- Innovation in Food Packaging 2013”is a detailed analysis of and insight into recent packaging innovations in the global food market related to key trends, drivers, and issues
- The report is a result of extensive research to provide a comprehensive understanding of the global food market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth.
Introduction and Landscape
Why was the report written?
The constantly changing nature of consumers' and converters packaging demand makes it difficult to understand exactly which packaging containers and formats will be the focus of future growth. This reports clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.
What is the current market landscape and what is changing?
As consumer product demand evolves, the dynamics between different packaging types also evolves - favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
What are the key drivers behind recent market changes?
Packaging suppliers need to react to the changing demands of customers, consumers and regulation in order to plan for the future. But it's not all cost reduction and light weighting. Packaging needs to adapt to a more complex picture of how consumption needs vary by product category and its positioning. More specific product positioning by finished goods manufacturers and retailers in many cases means more specifically tailored packaging - creating opportunities for the industry.
What makes this report unique and essential to read?
This report provides a comprehensive analysis of the food packaging landscape, including a mix of food market data related to recent and future packaging innovations, which are identified across rigid plastics, flexible packaging, paper and board, rigid metal, glass, and closures, labels and adhesives, along with results of a survey of leading players in the packaging industry.
Key Features and Benefits
- Detailed coverage of key packaging innovations in the global food market, such as plastic trays that look like aluminum, but can still be used in the microwave. Pack materials and components covered include rigid plastics, flexible plastics, paper and board, rigid metal, glass, closures, labels and adhesives.
- Packaging innovations are related to the key drivers of consumer demand (such as tamper proofing with the Sure Strip from Tri Star Packaging for salad bowls), cost savings (such as weight reduction by Sainsbury's, replacing glass with plastic Peanut butter jars), sustainability (such as using biomass films like Innovia's NatureFlex) and logistics efficiency (such as Remia's square sauce pots from RPC to improve pack density).
- Key drivers are related to trends in the global food market such as a requirement for convenient food solutions for fragmented meal times, like Unilever's Pot Noodle GTi, microwaveable in 2 minutes.
Key Market Issues
- In tougher economic times, pressure is on packaging. Undoubtedly keeping costs low is key in many areas, but other market drivers also create opportunities for new formats and innovation and knowing these is key to developing and offering further value, helping counter some of the economic pressures.
- While the industry believes cost is key, the consensus is that impulse and convenience driven categories (such as confectionery and prepared meals) offer the greatest opportunities. The industry needs to effectively target these areas to combat the relentless focus on costs elsewhere.
- Sustainability has been a major innovation driver in the Rigid Plastics packaging sector with a focus on recycling, either by using recycled plastics such as rPET or being recyclable by enabling different materials to be separated for easier collection.
- Increased consumer environmental awareness and packaging regulations are pushing the use of solvent-less, water-based or biodegradable sealants, adhesives and labelling.
- Dairy Food, Bakery and Cereals, and Meat are the key Food sectors, while Asia will overtake Western Europe as the most valuable regional Food market. Packaging innovations in these areas, such as improvements in the oxygen barrier for milk bags in India, should be a focus for packaging companies.
- Flexible Packaging accounts for over half of the volume share of the materials used for primary packaging in the global packaged food market. Meanwhile, Bags and Sachets represent by far the largest volume share of the primary food packaging market by type, taking over a third of the market in 2012. However, the packaging types forecast to show the fastest future growth include the Sleeve, the Blister Pack, the Pouch, and the Carton.
- Cost saving as an innovation driver in the Rigid Plastic packaging sector has focused mainly on waste reduction through increasing package robustness, portion control, and deriving the maximum efficiency from the packaging; increasing shelf product life through improvements in sealing, oxygen barrier improvements and reduction in bacteria growth; and light-weighting by replacing glass containers, and developing thinner pack walls and redesigning shapes to reduce the amount of packaging needed.
- Paper and Board's advantages in sustainability have continued to be developed, with an emphasis on using both biodegradable and renewable materials, as well as introducing recyclable packaging.
- The major innovation driver of labeling for Food packaging has been the consumer and legislative drives for more information and transparency about the product on the pack itself. This has led to, for instance, the increased use of QR codes.