In-depth Research and Development Forecast of China

Published: September 2013
No. of Pages: 83

As a highlight of the training market, children English training has been the focus of attention. In China, there are 200 million children who are learning English, and nearly 40% of them learn English in professional English training agencies. At present, new children English training schools have been set up in succession, some foreign institutions have entered Chinese market, and existing children English training institutions still added new classes; learning English from early childhood has become a trend.

China’s English training market for preschool children owns good market prospects; the main reasons are as follows:

  • A huge number of customers. At present, there are about 180 million children aged 0-7; the number of annually newborns is more than 20 million, of which, more than 6 million to them are urban people. The huge base, steady growth and updating have laid a solid customer foundation for the preschool children-targeted English training market.
  • Families’ strong demand for education investment. All of the parents wish their children have bright future, and emphasis on education is a fine tradition for Chinese nation. As for children cultivation, Chinese people are willing to spend a lot of money; they would rather save money to cultivate children than have good life quality. In accordance with the statistics of National Bureau of Statistics, education spending accounted for 65.5% of total household consumption and 56.5 % of parents listed children education in the first place.
  • Strong demand in preschool English training market. At present, there are thousands of various children English training institutions in China. With the acceleration of internationally compatible pace, China’s investment to children English education will increase gradually.

In China, preschool English training is still an emerging industry. Certain difference between different brands is a major feature for this market. Therefore, China’s preschool English training industry is still in exploratory stage. The next decade will be a golden period for the development of this market; the market scale is expected to develop at the growth rate of more than 20%.

In addition, English training for primary and secondary school students will be the main force of future market. In 2012, the scale of this market reached CNY 42.5 billion. New Oriental occupied the leading position. As for other brands, they divided market segments, or dominant the regional market, or expand nationwide; the development trend is vigorous.

Published By: Huidian Research
Product Code: Huidian Research205

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