Innovations in Food Packaging, 2013 - A review of recent trends, drivers and issues in global food packaging

Published: July 2013
No. of Pages: 118
  

Synopsis

  • Innovation in Food Packaging 2013”is a detailed analysis of and insight into recent packaging innovations in the global food market related to key trends, drivers, and issues
  • The report is a result of extensive research to provide a comprehensive understanding of the global food market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth.

Introduction and Landscape

Why was the report written?

The constantly changing nature of consumers' and converters packaging demand makes it difficult to understand exactly which packaging containers and formats will be the focus of future growth. This reports clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.

What is the current market landscape and what is changing?

As consumer product demand evolves, the dynamics between different packaging types also evolves - favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?

Packaging suppliers need to react to the changing demands of customers, consumers and regulation in order to plan for the future. But it's not all cost reduction and light weighting. Packaging needs to adapt to a more complex picture of how consumption needs vary by product category and its positioning. More specific product positioning by finished goods manufacturers and retailers in many cases means more specifically tailored packaging - creating opportunities for the industry.

What makes this report unique and essential to read?

This report provides a comprehensive analysis of the food packaging landscape, including a mix of food market data related to recent and future packaging innovations, which are identified across rigid plastics, flexible packaging, paper and board, rigid metal, glass, and closures, labels and adhesives, along with results of a survey of leading players in the packaging industry.

Key Features and Benefits

  • Detailed coverage of key packaging innovations in the global food market, such as plastic trays that look like aluminum, but can still be used in the microwave. Pack materials and components covered include rigid plastics, flexible plastics, paper and board, rigid metal, glass, closures, labels and adhesives.
  • Packaging innovations are related to the key drivers of consumer demand (such as tamper proofing with the Sure Strip from Tri Star Packaging for salad bowls), cost savings (such as weight reduction by Sainsbury's, replacing glass with plastic Peanut butter jars), sustainability (such as using biomass films like Innovia's NatureFlex) and logistics efficiency (such as Remia's square sauce pots from RPC to improve pack density).
  • Key drivers are related to trends in the global food market such as a requirement for convenient food solutions for fragmented meal times, like Unilever's Pot Noodle GTi, microwaveable in 2 minutes.

Key Market Issues

  • In tougher economic times, pressure is on packaging. Undoubtedly keeping costs low is key in many areas, but other market drivers also create opportunities for new formats and innovation and knowing these is key to developing and offering further value, helping counter some of the economic pressures.
  • While the industry believes cost is key, the consensus is that impulse and convenience driven categories (such as confectionery and prepared meals) offer the greatest opportunities. The industry needs to effectively target these areas to combat the relentless focus on costs elsewhere.
  • Sustainability has been a major innovation driver in the Rigid Plastics packaging sector with a focus on recycling, either by using recycled plastics such as rPET or being recyclable by enabling different materials to be separated for easier collection.
  • Increased consumer environmental awareness and packaging regulations are pushing the use of solvent-less, water-based or biodegradable sealants, adhesives and labelling.

Key Highlights

  • Dairy Food, Bakery and Cereals, and Meat are the key Food sectors, while Asia will overtake Western Europe as the most valuable regional Food market. Packaging innovations in these areas, such as improvements in the oxygen barrier for milk bags in India, should be a focus for packaging companies.
  • Flexible Packaging accounts for over half of the volume share of the materials used for primary packaging in the global packaged food market. Meanwhile, Bags and Sachets represent by far the largest volume share of the primary food packaging market by type, taking over a third of the market in 2012. However, the packaging types forecast to show the fastest future growth include the Sleeve, the Blister Pack, the Pouch, and the Carton.
  • Cost saving as an innovation driver in the Rigid Plastic packaging sector has focused mainly on waste reduction through increasing package robustness, portion control, and deriving the maximum efficiency from the packaging; increasing shelf product life through improvements in sealing, oxygen barrier improvements and reduction in bacteria growth; and light-weighting by replacing glass containers, and developing thinner pack walls and redesigning shapes to reduce the amount of packaging needed.
  • Paper and Board's advantages in sustainability have continued to be developed, with an emphasis on using both biodegradable and renewable materials, as well as introducing recyclable packaging.
  • The major innovation driver of labeling for Food packaging has been the consumer and legislative drives for more information and transparency about the product on the pack itself. This has led to, for instance, the increased use of QR codes.

