2014 Pricing Strategies for Mobile Content Services

Published: April 2014
No. of Pages: 108
  

Executive Summary

In the TCL 2014 Pricing Strategies for Mobile Content Services report, TCL analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide.

The landscape for mobile content services continues to evolve. Traditionally the MNO has sought to compete in the provision of content service to its users. But with the fragmentation of the market with the arrival of the Smartphone and OTT specialists who focus on digital media and content (including providers as diverse as WhatsApp, Facebook, Google & Spotify) the MNO has initiated a series of partnerships where it provides the mobile content for those providers.

In particular, the MNO is using the name recognition of the OTT brand (including WhatsApp, Twitter & Spotify) to bundle additional mobile music & mobile social media services in with an existing mobile package.

2014 Pricing Strategies for Mobile Content Services

Table of Contents

The main mobile content services available
Music
Social Media
Gaming
Cinema

Executive Summary

Methodology

Section 1: Key mobile music strategies
Subscription based music
Mobile Music offered as a promotion
Mobile Music bundles as a VAS with postpaid tariffs
Mobile Music offered for free
Mobile Music offered as an own branded music service

Section 2: Key mobile Social media strategies
Social Media offered as a bundle
Social Media bundled in tariffs
Social Media offered for free

Section 3: Key mobile gaming strategies
Gaming packages
Gaming packages offered with tariffs
Gaming packages offered as a promotion
Games offered via a web Portal
Games offered in conjunction with major Game platforms

Section 4: Key mobile TV strategies
Mobile TV bundles
Mobile TV offered as a promotion
Mobile TV offered with tariffs
Mobile TV offers as an App.

Section 5: Key mobile cinema/movie strategies
Cinema offered via promotions
Cinema/movies offered bundled with tariffs

