Future of Mobile Commerce: Prepaid + Stored Value + Third-party Pays = Huge Opportunities for Carriers, Merchants, and Telecom Vendors

Published: May 2014
No. of Pages: 80
    ReportsandReports

Report Overview

Once an emerging service, prepaid communications is now considered a mature offering.  However, it has evolved beyond communications to include content, applications and commerce.  From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships.

The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called “showrooming” phenomenon.

This report evaluates technologies for prepaid content/commerce, stored value, and related areas.  The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.

Report Audience

  • Mobile Cellular Carriers
  • Wireless Device Manufacturers
  • Wireless Infrastructure Providers
  • Commerce, Content and Application Providers

Published By: Global Wireless Research
Product Code: Global Wireless Research9


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