Landscaping Products to 2017

Published: July 2013
No. of Pages: 275
  

This study analyzes the US landscaping product industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by type (e.g., decorative products, hardscape products, outdoor structures), market (residential, nonresidential, nonbuilding), end use (professional, consumer/DIY) and US region. The study also considers market environment factors, details industry structure, evaluates company market share, and profiles industry players.

US landscaping products’demand to grow nearly 7% annually through 2017

US demand for landscaping products is projected to grow 6.9 percent per year through 2017 to $6.5 billion, reflecting a rebound in sales following the 2007-2009 recession and subsequent slow recovery. Improved construction activity, particularly in the number of new housing completions, from low 2012 base levels will be the primary driver of growth. An acceleration in sales of existing homes, a rebound in construction expenditures in the office and commercial market, and a drop in office vacancy rates will also support gains.

Hardscape products to benefit from outdoor living

Landscaping products encompass decorative products, hardscaping products, outdoor structures, and other goods used to improve the appearance or function of an outdoor space. One key growth factor for these products is ongoing interest in developing outdoor living spaces, providing additional living space for relaxation and entertaining. The decorative products segment, which was the largest in 2012, comprises products (e.g., water features, lighting, pottery, and statuary) that are important to this trend. Hardscape products, which are projected to achieve the fastest growth through 2017, can be used to create the patios, walkways, edging, and walls that form the basis of outdoor rooms. Other products, such as outdoor heating elements, will also exhibit strong gains.

Environmental concerns to favor permeable pavers

The ongoing development and introduction of landscaping products that are environmentally friendly will also boost growth. For example, permeable pavers for hardscaping are rapidly gaining popularity over ready mix concrete due to their ability to reduce water runoff. In addition, drought conditions in many parts of the country have resulted in water restrictions, leading to greater use of synthetic turf, hardscaping, and potted plants instead of water-intensive grass
lawns. Among decorative products, smaller water features and pondless types are seeing advances due to reduced water usage, and lighting provides vital energy savings over previous generations of outdoor lighting.

Rebounding construction activity to drive gains

The residential market was the largest for landscaping products in 2012. Gains through 2017 will be driven by a strong rebound in housing completions from a low 2012 base. Renewed growth in existing home sales will also boost sales of landscaping products, as consumers are most likely to alter their outdoor spaces within a few years of purchase.

Demand for landscaping products in the nonresidential market is concentrated in the office and commercial segments. Therefore, a rebound in construction expenditures will support growth as offices attempt to attract new tenants and restaurants upgrade their outdoor patios to create a high-end appearance.

Gains in the nonbuilding market will trail those of the other two markets, restrained by a continuing decline in the number of golf courses and limited state and local government budgets. Nonetheless, municipal efforts to address issues related to water runoff will support demand for permeable pavers and other related products.

Company Profiles

Company Profiles for 30 US industry competitors such as Boral, CEMEX, CRH, Generation Brands, Intermatic, HeidelbergCement, Pavestone, Royal Philips Electronics, Tarkett, Woodstream and Wienerberger Baustoffindustrie

Additional Information

This report covers the US market for landscaping products, which in general include hard goods used in landscaping activities.  Consumables, equipment, and furniture are excluded from the scope of this study, as are any related service revenues.  The report provides an analysis of the landscaping products market in the US by product (decorative, hardscape, outdoor structures, and other), by market (residential, nonresidential, and nonbuilding) and by end user (professional and consumer/do-it-yourself).  For the purposes of this study, hardscape items include concrete products (e.g., pavers, poured, blocks), wood (e.g., prefabricated edging, lumber), stones and boulders (e.g., manufactured, granite, sandstone), clay brick, aggregates (e.g., sand, gravel), and other (e.g., rubber pavers, plastic block, metal edging).  Regional data is also provided.  As used in this study, the new construction segment for landscaping products includes any installation of a new element or product, while the improvement and repair segment entails the repair or replacement of an existing product.  For example, constructing a patio would fall under the new segment, while replacing the hardscaping in an existing patio with new materials would fall under improvement and repair.