Innovations in Food Packaging, 2013 - A review of recent trends, drivers and issues in global food packaging

Table of Contents

1 Executive Summary

2 Key Mega Trends in Food and Packaging Markets
2.1 Food Mega Trends and Drivers
2.1.1 Rising obesity levels are driving an increased focus on weight management
2.1.2 Consumers will increasingly look for “natural” foods
2.1.3 Fragmenting meal times are boosting on-the-go consumption
2.1.4 Consumers have a broad, international palate
2.1.5 Consumers trust local products
2.1.6 Consumers are increasingly skeptical of product claims
2.1.7 Consumers are still looking for an indulgence
2.1.8 Weak consumer confidence means shopping behavior is evolving
2.1.9 For consumers, Private Labels are now just another Brand
2.1.10 Aging populations will drive food and packaging innovation
2.1.11 Consumption in emerging economies will be driven by a young middle class
2.2 Packaging Mega Trends and Drivers
2.2.1 Pressure on Food pricing is driving demand for cost savings in Packaging
2.2.2 Packaging is being designed around “Renew, Reuse, Recycle”
2.2.3 Consumer Convenience and Functionality

3 Key Trends in the Global Food Market
3.1 Food Market Value Dynamics
3.1.1 Dairy, Bakery and Cereals and Meat drive Food markets globally
3.1.2 Asia will overtake Europe as the most valuable region by 2017
3.1.3 The US is the most valuable Food market in the world
3.2 Food Packaging Market Volume Dynamics
3.2.1 Flexible Packaging is the most widely used Primary Pack Material
3.2.2 Paper and Board is the most popular Outer Material
3.2.3 Bags/Sachets are the most common Primary Package Type
3.2.4 Boxes are the most popular Outer Type
3.2.5 Films are the most used Main Closure Type

4 Overview of Innovations in Packaging
4.1 Innovation Drivers
4.1.1 Consumer Demands
4.1.2 Cost Reduction
4.1.3 Logistics Efficiency
4.1.4 Sustainability
4.1.5 Legislation

5 Innovations in Rigid Plastic Packaging
5.1 Consumer Demands
5.1.1 Visual Impact
5.1.2 Shelf Appeal
5.1.3 Product Visibility
5.1.4 On-the-go
5.1.5 Tamper Evidence
5.1.6 Convenience
5.1.7 Freshness
5.2 Cost Savings
5.2.1 Waste Reduction
5.2.2 Increased Shelf Life
5.2.3 Lightweighting
5.3 Logistics Efficiency
5.3.1 Simpler Processes
5.3.2 Distribution
5.4 Sustainability
5.4.1 Recycled Content
5.4.2 Biodegradeable
5.4.3 Renewable Materials
5.4.4 Recyclable
5.4.5 Reduced Carbon footprint

6 Innovations in Flexible Packaging
6.1 Consumer Demands
6.1.1 Visual Impact
6.1.2 Shelf Appeal
6.1.3 On-the-go
6.1.4 Food safety
6.1.5 Convenience
6.1.6 Improved Product Performance
6.2 Cost Savings
6.2.1 Increased Shelf Life
6.2.2 Lightweighting
6.3 Sustainability
6.3.1 Recycled Content
6.3.2 Biodegradable
6.3.3 Renewable Materials

7 Innovations in Paper and Board Packaging
7.1 Consumer Demands
7.1.1 Visual Impact
7.1.2 On-the-go
7.1.3 Convenience
7.1.4 Food Safety
7.2 Cost Savings
7.2.1 Waste Reduction
7.2.2 Lightweighting
7.3 Logistics Efficiency
7.3.1 Simpler Processing
7.3.2 Distribution
7.4 Sustainability
7.4.1 Biodegradable
7.4.2 Renewable Materials
7.4.3 Recyclable

