Future of Mobile Commerce: Prepaid + Stored Value + Third-party Pays = Huge Opportunities for Carriers, Merchants, and Telecom Vendors

Published: May 2014
No. of Pages: 80
   

Report Overview

Once an emerging service, prepaid communications is now considered a mature offering.  However, it has evolved beyond communications to include content, applications and commerce.  From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships.

The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called “showrooming” phenomenon.

This report evaluates technologies for prepaid content/commerce, stored value, and related areas.  The report also analyzes third-party subsidization models and other methods to drive more shopping and actual buying at the point-of-sale.

Report Audience

  • Mobile Cellular Carriers
  • Wireless Device Manufacturers
  • Wireless Infrastructure Providers
  • Commerce, Content and Application Providers

Future of Mobile Commerce: Prepaid + Stored Value + Third-party Pays = Huge Opportunities for Carriers, Merchants, and Telecom Vendors

Table of Contents

1. Introduction

2. Prepaid Telecommunications Today
2.1. Prepaid Markets Today
2.2. Why Prepayment Services Must Evolve
2.3. Market Trends in Prepayment
2.4. Prepay Technology Today
2.5. Technology Trends in Prepayment

3. The Next Big Wave for Wireless Prepay: Data and Content Services
3.1. What is Wireless Data?
3.2. Digital Goods and Services over Wireless

4. Introduction to Stored Value
4.1. What is Stored Value?
4.2. Major Market Drivers Behind Stored Value
4.3. A Day in the Life of a of a Stored Value Customer

5. Prepay and Stored Value Technology
5.1. Core Elements of a Prepayment System
5.1.1. Invocation
5.1.2. Signal Channel
5.1.3. Bearer Channel
5.1.4. Account Management
5.1.4.1. Operational Management
5.1.4.2. Provisioning, Administration, and Replenishment
5.1.5. Call Processing
5.2. Technical Solutions for Voice and Data Bearer Services
5.2.1. Device-based Solutions
5.2.2. Network-based Solutions
5.2.3. Real-time Versus Non-real-time Processing
5.3. Technical Solutions for Stored Value
5.3.1. Goods and Services Value Assignment
5.3.2. Value-based Account Management
5.3.3. Real-time Processing
5.3.4. Communications API’s
5.3.5. Managing the Money Flows
5.3.5.1. Managing the Needs of Each Party
5.3.5.1.1. Goods and Services End-user
5.3.5.1.2. Communications Carrier or Service Provider
5.3.5.1.3. Goods and Services Provider
5.3.5.2. Digital Wallet
5.3.5.3. Replenishment/Payment Options
5.3.5.4. Clearing and Settlement Processes

6. Opportunities and Markets for Stored Value
6.1. Wireless as a Channel for Invocation and Delivery
6.1.1. Why wireless?
6.1.2. The Means of Delivery
6.1.2.1. SMS
6.1.2.2. MMS
6.1.2.3. 2.5G and 3G
6.1.2.4. WLAN
6.1.3. What Goods and Services will go over Wireless?
6.2. Other Delivery Mechanisms
6.2.1. Cable and Satellite Service Providers
6.2.2. Internet Service Providers
6.2.3. Lodging and Transportation Providers
6.3. Universal-use Stored Value Account Card
6.3.1. Debit Card Versus Stored Value Card
6.3.2. Card Types
6.3.2.1. Magnetic Strip
6.3.2.2. Smart Card
6.3.2.3. Virtual Card
6.3.3. Many Means of Replenishment is Key
6.3.4. Merchant Acceptance
6.3.5. Impact on Existing Business Models

7. Critical Elements for Success in Store Value Services
7.1. The Value Chain of a Stored Value Service Offering
7.2. Innovative New Business Models and Practices
7.2.1. Clearing and Settling Proceeds from the Stored Value Account
7.2.2. Merchant Incentives – The Practice and Impact of Subsidization
7.3. Business Needs
7.3.1. Financial Institution and Merchant Acceptance and Support
7.3.2. Ease of Account Replenishment and Management
7.3.3. Incentives and Loyalty Management
7.4. Technical Needs
7.4.1. Real-time Account Management Processes
7.4.2. Efficient Clearing and Settlement Mechanisms
7.4.3. Standardized Communications API’s
7.4.4. Management of Identity and Protecting Privacy

8. Opportunities and Industry Impact of Stored Value
8.1. Who “Owns” the Customer?
8.1.1. Growing the Pie and the Need for Collaboration
8.2. Service Providers
8.2.1. Carriers
8.2.2. Prepay Service Providers
8.2.3. Replenishment Centers
8.3. Equipment and Software Suppliers
8.4. Merchants, Brands and Enterprise
8.4.1. Just another Means of Payment, Right? Think Again!
8.4.2. Threats and Opportunities for Maintaining and Building Brand Identity and Customer Loyalty
8.5. End-users
8.5.1. Changing Consumer Behaviors
8.6. Financial Institutions
8.6.1. Replenishment
8.6.2. Financial Clearing
8.6.3. Impact on Existing Business and Opportunities

9. Summary and Conclusions

Published By: Global Wireless Research
Product Code: Global Wireless Research9


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