European Business Travelers' Airport Retail Trends, 2014-2015

Published: April 2014
No. of Pages: 97


“European Business Travelers' Airport Retail Trends, 2014-2015” is a new report by Conlumino that analyzes prevailing trends in airport retailing and explores how business dynamics are set to change in 2014-2015. This highlights the key drivers and barriers influencing customer opinions and purchasing patterns, and identifies preferred product categories, frequently used payment modes, and business optimization activities adopted by airport retailers.

Key Findings

  • The average time spent per visit by European travelers' at duty-free airport retail outlets is '22 minutes'.
  • On average in the last six months, European business travelers visited 'duty-free' airport retail outlets at least five times.
  • Overall, 90% and 76% of passengers identify 'tobacco' and 'personal care' products respectively as the leading 'pre-planned' purchases.
  • European respondents selected 'perfumes and cosmetics' as an important product category that occupies maximum airport retail space


This report examines European business travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred business travel destinations, shopping frequency, purchasing patterns, and average expenditure. In addition, the report examines time spent, brand preferences, as well as browsing frequency patterns of European business travelers.

In particular, it provides an in-depth analysis of the following:

  • Business travelers' average time spent at airport retail outlets: evaluates time spent per visit by business travelers to an airport retail outlet.
  • Business travelers' percentage volume of shopping at airport retail stores: determines what percentage of business travelers shopping was done at airport retail stores.
  • Business travelers' expenditure on product categories: evaluates expenditure of business travelers on specific product categories per visit.
  • Business travelers' purchases at airport retail stores: determines the percentage of purchases at airport retail stores that are pre-planned or impulsive.
  • Business travelers' key drivers of demand growth in airport retail: identifies key factors which are motivating business travelers to purchase at airport retail stores.
  • Business travelers' leading concerns in shopping at airport retail outlets: analyzes key challenges faced by business travelers when it comes to shopping at airport retail outlets.
  • Frequently used payment facilities by business travelers: identifies mode of payment which are frequently used for shopping at airports by business travelers.
  • Activities for better footfall: examines activities which can be adopted by airport retailers to optimize their businesses.

Reasons To Buy

  • The report analyzes the shopping patterns of European business travelers at airport retail stores and evaluates the average time spent per visit to an airport retail outlet.
  • The report identifies the top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively.
  • The report helps airport retailers to restructure planning and operations by understanding the  significance of airport websites and 'shop and collect' facilities
  • The report guides users to implement payment facility by understanding the importance of different modes of payment across the airport retail industry.
  • The report provides information about impulsive or pre-planned product purchasing trends at airport retail outlets.

Published By: Conlumino
Product Code: Conlumino13

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