Research Report on Auto Beauty Industry in China, 2014-2018

Published: June 2014
No. of Pages: 60
   

Description

Auto beauty consists of car washing, restoration of finishing paint, waxing, polishing, maintenance of tires and glass, and sales of automobile accessories.

The auto beauty industry originated from developed countries in early 1930s, representing the initial development of automobile after-market. After the Second World War, global economic growth led to rapid development of automobile industry, which promoted the development of auto beauty industry.

The auto beauty industry began to develop as auto CD players and car alarms were introduced into China in the 1990s. The industry gained further development as leather seats and bursting disks appeared on the market in 1995. Chinese economy develops rapidly after the reform and opening-up. The automobile industry surges after China joined WTO. The sales volume and production volume of automobiles in China maintained top of the world in 2009-2013. The auto beauty industry becomes increasingly popular as the number of automobiles, especially private cars, increases in China.

The civil automobile reserve was 137 million (including 10.58 million three-wheeled automobiles and low-speed trucks) by the end of 2013, which increased by 5.7 times from 24 million in 2003. The market size of auto beauty exceeded CNY 300 billion in China in 2013.

The most notable features of Chinese auto beauty market are the average small scale of enterprises, lack of funds and low brand awareness. Blind operations are adopted by domestic auto beauty enterprises. Chinese auto beauty market possesses uneven scales due to low barriers to operation and lack of regulations. Small-scale and low-end stores on roadsides continue to run with low standards.

Famous international auto beauty brands, such as Cinep and 3M, enter China and establish operation network of chains. On the contrary, domestic auto beauty enterprises lack competence due to the small scale. In China, few enterprises (chains or independent stores) can reach certain scale and establish famous brands.

Automobile owners pay more attention to auto beauty as resident incomes increase in China. Automobile is no longer the symbol of social status but a way to express personality as automobile industry develops in Chinese cities. The expansion of automobile industry into Chinese households brings great opportunities to auto beauty industry. According to CRI, the average expenditure on auto beauty is CNY 3,000 when Chinese consumers purchase the cars, while the annual expenditure exceeds CNY 2,000 afterwards. Over 70% of owners of luxurious cars (sales price higher than CNY 0.5 million) maintain the habit of auto beauty while over 30% of owners of low-end cars (sales price lower than CNY 0.1 million) begin to realize the importance of auto beauty.

According to statistics in developed countries, the proportion of profits in sales, part supply and auto service industry is 20%, 20% and 50%-60% respectively in a mature automobile market. The sales revenue of automobile service industry exceeds that of whole vehicles in the U.S. The annual value of production exceeds USD 300 billion in auto beauty industry in the U.S. The sales revenue exceeded CNY 5 trillion in Chinese automobile industry in 2013 while potential market size will exceed CNY 1 trillion if the proportion of sales revenue in auto beauty industry reaches 20%. The auto beauty industry enjoys huge potential for growth as the sales revenue and automobile reserve increase in China.

Through this report, the readers can acquire the following information:

  • Development Environment of Auto Beauty Industry in China
  • Development Status of Auto Beauty Industry in China
  • Competition Status of Auto Beauty Industry in China
  • Key Enterprises in Auto Beauty Industry in China
  • Investment Opportunities / Development Trend of Auto Beauty Industry in China

The following enterprises and people are recommended to purchase this report:

  • Auto Beauty Stores
  • Manufacturers and Trading Enterprises of Automobile Accessories
  • Auto Beauty Chains
  • Investors/Research Institutes Concerned about China Auto Beauty Industry

Research Report on Auto Beauty Industry in China, 2014-2018

Table of Contents

1 Related Concepts of Auto Beauty Industry
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification of Modern Auto Beauty
1.2 Status of Auto Beauty Industry
1.2.1 Status of Auto Beauty Industry in Automobile Industry Chain
1.2.2 Influences of Auto Beauty Industry on Economy

2 Analysis of Global Auto Beauty Industry, 2009-2013
2.1 Overview of Global Auto Beauty Market, 2009-2013
2.1.1 Operation Environment of Global Auto Beauty Industry
2.1.2 Overview of Global Auto Beauty Industry
2.2 Business Modes of Auto Beauty Industry
2.2.1 Specialized Service Center
2.2.2 General Merchandise Store (GMS)
2.2.3 Cooperation through Franchising

3 Operation Status of Auto Beauty Industry in China, 2011-2014
3.1 Development Environment
3.1.1 Policy Environment
3.1.2 Economic Environment
3.1.3 Operation Status of Automobile Industry
3.2 Overview of Auto Beauty Industry in China
3.2.1 Development Process
3.2.2 Market Structure
3.2.3 Disorderly Market
3.3 Demand in Auto Beauty Market in China
3.3.1 Overall Market Scale
3.3.2 Primary Daily Care of Automobiles
3.3.3 High-end Auto Beauty
3.3.4 Investigation on Consumer Behaviors in Auto Beauty Industry in China, 2013

4 Business Modes of Auto Beauty Industry in China, 2011-2014
4.1 Major Business Modes
4.1.1 4S Store
4.1.2 Auto Beauty Chain
4.1.3 Store on Roadside
4.2 Profit Mode of Auto Beauty Stores in China
4.2.1 Basic Service
4.2.2 Upgraded Service
4.2.3 Sales of Automobile Accessories
4.3 Auto Beauty Training Industry
4.3.1 Auto Beauty Schools
4.3.2 Profit Mode
4.4 Auto Beauty Chain
4.4.1 Status of Auto Beauty Chain Service Industry in China
4.4.2 Status of Market Competition

5 Prices of Auto Beauty Services in China, 2011-2014
5.1 Prices of Auto Beauty in China
5.1.1 Price System of Auto Beauty
5.1.2 Charge of Basic Service
5.1.3 Charge of Upgraded Service
5.1.4 Sales Prices of Automobile Accessories
5.2 Forecast on Price Trend of Auto Beauty in China

6 Key Enterprises in Auto Beauty Industry in China, 2011-2014
6.1 Shanghai Anji Yellow Hat Auto Supplies Co., Ltd.
6.1.1 Enterprise Profile
6.1.2 Operation Status
6.2 Cinep
6.3 JK Joinns
6.4 Aiyihang
6.5 3M
6.6 Other Enterprises

7 Prospect of Auto Beauty Industry in China, 2014-2018
7.1 Factors Influencing Development
7.1.1 Government Policies
7.1.2 Economic Situation
7.1.3 Sales Volume and Automobile Reserve
7.2 Forecast on Supply
7.3 Forecast on Market Demand
7.4 Discussion about Investment Opportunities
7.4.1 Automobile Accessories
7.4.2 Franchise System
7.5 Recommendations on Investment and Development

List of Charts

Chart Global Automobile Reserve, 2006-2013
Chart Market Size of Global Auto Beauty, 2006-2013
Chart Disposable Income Per Capita in China, 2009-2013
Chart Forecast on Number of Auto Beauty Stores in China, 2006-2013
Chart Market Size of Auto Beauty in China, 2009-2013
Chart Distribution of Consumers' Expenditure on Auto Beauty
Chart Sales Volume of Automobiles in China, 2009-2013
Chart Automobile Reserve in China, 2009-2013
Chart Franchise Fee Standards of Certain Auto Beauty Chains in China
Chart Forecast on Market Size of Auto Beauty in China, 2014-2018

Published By: China Research and Intelligence
Product Code: China Research and Intelligence1328


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