Flavors & Fragrances to 2017

Published: August 2013
No. of Pages: 285

This study analyzes the US flavor and fragrance industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by market (e.g., food, cosmetics and toiletries, cleaning products, environmental fragrance goods, beverages) and product (e.g., flavor blends, fragrance blends, essential oils and natural extracts, aroma chemicals). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles industry players.

US demand to approach $7 billion in 2017

Demand for flavors and fragrances in the US is forecast to approach $7 billion in 2017 as the result of favorable wellness, demographic, and macroeconomic trends. Consumer demand for more flavorful foods, as well as unique high-value flavors, will fortify strong growth in flavor blends, the largest product type. Demand for fragrance blends will rise at a more modest pace, impacted by slower growth in cosmetic and toiletry shipments and weakness in environmental fragrance goods. Essential oils will rise at an above average pace, reflecting greater consumer preference for natural goods. The same trend will also benefit natural aroma chemicals, though aroma chemicals overall will continue to post only modest

Cleaning ‘experience’ to promote fragrance gains

The cosmetics and toiletries market suffered from slow growth during the recession impacted 2007-2012 period, during which consumers were less likely to purchase discretionary items such as perfumes and colognes, skin care products, and cosmetics. As growth in this large market accelerates somewhat, fragrance blend demand will post respectable gains -- though still below average -- during the forecast period. Fragrance blend demand in cleaning products will grow the fastest through 2017, driven by innovation. Producers are continuing to promote the notion of a cleaning “experience” -- feeling relaxed, invigorated, or transported -- through fragrance in dishwashing detergents and general purpose cleaners. Similar efforts to promote fragrance based experiences will also support above-average growth in body washes.

Essential oils, natural extracts to benefit from focus on wellness

From 2002 to 2012, consumer interest in natural items -- including beverages, food, cosmetics and toiletries, and even cleaning products -- rose relatively quickly, as rising attention to wellness encouraged some to avoid end products containing artificial flavors or fragrances. This trend is expected to continue, benefitting demand for essential oils and natural extracts as more manufacturers present naturally flavored or scented versions of their retail items. Going forward, demand growth in essential oils and natural extracts for flavor and fragrance applications will be nearly as fast as growth in flavor blends, though from a smaller base. The pace of growth will moderate slightly as price increases slow to a more sustainable pace following recent rapid gains.

Natural, synthetic aromas to register stronger growth

While increases in aroma chemical demand will trail other product types, natural aroma chemical sales will accelerate through 2017 to a near average pace due to their ability to afford a “clean” label in food, beverage, and some cosmetic and toiletry applications. Increases in synthetic aroma chemical demand will also improve, though the pace will remain below average. Synthetic aromas will continue to be the preferred solution in soaps and body washes as well as laundry detergents due to the high volume nature of these markets and the need for low material cost and product consistency.

Company Profiles

Profiles for US industry players including Firmenich, Givaudan, International Flavors & Fragrances, Sensient Technologies, and Symrise

Additional Information

This study analyzes the US market for flavors and fragrances, including flavor blends, fragrance blends, essential oils and natural extracts, and synthetic and natural aroma chemicals. To avoid double counting, the value of essential oils and aroma chemicals used in the production of finished flavor and fragrance blends is included in the latter categories. The outlook for major markets is also discussed, with a focus on food, cosmetics and toiletries, cleaning products, beverages, and environmental fragrance goods, among others. Flavor enhancers, artificial and natural sweeteners, and spices, although they are important flavoring agents, are not included in the scope of this study. However, in some instances this report includes mixtures of flavor chemicals that contain the aforementioned items.

The study places the flavor and fragrance market in context through an in-depth overview of market environment conditions. In addition to providing economic background, the Market Environment section examines historical market trends, pricing patterns, and environmental and regulatory issues, and discusses international activity and foreign trade. Finally, the study is concluded with an analysis of the industry structure, market share, and the key industry competitive variables, as well as profiles of representative companies in the industry.

