Online retail market in Poland 2013. E-commerce market analysis and development forecasts for 2013-2015

Published: November 2013
No. of Pages: 188
    ReportsandReports

Discover opportunity in Poland's E-commerce market.

Report analyses online retail development and provides forecasts for 2013-2015.

  • Which major retailers are achieving success through online sales?
  • Do they operate brick and mortar stores or do business exclusively online?
  • What are the sales totals for auction websites such as Allegro?
  • How much has the Polish e-commerce sector expanded since 2009?
  • Which online retailers do Polish consumers prefer?
  •  How much do they spend on consumer electronics and digital media?

The answers to these questions and many more are provided within the pages of Online retail market in Poland 2013, E-commerce market analysis and development forecasts for 2013-2015. This complete guide to the market, its participants and prospects for the future traces recent market growth from 2009-2013 and delivers current data on the entire market and its major segments: grocery, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear and cosmetics.

The report presents profiles of top online retailers in each of these key segments, and offers informed forecasts prepared by the team of experienced analysts at PMR. It examines the impact of technological expansion in terms of increased computer and smartphone use on market growth, especially in the home appliance and consumer electronics segments, and analyses the market dynamics of these and other trends that encourage increasing numbers of Polish consumers to buy online.

The document provides macroeconomic data and analysis on expected conditions for the coming years, as well as current value data for Poland's e-commerce sector and each of the key segments listed above. It analyses the growth potential of each and explains the workings of several types of online sales platforms, including the auction platform utilized by Allegro. Results of a PMR research study of consumer behaviour patterns and purchasing preferences are included to highlight the aspects of this market that are most attractive to the buying public.

Prepared with the business data and information needs of a variety of professionals in mind, this document is especially useful to management and marketing executives and managers working for companies engaged in retail sales of merchandise to Polish consumers. It is also a valuable addition to the reference collections of research, analysis and consulting professionals serving clients with interests in the Polish online retail market, as well as financial services and investment specialists and industry and government agencies responsible for communications and online retail promotion.

Online retail market in Poland 2013, E-commerce market analysis and development forecasts for 2013-2015 helps business decision makers in the planning and launch of new online enterprises, expansion of current online sales strategies and in the evaluation of market saturation and the value and accomplishments of competing online retail operators in Poland. Purchase your copy now!

Published By: PMR
Product Code: PMR169


Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:

  • Home Retail Series: Laundry & Cleaning

    Summary The laundry & cleaning market is expected to grow 1.6% in 2016, the highest rise in over five years. With growth heavily reliant on replacement purchases and sales of everyday household essentials, the market has been relatively stable, ...

  • Click and Collect in the UK

    Summary Click and collect is forecast to grow by 64% between 2016 and 2021, driven by the clothing and footwear sector (growth of 85%) as increasingly time poor consumers are looking to reduce time spent shopping. Although a relatively small part...

  • Outdoor Eating

    Summary Growth in the outdoor eating market has slowed to 0.4% in 2016 (from 3.1% in 2015) but is set to recover, to 0.8%, in 2017. The outdoor eating category is continuing to grow and is expected to increase c.£4m by 2021. A shift in mentali...

  • Retailing in the Philippines- Market Summary & Forecasts

    Summary The Philippines' retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts to boost domestic consumption, relatively low inflation levels, and increasing disposa...

  • Online Pureplays in UK Clothing and Footwear

    Summary The UK online clothing and footwear pureplay market will grow by £2.5bn in the five years to 2021, reaching a 9.8% share of the total clothing and footwear market. Growth via pureplays will be driven by more regular online purchasing, ...

  • Retailing in South Korea- Market Summary and Forecasts to 2020

    Summary South Korea's retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts to boost domestic consumption, relatively low inflation levels, and increasing disposable...

  • Retailing in Thailand- Market Summary and Forecasts

    Summary The Thai retail market recorded a CAGR of 3.2% over the past five years despite economy slowdown and political instability. It is expected to grow at a CAGR of 3.7% in 2015-2020 driven by increasing consumer spending, rising tourism, and a g...

  • Department Stores in Germany 2016-2020

    The retail industry can be divided into two broad segments on the basis of the channel of operation: brick-and-mortar retail format (or, store-based retail formats/offline retail format), and online retail format. Online retail is a part of B2C e-com...

  • Economic and Retail Update H2 2016

    Summary In the aftermath of the shock win for leave in the UK's referendum on EU membership, there has been considerable uncertainty over the short- and long-term impacts on the UK economy. This report provides an overview of the impact Brexit has h...

  • Outdoor Structures

    Summary Growth in outdoor structures has slowed to 1.0% in 2016 and is set to slow further up to 2021. Demand for major purchases such as sheds has dropped, while other categories have slowed as a result of less favorable weather and smaller outdoor...


Why ReportsnReports.com?

  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: sales@reportsandreports.com Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: