The Mobile & Tablet Advertising Market: 2013 - 2020

Published: July 2013
No. of Pages: 257
  

Synopsis

  • Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.
  • Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue. 
  • The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.
  • This report provides an in-depth assessment of the global mobile & tablet advertising market. In addition to covering the business case, the market drivers, the challenges, the industry’s roadmap, the ecosystem, key player profiles & strategies and key industry developments, the report also presents comprehensive forecasts for the mobile & advertising market from 2013 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
  • Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile & tablet advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

Key Findings:

The report has the following key findings:

  • At present, the market for mobile & tablet advertising is still in its early years, and accounts for more than $17 Billion in global revenue
  • Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
  • By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
  • Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020

Topics Covered:

The report covers the following topics:

  • Mobile & tablet advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
  • Key market sectors for mobile & tablet advertising and their evolution
  • Market drivers and challenges for the mobile & tablet  advertising market
  • A detailed assessment of the emergent tablet advertising submarket and its growth potential
  • Key developments in the industry
  • Profiles and strategies of key players in the mobile & tablet advertising market
  • Global and regional market forecasts:
  • Mobile & Tablet Advertising Revenue Forecasts: 2010 - 2020

Submarket revenue forecasts are categorized in 2 device form factor categories:

  • Mobile Phone
  • Tablet

Submarket revenue forecasts are categorized in 9 application & media categories:

  • Media Alerts
  • Mobile Browsing (Display, Search)
  • Mobile Applications
  • Mobile Games
  • Mobile Music
  • Mobile Social Networking
  • Mobile TV (Broadcast, Unicast & One-off)
  • Mobile Video (One-off, Subscription Based)
  • Text Alerts

Country level revenue projections are presented for the following 25 leading countries in the mobile & tablet advertising market:

  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Norway
  • Poland
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • UAE
  • UK
  • USA

Regional mobile & tablet advertising forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

Tablet Shipment Forecasts: 2010 - 2020

Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:

  • Apple iOS
  • Android
  • Windows
  • Others

Tablet shipment projections are categorized in 4 display size categories:

  • 4 – 7 inches
  • 7 – 9 inches
  • 9 – 12 inches
  • 12 – 16 inches

Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, RiM, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC

Regional tablet shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

Smartphone Shipment Projections: 2010 - 2020

Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:

  • Apple iOS
  • Android
  • Bada
  • Blackberry OS
  • Firefox OS
  • LiMo
  • MeeGo
  • Microsoft
  • Palm OS / webOS
  • Sailfish
  • Symbian
  • Tizen
  • Ubuntu
  • Others

Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, RiM (BlackBerry), Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer

Regional smartphone shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

Key Questions Answered:

The report answers to the following key questions.

  • How big is the opportunity for mobile & tablet advertising and what is the size of the total addressable market?
  • What are the key use cases of mobile & tablet advertising?
  • What are the key business models of mobile & tablet advertising and how can advertisers generate revenue?
  • Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?
  • Which application & media categories will generate the highest amount of revenue through mobile & tablet advertising?
  • What are the market drivers and barriers for the growth of mobile & tablet advertising?
  • Which regions and countries will witness the highest level of revenue through mobile & tablet advertising?
  • Who are the key players in the mobile & tablet advertising industry and what are their strategies?

List of Companies Mentioned:

The following companies have been mentioned in the report.

  • .mobi
  • 4info
  • Accel Partners
  • Acer
  • Adfonic
  • AdStar
  • Amazon
  • AmbieSense
  • Amobee
  • AOL Advertising
  • Apple
  • Archos
  • Asus
  • AT&T
  • B&N
  • BBC
  • Bell
  • Best Buy
  • Blyk
  • BuzzCity
  • Calvin Klein
  • Canonical
  • Casio
  • celltick
  • Celtra
  • Chartboost
  • China Telecom
  • China Unicom
  • Cisco
  • Coca Cola
  • Coolpad
  • D2C
  • Dell
  • Electronic Arts
  • Elisa
  • Engadget
  • Ericsson
  • Euclid
  • Facebook
  • Fedora
  • Fiksu
  • Flurry
  • Forbes
  • FrontPath
  • Fujitsu
  • Garage
  • General Motors
  • Globe
  • Google
  • Greystripe
  • GRiD Systems Corporation
  • Grupo Mobi
  • GSMA
  • HasOffers
  • Hitachi
  • Home Depot
  • HotelTonight
  • HP
  • HTC
  • Huawei
  • Hungama Mobile
  • IBM
  • ICD
  • IHS Screen Digest
  • InMobi
  • Intel
  • Ipsos Reid
  • Joule
  • Jumptap
  • KDDI
  • KDE
  • Kleiner Perkins
  • Lady Gaga
  • Lenovo
  • Levono 
  • LG
  • Linux Foundation
  • LivingSocial
  • LTE
  • Macy's
  • Madhouse
  • MADS
  • Madvertise
  • Manhattan
  • Medio
  • Metaresolver
  • MetroPCS
  • Microsoft
  • Millennial Media
  • Mobclix
  • Mobile Marketing Association
  • MoPub
  • Motorola
  • NAVTEQ
  • NEC
  • Nokia
  • Nook
  • Nordstrom
  • NTT DoCoMo
  • OLPC
  • Out There Media
  • Panasonic
  • Pandora
  • Pantech
  • PlaceIQ
  • Playhaven
  • Plus1 WapStart
  • Proctor & Gamble
  • Quattro
  • Rhythm New Media
  • RiM
  • Samsung
  • SFR
  • SFR Régie
  • Sharp
  • SingTel
  • SK Telecom
  • Smaato
  • Smart
  • Softbank
  • Sony
  • Sponge Group
  • Spotify
  • Sprint
  • Square
  • Starbucks
  • SuperCell
  • Tapjoy
  • Tata Motors
  • TCL-Alcatel
  • Telefonica
  • TeliaSonera
  • Telus
  • The Nielsen Co
  • The Weather Channel
  • Times Square
  • Toshiba
  • Twitter
  • Unilever
  • Velti
  • Verizon
  • Viewsonic
  • Vizio
  • Walt Disney
  • White Box
  • World Bank
  • xAd
  • Yahoo
  • ZTE

The Mobile & Tablet Advertising Market: 2013 - 2020

Table of Contents

1 Chapter 1: Introduction  21
1.1 Executive Summary  21
1.2 Topics Covered  23
1.3 Key Questions Answered  29
1.4 Key Findings  30
1.5 Methodology 31
1.6 Target Audience  32
1.7 Companies Mentioned  33

2 Chapter 2: Mobile & Tablet Advertising Marker Models – How they Work?  39
2.1 An Introduction to Mobile & Tablet Advertising  39
2.2 Mobile & Tablet Advertising Categories  41
2.2.1 Web Banners  41
2.2.2 Web Posters  42
2.2.3 SMS Adverts  42
2.2.4 MMS Adverts  42
2.2.5 Audio Adverts  42
2.2.6 Rich Media  43
2.3 Mobile & Tablet Advertising Dimensions  44
2.3.1 Mobile Advert Sizes & Displays  44
2.4 Mobile & Tablet Advertising Supporting Technologies  45
2.4.1 SMS  45
2.4.2 MMS  46
2.4.3 Mobile WAP  46
2.4.4 Web 2.0  47
2.4.5 WAE  47
2.4.6 WAP Push  47
2.4.7 Others  48
2.5 Mobile & Tablet Advertising Formats  50
2.5.1 PNG  50
2.5.2 JPEG  50
2.5.3 GIF  50
2.5.4 BMP  51
2.5.5 WBMP  52
2.6 Revenue Generation Models: How Mobile & Tablet Advertising Works?  53
2.6.1 Cost Per Impression (CPI)  53
2.6.2 Cost Per Click (CPC)  54
2.6.3 Conversion Rate (CR)  54
2.6.4 Cost Per Install (CPI)  54

3 Chapter 3: Mobile Network Technologies & Data Growth  55
3.1 Pre-Analogue and Digital Generation . 56
3.1.1 MTS  56
3.1.2 IMTS  56
3.2 Evolution of the Cellular Concept and 1G Technology  57
3.2.1 AMPs – 1G Era . 57
3.3 Digital Cellular Concept  57
3.3.1 2G Technology  57
3.3.2 2G and Mobile Internet  57
3.3.3 2G and Media Content: The Beginning of the Mobile Advertising Market  58
3.4 The Evolution to 3G & Mobile Broadband  58
3.4.1 3G Technologies . 58
3.4.2 3G Enhancements . 58
3.4.3 The Mobile Broadband Era  59
3.5 The 4G Era 60
3.5.1 4G Technologies  60
3.6 The Evolution of LTE & its Impact on Mobile Advertising  61
3.6.1 The LTE Performance Leap  61
3.6.2 Enabling Innovative Mobile Advertising Models  61

4 Chapter 4: Mobile & Tablet Advertising Market Sectors  62
4.1 Advertising Sectors  62
4.1.1 SMS  62
4.1.2 MMS  63
4.1.3 Push Notifications 64
4.1.4 In-Game Advertising  65
4.1.5 Web Advertising  65
4.1.6 QR Codes  66
4.1.7 Bluetooth  66
4.1.8 Infrared  67
4.1.9 Proximity Systems  67
4.1.10 User-Controlled Media . 68
4.1.11 Location-based Advertising (LBA)  69
4.2 Case Study: LBA  69
4.2.1 LBA Ad Types  69
4.2.1.1 Push  69
4.2.1.2 Pull  69
4.2.2 LBA Ad Format  70
4.2.3 Factors Affecting Future LBA Growth  70
4.2.3.1 Reach . 70
4.2.3.2 Relevance  70
4.2.3.3 Results  71

5 Chapter 5: Market Drivers & Challenges  72
5.1 Market Drivers . 72
5.1.1 Technically Conductive Mobile Advertising Platforms  72
5.1.2 Improved Regulatory Environment  73
5.1.3 Availability of Mobile Broadband  73
5.1.4 Smartphone Technology . 73
5.1.5 Mobile Internet Penetration  74
5.1.6 Growth in Mobile Content  74
5.1.7 Display Technology  75
5.1.8 Consumer Behaviour: The Key to Growth  76
5.1.9 Increase in Application Downloads  76
5.1.10 Adoption of Location-based Services (LBS)  76
5.1.11 The Growing Influx of Social Networking  77
5.2 Market Challenges . 78
5.2.1 The User Engagement Challenge  78
5.2.2 Ad Design: Optimising Relevance 78
5.2.3 Privacy Concerns  78
5.2.4 Payment Integration  78
5.2.5 Complexity of OS Systems: Obstructing Development Efforts  79

6 Chapter 6: The Tablet Market  80
6.1 Tablets: An Introduction  80
6.2 Modern Tablets . 80
6.3 Typical Features/Functions of a Tablet  81
6.4 The Evolution of Tablets  82
6.5 Tablet Technologies . 82
6.5.1 Traditional Tablet PCs  82
6.5.2 ‘Post-PC’ Tablets . 82
6.6 Tablet Types and Content  83
6.6.1 Tablet Computer  83
6.6.2 Internet Tablet  83
6.6.3 Microsoft Tablet PC  83
6.6.4 Graphics or Digitizing Tablet  84
6.7 Tablet Technical & Hardware Features  85
6.7.1 Touch User Interface  85
6.7.2 Handwriting Recognition  85
6.7.3 Resistive Touchscreens  86
6.7.4 Capacitive Touchscreens 86
6.7.5 Palm Recognition . 86
6.7.6 Multi-Touch Capabilities 87
6.7.7 Accelerometers  87
6.7.8 Ambient Light and Proximity Sensors  87
6.7.9 Storage Drive  87
6.7.10 Wireless Connectivity  88
6.7.11 3D Slate  88
6.7.12 Docking Station 88
6.8 Tablet Physical Dimensions  89
6.8.1 Slate Tablets  89
6.8.2 Booklet Tablets 90
6.8.3 Convertible Notebooks  90
6.8.4 Hybrid Tablets  91
6.8.5 Mini Tablets  92
6.8.6 Phablets  92
6.9 Tablet OS Vendors  93
6.9.1 Android  93
6.9.2 Apple iOS  94
6.9.3 Blackberry  95
6.9.4 Linux  95
6.9.5 Maemo  97
6.9.6 MeeGo  97
6.9.7 Microsoft  98
6.9.8 OPLC 99
6.9.9 HP  99
6.10 The Market Drivers for Tablet Advertising  100
6.10.1 Growing Consumer Usage . 100
6.10.2 Growing Unit Shipments & Price Adjustment – A Driving Factor for Adoption  100
6.10.3 Tablet Advertising – A New Marketplace  100
6.10.4 Adoptability by Advertisers 101
6.10.5 Content Growth  101
6.10.6 Harmonization of Mobile Ad Platforms  102
6.10.7 Better Ad Display & Accessibility  102
6.10.8 Consumer Acceptability 102
6.10.9 Tablet Ads have a higher CTR than Smartphones and PCs – Survey Results  103
6.11 Future Growth Potential: What are the Big Players Saying? 104
6.11.1 Google  104
6.11.2 Apple  104

7 Chapter 7: Key Industry Developments 105
7.1 Google Upgrades AdWords on Mobile  105
7.2 Does Google Dominate the Mobile Advertising Market?  105
7.3 Germany’s Madvertise buys Mobilike 105
7.4 Samsung Prepares to Challenge Apple’s iAd  106
7.5 iPad Ad Units are Most Popular with Advertisers  106
7.6 Consumers Strongly Prefer Tablets for E-Commerce . 107
7.7 Top Brands Embrace Mobile & Tablet Advertising  107
7.8 Will Instagram Video Drive Facebook’s Mobile Advertising Revenues?  108

8 Chapter 8: Leading Players in the Mobile & Tablet Advertising Market  109
8.1 Google  109
8.2 Millennial Media  110
8.3 Apple  111
8.4 Flurry  112
8.5 InMobi  113
8.6 Chartboost 114
8.7 MoPub  115
8.8 Amobee  116
8.9 Euclid  117
8.10 HasOffers  118
8.11 Others 119

9 Chapter 9: Market Analysis & Forecasts  120
9.1 Global Outlook of Mobile & Tablet Advertising: 2013 -2020  120
9.2 Mobile Phone vs. Tablet Segmentation . 121
9.2.1 Mobile Phone Originated Advertising Revenue: 2013 - 2020  122
9.2.2 Tablet Originated Advertising Revenue: 2013 - 2020  123
9.3 Segmentation by Media & Application Category  124
9.3.1 Media Alerts Submarket: 2013 - 2020  125
9.3.2 Web Browsing Submarket: 2013 - 2020  126
9.3.2.1 Display Submarket: 2013 - 2020  128
9.3.2.2 Search Submarket: 2013 - 2020 128
9.3.3 Mobile Applications Submarket: 2013 - 2020  129
9.3.4 Mobile Gaming Submarket: 2013 - 2020 130
9.3.5 Mobile Music Subscription Submarket: 2013 - 2020 131
9.3.6 Mobile Social Networking Submarket: 2013 - 2020  132
9.3.7 Mobile TV Submarket: 2013 - 2020  133
9.3.8 Mobile Video Submarket: 2013 - 2020  134
9.3.8.1 One-off (Non Subscription) Mobile Video Submarket: 2013 - 2020  136
9.3.8.2 Subscriptions Based Mobile Video Submarket: 2013 - 2020 136
9.3.9 Mobile Text Alerts Submarket: 2013 - 2020  137
9.4 Regional Outlook of the Mobile & Tablet Advertising Market: 2013 - 2020 138
9.4.1 Asia Pacific Mobile & Tablet Advertising Revenue: 2013 - 2020 139
9.4.2 Eastern Europe Mobile & Tablet Advertising Revenue: 2013 - 2020  140
9.4.3 Latin & Central America Mobile & Tablet Advertising Revenue: 2013 - 2020  141
9.4.4 Middle East & Africa Mobile & Tablet Advertising Revenue: 2013 - 2020 142
9.4.5 North America Mobile & Tablet Advertising Revenue: 2013 - 2020  143
9.4.6 Western Europe Mobile & Tablet Advertising Revenue: 2013 - 2020  144
9.5 Global Tablets Market: 2013 - 2020  145
9.5.1 Global Tablet Shipments: 2013 - 2020  145
9.5.2 Segmentation by OS Platform . 146
9.5.2.1 Apple iOS Tablet Shipments: 2013 – 2020  147
9.5.2.2 Android Tablet Shipments: 2013 – 2020  147
9.5.2.3 Windows Tablet Shipments: 2013 – 2020  148
9.5.2.4 Other OS Tablet Shipments: 2013 - 2020  148
9.5.3 Segmentation by Display Size  149
9.5.3.1 Global 4-7 Inch Tablet Shipments: 2013 – 2020 150
9.5.3.2 Global 7-9 Inch Tablet Shipments: 2013 – 2020 150
9.5.3.3 Global 9-12 Inch Tablet Shipments: 2013 – 2020  151
9.5.3.4 Global 12-16 Inch Tablet Shipments: 2013 – 2020 151
9.5.4 Segmentation by Region  152
9.5.4.1 Asia Pacific Tablet Shipments: 2013 – 2020  153
9.5.4.2 Eastern Europe Tablet Shipments: 2013 – 2020  153
9.5.4.3 Latin & Central America Tablet Shipments: 2013 – 2020  154
9.5.4.4 Middle East & Africa Tablet Shipments: 2013 – 2020 154
9.5.4.5 North America Tablet Shipments: 2013 – 2020 155
9.5.4.6 Western Europe Tablet Shipments: 2013 – 2020  155
9.5.5 Tablet Vendor Market Share  156
9.6 Global Smartphones Market: 2013 - 2020  157
9.6.1 Global Smartphone Shipments: 2013 - 2020  157
9.6.2 Segmentation by OS Platform  158
9.6.2.1 Apple iOS Smartphone Shipments: 2013 – 2020  159
9.6.2.2 Android Smartphone Shipments: 2013 – 2020  159
9.6.2.3 Bada Smartphone Shipments: 2013 – 2020  160
9.6.2.4 Blackberry OS Smartphone Shipments: 2013 – 2020  160
9.6.2.5 Firefox OS Smartphone Shipments: 2013 – 2020 161
9.6.2.6 LiMo Smartphone Shipments: 2013 – 2020  161
9.6.2.7 MeeGo Smartphone Shipments: 2013 – 2020  162
9.6.2.8 Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020  162
9.6.2.9 Palm OS Smartphone Shipments: 2013 – 2020  163
9.6.2.10 Sailfish Smartphone Shipments: 2013 – 2020  163
9.6.2.11 Symbian Smartphone Shipments: 2013 – 2020  164
9.6.2.12 Tizen Smartphone Shipments: 2013 – 2020 . 164
9.6.2.13 Ubuntu Smartphone Shipments: 2013 – 2020 . 165
9.6.2.14 Other OS Smartphone Shipments: 2013 – 2020 . 165
9.6.3 Segmentation by Region . 166
9.6.3.1 Asia Pacific Smartphone Shipments: 2013 – 2020 . 167
9.6.3.2 Eastern Europe Smartphone Shipments: 2013 – 2020 . 167
9.6.3.3 Latin & Central America Smartphone Shipments: 2013 – 2020 . 168
9.6.3.4 Middle East & Africa Smartphone Shipments: 2013 – 2020 . 168
9.6.3.5 North America Smartphone Shipments: 2013 – 2020  169
9.6.3.6 Western Europe Smartphone Shipments: 2013 – 2020  169
9.6.4 Smartphone Vendor Market Share  170
9.7 Asia Pacific Mobile & Tablet Advertising Market: 2013 - 2020  171
9.7.1 Asia Pacific Mobile & Tablet Advertising Revenue by Country: 2013 - 2020  171
9.7.1.1 Australia Mobile & Tablet Advertising Revenue: 2013 - 2020  172
9.7.1.2 China Mobile & Tablet Advertising Revenue: 2013 - 2020 172
9.7.1.3 India Mobile & Tablet Advertising Revenue: 2013 - 2020  173
9.7.1.4 Japan Mobile & Tablet Advertising Revenue: 2013 - 2020  173
9.7.1.5 South Korea Mobile & Tablet Advertising Revenue: 2013 - 2020  174
9.7.1.6 Rest of Asia Pacific Mobile & Tablet Advertising Revenue: 2013 - 2020  174
9.7.2 Asia Pacific Tablet Shipments by OS Platform: 2013 - 2020  175
9.7.2.1 Asia Pacific Apple iOS Tablet Shipments: 2013 – 2020  176
9.7.2.2 Asia Pacific Android Tablet Shipments: 2013 – 2020  176
9.7.2.3 Asia Pacific Windows Tablet Shipments: 2013 – 2020  177
9.7.2.4 Asia Pacific Other Tablet Shipments: 2013 – 2020  177
9.7.3 Asia Pacific Smartphone Shipments by OS Platform: 2013 - 2020  178
9.7.3.1 Asia Pacific Apple iOS Smartphone Shipments: 2013 – 2020 . 179
9.7.3.2 Asia Pacific Android Smartphone Shipments: 2013 – 2020  179
9.7.3.3 Asia Pacific Bada Smartphone Shipments: 2013 – 2020  180
9.7.3.4 Asia Pacific Blackberry OS Smartphone Shipments: 2013 – 2020  180
9.7.3.5 Asia Pacific Firefox OS Smartphone Shipments: 2013 – 2020  181
9.7.3.6 Asia Pacific LiMo Smartphone Shipments: 2013 – 2020  181
9.7.3.7 Asia Pacific MeeGo Smartphone Shipments: 2013 – 2020  182
9.7.3.8 Asia Pacific Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020  182
9.7.3.9 Asia Pacific Palm OS Smartphone Shipments: 2013 – 2020  183
9.7.3.10 Asia Pacific Sailfish Smartphone Shipments: 2013 – 2020  183
9.7.3.11 Asia Pacific Symbian Smartphone Shipments: 2013 – 2020  184
9.7.3.12 Asia Pacific Tizen Smartphone Shipments: 2013 – 2020  184
9.7.3.13 Asia Pacific Ubuntu Smartphone Shipments: 2013 – 2020  185
9.7.3.14 Asia Pacific Other OS Smartphone Shipments: 2013 – 2020  185
9.8 Eastern Europe Mobile & Tablet Advertising Market: 2013 - 2020  186
9.8.1 Eastern Europe Mobile & Tablet Advertising Revenue by Country: 2013 – 2020  186
9.8.1.1 Russia Mobile & Tablet Advertising Revenue: 2013 – 2020  187
9.8.1.2 Poland Mobile & Tablet Advertising Revenue: 2013 – 2020  187
9.8.1.3 Czech Republic Mobile & Tablet Advertising Revenue: 2013 – 2020  188
9.8.1.4 Rest of Eastern Europe Mobile & Tablet Advertising Revenue: 2013 – 2020  188
9.8.2 Eastern Europe Tablet Shipments by OS Platform: 2013 - 2020  189
9.8.2.1 Eastern Europe Apple iOS Tablet Shipments: 2013 – 2020  190
9.8.2.2 Eastern Europe Android Tablet Shipments: 2013 – 2020  190
9.8.2.3 Eastern Europe Windows Tablet Shipments: 2013 – 2020 191
9.8.2.4 Eastern Europe Other Tablet Shipments: 2013 – 2020  191
9.8.3 Eastern Europe Smartphone Shipments by OS Platform: 2013 - 2020  192
9.8.3.1 Eastern Europe Apple iOS Smartphone Shipments: 2013 – 2020 193
9.8.3.2 Eastern Europe Android Smartphone Shipments: 2013 – 2020  193
9.8.3.3 Eastern Europe Bada Smartphone Shipments: 2013 – 2020 194
9.8.3.4 Eastern Europe Blackberry OS Smartphone Shipments: 2013 – 2020  194
9.8.3.5 Eastern Europe Firefox OS Smartphone Shipments: 2013 – 2020 195
9.8.3.6 Eastern Europe LiMo Smartphone Shipments: 2013 – 2020 195
9.8.3.7 Eastern Europe MeeGo Smartphone Shipments: 2013 – 2020 196
9.8.3.8 Eastern Europe Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020  196
9.8.3.9 Eastern Europe Palm OS Smartphone Shipments: 2013 – 2020  197
9.8.3.10 Eastern Europe Sailfish Smartphone Shipments: 2013 – 2020 197
9.8.3.11 Eastern Europe Symbian Smartphone Shipments: 2013 – 2020  198
9.8.3.12 Eastern Europe Tizen Smartphone Shipments: 2013 – 2020  198
9.8.3.13 Eastern Europe Ubuntu Smartphone Shipments: 2013 – 2020 199
9.8.3.14 Eastern Europe Other OS Smartphone Shipments: 2013 – 2020  199
9.9 Latin & Central America Mobile & Tablet Advertising Market: 2013 - 2020  200
9.9.1 Latin & Central America Mobile & Tablet Advertising Revenue by Country: 2013 – 2020  200
9.9.1.1 Argentina Mobile & Tablet Advertising Revenue: 2013 – 2020  201
9.9.1.2 Brazil Mobile & Tablet Advertising Revenue: 2013 – 2020  201
9.9.1.3 Mexico Mobile & Tablet Advertising Revenue: 2013 – 2020  202
9.9.1.4 Rest of Latin & Central America Mobile & Tablet Advertising Revenue: 2013 – 2020  202
9.9.2 Latin & Central America Tablet Shipments by OS Platform: 2013 - 2020  203
9.9.2.1 Latin & Central America Apple iOS Tablet Shipments: 2013 – 2020  204
9.9.2.2 Latin & Central America Android Tablet Shipments: 2013 – 2020  204
9.9.2.3 Latin & Central America Windows Tablet Shipments: 2013 – 2020  205
9.9.2.4 Latin & Central America Other Tablet Shipments: 2013 – 2020  205
9.9.3 Latin & Central America Smartphone Shipments by OS Platform: 2013 - 2020  206
9.9.3.1 Latin & Central America Apple iOS Smartphone Shipments: 2013 – 2020  207
9.9.3.2 Latin & Central America Android Smartphone Shipments: 2013 – 2020  207
9.9.3.3 Latin & Central America Bada Smartphone Shipments: 2013 – 2020  208
9.9.3.4 Latin & Central America Blackberry OS Smartphone Shipments: 2013 – 2020  208
9.9.3.5 Latin & Central America Firefox OS Smartphone Shipments: 2013 – 2020 209
9.9.3.6 Latin & Central America LiMo Smartphone Shipments: 2013 – 2020  209
9.9.3.7 Latin & Central America MeeGo Smartphone Shipments: 2013 – 2020  210
9.9.3.8 Latin & Central America Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020  210
9.9.3.9 Latin & Central America Palm OS Smartphone Shipments: 2013 – 2020  211
9.9.3.10 Latin & Central America Sailfish Smartphone Shipments: 2013 – 2020  211
9.9.3.11 Latin & Central America Symbian Smartphone Shipments: 2013 – 2020  212
9.9.3.12 Latin & Central America Tizen Smartphone Shipments: 2013 – 2020  212
9.9.3.13 Latin & Central America Ubuntu Smartphone Shipments: 2013 – 2020  213
9.9.3.14 Latin & Central America Other OS Smartphone Shipments: 2013 – 2020  213
9.10 Middle East & Africa Mobile & Tablet Advertising Market: 2013 - 2020 . 214
9.10.1 Middle East & Africa Mobile & Tablet Advertising Revenue by Country: 2013 – 2020  214
9.10.1.1 South Africa Mobile & Tablet Advertising Revenue: 2013 – 2020  215
9.10.1.2 UAE Mobile & Tablet Advertising Revenue: 2013 – 2020 . 215
9.10.1.3 Saudi Arabia Mobile & Tablet Advertising Revenue: 2013 – 2020 216
9.10.1.4 Rest of the Middle East & Africa Mobile & Tablet Advertising Revenue: 2013 – 2020  216
9.10.2 Middle East & Africa Tablet Shipments by OS Platform: 2013 - 2020  217
9.10.2.1 Middle East & Africa Apple iOS Tablet Shipments: 2013 – 2020  218
9.10.2.2 Middle East & Africa Android Tablet Shipments: 2013 – 2020  218
9.10.2.3 Middle East & Africa Windows Tablet Shipments: 2013 – 2020  219
9.10.2.4 Middle East & Africa Other Tablet Shipments: 2013 – 2020  219
9.10.3 Middle East & Africa Smartphone Shipments by OS Platform: 2013 - 2020  220
9.10.3.1 Middle East & Africa Apple iOS Smartphone Shipments: 2013 – 2020  221
9.10.3.2 Middle East & Africa Android Smartphone Shipments: 2013 – 2020  221
9.10.3.3 Middle East & Africa Bada Smartphone Shipments: 2013 – 2020 222
9.10.3.4 Middle East & Africa Blackberry OS Smartphone Shipments: 2013 – 2020  222
9.10.3.5 Middle East & Africa Firefox OS Smartphone Shipments: 2013 – 2020  223
9.10.3.6 Middle East & Africa LiMo Smartphone Shipments: 2013 – 2020 223
9.10.3.7 Middle East & Africa MeeGo Smartphone Shipments: 2013 – 2020  224
9.10.3.8 Middle East & Africa Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020  224
9.10.3.9 Middle East & Africa Palm OS Smartphone Shipments: 2013 – 2020 . 225
9.10.3.10 Middle East & Africa Sailfish Smartphone Shipments: 2013 – 2020  225
9.10.3.11 Middle East & Africa Symbian Smartphone Shipments: 2013 – 2020  226
9.10.3.12 Middle East & Africa Tizen Smartphone Shipments: 2013 – 2020  226
9.10.3.13 Middle East & Africa Ubuntu Smartphone Shipments: 2013 – 2020 227
9.10.3.14 Middle East & Africa Other OS Smartphone Shipments: 2013 – 2020  227
9.11 North America Mobile & Tablet Advertising Market: 2013 - 2020 . 228
9.11.1 North America Mobile & Tablet Advertising Revenue by Country: 2013 – 2020  228
9.11.1.1 USA Mobile & Tablet Advertising Revenue: 2013 – 2020  229
9.11.1.2 Canada Mobile & Tablet Advertising Revenue: 2013 – 2020 229
9.11.2 North America Tablet Shipments by OS Platform: 2013 - 2020  230
9.11.2.1 North America Apple iOS Tablet Shipments: 2013 – 2020  231
9.11.2.2 North America Android Tablet Shipments: 2013 – 2020  231
9.11.2.3 North America Windows Tablet Shipments: 2013 – 2020  232
9.11.2.4 North America Other Tablet Shipments: 2013 – 2020  232
9.11.3 North America Smartphone Shipments by OS Platform: 2013 - 2020  233
9.11.3.1 North America Apple iOS Smartphone Shipments: 2013 – 2020  234
9.11.3.2 North America Android Smartphone Shipments: 2013 – 2020  234
9.11.3.3 North America Bada Smartphone Shipments: 2013 – 2020  235
9.11.3.4 North America Blackberry OS Smartphone Shipments: 2013 – 2020  235
9.11.3.5 North America Firefox OS Smartphone Shipments: 2013 – 2020  236
9.11.3.6 North America LiMo Smartphone Shipments: 2013 – 2020  236
9.11.3.7 North America MeeGo Smartphone Shipments: 2013 – 2020  237
9.11.3.8 North America Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 237
9.11.3.9 North America Palm OS Smartphone Shipments: 2013 – 2020  238
9.11.3.10 North America Sailfish Smartphone Shipments: 2013 – 2020  238
9.11.3.11 North America Symbian Smartphone Shipments: 2013 – 2020  239
9.11.3.12 North America Tizen Smartphone Shipments: 2013 – 2020  239
9.11.3.13 North America Ubuntu Smartphone Shipments: 2013 – 2020 240
9.11.3.14 North America Other OS Smartphone Shipments: 2013 – 2020  240
9.12 Western Europe Mobile & Tablet Advertising Market: 2013 - 2020 . 241
9.12.1 Western Europe Mobile & Tablet Advertising Revenue by Country: 2013 – 2020  241
9.12.1.1 Denmark Mobile & Tablet Advertising Revenue: 2013 – 2020  242
9.12.1.2 Finland Mobile & Tablet Advertising Revenue: 2013 – 2020  242
9.12.1.3 France Mobile & Tablet Advertising Revenue: 2013 – 2020  243
9.12.1.4 Germany Mobile & Tablet Advertising Revenue: 2013 – 2020 243
9.12.1.5 Italy Mobile & Tablet Advertising Revenue: 2013 – 2020  244
9.12.1.6 Spain Mobile & Tablet Advertising Revenue: 2013 – 2020  244
9.12.1.7 Sweden Mobile & Tablet Advertising Revenue: 2013 – 2020  245
9.12.1.8 Norway Mobile & Tablet Advertising Revenue: 2013 – 2020 245
9.12.1.9 UK Mobile & Tablet Advertising Revenue: 2013 – 2020  246
9.12.1.10 Rest of Western Europe Mobile & Tablet Advertising Revenue: 2013 – 2020  246
9.12.2 Western Europe Tablet Shipments by OS Platform: 2013 - 2020  247
9.12.2.1 Western Europe Apple iOS Tablet Shipments: 2013 – 2020  248
9.12.2.2 Western Europe Android Tablet Shipments: 2013 – 2020  248
9.12.2.3 Western Europe Windows Tablet Shipments: 2013 – 2020  249
9.12.2.4 Western Europe Other Tablet Shipments: 2013 – 2020  249
9.12.3 Western Europe Smartphone Shipments by OS Platform: 2013 - 2020  250
9.12.3.1 Western Europe Apple iOS Smartphone Shipments: 2013 – 2020  251
9.12.3.2 Western Europe Android Smartphone Shipments: 2013 – 2020  251
9.12.3.3 Western Europe Bada Smartphone Shipments: 2013 – 2020  252
9.12.3.4 Western Europe Blackberry OS Smartphone Shipments: 2013 – 2020  252
9.12.3.5 Western Europe Firefox OS Smartphone Shipments: 2013 – 2020  253
9.12.3.6 Western Europe LiMo Smartphone Shipments: 2013 – 2020  253
9.12.3.7 Western Europe MeeGo Smartphone Shipments: 2013 – 2020  254
9.12.3.8 Western Europe Microsoft (Windows OS) Smartphone Shipments: 2013 – 2020 254
9.12.3.9 Western Europe Palm OS Smartphone Shipments: 2013 – 2020  255
9.12.3.10 Western Europe Sailfish Smartphone Shipments: 2013 – 2020  255
9.12.3.11 Western Europe Symbian Smartphone Shipments: 2013 – 2020  256
9.12.3.12 Western Europe Tizen Smartphone Shipments: 2013 – 2020  256
9.12.3.13 Western Europe Ubuntu Smartphone Shipments: 2013 – 2020  257
9.12.3.14 Western Europe Other OS Smartphone Shipments: 2013 – 2020  257

List of Figures

Figure 1: Global Smartphones vs. Tablets Advertising User Engagement Rates by Industry (%)  40
Figure 2: Mobile & Tablet Advertising Ecology  41
Figure 3: Mobile Advertising Display Dimensions  44
Figure 4: Smartphone & Tablets Click Through Rate (CTR) Comparison by Campaign Type (CTR Index)  53
Figure 5: Evolution of Mobile Network Technology Through Different Generations of Data Growth  55
Figure 6: Mobile & Tablet Advertising Market Segments  63
Figure 7: Mobile Handset Data Consumption Trends in the U.S  75
Figure 8: A Convertible Notebook Tablet  90
Figure 9: Average Click Through Rate (CTR) by Device (Smartphones, Tablets, PCs) for 10 Leading Markets (%)  103
Figure 10: Global Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 120
Figure 11: Global Mobile & Tablet Advertising Revenue by Device Form Factor (Mobile Phones, Tablets): 2010 - 2020 ($ Millions) . 121
Figure 12: Global Mobile Phone Advertising Revenue: 2010 - 2020 ($ Millions)  122
Figure 13: Global Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  123
Figure 14: Global Mobile & Tablet Advertising Revenue by Media & Application Category: 2010 - 2020 ($ Millions)  124
Figure 15: Global Media Alerts based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  125
Figure 16: Global Web Browsing based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  126
Figure 17: Global Web Browsing based Mobile & Tablet Advertising Revenue by Category (Display vs. Search): 2010 - 2020 ($ Millions)  127
Figure 18: Global Web Browsing Display based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  128
Figure 19: Global Search based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  128
Figure 20: Global Mobile Applications based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) 129
Figure 21: Global Mobile Gaming based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  130
Figure 22: Global Music Subscription based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  131
Figure 23: Global Social Networking based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  132
Figure 24: Global Mobile TV based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) . 133
Figure 25: Global Mobile Video based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) . 134
Figure 26: Global Mobile Video based Mobile & Tablet Advertising Revenue by Category (One-off vs. Subscription Based): 2010 - 2020 ($
Millions) . 135
Figure 27: Global One-off Mobile Video based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) . 136
Figure 28: Global Mobile Video Subscription based Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  136
Figure 29: Global Text Alerts based Mobile Advertising Revenue: 2010 - 2020 ($ Millions)  137
Figure 30: Global Mobile & Tablet Advertising Revenue by Region: 2010 - 2020 ($ Millions) 138
Figure 31: Asia Pacific Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  139
Figure 32: Eastern Europe Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions) . 140
Figure 33: Latin & Central America Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  141
Figure 34: Middle East & Africa Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  142
Figure 35: North America Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  143
Figure 36: Western Europe Mobile & Tablet Advertising Revenue: 2010 - 2020 ($ Millions)  144
Figure 37: Global Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  145
Figure 38: Global Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  146
Figure 39: Global Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 147
Figure 40: Global Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  147
Figure 41: Global Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  148
Figure 42: Global Other OS Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  148
Figure 43: Global Tablet Unit Shipments by Display Size: 2010 - 2020 (Millions of Units)  149
Figure 44: Global 4-7 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  150
Figure 45: Global 7-9 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  150
Figure 46: Global 9-12 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  151
Figure 47: Global 12-16 Inch Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  151
Figure 48: Global Tablet Unit Shipments by Region: 2010 - 2020 (Millions of Units)  152
Figure 49: Asia Pacific Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  153
Figure 50: Eastern Europe Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  153
Figure 51: Latin & Central America Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  154
Figure 52: Middle East & Africa Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 154
Figure 53: North America Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  155
Figure 54: Western Europe Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  155
Figure 55: Global Tablet Vendor Share Forecast by Unit Shipments - Q2'2013 (%)  156
Figure 56: Global Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 157
Figure 57: Global Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  158
Figure 58: Global Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  159
Figure 59: Global Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  159
Figure 60: Global Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 160
Figure 61: Global Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  160
Figure 62: Global Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  161
Figure 63: Global LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  161
Figure 64: Global MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) . 162
Figure 65: Global Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  162
Figure 66: Global Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  163
Figure 67: Global Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  163
Figure 68: Global Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  164
Figure 69: Global Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  164
Figure 70: Global Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 165
Figure 71: Global Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 165
Figure 72: Global Smartphone Unit Shipments by Region: 2010 - 2020 (Millions of Units)  166
Figure 73: Asia Pacific Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  167
Figure 74: Eastern Europe Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) . 167
Figure 75: Latin & Central America Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  168
Figure 76: Middle East & Africa Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  168
Figure 77: North America Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  169
Figure 78: Western Europe Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  169
Figure 79: Global Smartphone Vendor Share Forecast by Unit Shipments - Q2'2013 (%)  170
Figure 80: Asia Pacific Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million) 171
Figure 81: Australia Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  172
Figure 82: China Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  172
Figure 83: India Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  173
Figure 84: Japan Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  173
Figure 85: South Korea Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  174
Figure 86: Rest of Asia Pacific Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  174
Figure 87: Asia Pacific Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 175
Figure 88: Asia Pacific Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  176
Figure 89: Asia Pacific Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  176
Figure 90: Asia Pacific Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  177
Figure 91: Asia Pacific Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  177
Figure 92: Asia Pacific Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  178
Figure 93: Asia Pacific Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 179
Figure 94: Asia Pacific Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  179
Figure 95: Asia Pacific Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  180
Figure 96: Asia Pacific Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  180
Figure 97: Asia Pacific Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  181
Figure 98: Asia Pacific LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  181
Figure 99: Asia Pacific MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) . 182
Figure 100: Asia Pacific Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  182
Figure 101: Asia Pacific Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  183
Figure 102: Asia Pacific Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  183
Figure 103: Asia Pacific Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  184
Figure 104: Asia Pacific Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 184
Figure 105: Asia Pacific Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  185
Figure 106: Asia Pacific Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  185
Figure 107: Eastern Europe Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million)  186
Figure 108: Russia Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  187
Figure 109: Poland Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  187
Figure 110: Czech Republic Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  188
Figure 111: Rest of Eastern Europe Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  188
Figure 112: Eastern Europe Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  189
Figure 113: Eastern Europe Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 190
Figure 114: Eastern Europe Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  190
Figure 115: Eastern Europe Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  191
Figure 116: Eastern Europe Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  191
Figure 117: Eastern Europe Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  192
Figure 118: Eastern Europe Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  193
Figure 119: Eastern Europe Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  193
Figure 120: Eastern Europe Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  194
Figure 121: Eastern Europe Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  194