8 Innovation in Metal Packaging
8.1 Cost Savings
8.1.1 Lightweighting

9 Innovation in Glass Packaging
9.1 Consumer Demands
9.1.1 Visual Impact
9.1.2 Convenience

10 Innovation in Closures, Seals and Adhesives
10.1 Consumer Demands
10.1.1 Tamper Evident Packaging
10.1.2 Child Safety
10.1.3 Convenience
10.1.4 Ease of Use
10.1.5 Resealability
10.2 Cost Savings
10.2.1 Waste Reduction
10.2.2 Increased Shelf Life
10.2.3 Lightweighting
10.3 Logistics Efficiency
10.3.1 Simpler Processing
10.3.2 Faster Processing
10.4 Sustainability
10.4.1 Renewable Materials

11 Innovation in Labeling
11.1 Consumer Demands
11.1.1 Visual Impact
11.1.2 Consumer Information through QR Codes
11.1.3 At-a-glance Consumer Information
11.2 Logistics Efficiency
11.2.1 Simpler Processing
11.3 Sustainability
11.3.1 Renewable Materials
11.3.2 Recyclable

12 Future Innovation
12.1 Innovation Projects for Possible Future Packaging Developments
12.1.1 Cost Reduction
12.1.2 Sustainability
12.2 Packaging Survey - Overview
12.3 Packaging Survey - Drivers in Consumer Choice
12.4 Packaging Survey - Future Outlook
12.4.1 Areas of Growth Potential
12.4.2 Future Innovation Drivers
12.4.3 Drivers of  Closure Innovation
12.4.4 Innovation by Pack Material
12.4.5 Innovation by Pack Type
12.4.6 Innovation in New and Existing Products
12.4.7 Premium or Cost Effective Future?

13 Appendix
13.1 Product Definitions
13.2 Country Coverage and Regional Groupings
13.3 Package Definitions
13.3.1 Primary Packaging
13.3.2 Outer Packaging
13.3.3 Pack Closures
13.4 About Canadean
13.5 Disclaimer

List of Tables

Table 1: Summary of Food Packaging Innovations 12
Table 1: Survey Question “How important do you think the following factors have been in influencing consumers' product choices for food over the past 2 years?” 17
Table 2: Global Food Market Value by Sector (US$ million), 2007-2017 20
Table 3: Global Food Market Value by Region (US$ million), 2007-2017 21
Table 4: Global Food Market Value by Leading Countries (US$ million), 2007-2017 23
Table 5: Global Food Market Primary Packaging by Packaging Material (million units), 2007-2017 24
Table 6: Global Food Market Volume by Outer Packaging Materials (million units), 2007-2017 25
Table 7: Global Food Market Primary Packaging by Packaging Type (million units), 2007-2017 28
Table 8: Global Food Market Outer Packaging by Outer Type (million units), 2007-2017 29
Table 9: Global Food Market Packaging by Closure Type (million units), 2007-2017 32
Table 10: Survey Question “How well do you rate each pack material in offering the following benefits in food packaging?” 35
Table 11: Survey Question “How important do you think the following factors have been in influencing consumers' product choices for food over the past 2 years?” 99
Table 12: Survey question “Which food sectors offer the most potential for targeting with new product innovations over the next 3 years?” 101
Table 13: Survey Question “Please rate how important you feel each of the following factors will be in driving food packaging innovation over the next 3 years?” 102
Table 14: Survey Question “How important will each of the following factors be in driving innovation in food closures over the next 3 years?” 103
Table 15: Survey Question “How important will each of the following packaging materials be in driving food packaging innovation over the next 3 years?” 104
Table 16: Survey Question “How important will each of the following pack types be in driving food packaging innovation over the next 3 years?” 106
Table 17: Survey Question “How important are new and existing products in driving packaging innovation in the Food market?” 107
Table 18: Survey Question “Over the next 3 years, do you feel that food packaging innovations will be focused on cost effectiveness or creating a premium quality image in the following sectors?” 109
Table 19: Food Sector and Category Definitions 110
Table 20: Primary Materials 114
Table 21: Primary Types 115
Table 22: Outer Materials 116
Table 23: Outer Types 116
Table 24: Closure Materials 117
Table 25: Closure Types 117

List of Figures

Figure 1: Product price is the most important factor influencing consumer choice for Food 16
Figure 2: Major Food Sectors Growth Trends CAGR 2007-2012, CAGR 2012-2017 19
Figure 3: Global Food Market Value by Region (US$ million), 2007-2017 21
Figure 4: Global Food Market Value by Country US$ million, 2007-2017 22
Figure 5: Global Food Market Primary Packaging by Packaging Material (million units), 2007-2017 23
Figure 6: Global Food Market Primary Packaging by Packaging Material, Market Share in 2012 vs. CAGR (2012-2017) 24
Figure 7: Global Food Market Volume by Outer Packaging Materials (million units), 2007-2017 25
Figure 8: Global Food Market Outer Packaging by Material, Market Share in 2012 vs. CAGR (2012-2017) 25
Figure 9: Global Food Market Volume by Primary Packaging Type (million units) 2007-2017 26
Figure 10: Global Food Market Primary Packaging by Packaging Type, Market Share in 2012 vs. CAGR (2012-2017) 27
Figure 11: Global Food Market Volume by Outer Packaging Type (million units), 2007-2017 29
Figure 12: Global Food Market Packaging by Outer Type, Market Share in 2012 vs. CAGR (2012-2017) 29
Figure 13: Global Food Market Volume by Packaging Closure Type (million units). 2007-2017 30
Figure 14: Global Food Market Packaging by Closure Type, Market Share in 2012 vs. CAGR (2012-2017) 31
Figure 15: Benefits of Food Packaging Materials 2013 35
Figure 16: Rigid Plastic packaging designed to resemble high quality containers 37
Figure 17: Developments in Rigid Plastic Pack Shape 38
Figure 18: Developments in Rigid Plastic Pack Printing 39
Figure 19: Borealis transparent PP grade food packaging 39
Figure 20: Pro Fresh “on-the-go” pack 40
Figure 21: Tri Star Packaging tamper-resistant packaging 40
Figure 22: Unilever Pot Noodle GTi microwaveable barrier pack 41
Figure 23: Little Duck Mighty Oats organic cereals cups 41
Figure 24: RPC Euro Squeeze range extension 42
Figure 25: Using Rigid Plastic packs to keep products separate and fresh 42
Figure 26: Waste reduction in Rigid Plastic Packaging through better protection 43
Figure 27: Linpac Split Packs 44
Figure 28: MIT LiquiGlide coating 44
Figure 29: Holfield Plastics pluS range of trays with improved shelf life 45
Figure 30: Linpac Packaging and Add master have developed trays with Biomaster antimicrobial technology 45
Figure 31: RPC launches plastic tub with a shelf life of 2 years 45
Figure 32: CO2 is being used to keep products fresh 46
Figure 33: Glass packs are being replaced by Rigid Plastic packs 47
Figure 34: Intelligent Packaging Solutions introduces the lightweight Desto Cup 49
Figure 35: New PP bottle from RPC enables Carl Kuhne BBQ Sauce to drop preservatives 50
Figure 36: Remia and RPC make round pots square to improve pack density 50
Figure 37: The use of recycled plastics is growing in popularity 51
Figure 38: Biodegradable Rigid Plastic packaging is being developed 52
Figure 39: Rigid Plastic Pack manufacturers are increasingly using alternative source materials 53
Figure 40: Rigid Plastic Packaging can be made more suitable for recycling 54
Figure 41: RPC introduces EcoandPack with lower carbon footprint 55
Figure 42: Curwood's FreshCase packaging maintains red color for shelf appeal 56
Figure 43: Flair Flexible packaging for Mr Pavo uses a vibrant design to stand out from the crowd 56
Figure 44: Lundberg Family Farms have moved from a lay flat pack to a stand up pouch with Velcro's PRESS-LOK technology 57
Figure 45: Single-portion packs are being developed for easier on-the-go consumption 57
Figure 46: Pouches are being used to target on-the-go consumption 58
Figure 47: Flexible Packaging is being developed to provide easier access to the product 59
Figure 48: The same Flexible Packaging bag from shelf to cooking 60
Figure 49: Sheiltronics microwave packaging 61
Figure 50: DSM's new cheese ripening solution Pack-Age 62
Figure 51: Flexible Packaging is being developed to provide longer shelf life 62
Figure 52: Thinner Flexible Packaging films are providing substantial weight reductions 64
