This study analyzes the US landscaping product industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by type (e.g., decorative products, hardscape products, outdoor structures), market (residential, nonresidential, nonbuilding), end use (professional, consumer/DIY) and US region. The study also considers market environment factors, details industry structure, evaluates company market share, and profiles industry players.
US landscaping products’demand to grow nearly 7% annually through 2017
US demand for landscaping products is projected to grow 6.9 percent per year through 2017 to $6.5 billion, reflecting a rebound in sales following the 2007-2009 recession and subsequent slow recovery. Improved construction activity, particularly in the number of new housing completions, from low 2012 base levels will be the primary driver of growth. An acceleration in sales of existing homes, a rebound in construction expenditures in the office and commercial market, and a drop in office vacancy rates will also support gains.
Hardscape products to benefit from outdoor living
Landscaping products encompass decorative products, hardscaping products, outdoor structures, and other goods used to improve the appearance or function of an outdoor space. One key growth factor for these products is ongoing interest in developing outdoor living spaces, providing additional living space for relaxation and entertaining. The decorative products segment, which was the largest in 2012, comprises products (e.g., water features, lighting, pottery, and statuary) that are important to this trend. Hardscape products, which are projected to achieve the fastest growth through 2017, can be used to create the patios, walkways, edging, and walls that form the basis of outdoor rooms. Other products, such as outdoor heating elements, will also exhibit strong gains.
Environmental concerns to favor permeable pavers
The ongoing development and introduction of landscaping products that are environmentally friendly will also boost growth. For example, permeable pavers for hardscaping are rapidly gaining popularity over ready mix concrete due to their ability to reduce water runoff. In addition, drought conditions in many parts of the country have resulted in water restrictions, leading to greater use of synthetic turf, hardscaping, and potted plants instead of water-intensive grass
lawns. Among decorative products, smaller water features and pondless types are seeing advances due to reduced water usage, and lighting provides vital energy savings over previous generations of outdoor lighting.
Rebounding construction activity to drive gains
The residential market was the largest for landscaping products in 2012. Gains through 2017 will be driven by a strong rebound in housing completions from a low 2012 base. Renewed growth in existing home sales will also boost sales of landscaping products, as consumers are most likely to alter their outdoor spaces within a few years of purchase.
Demand for landscaping products in the nonresidential market is concentrated in the office and commercial segments. Therefore, a rebound in construction expenditures will support growth as offices attempt to attract new tenants and restaurants upgrade their outdoor patios to create a high-end appearance.
Gains in the nonbuilding market will trail those of the other two markets, restrained by a continuing decline in the number of golf courses and limited state and local government budgets. Nonetheless, municipal efforts to address issues related to water runoff will support demand for permeable pavers and other related products.
Company Profiles for 30 US industry competitors such as Boral, CEMEX, CRH, Generation Brands, Intermatic, HeidelbergCement, Pavestone, Royal Philips Electronics, Tarkett, Woodstream and Wienerberger Baustoffindustrie
This report covers the US market for landscaping products, which in general include hard goods used in landscaping activities. Consumables, equipment, and furniture are excluded from the scope of this study, as are any related service revenues. The report provides an analysis of the landscaping products market in the US by product (decorative, hardscape, outdoor structures, and other), by market (residential, nonresidential, and nonbuilding) and by end user (professional and consumer/do-it-yourself). For the purposes of this study, hardscape items include concrete products (e.g., pavers, poured, blocks), wood (e.g., prefabricated edging, lumber), stones and boulders (e.g., manufactured, granite, sandstone), clay brick, aggregates (e.g., sand, gravel), and other (e.g., rubber pavers, plastic block, metal edging). Regional data is also provided. As used in this study, the new construction segment for landscaping products includes any installation of a new element or product, while the improvement and repair segment entails the repair or replacement of an existing product. For example, constructing a patio would fall under the new segment, while replacing the hardscaping in an existing patio with new materials would fall under improvement and repair.
Data are reported in current US dollars for 2002, 2007, and 2012, with forecasts provided for 2017 and 2022. Macroeconomic and demographic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated April 2013. The term “demand” is used synonymously with “sales” and/or “apparent consumption” and denotes production plus imports less exports. Throughout the study, demand for landscaping products is related to various indicators for comparative purposes and to facilitate further analysis. Demand is presented at the manufacturers’ level. Tabular details may not add due to independent rounding, and ratios may be rounded for the sake of clarity.