Figure 122: Eastern Europe Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  195
Figure 123: Eastern Europe LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 195
Figure 124: Eastern Europe MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  196
Figure 125: Eastern Europe Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  196
Figure 126: Eastern Europe Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  197
Figure 127: Eastern Europe Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  197
Figure 128: Eastern Europe Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  198
Figure 129: Eastern Europe Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  198
Figure 130: Eastern Europe Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  199
Figure 131: Eastern Europe Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) . 199
Figure 132: Latin & Central America Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million)  200
Figure 133: Argentina Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  201
Figure 134: Brazil Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  201
Figure 135: Mexico Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  202
Figure 136: Rest of Latin & Central America Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  202
Figure 137: Latin & Central America Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  203
Figure 138: Latin & Central America Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  204
Figure 139: Latin & Central America Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  204
Figure 140: Latin & Central America Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  205
Figure 141: Latin & Central America Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  205
Figure 142: Latin & Central America Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  206
Figure 143: Latin & Central America Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  207
Figure 144: Latin & Central America Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  207
Figure 145: Latin & Central America Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  208
Figure 146: Latin & Central America Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 208
Figure 147: Latin & Central America Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  209
Figure 148: Latin & Central America LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  209
Figure 149: Latin & Central America MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  210
Figure 150: Latin & Central America Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  210
Figure 151: Latin & Central America Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 211
Figure 152: Latin & Central America Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  211
Figure 153: Latin & Central America Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  212
Figure 154: Latin & Central America Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  212
Figure 155: Latin & Central America Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  213
Figure 156: Latin & Central America Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 213
Figure 157: Middle East & Africa Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million)  214
Figure 158: South Africa Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  215
Figure 159: UAE Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  215
Figure 160: Saudi Arabia Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million) 216
Figure 161: Rest of the Middle East & Africa Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  216
Figure 162: Middle East & Africa Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units) 217
Figure 163: Middle East & Africa Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  218
Figure 164: Middle East & Africa Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  218
Figure 165: Middle East & Africa Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  219
Figure 166: Middle East & Africa Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 219
Figure 167: Middle East & Africa Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  220
Figure 168: Middle East & Africa Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  221
Figure 169: Middle East & Africa Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  221
Figure 170: Middle East & Africa Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  222
Figure 171: Middle East & Africa Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  222
Figure 172: Middle East & Africa Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) . 223
Figure 173: Middle East & Africa LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  223
Figure 174: Middle East & Africa MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  224
Figure 175: Middle East & Africa Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  224
Figure 176: Middle East & Africa Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  225
Figure 177: Middle East & Africa Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  225
Figure 178: Middle East & Africa Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  226
Figure 179: Middle East & Africa Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 226
Figure 180: Middle East & Africa Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  227
Figure 181: Middle East & Africa Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  227
Figure 182: North America Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million)  228
Figure 183: USA Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  229
Figure 184: Canada Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  229
Figure 185: North America Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  230
Figure 186: North America Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  231
Figure 187: North America Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  231
Figure 188: North America Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  232
Figure 189: North America Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  232
Figure 190: North America Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  233
Figure 191: North America Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  234
Figure 192: North America Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  234
Figure 193: North America Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  235
Figure 194: North America Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  235
Figure 195: North America Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  236
Figure 196: North America LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  236
Figure 197: North America MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 237
Figure 198: North America Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  237
Figure 199: North America Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  238
Figure 200: North America Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 238
Figure 201: North America Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  239
Figure 202: North America Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 239
Figure 203: North America Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  240
Figure 204: North America Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  240
Figure 205: Western Europe Mobile & Table Advertising Revenue by Country: 2010 - 2020 ($ Million)  241
Figure 206: Denmark Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  242
Figure 207: Finland Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  242
Figure 208: France Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  243
Figure 209: Germany Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  243
Figure 210: Italy Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  244
Figure 211: Spain Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  244
Figure 212: Sweden Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  245
Figure 213: Norway Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  245
Figure 214: UK Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  246
Figure 215: Rest of Western Europe Mobile & Table Advertising Revenue: 2010 - 2020 ($ Million)  246
Figure 216: Western Europe Tablet Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  247
Figure 217: Western Europe Apple iOS Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  248
Figure 218: Western Europe Android Tablet Unit Shipments: 2010 - 2020 (Millions of Units) 248
Figure 219: Western Europe Windows Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  249
Figure 220: Western Europe Other Tablet Unit Shipments: 2010 - 2020 (Millions of Units)  249
Figure 221: Western Europe Smartphone Unit Shipments by OS Platform: 2010 - 2020 (Millions of Units)  250
Figure 222: Western Europe Apple iOS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  251
Figure 223: Western Europe Android Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  251
Figure 224: Western Europe Bada Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  252
Figure 225: Western Europe Blackberry OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 252
Figure 226: Western Europe Firefox OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  253
Figure 227: Western Europe LiMo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  253
Figure 228: Western Europe MeeGo Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  254
Figure 229: Western Europe Microsoft (Windows OS) Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  254
Figure 230: Western Europe Palm OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  255
Figure 231: Western Europe Sailfish Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  255
Figure 232: Western Europe Symbian Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  256
Figure 233: Western Europe Tizen Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  256
Figure 234: Western Europe Ubuntu Smartphone Unit Shipments: 2010 - 2020 (Millions of Units) 257
Figure 235: Western Europe Other OS Smartphone Unit Shipments: 2010 - 2020 (Millions of Units)  257

Published By: Signals and Systems Telecom
Product Code: Signals and Systems Telecom34


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