Hard Surface Flooring to 2017

Published: June 2013
No. of Pages: 311
   

This study analyzes the US hard surface flooring industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by material type (e.g., vinyl, tile, laminate, wood) and market (residential buildings, nonresidential buildings, transportation equipment). The study also considers market environment factors, details industry structure, evaluates company market share, and profiles industry competitors.

US demand to rise 5% annually through 2017

US demand for hard surface flooring is forecast to rise 5.0 percent per year to 9.3 billion square feet in 2017, valued at $13.8 billion. Advances will be primarily driven by a rebound in building construction expenditures, but will also be spurred by increasing consumer interest in alternatives to traditional carpets and rugs. While often more costly initially, hard surface flooring offers performance advantages, such as a longer lifespan and less maintenance than carpeting. In terms of aesthetics, many consumers find such flooring types as hardwood, luxury vinyl tile (LVT), and porcelain and stone tiles more attractive than carpet.

Vinyl, decorative tile to exhibit strongest gains

Among all hard surface flooring types, vinyl flooring and decorative tile are expected to register the strongest gains through 2017. Vinyl flooring demand will be spurred by heightened usage of LVT. Consumers will increasingly opt for LVT because it offers the durability and performance properties of traditional vinyl flooring products, but features a high-gloss appearance and can be made to look like more costly material such as wood or natural stone.

Tile demand will be boosted by consumer desire for durable, low-maintenance flooring. Low-cost ceramic tile will continue to account for the largest share of demand, but natural stone and porcelain tile are expected to see the fastest growth of all tile types. Homeowners will select natural stone tile because of its favorable aesthetics, while nonresidential consumers will install porcelain tiles because of their durability, slip resistance, low cost, and ability to look like more costly stone or wood.

Imports will account for more than one half of hard surface flooring demand in 2017. Decorative tile and vinyl flooring made in such low-cost nations as China account for the largest share of imports, as well as stone tile quarried from such countries as Brazil and Turkey. However, shipments of hard surface flooring will see gains as manufacturers take advantage of low natural gas prices to expand US-based production sites and relocate manufacturing facilities to the US.

Nonresidential market to be fastest growing

The nonresidential market is forecast to see the most rapid gains in hard surface flooring demand through 2017. The office and commercial segment will post the strongest growth during this time, fueled by double-digit advances in construction spending and rising interest in hard surface flooring as a low-maintenance alternative to carpeting. Demand for vinyl flooring and decorative tile will ad- vance at the fastest pace due to desirable performance properties such as resistance to slips and biological contamination, especially in institutional structures.

In the residential market, the new housing segment will see the strongest advances as housing completions rise from their low 2012 base. The improvement and repair segment will continue to account for the larger share of demand as home- owners replace older or worn carpeting with more durable and aesthetically pleasing hard surface flooring. Rebounding motor vehicle and recreational boat and vehicle shipments will promote hard surface flooring demand in the transportaion market.

Company Profiles

Company Profiles for US industry competitors including Armstrong World Industries, Mannington Mills, Mohawk, Shaw, and Tarkett

Additional lnformation

This study examines the US hard surface flooring industry by product and market. Products covered by the study include resilient flooring (vinyl sheet, luxury vinyl tile, and vinyl composition tile and other types) and nonresilient flooring (tile, wood flooring, laminate flooring, and other types). Historical data are provided for 2002, 2007, and 2012 with forecasts for the years 2017 and 2022. “Demand” is defined as production plus imports, minus exports. This is synonymous with terms such as “sales” and “consumption.” Data are presented in millions of square feet and millions of US dollars.

Information and data on the hard surface flooring industry were obtained from a variety of primary and secondary sources. Consultations with producers, end users, consultants, industry specialists, and trade association personnel were pursued. Secondary data were obtained from government, trade associations, and other private sources. Corporate information sources included annual reports, SEC Form10-K filings, product releases, prospectuses, and conversations with responsible officers  within the companies themselves. Publications consulted for background information included ENR/Engineering News-Record, Floor Covering Weekly, Floor Focus, Plastics News, The Journal of Light Construction, and Tile Dealer.

