Global Executives Survey: The impact and influence of social media and online retail on the CPG industry

Published: April 2014
No. of Pages: 55
    ReportsandReports

Summary

"Global Executives Survey: The impact and influence of social media and online retail on the CPG industry" is a new report by Canadean that globally analyzes industry opinions on the role of social media and e-commerce in retail, and their impact upon investment decisions and growth prospects within the CPG industry.

Key Findings

  • eRetail is set to become an increasingly important sales channel for groceries and personal care products, with 93% of CPG companies predicting growth in their country of operation. Alongside benefits, such as increased sales and revenue, the format brings its own challenges traditional retail approaches will need to be significantly modified for the format, with distribution infrastructure investment, the development of online marketing, and packaging innovation being key to success.
  • The majority of CPG companies currently make use of social media, with 92% having a presence on at least one online platform. Usage strategies are, however, currently underdeveloped with many companies lacking a coherent multi-platform plan, significant financial investment, or sophisticated usage monitoring systems. With user uptake of social media set to rise further over the next three years due to increasing use of smartphone technology, it is vital that companies develop strategies to engage a lucrative interactive consumer base.

Synopsis

This report examines the executive opinion about the current and future trends related to social media and online shopping and their retrospective effect on the CPG industry. Furthermore, it analyses the types of social media being used, challenges faced in implementing social media marketing, expected growth of online retail, and key reasons for growth in online retail over the next three years.

In particular, it provides an in-depth analysis of the following:

  • Social media and online shopping trends: analyzes industry sentiments about the latest trends related to social media and online shopping, and their impact upon investment decisions and growth prospects within the CPG industry.
  • Current and future trends: examines the executive opinion about the current and future trends related to social media and online shopping.
  • Current inhibitors of online sales: Identifies current inhibitors for increasing online sales from both consumer and industry perspective.
  • Key packaging developments: identifies key developments in the packaging industry which were influenced by the growth of online shopping.
  • Change in consumer behavior: analyses the key changes in consumer behavior levels regarding usage of social media and online shopping.
  • Leading challenges: identifies key challenges faced by industry executives when it comes to having an effective social media strategy.
  • Concerns related to online shopping behavior: analyzes the key concerns to online shopping behavior.
  • Implications from online shopping growth: identifies the key implications from the rise in online shopping, from both consumer and industry perspective.

Reasons To Buy

  • The report will provide the user with information related to the significance of social media marketing and online shopping behavior and its impact on CPG industry.
  • This report will give the user a thorough analysis about the key drivers, pressing business concerns, and key benefits with respect to social media and online shopping.
  • The report has placed a significant emphasis on budget allocation by companies towards social media strategy in 2014 which will provide the user with the future opportunities that can be tapped, resulting in revenue expansion. Ex: Survey results reveal that, 24% of executive who operate in Asia-Pacific region indicated budgets to range between 'US$500,000-US$ 1,000,000' for social media strategy.
  • The report guides users in understanding purchasing pattern and trends about online retail and outlines major packaging developments indicated by industry players.
  • The report is based on primary survey research conducted by Canadean accessing its B2B panels, comprised of senior purchase decision makers across the global CPG industry.

Published By: GlobalData
Product Code: Canadean10728


Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:

  • 2017-2022 Luxury E-tailing Report on United States and Global Market, Status and Forecast, by Players, Types and Applications

    This report studies the Luxury E-tailing on United States and global market, focuses on the top players in US market and also the market status and outlook by type and application. Geographically, this report is segmented into several key regions,...

  • Global Electronics Retailing Market Size, Status and Forecast 2022

    This report studies the global Electronics Retailing market, analyzes and researches the Electronics Retailing development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in g...

  • Economic & Retail Update Q1 2017

    Economic & Retail Update Q1 2017 Summary As the impact of the shock EU referendum result begins to be realised, the UK economy will feel the brunt with inflation rising and consumer confidence remaining low. This report provides an overview of ...

  • Saudi Arabia Retail Market Research Report 2016-2021

    This report studies the Saudi Arabia Retail market, analyzes and research the Retail development status and forecast in Najd Region, West Region, North Region, South Region, East Region. This report focuses on the top players in Saudi Arabia market, ...

  • Global Supermarket and Hypermarket Market Size, Status and Forecast 2022

    Notes: Production, means the output of Supermarket and Hypermarket Revenue, means the sales value of Supermarket and Hypermarket This report studies the global Supermarket and Hypermarket market, analyzes and researches the Supermarket and Hyper...

  • Global Duty-Free Retailing Market 2017-2021

    Duty-free retailers are those who are exempted from certain local and national taxes and duties because they sell goods to international travelers. However, taxes may be imposed on such goods once the buyer reaches their country of destination or whe...

  • TrendSights Analysis: Value

    "TrendSights Analysis: Value" examines the details surrounding consumers' desire to get the best deals and how companies can leverage this while maintaining solid profits. Value is an undeniable goal with every purchase, although its importance may ...

  • Home Retail Series Kitchen Furniture 2016

    Summary Growth in the kitchen furniture market has slowed to 0.5% in 2016 (from 2.0% in 2015).  Prospects for the market are bleak in 2017, as weakening consumer confidence and a slowing housing market mean that consumers budgets will come unde...

  • Department Store Retailing in the UK 2016

    Summary 2016 was challenging for the department store market, with growth of just 1.7%, the weakest since 2009. Growth would have eluded the channel were it not for the luxury players' performance being boosted by increased tourist spending due to t...

  • Global and Chinese Booths Industry, 2016 Market Research Report

    The 'Global and Chinese Booths Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Booths industry with a focus on the Chinese market. The report provides key statistics on the market st...


Why ReportsnReports.com?

  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: sales@reportsandreports.com Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: