Pricing the Cloud

Published: March 2014
No. of Pages: 97
   

Pricing the Cloud, the new report from Tariff Consultancy Report researched during the first quarter of 2013 provides coverage of global public cloud pricing with a comparison of virtual CPU, storage and bandwidth pricing for the key providers. It provides examples of pricing trends and a forecast for cloud computing pricing and revenues over the 5 year period from 2014 to 2019.

The evolution of cloud computing, public, private & hybrid cloud services

Cloud computing has evolved over time from a public service to a mix of hybrid and secure private cloud platforms. The cloud computing service was first introduced during the 1990s by salesforce.com aimed at enterprises using CRM applications.

In 2002 Amazon launched AWS (Amazon Web Services), which rapidly became the market leader in public cloud computing using the Amazon EC2 (Amazon Elastic Compute Cloud). It is estimated that AWS has up to 5 times the amount of computing power of its closest competitors combined.

From 2006 onwards IaaS (Infrastructure as a Service) was launched as a pay as you go model for IT services – with Amazon launching its first IaaS platform in 2006. IaaS platforms are used to enable cloud services for service developers and large enterprises and allow an element of customization.

In 2008 Google first introduced its Google App engine, which is used by a number of cloud providers and telecoms providers to derive their own cloud service.

In 2009 Microsoft first launched its Windows Azure cloud computing platform which is also sold via Microsoft ISVs and 3rd party reseller channels as well as direct to end users via the Microsoft sales channel and via the internet.

Companies profiles in the report include:

Amazon EC2, AT&T, CenturyLink, Dell, Dimension Data, Fujitsu, Google, HP, IBM CloudLayer, Joyent, Microsoft Azure, NTT Communications, OVH, Rackspace Hosting, Salesforce.com, Verizon-Terremark & VMware.

A list of the key companies included in the TCL Pricing the Cloud report include the following:

  • Accenture
  • Amazon Web Services (AWS)
  • Apple
  • AT&T
  • BMC Software
  • BT Global Services
  • Cisco Systems
  • Citrix
  • COLT Telecom
  • CSC (Computer Sciences Corporation)
  • CTERA Networks
  • Dell
  • Dimension Data
  • EMC
  • Equinix
  • Fujitsu
  • Google
  • HP
  • IBM (SoftLayer)
  • Interxion
  • Joyent
  • KPN
  • Level (3)
  • Microsoft
  • NTT Communications
  • Navisite
  • Oracle
  • Orange Business Services (OBS)
  • OVH
  • PLDT (Philippines)
  • Portugal Telecom (PT)
  • Rackspace Hosting
  • Salesforce.com
  • SAP
  • Savvis (Centurylink)
  • SingTel
  • Sri Lanka Telecom (SRT)
  • SunGard Availability Services
  • T-Systems
  • TelecityGroup
  • Telecom Italia
  • Telefonica
  • Verizon
  • VMware
  • Vodafone

Pricing the Cloud

Table of Contents

Methodology

Executive Summary
The main headlines of this report

Part One – Defining the cloud & the cloud services offered
Introduction – Definition of cloud computing services for the purpose of this report
The development of cloud computing services
The reasons for growth of cloud computing services
The evolution of cloud computing, public, private & hybrid clouds
Early cloud computing pricing models
Other types of cloud computing service for the enterprise
The different layers of cloud computing services
Examples of new types of cloud computing services
Key Point Summary

Part Two – Cloud computing services & pricing models
Introduction – The types of cloud computing provider pricing model available
A survey of the main cloud computing provider pricing models
The development of cloud service pricing
Public cloud computing services – The generic pricing models
Hybrid cloud computing services – The generic pricing models
Private cloud computing services – The generic pricing models
Cloud computing related services – Other types of service pricing
Cloud computing pricing – Modeling the market
Key Point Summary

Part Three – Key cloud computing players & cloud computing pricing
Introduction – The market structure for cloud computing services
The range of cloud computing players & generic service features offered
The new types of cloud computing service features
Commoditization versus Specialization for the cloud computing provider
The key Public cloud computing players – vendor survey
The key cloud computing pricing trends from the vendor survey
Key Point Summary

Part Four – Pricing the Cloud – Pricing trends from the end of 2014 to the end of 2019
Introduction – Pricing trends, growth & forecast trends for cloud computing
The adoption levels for enterprise cloud computing services
The growth rates & demand forecasting for cloud computing
The growth rates for cloud computing services
Demand forecast for cloud computing services
The Key drivers for cloud computing growth
Pricing for cloud computing – vendor comparisons
Bundled cloud computing pricing per hour
Unbundled cloud computing pricing per hour
Cloud computing bandwidth pricing per hour
Pricing for cloud computing – the changes in pricing over time
A pricing forecast for cloud computing - by region from 2014 to 2019
TCL pricing forecast – by cloud computing segment from 2014 to 2019
The pricing forecast assumptions made in the report
Key Point Summary – A survey of the 10 new key cloud computing services and pricing trends
TCL Pricing the Cloud – Conclusions and the key trends for future cloud computing growth

Appendix One – The exchange rates used in this report, converted into 1 USD

List of Figures

Figure 1 – A chart showing the 5 types of cloud computing market entrant
Figure 2 – A table showing the key cloud computing provider types by skill set
Figure 3 – A pie chart showing traditional IT running costs (as a percentage of the total)
Figure 4 – A table showing the different IT costs - between internal IT, Managed IT & cloud computing services
Figure 5 – A chart showing the different layers of cloud computing services
Figure 6 – A chart showing the key cloud computing providers by price point
Figure 7 – A chart showing the generic cloud computing features from selected key providers
Figure 8 – A table showing the Amazon cloud product portfolio
Figure 9 – A table showing selected Amazon EC2 cloud computing pricing in USD
Figure 10 – A table showing AT&T Synoptic Compute as a Service pricing in USD
Figure 11 – A table showing the CenturyLink Cloud & Hyperscale service attributes
Figure 12 – A table showing summary standard pricing for CenturyLink AppFog (in USD per month)
Figure 13 – A table showing the mix of services offered by Dell Cloud product categories
Figure 14 – A table showing the optimum service pricing for Dell Cloud in USD
Figure 15 – A chart showing the different CSC IaaS cloud computing services deployed
Figure 16 – A table showing the Dimension Data Public CaaS pricing structure in the European region in USD
Figure 17 – A table showing the Dimension Data Public CaaS price discounts in the European region in USD
Figure 18 – A table showing the Fujitsu Cloud IaaS Public S5 service pricing in USD
Figure 19 – A table showing selected pricing for Microsoft Office365 Small Business services from selected distributors worldwide per user per month in USD
Figure 20 – A table showing selected Windows Azure cloud computing pricing in USD
Figure 21 – A table showing selected IBM CloudLayer computing pricing Private Cloud instances in USD
Figure 22 – A table showing the Google Cloud Platform pricing in USD
Figure 23 – A table showing the HP Cloud Compute service pricing in USD
Figure 24 – A table showing NTT Communications Cloud Computing pricing in USD
Figure 25 – A table showing NTT Communications software pricing per hour in USD
Figure 26 – A table showing Rackspace Hosting Cloud Computing service pricing in USD
Figure 27 – A table showing Rackspace Hosting Bandwidth pricing in USD
Figure 28 – A table showing PLDT Cloud service tiers & pricing in USD per month
Figure 29 – A table showing Telefonica Virtual Disk Network pricing in USD per month
Figure 30 – A table showing pricing for the VMware vCloud Hybrid Virtual private cloud computing service in USD
Figure 31 – A table showing VMware dedicated cloud pricing in USD
Figure 32 – A table showing the Verizon Terremark vCloud Express pricing in USD
Figure 33 – A table showing the Verizon Terremark Licenced Windows server pricing in USD
Figure 34 – A table showing the Vodafone Flexible Computing VM sizes
Figure 35 – A table showing an example of Vodafone Flexible Computing Flexible Instance (FI) virtual server pricing in USD
Figure 36 – A chart showing the rise in forecast cloud growth for Europe & USA regions – from 2011 to 2016 (in CAGR per cent per annum)
Figure 37 – A chart showing the forecast growth in in cloud service revenues from 2014 to 2019 in millions of USD per annum
Figure 38 – A table showing the Cloud Computing vendor products in the price survey
Figure 39 – A table showing the per hour pricing for selected cloud computing vendors (in USD) as a bundled tariff
Figure 40 – A chart showing the per hour pricing for selected cloud computing vendors (in USD per hour) as a bundled tariff
Figure 41 – A table showing the Cloud Computing vendor products in the price survey – as an unbundled tariff
Figure 42 - A table showing the per hour pricing for selected cloud computing vendors (USD per hour) as an unbundled tariff
Figure 43 – A chart showing the per hour pricing for selected cloud computing vendors (in USD per hour) as an unbundled tariff
Figure 44 – A table showing the six selected Cloud Computing vendor products in the price survey – as a monthly rental tariff
Figure 45 – A table showing the Monthly Rental Charges for the six selected cloud computing providers (USD per month)
Figure 46 – A chart showing the Monthly Rental Charges for the six selected cloud computing providers (USD per month)
Figure 47 – A table showing the selected Bandwidth pricing per Hour for the nine selected cloud computing providers (USD)
Figure 48 – A table showing selected Bandwidth Pricing per Hour for the nine selected cloud computing providers (USD)
Figure 49 – A chart showing selected Bandwidth Pricing per Hour for the nine selected cloud computing providers (USD)
Figure 50 – A table summarizing standard public cloud computing pricing per hour (in USD)
Figure 51 – A chart showing the forecast increase in public cloud computing revenues from the end of 2014 to the end of 2019 in billions of USD per annum
Figure 52 – A chart showing the forecast increase in public cloud computing revenues from the end of 2014 to the end of 2019 in billions of USD per annum (by four geographical regions)
Figure 53 – A table showing the forecast increase in public cloud computing revenues from the end of 2014 to the end of 2019 in billions of USD per annum (by four geographical regions)
Figure 54 – A chart showing forecast standard public cloud pricing per hour in USD from the end of 2014 to the end of 2019
Figure 55 – A chart showing forecast private cloud computing service pricing per month in USD from the end of 2014 to the end of 2019
Figure 56 – A table showing the exchange rates used in the TCL Pricing the Cloud report – converted into 1 USD

Published By: Tariff Consultancy
Product Code: Tariff Consultancy


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