Hard Surface Flooring to 2017

Table Of Contents

Introduction  IX

I. Executive Summary 1

II. Market Environment 4
General 4
Macroeconomic Environment 5
Demographic Trends 8
Consumer Trends 13
Personal Income & Expenditures  13
Consumer Financing 16
Building Construction 19
Residential Buildings  21
Housing Completions  24
Housing Stock 29
Improvements & Repairs  33
Nonresidential Buildings  34
New 35
Improvements & Repairs  37
Transportation Equipment Outlook  39
Motor Vehicles 43
Other Transportation Equipment  46
Pricing  48
Historical Market Trends  50
Environmental & Regulatory Issues  53
Recycling 53
Materials Renewability & Sustainability 56
Indoor Air Quality 58
Green Building Practices  61
Lacey Act 62
World Hard Surface Flooring Outlook  63
Foreign Trade 66
Imports 68
Exports 70
Competitive Floor Coverings Outlook  71

III. Products 74
General  74
Supply & Demand 75
Resilient Flooring 80
Vinyl Flooring 82
Vinyl Sheet 84
Luxury Vinyl Tile 87
Vinyl Composition & Other Tile  89
Market Share 92
Other Resilient Flooring  93
Rubber 95
Linoleum 96
Cork 97
Asphalt & Other 99
Nonresilient Flooring 99
Tile Flooring  103
Products 106
Product Development  108
Market Share  109
Laminate Flooring  110
Products 112
Product Development  114
Market Share  116
Wood Flooring  118
Solid Wood Flooring  121
Engineered Wood Flooring  124
Market Share  127
Other Nonresilient Flooring  128
Seamless Flooring  129
All Other 130

IV. Markets 134
General 134
Residential Buildings  137
New Construction  140
Replacement & Remodeling  142
Demand by Residence Type  144
Single-Family  146
Multifamily  150
Manufactured Housing  153
Nonresidential Buildings  156
New Construction  158
Replacement & Remodeling  160
Demand by Building Type  162
Office & Commercial  163
Institutional  169
Industrial  172
Other Nonresidential Buildings 174
Transportation Equipment  176
Motor Vehicles  178
Other Transportation Equipment 180

V. Industry Structure  183
General 183
Industry Composition  184
Market Share 187
Competitive Strategies  192
Product Development  194
Vinyl Flooring  194
Laminate Flooring  196
Wood Flooring  199
Tile Flooring  200
Manufacturing 201
Marketing 202
Distribution 204
Mergers & Acquisitions  207
Cooperative Agreements  209
Company Profiles  212
American Marazzi Tile, see Mohawk Industries Amtico International, see Mannington Mills Anderson Hardwood Floors, see Berkshire Hathaway Apex Foodservice Matting, see Superior Manufacturing Group Armstrong World Industries Incorporated 213
Beaulieu International Group NV 219
Berkshire Hathaway Incorporated 222
BerryAlloc Group, see Beaulieu International Group Beynon Sports Surfaces, see Tarkett Biltrite Corporation  226
Burke Industries, see Mannington Mills Casa Dolce Casa, see Florim Ceramiche CBC Flooring, see TOLI Clarion Industries LLC  228
Congoleum Corporation  229
Connor Sport Court International Incorporated  232
Crossville Incorporated  236
Dal-Tile, see Mohawk Industries DuPont (EI) de Nemours  238
Ecore International Incorporated 240
Faus Group, see Financiera Maderera Fibergrate Composite Structures, see RPM International Financiera Maderera SA  243
Flexco, see Roppe Holding Florida Tile, see Panariagroup Industrie Ceramiche Florim Ceramiche SpA  246
Forbo Holding Limited  248
HomerWood Hardwood Flooring, see Armstrong World Industries Increte Systems, see RPM International Interceramic Marble Collection, see Internacional de Ceramica International Automotive Components Group North America, see Lear Internacional de Ceramica SAB de CV 251
IVC Group 253
Johnsonite, see Tarkett Kaindl Flooring GmbH  255
Krono Holding AG  257
L’Antic Colonial, see Porcelanosa Grupo Lea Ceramiche, see Panariagroup Industrie Ceramiche Lear Corporation  259
Mannington Mills Incorporated 260
Marazzi Group, see Mohawk Industries Mohawk Industries Incorporated 268
Mullican Flooring LP  278
nora systems GmbH  280
Panariagroup Industrie Ceramiche SpA 282
Pergo, see Mohawk Industries Porcelanosa Grupo  285
Ragno USA, see Mohawk Industries Roppe Holding Company  288
RPM International Incorporated 292
Shaw Industries, see Berkshire Hathaway SpectraTurf, see Ecore International Stonhard, see RPM International Superior Manufacturing Group Incorporated 296
Surface America, see Ecore International Tarkett SA 299
T. Morton, see Armstrong World Industries TOLI Corporation  306
Unilin, see Mohawk Industries VPI Corporation  308
Witex Flooring Products GmbH  310
Zickgraf Hardwood Flooring USA, see Berkshire Hathaway