Data are reported in current US dollars for 2002, 2007, and 2012, with forecasts provided for 2017 and 2022.  Macroeconomic and demographic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated April 2013.  The term “demand” is used synonymously with “sales” and/or “apparent consumption” and denotes production plus imports less exports.  Throughout the study, demand for landscaping products is related to various indicators for comparative purposes and to facilitate further analysis.  Demand is presented at the manufacturers’ level.  Tabular details may not add due to independent rounding, and ratios may be rounded for the sake of clarity.

Landscaping Products to 2017

Table of Contents

Introduction x

I. Executive Summary 1

II. Market Environment 4
General4
Macroeconomic Overview 5
Demographic Trends 8
Consumer Income & Spending Trends12
Personal Income & Spending 13
Consumer Financing15
Construction Trends18
Building Construction 21
Residential Buildings 23
Housing Completions 25
Housing Stock28
Housing Sales32
Residential Improvements & Repairs32
Nonresidential Buildings 34
New 34
Nonresidential Building Improvements & Repairs 37
Nonresidential Building Stock38
Nonbuilding Construction 40
Construction Expenditures 41
Nonbuilding Construction Stock42
Golf Course Outlook44
Landscaping & Lawn Care Industry Outlook46
Pricing Issues 49
Historical Market Trends 53
Environmental & Regulatory Issues55
Environmental Issues55
Clay Brick56
Concrete Products57
Wood 57
US-Canadian Softwood Timber Dispute59
Recycling 61
International Activity & Foreign Trade62

III. Products 65
General65
Decorative Products68
Water Features71
Lighting 74
Applications78
Types 79
Bird & Wild Animal Products 82
Pots & Planters85
Other 87
Hardscape Products89
Products 92
Concrete 93
Wood 99
Stones & Boulders 101
Clay Brick 103
Aggregates & Other105
Applications, Markets, & End Users107
Patios109
Walkways111
Walls112
Edging & Other 113
Outdoor Structures 116
Sheds121
Gazebos122
Arches, Trellises, & Pergolas123
Hobby Greenhouses 124
Bridges & Other Outdoor Structures125
Other Landscaping Products125

IV. Markets 130
Markets 130
Residential133
New135
Improvement & Repair137
Nonresidential 140
Nonbuilding143
End Users146
Professional148
Consumer/DIY150

V. Regions 153
General 153
Regional Demographic & Economic Trends153
Regional Population Patterns154
Regional Economic Trends157
Regional Housing Trends 160
Regional Landscaping Products Demand163
Northeast165
Midwest168
South172
West 175

VI. Industry Structure 179
General 179
Market Share181
Industry Restructuring 184
Competitive Strategies 186
Manufacturing188
Marketing & Advertising 190
The Green Movement 192
Product Origination 194
Distribution Channels 195
Retail Distribution 195
Home Centers 196
Mass Merchandisers197
Garden Centers 197
Mail-Order/Internet198
Other198
Professional Distribution199
Company Profiles 200
Acme Building Brands, see Berkshire Hathaway
Akro-Mils, see Myers Industries
ALLSCAPE, see Royal Philips
Ames True Temper, see Griffon
Anchor Block Company 201
AquaMaster Fountains and Aerators, see Enquatics
Aquascape Incorporated203
Arriscraft International, see Wienerberger Baustoffindustrie
Astroturf LLC 205
AZEK Building Products, see CPG International
Belgard Hardscapes, see CRH
Berkshire Hathaway Incorporated207
Berry Plastics Corporation210
Boral Limited 211
Boral Stone Products, see Boral and Owens Corning
Bronzelite, see Royal Philips
Capitol Concrete Products, see Monarch Cement
CEMEX SAB de CV 216
Central Garden & Pet Company219
Central Supply, see CRH
Collier Metal Specialties Limited222
Col-Met, see Collier Metal Specialties
CPG International Incorporated223
Crescent-Stonco, see Royal Philips
CRH plc226
Deere & Company 232
EasyTurf, see Tarkett
Enquatics Incorporated233
General Shale, see Wienerberger Baustoffindustrie
Generation Brands Company235
Griffon Corporation 236
Haddonstone Limited 239
Hanson Hardscapes, see CRH
HeidelbergCement AG 242
Henri Studio LLC 244
Home Depot Incorporated247
Intermatic Incorporated248
Kafka Granite LLC 249
Lehigh Hanson, see HeidelbergCement
Lowe’s Companies Incorporated251
Monarch Cement Company252
MYE Canada Operations, see Myers Industries
Myers Industries Incorporated254
Oldcastle, see CRH
Oly-Ola Edgings Incorporated256
Owens Corning 257
Pavestone Company LLC259
Royal Philips NV 262
Sea Gull Lighting Products, see Generation Brands
Sears Holdings Corporation266
Sure-loc Edging Corporation267
SYNLawn, see AstroTurf
Tarkett SAS269
Tulsa Dynaspan, see Monarch Cement
Wal-Mart Stores Incorporated271
Wienerberger Baustoffindustrie AG272
Woodstream Corporation274

