TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest soft drinks market, led by carbonates, while its juices category displays rapid growth 2
Russia is expected to exhibit steady growth between 2008 and 2013 2
India is set to be the most lucrative investment destination for the soft drinks market in future 2
China leads the soft drinks market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC Soft Drinks market, volume overview 17
BRIC Soft Drinks market, value overview 22
Chapter 4 Global Soft Drinks market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2003−08 31
Value analysis (Brazilian Real), 2008−13 32
Value analysis (US dollars), 2003−08 34
Value analysis (US dollars), 2008−13 35
Volume analysis, 2003−08 36
Volume analysis, 2008−13 37
Company and brand share analysis 39
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Russia 54
Value analysis (Russian Ruble), 2003−08 54
Value analysis (Russian Ruble), 2008−13 55
Value analysis (US dollars), 2003−08 57
Value analysis (US dollars), 2008−13 58
Volume analysis, 2003−08 60
Volume analysis, 2008−13 61
Company and brand share analysis 63
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 India 78
Value analysis (Indian Rupee), 2003−08 78
Value analysis (Indian Rupee), 2008−13 79
Value analysis (US dollars), 2003−08 81
Value analysis (US dollars), 2008−13 82
Volume analysis, 2003−08 84
Volume analysis, 2008−13 85
Company and brand share analysis 88
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 8 China 103
Value analysis (Yuan Renminbi), 2003−08 103
Value analysis (Yuan Renminbi), 2008−13 104
Value analysis (US dollars), 2003−08 106
Value analysis (US dollars), 2008−13 107
Volume analysis, 2003−08 109
Volume analysis, 2008−13 110
Company and brand share analysis 112
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 9 New Product Development 127
Product launches 2009: Brazil 127
Recent product launches 129
Product launches 2009: Russia 130
Recent product launches 132
Product launches 2009: India 133
Recent product launches 135
Product launches 2009: China 136
Recent product launches 138
Chapter 10 Research Methodology 139
Methodology overview 139
Secondary research 140
Market modeling 141
Creating an initial data model 141
Revising the initial data model 141
Creating a final estimate 142
Creating demographic value splits 142
Primary research 142
Data finalization 143
Ongoing research 143
Chapter 11 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144
LIST OF FIGURES
Figure 1: Soft drinks market, BRIC, volume (kg/liters, million), 2003−13 17
Figure 2: Soft drinks market, BRIC, volume (kg/liters, million), 2003–08 19
Figure 3: Soft drinks market, BRIC, volume (kg/liters, million), 2008–13 20
Figure 4: Soft drinks market, BRIC, volume growth analysis, 2003−13 21
Figure 5: Soft drinks market, BRIC, value ($m), 2003−13 22
Figure 6: Soft drinks market, BRIC, value ($m) , 2003−08 24
Figure 7: Soft drinks market, BRIC, value ($m) , 2008−13 25
Figure 8: Soft drinks market, BRIC, value growth analysis, 2003−13 26
Figure 9: Global soft drinks market split ($m), top five vs BRIC countries, 2008–13 27
Figure 10: Global soft drinks market split (kg/liters, million), top five vs BRIC countries, 2008–13 29
Figure 11: Soft drinks, Brazil, value by category (BRLm), 2003−13 33
Figure 12: Soft drinks, Brazil, volume by category (kg/liters, million), 2003−13 38
Figure 13: Soft drinks, Brazil, company share by volume (%), 2007−08 43
Figure 14: Soft drinks, Brazil, distribution channels by volume (%), 2007−08 47
Figure 15: Soft drinks, Russia, value by category (RUBm), 2003−13 56
Figure 16: Soft drinks, Russia, category growth comparison, by value, 2003−13 59
Figure 17: Soft drinks, Russia, volume by category (kg/liters, million), 2003−13 62
Figure 18: Soft drinks, Russia, category growth comparison, by volume, 2003−13 62
Figure 19: Soft drinks, Russia, company share by volume (%), 2007−08 67
Figure 20: Soft drinks, Russia, distribution channels by volume (%), 2007−08 71
Figure 21: Soft drinks, India, value by category (INRm), 2003−13 80
Figure 22: Soft drinks, India, category growth comparison, by value, 2003−13 83
Figure 23: Soft drinks, India, volume by category (kg/liters, million), 2003−13 86
Figure 24: Soft drinks, India, category growth comparison, by volume, 2003−13 87
Figure 25: Soft drinks, India, company share by volume (%), 2007−08 92
Figure 26: Soft drinks, India, distribution channels by volume (%), 2007−08 96