Historical data (2002, 2007, and 2012) and forecasts for the years 2017 and 2022 are provided in current dollars unless otherwise noted. As used in this study, the term “shipment” includes all production from US manufacturing sites that is then shipped to both US and foreign markets. The term “demand” -- used interchangeably with “market,” “sales,” and “consumption” (including both merchant and captive consumption) -- is defined as all shipments from US plants, plus imports, minus exports. Demand is presented at the manufacturers’ level. Tabular details may not add to totals due to independent rounding, and some ratios are based on unrounded numbers. In addition, ratios may be rounded for the sake of clarity.

Throughout this study, demand for flavors and fragrances is related to various indicators for comparative purposes and to facilitate further analysis. Macroeconomic and demographic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated April 2013. Because of the Bureau of Economic Analysis’ use of chain weighted price indices, inflation-adjusted Gross Domestic Product components (2005 dollars) do not necessarily add to the total.

Flavors & Fragrances to 2017

Table of Contents

General 4
Macroeconomic Outlook 5
Demographic Trends 8
Personal Consumption Expenditures 12
Historical Market Trends 16
Pricing Patterns 19
Environmental & Regulatory Issues 22
Flavors 23
Fragrances 26
International Activity 30
Foreign Trade 32
Imports 33
Exports 35
General 37
Food 39
Industry Overview 40
Flavor Demand 42
Processed Food 47
Dairy Products 50
Bakery Products 54
Candy & Confectioneries 55
Other Food 58
Cosmetics & Toiletries 61
Industry Overview 62
Flavor & Fragrance Demand 64
Perfumes & Colognes 69
Soaps & Body Washes 72
Skin Care Products 74
Other Cosmetics & Toiletries 77
Cleaning Products 79
Industry Overview 79
Fragrance Demand 81
Laundry Detergents 84
Polishes & Sanitation Goods 87
Dishwashing Detergents & Other Cleaners 90
Beverages 93
Industry Overview 94
Flavor Demand 96
Carbonated Soft Drinks 100
Other Beverages 102
Environmental Fragrance Goods 106
Industry Overview 107
Fragrance Demand 110
Air Fresheners & Deodorizers 112
Candles 115
Potpourri & Other Environmental Fragrance Goods 117
Other Markets 118
General 122
Flavor Blends 125
Savory 130
Fruity 131
Cheese & Other Dairy 133
Meat 134
Other Flavor Blends 136
Fragrance Blends 138
Product Characteristics 141
New Applications 142
Essential Oils & Natural Extracts 144
Citrus Oils 147
Lemon Oil 150
Orange Oil 153
Other Citrus Oils 155
Mint Oils 157
Peppermint Oil 160
Spearmint & Other Mint Oils 163
Other Essential Oils & Natural Extracts 166
Aroma Chemicals 169
Demand by Class 171
Synthetic 172
Natural 174
Demand by Type 175
Terpenoids 176
Benzenoids 178
Musks & Other Aroma Chemicals 179
General 181
Market Share 185
Mergers & Acquisitions 192
Competitive Strategies 195
Product Differentiation 195
Market Segmentation 197
Cooperative Agreements 198
Research & Development 202
Natural Flavors & Fragrances 204
Biotechnology 205
Delivery Systems 207
Production Methods 209
Marketing & Distribution 212
Company Profiles 214
Agilex Flavors & Fragrances Incorporated 215
Aromatech SAS 216
Bedoukian Research Incorporated 220
Bell Flavors & Fragrances Incorporated 221
Cargill Flavor Systems, see Kerry Group
Cargill Incorporated 223
Comax Flavors 224
ConAgra Foods Incorporated 225
Firmenich SA 226
Flavor Systems International, see ICC Industries
Flavorchem Corporation 229
Frutarom Industries, see ICC Industries
Givaudan SA 231
Hasegawa (T.) Company Limited 235
ICC Industries Incorporated 237
International Flavors & Fragrances Incorporated 239
Kao Corporation 244
Kerry Group plc 246
Mane (V.) Fils SA 248
McCormick & Company Incorporated 250
Michael (David) & Company 251
Naturex SA 253
Renessenz LLC 255
Robertet SA 257
Royal DSM NV 259
Sensient Technologies Corporation 261
Solvay SA 264
Symrise AG 266
Takasago International Corporation 270
Treatt (RC) plc 272
Ungerer & Company 274
Vigon International Incorporated 275
WILD Flavors GmbH 278
Other Companies Mentioned in Study 281

