground
- The National Mall Project
- Other Lawn Demo Projects
- Civic Efforts
- Organic Gardening and Farming Trends
- Trend in Organic Gardens: No Groundswell Yet
- Institutions Slow to Embrace Organics
- New Community Networking Approach
- Trends in Organic Farms
- Farms in Rural Areas
- Farms in Metro Areas
-
- Other General Trends
- Geographical Trends
- National and State Trends
- Local Trends
- Canada Trends
- U.S. Regions: Positive and Negative
- The Northwest: Green Conscious
- Media/Promotion Trends
- Still No Trade Journal or Association
- Magazines
- Newspapers
- Organic L&G Celebrities
- The Internet
- Informal Promotional Network
- Organic L&G Advocacy Groups
- Regulatory Trends
- Loose Regulatory Authority
- Authority Conflict: Preemption Laws
- Loose Regulation Leads to Other Problems
- OMRI as De Facto Regulator
- Local Bans on Synthetics
- Fertilizer Bans
- Pesticide Bans
- LCO Trends
- More LCOs in Organics
- Table 4-1: Selected List of Natural/Organic Lawn Care Operators (2008)
- Organic LCOs: Different Approaches
- The Future of Organic LCOs
- Retail Trends
- Expanding Organic Retail Presence
- Home Centers
- Garden Centers/Nurseries
- Focus: Specialty Organic Stores
- The Serious Northwest
- Services and Events
- Mainstream Expansion
- Buying Groups
- Hardware Stores
- Food Stores
- Internet Retailing
- Consumer Trends
- Overview
- Note on Simmons Market Research Bureau Data
- Upscale/Mid-scale Split
- Organic Insecticides Purchasers
- Compost Purchasers
- Table 4-2: Factors Favoring Purchase of Organic Insecticides and Compost: Index Scores (2008)
- Magazine Preferences
- Retail Contrast
- Common Ground
- More Dabblers
- Great Potential
- Horticulture Professionals
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- Chapter 5: Market Performance and Prospects
- Current Market Performance
- Size and Growth
- Table 5-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
- F/GM vs. Pesticide Sales
- Factors in Future Growth
- Positive Factors in a Negative Environment
- Economic Factors: The Panic of 2008
- Supply Disruptions Would Favor Organics
- Price Structure Analysis
- Positive Economics for Organics
- Climate Change/Global Warming
- Landmark Rodale Study on Carbon Sequestration
- Other Studies Favor Organic L&G Climate Solutions
- Organics Can Better Weather Climate Extremes
- Age Demographics Positive
- Cultural Factors Positive
- Market Factors Positive
- Negatives: Education and Labor
- Market Projections
- Optimistic Outlook
- Table 5-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)
-
- Chapter 6: The Products
- Overview
- Note on Nutrients
- Forms/Packaging
- The Products: F/GM Ingredients
- Compost
- Compost Benefits
- Compost Ingredients
- Table 6-1: Recommended Compost Materials
- Compost Accelerators
- Organic Fertilizers
- The Traditional Organic Fertilizer: Manure
- Table 6-2: Types of Fertilizer Manure
- Focus: Guano
- Many Types of Organic Fertilizer Ingredients
- Table 6-3: Selected Natural/Organic Fertilizer Ingredients
- Focus on Select Fertilizer Ingredients
- Soil Amendments
- Focus: Greensand
- Soil Conditioners
- Bio-Stimulants
- Focus: Humates
- Hydroponic/Aeroponic Nutrients
- The Products: Pesticide Ingredients
- Natural Pest Control: Physical Approaches
- Natural/Organic Chemical Approaches
- Organic Pesticide Ingredients
- Table 6-4: Organic Pesticide Ingredients: By Product Type
- High-Tech Organic Pesticides
- IPM vs. Organic Pest Control
- Chapter 7: Product Trends
- Trends: Fertilizers and Growth Media
- Compost and Soil Products
- Table 7-1: Selected Marketers of Compost
- Organic Fertilizer Products
- Table 7-2: Selected Marketers of Organic Compost
- Fish-Based Products
- Table 7-3: Selected Marketers of Fish-Based F/GM Products
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- Kelp/Seaweed Products
- Table 7-4: Selected Marketers of Kelp/Seaweed Products
- Mineral Products
- Table 7-5: Selected Marketers of Mineral F/GM Products
- Vermiculture Products
- Table 7-6: Selected Marketers of Vermiculture-Based F/GM Products
- Compost Tea
- Table 7-7: Selected Marketers of Compost Tea
- Microbial Products
- Table 7-8: Selected Marketers of Microbial Products
- Humates
- Table 7-9: Selected Marketers of Humates
- Coconut-Based Products
- Guano Products
- Chicken Manure: Major Competition Emerging
- Focus: Cockadoodle Doo
- Focus: Chickity Doo Doo
- Focus: Organic Growing Systems
- Possible Competitive Trajectories
- Fertilizer Blends: Popular Trend
- Critics of Blends
- Newly Trendy F/GM Ingredients
- Ascophyllum Nosodum
- Fish Hydrolysate
- Menefee Humates
- Encapsulated Gypsum
- Biochar (“Terra Preta”)
- Miscellaneous F/GM Trends
- Hybrid Fertilizers
- Botanical Extracts
- Finished Compost
- Organic Spikes
- Organic Gardening Kits
- Manure Planters
-
- Product Trends: Pesticides
- Overview
- Table 7-10: Selected Marketers of Organic Pesticides
- Corn Gluten: An Organic Lawn Care Star
- Corn Gluten Drawbacks
- Bio-Controls: Emerging Popularity
- Consumer Bio-Controls
- IPM Bio-Controls
- Nematode Products
- Garlic Products
- Vinegar
- Limonene
- Spinosad
- Pesticidal Oils
- Bacteria
- Neem
- Table 7-11: Selected Marketers of Neem Products
- Karanja Oil
- Appendix: Addresses of Selected Marketers
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