Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 – 2016

Published: July 2013
No. of Pages:
   

Streaming music radio, curated station and track play listening hours are spinning ahead at a 2013 growth rate of 47.5%, backed by monetization initiatives channeling $1.22 billion into the digital music ecosystem.

This due diligence level sector analytics report presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding advertising revenue.

The report, Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 - 2016, presents a multi-year analysis of listening by brand, platform, product offering, business model, subscriber count, available inventory by format, CPMs (national and local), sellout rates and corresponding revenue.

As listening hours have ramped, streaming and user-directed music services are scaling up ad sales operations and subscriber acquisition efforts aimed at closing the gap between rising audience demand--spurred on in large measure by mobile access--and revenue.

Hybrid offerings like Pandora, Spotify and Slacker are achieving success capturing advertising and subscription revenues. Subscription services, including RDIO and Rhapsody, host large libraries appealing to proactive listeners, and like their ad-supported counterparts, funnel significant licensing coin into record label treasuries.

In-house sales, rep firms, ad networks, ad trafficking platforms and RTBs are playing important roles in clearing media. Ad supported hours are projected to deliver 61.9% of sector revenue in 2013, with in-stream audio billings (paired with a display box) taking a 49.5% share of total media spend, weighted toward national buyers.

In-stream audio inventory allocated across desktop and mobile platforms grew at a CAGR of 37% (2003 – 2012). Exploitation of the audio avail is a priority for ad supported programmers. Pure-play Internet brands, in particular, are increasing their audio spot load, and corresponding in-stream inventory is forecast at a forward CAGR of 39% (2013 – 2016).

Total ad supported listening hours are projected to increase 79% in 2013 to 28.6 billion. In-stream audio is presently sold against 21.9 billion programming hours, including terrestrial broadcast extensions. Video billings frame 14.6% of total media spend. AOL’s Shoutcast platform is monetizing pre-roll video and display inventory.

Streaming Radio, Curated Station and Track Play Music: Listening Hours and Revenue Analytics 2013 – 2016

Table of Contents

Executive Summary     1

Digital Streaming Radio and Track/Curated Station Play Listening Hour Growth Forecast at 35.9 Billion Hours in 2013 1
76.8% of Ad Supported Listening Hours in 2013 Are Monetizing With In-Stream Audio Inventory     4
Track Play/Curated Station Listening Hours Rose by 84% in 2012     4
Digital Music Radio, Curated Station and Track Play Growth Comparison: 2012-2011     5
Streaming Music Radio, Curated Station and Track Play Revenue Forecast to Rise 49% in 2013     5

Terminology and Definitions     7

Section One     9
Mobile Has Completely Recast the Streaming Radio, Track Play and Curated Station Market 9
The Mobile Platform is Contributing Significantly to a Listening, Audience Reach, Business Model, Revenue and Royalty Payment Scale     9
Market Catalysts     9
Digital Music Radio/Curated Station and Song Play Library Size: 2013     9
Digital Streaming Radio and Track/Curated Station Play Listening Hours Forecast at 35.9 Billion Hours in 2013     12
Digital Streaming Music Radio and Track Play Listening Hour Growth History and Forecast: 2004 - 2016     13
Digital Streaming Music Radio and Songplay Listening Hour Comparison: 2004-2012     17
Ad Supported Listening Hours Grew by 146.3% in 2012     19
Ad Supported Listening Hours: 2005 - 2016     19
Shoutcast Emerges as an Ad-Supported Platform: Display and Video Inventory Rolled Out in 2012     21
Monthly Ad Supported Listening Hour Comparison: 2005 - 2016     21
Pandora Listening Hours Increased 97.4% during Calendar Year 2012     24
Pandora Listening Hours: 2011 - 2012     24
Shoutcast Delivered over 6 Billion Listening Hours in 2012: Commences Monetizing with Ad-Supported Model     24
Shoutcast Inventory Formats and Pricing     24
Shoutcast Listening Hour Growth: Annual Totals 2005 - 2012     26
76.8% of Ad Supported Listening Hours in 2013 are Monetizing with In-Stream Audio Inventory     27
Listening Hours Supported by Gateway and In-Stream Audio Advertising: 2005-2016     28
Digital Music Radio/Track Play Listening Hours: 2012 Streaming Radio Segment by Brand     41
Digital Music Listening Hours: 2012 Curated Station/Track Play Segment by Brand     55
Track Play/Curated Station Listening Hours Rose by 84% in 2012     59
Digital Music Radio, Curated Station and Track Play Growth Comparison: 2012-2011     59
Digital Music Radio, Curated Station and Track Play Annual Hours     59

Section Two     62
Streaming Music Radio, Curated Station and Track Play Revenue Forecast to Rise 49% in 2013     62
Digital Music Radio/Curated Station and Song Play Revenue Analysis     62
Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services     67
Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016     68
Digital Music Rights Payments Estimated at $506 Million in 2012     69
Digital Music Radio/Track Play Royalty Payment Analysis: 2012     69
Digital Music Radio/Track Play Royalty Payment Analysis: 2012     70
Music Labels Are Already Major Stakeholders in Streaming Radio and On-Demand Music Programming     71
Digital Music Radio/Track Play Royalty Payment Analysis: 2013     71
Pandora’s Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014     71
Pandora Revenue Analysis: 2009 - 2014     73
Digital Music and Track Play Subs Forecast to Increase by 40% in 2013     74
Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003-2016     74
Subscription Digital Music Radio/Song Play Revenue Analysis by Brand: 2003-2013     76
Subscription Radio and Song Play Service Brands and Revenue Analysis: 2003-2013     77
Double-Digital Growth Rates For Ad-Supported Digital Music Services through 2016     81
Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016     82
In-Stream Audio Estimated at 49.5% of Total Media  Spend in 2013     85
Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016     86
Audio Inventory Annually by Month: 2003 - 2016     90
Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003-2016     93
Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003-2016     94
Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016     94

Section Three     95
Q&A's     95
Abacast     95
Accuradio     99
Dial Global     105
Idobi     110
Pandora     113
Rdio     117
Rhapsody     121
Spotify     126

Published By: AccuStream Research
Product Code: AccuStream Research31


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