Figure 27: Soft drinks, China, value by category (CNYm), 2003−13 105
Figure 28: Soft drinks, China, category growth comparison, by value, 2003−13 108
Figure 29: Soft drinks, China, volume by category (kg/liters, million), 2003−13 111
Figure 30: Soft drinks, China, category growth comparison, by volume, 2003−13 111
Figure 31: Soft drinks, China, company share by volume (%), 2007−08 116
Figure 32: Soft drinks, China, distribution channels by volume (%), 2007−08 120
Figure 33: Annual data review process 140
LIST OF TABLES
Table 1: Soft drinks category definitions 5
Table 2: Soft drinks distribution channels 6
Table 3: Soft drinks market, BRIC, volume (kg/liters, million), 2003−13 18
Table 4: Soft drinks market, BRIC, volume (kg/liters, million), 2003–08 19
Table 5: Soft drinks market, BRIC, volume (kg/liters, million), 2008–13 20
Table 6: Soft drinks market, BRIC, value ($m), 2003−13 23
Table 7: Soft drinks market, BRIC, value ($m), 2003−08 24
Table 8: Soft drinks market, BRIC, value ($m), 2008−13 25
Table 9: Global soft drinks market split ($m), top five vs BRIC countries, 2008–13 28
Table 10: Global soft drinks market split (kg/liters, million), top five vs BRIC countries, 2008–13 30
Table 11: Soft drinks, Brazil, value by category (BRLm), 2003−08 31
Table 12: Soft drinks, Brazil, value forecast by category (BRLm), 2008−13 32
Table 13: Soft drinks, Brazil, value by category ($m), 2003−08 34
Table 14: Soft drinks, Brazil, value forecast by category ($m), 2008−13 35
Table 15: Soft drinks, Brazil, volume by category (kg/liters, million), 2003−08 36
Table 16: Soft drinks, Brazil, volume forecast by category (kg/liters, million), 2008−13 37
Table 17: Soft drinks, Brazil, brand share by volume (%), 2007−08 39
Table 18: Soft drinks, Brazil, volume by brand (kg/liters, million), 2007−08 41
Table 19: Soft drinks, Brazil, company share by volume (%), 2007−08 44
Table 20: Soft drinks, Brazil, volume by company (kg/liters, million), 2007−08 45
Table 21: Soft drinks, Brazil, distribution channels by volume (%), 2007−08 46
Table 22: Soft drinks, Brazil, volume by distribution channel (kg/liters, million), 2007−08 46
Table 23: Soft drinks, Brazil, expenditure per capita (BRL), 2003−08 48
Table 24: Soft drinks, Brazil, forecast expenditure per capita (BRL), 2008−13 49
Table 25: Soft drinks, Brazil, expenditure per capita ($), 2003−08 50
Table 26: Soft drinks, Brazil, forecast expenditure per capita ($), 2008−13 51
Table 27: Soft drinks, Brazil, consumption per capita (kg/liters), 2003−08 52
Table 28: Soft drinks, Brazil, forecast consumption per capita (kg/liters), 2008−13 53
Table 29: Soft drinks, Russia, value by category (RUBm), 2003−08 54
Table 30: Soft drinks, Russia, value forecast by category (RUBm), 2008−13 55
Table 31: Soft drinks, Russia, value by category ($m), 2003−08 57
Table 32: Soft drinks, Russia, value forecast by category ($m), 2008−13 58
Table 33: Soft drinks, Russia, volume by category (kg/liters, million), 2003−08 60
Table 34: Soft drinks, Russia, volume forecast by category (kg/liters, million), 2008−13 61
Table 35: Soft drinks, Russia, brand share by volume (%), 2007−08 63
Table 36: Soft drinks, Russia, volume by brand (kg/liters, million), 2007−08 65
Table 37: Soft drinks, Russia, company share by volume (%), 2007−08 68
Table 38: Soft drinks, Russia, volume by company (kg/liters, million), 2007−08 69
Table 39: Soft drinks, Russia, distribution channels by volume (%), 2007−08 70
Table 40: Soft drinks, Russia, volume by distribution channel (kg/liters, million), 2007−08 70
Table 41: Soft drinks, Russia, expenditure per capita (RUB), 2003−08 72
Table 42: Soft drinks, Russia, forecast expenditure per capita (RUB), 2008−13 73
Table 43: Soft drinks, Russia, expenditure per capita ($), 2003−08 74
Table 44: Soft drinks, Russia, forecast expenditure per capita ($), 2008−13 75
Table 45: Soft drinks, Russia, consumption per capita (kg/liters), 2003−08 76
Table 46: Soft drinks, Russia, forecast consumption per capita (kg/liters), 2008−13 77
Table 47: Soft drinks, India, value by category (INRm), 2003−08 78
Table 48: Soft drinks, India, value forecast by category (INRm), 2008−13 79
Table 49: Soft drinks, India, value by category ($m), 2003−08 81
Table 50: Soft drinks, India, value forecast by category ($m), 2008−13 82
Table 51: Soft drinks, India, volume by category (kg/liters, million), 2003−08 84