Figure 53: Flexible Packaging enables weight reductions from Rigid Plastic Packaging 65
Figure 54: Flexible Packaging enables weight reductions from Paper and Board Packaging 66
Figure 55: Flexible Packaging enables weight reductions from Rigid Metal Packaging 66
Figure 56: Klockner Pentaplast launches PET films made from 100% PCR 67
Figure 57: Miss Muffet and Excellent Packaing and Supply are using the biodegradable NatureFlex™ film 67
Figure 58: Wentus' sustainable pouches 68
Figure 59: DOST in the Philippines has developed biodegradable food packaging from local materials 68
Figure 60: Toppan Printing samples of laminated packaging material with a thickness of less than 40 um 69
Figure 61: Boxes provide strong product visualization 70
Figure 62: Paper and Board packaging allows for innovation in pack shapes 71
Figure 63: Maggi soup bowl on the move 71
Figure 64: Clover uses Nampak's carry pack for milk 72
Figure 65: Resealable Paper and Board packs provide convenient pack solutions 72
Figure 66: SunOpta uses TetraPak Aseptic edge for an easier pour 73
Figure 67: Quinn Foods makes popcorn packaging safer by removing the chemicals 73
Figure 68: MIT LiquiGlide coating 74
Figure 69: Paper and Board packs can provide lightweight alternatives 74
Figure 70: Jetbox is supplied on a reel so it can be cut to any length 75
Figure 71: Cartons are easy to stack, saving on transport costs 75
Figure 72: Sherwood Press develop biodegradable Pura barrier coating 76
Figure 73: Stora Enso use sugar coating 76
Figure 74: Recyclable Paper and Board packs are replacing less environmentally friendly packs 77
Figure 75: Nicholl Food Packaging launches lighter weight aluminum trays 79
Figure 76: Bonduelle with Ardagh group reduces carbon footprint with lighter weight cans 79
Figure 77: Verallia replace plastic with glass 80
Figure 78: Owens-Illinois develops easy pour VersaFlow jars 80
Figure 79: Heinz and Ardagh Group develop 300g glass jar for culinary ketchup 81
Figure 80: Tamper Proof seals increase consumer's confidence in the product 82
Figure 81: Menshen's choke safe pouch cap 83
Figure 82: Menshen has launched One2Dose for easy dosing with one hand 83
Figure 83: Easy to open closures are in demand 84
Figure 84: Bart Ingredients with Spookler closure 85
Figure 85: Hellmann's mayonnaise “no-mess” squeezy packaging with clean lock cap 85
Figure 86: New closures and seals are providing easy resealability 86
Figure 87: Improved seals and adhesives enable greater waste reduction 87
Figure 88: KWH Plast launches SecurityPeel offering longer shelf life 88
Figure 89: Heinz Beans Fridge Pack uses RPCs lighter weight cap 89
Figure 90: IPS TE-cap removes the need for membrane sealing 89
Figure 91: Ashland Performance Materials cold-seal adhesive can be printed 89
Figure 92:  Walki's fiber based Wlki-LID for Dairy applications 90
Figure 93: All Bran consumers can tear away packaging to reveal the new logo 91
Figure 94: Mondelez use holographic images on Milka bars 91
Figure 95: QR  codes are increasingly used to provide consumer information 92
Figure 96: Oli-Tec time and temperature indicator label 93
Figure 97: Avery Dennison pressure-sensitive labeling 94
Figure 98: DaniMer 92721 Hot Melt Adhesive 94
Figure 99: Stora Enso InnoMould paper for in mold labeling 95
Figure 100: DaniMer 92721 Hot Melt Adhesive 95
Figure 101: Factors influencing consumer choice for food in past two years 99
Figure 102: Key Food Sectors to Target for Innovation in Next Three Years 100
Figure 103: Factors Influencing Innovation in Food Packaging Over Next Three Years 102
Figure 104: Key Factors Driving Innovation in Closures Over Next Three Years 103
Figure 105: Packaging Materials and Innovation Over the Next Three Years 104
Figure 106: Innovation by Food Pack Type in Next Three Years 105
Figure 107: Importance of New and Existing Products in Packaging Innovation in Food Market 106
Figure 108: Packaging Innovation Focus on Cost Effective Versus Premium Over Next Three Years 108

Published By: Canadean
Product Code: Canadean3886


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