List of Tables

Section I -- Executive Summary
Summary Table3

Section II -- Market Environment
1 Macroeconomic Indicators8
2 Population & Households12
3 Personal Consumption Expenditures15
4 Consumer Financing Environment, 2002-201218
5 Construction Expenditures 21
6 Building Construction Expenditures23
7 Residential Building Construction Expenditures25
8 Housing Completions28
9 Housing Stock by Type31
10 Residential Improvement & Repair Expenditures34
11 Nonresidential Building Construction Expenditures 37
12 Nonresidential Building Improvement & Repair Expenditures38
13 Nonresidential Building Stock 40
14 Nonbuilding Construction Expenditures42
15 Nonbuilding Construction Stock 44
16 Golf Course Outlook46
17 Landscaping & Lawn Care Indicators49
18 Selected Landscaping Product Prices53
19 Landscaping Products Market, 2002-201255

Section III -- Products
1 Landscaping Products Demand by Type67
2 Decorative Products Demand by Type, Market, & End User 70
3 Water Features Demand74
4 Lighting Demand by Application & Type78
5 Bird & Wild Animal Products Demand by Type & Region 84
6 Pots & Planters Demand87
7 Other Decorative Products Demand by Type & Market 89
8 Hardscape Products Demand 91
9 Concrete Demand by Type, Application, & Market94
10 Wood Demand by Application & Market101
11 Stones & Boulders Demand by Type, Application, & Market103
12 Clay Brick Demand by Application & Market 105
13 Aggregates & Other Hardscaping Products Demand by Type, Application, & Market 107
14 Hardscape Products Demand by Application, Market,
& End User109
15 Patio Demand by Product 111
16 Walkway Demand by Product112
17 Wall Demand by Product 113
18 Edging & Other Applications Demand by Product 116
19 Outdoor Structures Demand by Product, Market, & End User 120
20 Other Landscaping Products Demandby Type, Market,
& End User129

Section IV -- Markets
1 Landscaping Products Demand by Market & Application132
2 Residential Markets for Landscaping Products 135
3 New Residential Market for Landscaping Products 137
4 Residential Improvement & Repair Market for Landscaping
Products140
5 Nonresidential Markets for Landscaping Products 143
6 Nonbuilding Markets for Landscaping Products 146
7 Landscaping Products Demand by End User147
8 Professional Market for Landscaping Products 150
9 Consumer/DIY Market for Landscaping Products 152

Section V -- Regions
1 Population by Region 157
2 Gross Domestic Product by Region160
3 Regional Housing Indicators163
4 Regional Demand for Landscaping Products 165
5 Northeast Demand for Landscaping Products 168
6 Midwest Demand for Landscaping Products172
7 South Demand for Landscaping Products175
8 West Demand for Landscaping Products178

Section VI -- Industry Structure
1 US Landscaping Product Sales by Company, 2012 180
2 Selected Acquisitions & Divestitures186

List of Charts

Section II -- Market Environment
1 Year of Construction of Housing Stock, 201231

Section III -- Products
1 Landscaping Products Demand by Type, 201267
2 Decorative Products Demand by Type, 201271
3 Hardscaping Products Demand by Product, 201293
4 Outdoor Structures Demand by Product, 2012 121

Section IV -- Markets
1 Landscaping Products Demand by Market, 2012 133

Section VI -- Industry Structure
1 US Landscaping Product Sales by Company, 2012 182

Published By: Freedonia Group
Product Code: Freedonia Group236


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