Table 52: Soft drinks, India, volume forecast by category (kg/liters, million), 2008−13 85
Table 53: Soft drinks, India, brand share by volume (%), 2007−08 88
Table 54: Soft drinks, India, volume by brand (kg/liters, million), 2007−08 90
Table 55: Soft drinks, India, company share by volume (%), 2007−08 93
Table 56: Soft drinks, India, volume by company (kg/liters, million), 2007−08 94
Table 57: Soft drinks, India, distribution channels by volume (%), 2007−08 95
Table 58: Soft drinks, India, volume by distribution channel (kg/liters, million), 2007−08 95
Table 59: Soft drinks, India, expenditure per capita (INR), 2003−08 97
Table 60: Soft drinks, India, forecast expenditure per capita (INR), 2008−13 98
Table 61: Soft drinks, India, expenditure per capita ($), 2003−08 99
Table 62: Soft drinks, India, forecast expenditure per capita ($), 2008−13 100
Table 63: Soft drinks, India, consumption per capita (kg/liters), 2003−08 101
Table 64: Soft drinks, India, forecast consumption per capita (kg/liters), 2008−13 102
Table 65: Soft drinks, China, value by category (CNYm), 2003−08 103
Table 66: Soft drinks, China, value forecast by category (CNYm), 2008−13 104
Table 67: Soft drinks, China, value by category ($m), 2003−08 106
Table 68: Soft drinks, China, value forecast by category ($m), 2008−13 107
Table 69: Soft drinks, China, volume by category (kg/liters, million), 2003−08 109
Table 70: Soft drinks, China, volume forecast by category (kg/liters, million), 2008−13 110
Table 71: Soft drinks, China, brand share by volume (%), 2007−08 112
Table 72: Soft drinks, China, volume by brand (kg/liters, million), 2007−08 114
Table 73: Soft drinks, China, company share by volume (%), 2007−08 117
Table 74: Soft drinks, China, volume by company (kg/liters, million), 2007−08 118
Table 75: Soft drinks, China, distribution channels by volume (%), 2007−08 119
Table 76: Soft drinks, China, volume by distribution channel (kg/liters, million), 2007−08 119
Table 77: Soft drinks, China, expenditure per capita (CNY), 2003−08 121
Table 78: Soft drinks, China, forecast expenditure per capita (CNY), 2008−13 122
Table 79: Soft drinks, China, expenditure per capita ($), 2003−08 123
Table 80: Soft drinks, China, forecast expenditure per capita ($), 2008−13 124
Table 81: Soft drinks, China, consumption per capita (kg/liters), 2003−08 125
Table 82: Soft drinks, China, forecast consumption per capita (kg/liters), 2008−13 126
Table 83: Brazil soft drinks new product launches reports, by company (top five companies), 2009 127
Table 84: Brazil soft drinks new product launches SKUs, by company (top five companies), 2009 127
Table 85: Brazil soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 128
Table 86: Brazil soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 128
Table 87: Brazil soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 129
Table 88: Brazil soft drinks new product launches - recent five launches (2009) 129
Table 89: Russia soft drinks new product launches reports, by company (top five companies), 2009 130
Table 90: Russia soft drinks new product launches SKUs, by company (top five companies), 2009 130
Table 91: Russia soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 131
Table 92: Russia soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 131
Table 93: Russia soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 132
Table 94: Russia soft drinks new product launches - recent five launches 2009 132
Table 95: India soft drinks new product launches reports, by company (top five companies), 2009 133
Table 96: India soft drinks new product launches SKUs, by company (top five companies), 2009 133
Table 97: India soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 134
Table 98: India soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 134
Table 99: India soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 135
Table 100: India soft drinks new product launches - recent five launches (2009) 135
Table 101: China soft drinks new product launches reports, by company (top five companies), 2009 136
Table 102: China soft drinks new product launches SKUs, by company (top five companies), 2009 136
Table 103: China soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 137
Table 104: China soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009 137
Table 105: China soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009 138
Table 106: China soft drinks new product launches - recent five launches (2009) 138