Online retail market in Poland 2013. E-commerce market analysis and development forecasts for 2013-2015

Published: November 2013
No. of Pages: 188

Discover opportunity in Poland's E-commerce market.

Report analyses online retail development and provides forecasts for 2013-2015.

  • Which major retailers are achieving success through online sales?
  • Do they operate brick and mortar stores or do business exclusively online?
  • What are the sales totals for auction websites such as Allegro?
  • How much has the Polish e-commerce sector expanded since 2009?
  • Which online retailers do Polish consumers prefer?
  •  How much do they spend on consumer electronics and digital media?

The answers to these questions and many more are provided within the pages of Online retail market in Poland 2013, E-commerce market analysis and development forecasts for 2013-2015. This complete guide to the market, its participants and prospects for the future traces recent market growth from 2009-2013 and delivers current data on the entire market and its major segments: grocery, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear and cosmetics.

The report presents profiles of top online retailers in each of these key segments, and offers informed forecasts prepared by the team of experienced analysts at PMR. It examines the impact of technological expansion in terms of increased computer and smartphone use on market growth, especially in the home appliance and consumer electronics segments, and analyses the market dynamics of these and other trends that encourage increasing numbers of Polish consumers to buy online.

The document provides macroeconomic data and analysis on expected conditions for the coming years, as well as current value data for Poland's e-commerce sector and each of the key segments listed above. It analyses the growth potential of each and explains the workings of several types of online sales platforms, including the auction platform utilized by Allegro. Results of a PMR research study of consumer behaviour patterns and purchasing preferences are included to highlight the aspects of this market that are most attractive to the buying public.

Prepared with the business data and information needs of a variety of professionals in mind, this document is especially useful to management and marketing executives and managers working for companies engaged in retail sales of merchandise to Polish consumers. It is also a valuable addition to the reference collections of research, analysis and consulting professionals serving clients with interests in the Polish online retail market, as well as financial services and investment specialists and industry and government agencies responsible for communications and online retail promotion.

Online retail market in Poland 2013, E-commerce market analysis and development forecasts for 2013-2015 helps business decision makers in the planning and launch of new online enterprises, expansion of current online sales strategies and in the evaluation of market saturation and the value and accomplishments of competing online retail operators in Poland. Purchase your copy now!

Published By: PMR
Product Code: PMR169

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