List Of Tables

Section I -- Executive Summary
Summary Table  3

Section II -- Market Environment
1 Macroeconomic Indicators 8
2 Population & Households 12
3 Personal Consumption Expenditures  16
4 Consumer Financing Environment, 2002-2012 19
5 Building Construction Expenditures  21
6 Residential Building Construction Expenditures 24
7 New Housing Indicators 29
8 Housing Stock by Type 32
9 Residential Improvement & Repair Expenditures 34
10 Nonresidential Building Construction Expenditures 37
11 Nonresidential Building Improvement & Repair Expenditures  39
12 Transportation Equipment Shipments  42
13 Motor Vehicle Indicators  46
14 Other Transportation Equipment Indicators 48
15 Hard Surface Flooring Pricing  50
16 Hard Surface Flooring Demand, 2002-2012  52
17 Hard Surface Flooring Foreign Trade  67
18 Floor Coverings Demand 73

Section III -- Products
1 Hard Surface Flooring Supply & Demand  78
2 Resilient Flooring Supply & Demand  81
3 Vinyl Flooring Supply & Demand  84
4 Vinyl Sheet Flooring Demand  86
5 Luxury Vinyl Tile Flooring Demand  89
6 Vinyl Composition & Other Vinyl Tile Flooring Demand 92
7 Other Resilient Flooring Supply & Demand 95
8 Nonresilient Flooring Supply & Demand 102
9 Tile Flooring Supply & Demand  105
10 Laminate Flooring Supply & Demand 112
11 Wood Flooring Supply & Demand  121
12 Solid Wood Flooring Demand  124
13 Engineered Wood Flooring Demand  127
14 Other Nonresilient Flooring Supply & Demand 129

Section IV -- Markets
1 Hard Surface Flooring Demand by Market 136
2 Residential Hard Surface Flooring Demand 140
3 New Residential Hard Surface Flooring Demand 142
4 Residential Replacement & Remodeling Demand for Hard Surface Flooring  144
5 Residential Floor Coverings Demand by Housing Type  145
6 Single-Family Housing Hard Surface Flooring Demand by Product & Application  150
7 Multifamily Housing Hard Surface Flooring Demand by Product & Application  153
8 Manufactured Housing Hard Surface Flooring Demand by Product & Application  155
9 Nonresidential Hard Surface Flooring Demand 158
10 New Nonresidential Hard Surface Flooring Demand 160
11 Nonresidential Replacement & Remodeling Hard Surface Flooring Demand  162
12 Nonresidential Hard Surface Flooring Demand by Building Type  163
13 Office & Commercial Hard Surface Flooring Demand  168
14 Institutional Hard Surface Flooring Demand 172
15 Industrial Hard Surface Flooring Demand 174
16 Other Nonresidential Hard Surface Flooring Demand  176
17 Transportation Equipment Hard Surface Flooring Demand  178
18 Motor Vehicle Hard Surface Flooring Demand by Application & Product  180
19 Other Transportation Equipment Hard Surface Flooring Demand by Product  182

Section V -- Industry Structure
1 US Hard Surface Flooring Sales by Company, 2012 186
2 Selected Acquisitions & Divestitures 208
3 Selected Cooperative Agreements  210

List Of Charts

Section II -- Market Environment
1 Year of Construction of Housing Stock, 2012 32
2 Hard Surface Flooring Market, 2002-2012  53
3 World Hard Surface Flooring Demand, 2012 66

Section III -- Products
1 Hard Surface Flooring Demand, 2012  79
2 Vinyl Flooring Market Share, 2012  93
3 Nonresilient Flooring Demand by Type, 2012 103
4 Tile Flooring Market Share, 2012 110
5 Laminate Flooring Market Share, 2012 118
6 Wood Flooring Market Share, 2012 128

Section IV -- Markets
1 Hard Surface Flooring Demand by Market, 2012 137
2 Residential Hard Surface Flooring Demand by Housing Type, 2012  146

Section V -- Industry Structure
1 US Hard Surface Flooring Sales by Company, 2012 187 

Published By: Freedonia Group
Product Code: Freedonia Group231


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