List of Tables

Summary Table 3
1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures 15
4 Flavor & Fragrance Market, 2002-2012 18
5 Flavor & Fragrance Pricing 22
6 Flavor & Fragrance Supply & Demand 33
1 Flavor & Fragrance Demand by Market 38
2 Food Shipments 42
3 Food: Flavor Demand 46
4 Processed Food: Flavor Demand 50
5 Dairy Products: Flavor Demand 53
6 Bakery Products: Flavor Demand 55
7 Candy & Confectioneries: Flavor Demand 57
8 Other Food: Flavor Demand 61
9 Cosmetic & Toiletry Shipments 64
10 Cosmetics & Toiletries: Flavor & Fragrance Demand 68
11 Perfumes & Colognes: Fragrance Demand 72
12 Soaps & Body Washes: Fragrance Demand 74
13 Skin Care Products: Fragrance Demand 76
14 Other Cosmetics & Toiletries: Flavor & Fragrance Demand 78
15 Cleaning Product Shipments 81
16 Cleaning Products: Fragrance Demand 84
17 Laundry Detergents: Fragrance Demand 87
18 Polishes & Sanitation Goods: Fragrance Demand 90
19 Dishwashing Detergents & Other Cleaners: Fragrance Demand 93
20 Beverage Shipments 96
21 Beverages: Flavor Demand 99
22 Carbonated Soft Drinks: Flavor Demand 102
23 Other Beverages: Flavor Demand 106
24 Environmental Fragrance Goods Indicators 109
25 Environmental Fragrance Goods: Fragrance Demand 111
26 Air Fresheners & Deodorizers: Fragrance Demand 114
27 Candles: Fragrance Demand 117
28 Potpourri & Other Environmental Fragrance Goods:
Fragrance Demand 118
29 Other Markets: Flavor & Fragrance Demand 121
1 Flavor & Fragrance Demand by Product 124
2 Flavor Blend Demand 129
3 Fragrance Blend Demand 141
4 Essential Oil & Natural Extract Demand 147
5 Citrus Oil Demand 150
6 Lemon Oil Demand 152
7 Orange Oil Demand 155
8 Other Citrus Oil Demand 157
9 Mint Oil Demand 160
10 Peppermint Oil Demand 163
11 Spearmint & Other Mint Oil Demand 166
12 Other Essential Oil & Natural Extract Demand 169
13 Aroma Chemical Demand 171
14 Synthetic Aroma Chemical Demand 173
15 Natural Aroma Chemical Demand 175
1 US Flavor & Fragrance Sales by Company, 2012 183
2 Selected Acquisitions & Divestitures 194
3 Selected Cooperative Agreements 200
4 R&D Spending Patterns: Selected Flavor &
Fragrance Suppliers 203

List of Charts

1 Flavor & Fragrance Market, 2002-2012 19
2 World Flavor & Fragrance Demand, 2012 32
3 US Flavor & Fragrance Imports by Source, 2012 34
4 US Flavor & Fragrance Exports by Destination, 2012 36
1 Flavor & Fragrance Demand by Market, 2012 39
2 Food: Flavor Demand, 2012 47
3 Cosmetics & Toiletries: Flavor & Fragrance Demand, 2012 69
1 Flavor & Fragrance Demand by Product, 2012 125
2 Flavor Blend Demand by Type, 2012 130
1 US Flavor & Fragrance Market Share, 2012 186

Published By: Freedonia Group
Product Code: Freedonia Group245

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