List of Figures

Figure 1 – A table showing the MNOs in the EU region in the TCL report (33 MNOs)
Figure 2 – A table showing the MNOs in countries in the Rest of Europe region in the TCL report (7MNOs)
Figure 3 – A table showing the MNOs in the Americas region in the TCL report (11MNOs)
Figure 4 – A table showing the MNOs in the Asia Pacific region in the TCL report (19MNOs)
Figure 5 – A table showing the MNOs in the Middle East & Africa region in the TCL report - including India & Pakistan (19 MNOs)
Figure 6 – A pie chart showing the regional split of MNOs in the TCL survey (in per cent by region)
Figure 7 - A table showing theMNOs included in the TCL Content Service Pricing report
Figure 8 – A table showing ARPU levels for selectedMNOs worldwide
Figure 9 – A table showing the key Napster deals with mobile operators worldwide
Figure 10 - A list of MNOs that offer a mobile music subscription service in the TCL report
Figure 11 - A table showing the Movistar Argentina SmartPhone plans
Figure 12 – A table showing the pricing for Wind Greece’s Akazoo service
Figure 13 - A table showing pricing for Tata DoCoMo’s ‘Endless Music’ service
Figure 14 – A table showing pricing for the Alfa Anghamimusic bundle
Figure 15 – A table showing theMovistar Mexico GigaMove Plans (in USD)
Figure 16 – A table showing the ‘Hi’ tariffs that include ‘Spotify Premium’
Figure 17 – A table showing the pricing for the Etisalat Sri Lanka pre paid data plans
Figure 18 – A table showing the pricing for the Etisalat Sri Lanka post paid data plans
Figure 19 – A summary table ofMNO promotions offered including music services in this report
Figure 20 – A table showing pricing for Telekom’s SmartPhone plans with music promotion
Figure 21 - A table showingWind Greece ‘W’ plan with ‘Akazoo’ music streaming service
Figure 22 – A Graphic showing the StarHub Deezer service
Figure 23 – A table showing pricing for Vodafone UK’s 4G plans with Music
Figure 24 – A table summary showing mobile promotions that include mobile music services mentioned in the TCL report
Figure 25 - A table showing plans with ‘Spotify Music’ from Base Belgium
Figure 26 – A table showing the DiGi (SmartPlan) plans bundled with the Deezer Premium music service
Figure 27 – A table showing the UniversalMusic bundled plan fromMaroc Telecom
Figure 28 - An Image for the Slovak Telecom Deezer Music service
Figure 29 – A table showing the T-Mobile Slovakia SmartPhone bundled plans, including Deezer Premium +
Figure 30 – A table showing theMNO branded mobile music services in the report
Figure 31 – A graphic of the ‘MuveMusic’ logo
Figure 32 – A table showing the CricketWireless bundled plans with Muve Music
Figure 33 – A graphic of the one2freeMusicholic music on the go service offered by CSL
Figure 34 – A chart showing the monthly price points for premium music streaming services for selectedMNOs in USD
Figure 35 – A table showing pricing for selected music streaming services in USD per month
Figure 36 – A chart showing selected examples of bundled music services as part of a premiumMNO package
Figure 37 – A graphic showing an image of theWhatsApp logo
Figure 38 – A table showing social media bundled with a mobile service included in the TCL report
Figure 39 - A table showing the Reliance IndiaWhatsApp bundle
Figure 40 – A table showing the Reliance India Facebook Messaging Pack pricing
Figure 41 – A chart showing the Uninor IndiaWhatsApp packages
Figure 42 – A table showing the Airtel Nigeria data plan tariffs
Figure 43 – An image from the Smart Philippines Post Pay plan
Figure 44 – A table showing the SingTel Singapore Facebook price plans
Figure 45 – A table showing the SingTel Singapore WhatsApp price plans
Figure 46 – A table showing the SingTel Singapore Pre Pay price plans using OperaMini
Figure 47 – A table showing the Pre Pay StarHub Singapore Line bundles
Figure 48 – A table showing the Etisalat UAE social package pricing
Figure 49 – A table showing social media services bundled in with an MNO tariff in the report
Figure 50 – A table showing Mobistar Belgium social media bundling with tariff plans
Figure 51 – A table showing the Movistar Peru bundled Facebook plans
Figure 52 – A table showing the Movistar Mexico GigaMove Plans
Figure 53 – A table showing the CHT mPro mobile plans with bundled Line access
Figure 54 – A table showing free social media services provided by theMNOs in the report
Figure 55 – A table showing a selection of MNO bundles with social media content in USD per month
Figure 56 – A table showing selected MNO &WhatsApp costs per month in USD
Figure 57 – A table showing the gaming packs provided by selectedMNOs in this report
Figure 58 – A graphic of the stand alone Mahjong game – available fromMM ChinaMobile portal
Figure 59 – A table showing the gaming packs offered by 3 Austria
Figure 60 – A table showing the SingTel Cloud Gaming Pack pricing
Figure 61 – A table showing Du UAE’s Gaming Pack pricing
Figure 62 – A summary of mobile Gaming Packs bundled with tariff plans in the TCL report
Figure 63 – A table showing the SFR mobile plan pricing with gaming bundle
Figure 64 – A table showing gaming packs provided as a promotion by the MNO in the TCL report
Figure 65 – A table showing O2 UK’s 4G LTE Simplicity tariff plans
Figure 66 – A table showing a summary of selectedMNO mobile game portals
Figure 67 – A table showing Batelco’s gaming pricing from its portal
Figure 68 – A table showing the selected Games console packages provided by the MNOs in the TCL report
Figure 69 – An image of the PS Vita console
Figure 70 – A table showing the Proximus gaming console bundled tariff plan
Figure 71 – A table showing the Vodafone Italy gaming price plan
Figure 72 - A table showing Vodafone Italy Tablet PC pricing plans
Figure 73 – A table showing the Vodafone Malta PS Vita gaming plans
Figure 74 – A table showing Vodafone UK’s PS Vita Gaming price plans
Figure 75 – A table showing Du UAE PS Vita pricing at launch
Figure 76 – A table showing Du UAE roaming costs & coverage – per MB in USD
Figure 77 – A table showing mobile gaming packs with pricing offered by selected MNOs in the TCL report
Figure 78 – A table showing NetCom Norway’s Smart plans – including Mobile TV streaming
Figure 79 – A graphic showing the Sky Go TV services
Figure 80 – A table summary of the MNO TV bundles offered in the TCL report
Figure 81 - An image showing Bell Canada’s Mobile TV proposition
Figure 82 – A table showing VirginMobile Canada’s Mobile TV package pricing
Figure 83 – An image showing Virgin Mobile Canada’s Mobile TV service
Figure 84 – A table showing the Etisalat Sri Lanka Mobile TV package tariffs
Figure 85 – A table showing Etisalat UAE’s Mobile TV tariffs
Figure 86 – An image showing T-Mobile USAMobile TV’s service
Figure 87 – A table showing the T-Mobile USA TV pack pricing
Figure 88 – A table showingMobile TV bundled as a promotional package
Figure 89 – A table showing Vodafone UK’s promotional 4G plans with Spotify music
Figure 90 – A table showing theMobile TV services bundled with a mobile tariff plan
Figure 91 – A table showing the price plans for 3 Austria
Figure 92 – A table showing theMobile TV rates from 3 Austria
Figure 93 – An image showing the Orange Switzerland Mobile TV service
Figure 94 – A table showing MNO mobile TV services included in the TCL report
Figure 95 – A table showing a summary of cinema promotions made by the MNOs in the TCL survey
Figure 96 – An image for Vodafone India’s cinema promotion
Figure 97 – A table showing pricing for Vodafone UK’s Freedom Freebee (30 days validity)
Figure 98 – A table showing pricing for Vodafone UK’s FreebieMinutes (30 days validity)
Figure 99 – A table showing pricing for Vodafone UK’s Freebie Texts (30 days validity)
Figure 100 – A table showing pricing for Vodafone UK’s Freebie Data
Figure 101 – A table showing pricing for Vodafone UK’s Freebie InternationalMinutes (30 days validity)
Figure 102 – A table showing a summary of selected cinema & movie offer bundled with a mobile tariff in the TCL report
Figure 103 – An image for EE Film
Figure 104 - A table summarizing the mobile cinema & movie pricing in the TCL report
Figure 105 - A table showing the exchange rate conversion (to 1 USD) used in this report

Published By: Tariff Consultancy
Product Code: Tariff Consultancy1


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