TABLE OF CONTENTS
TABLE OF CONTENTS.......................................................................................................I
LIST OF FIGURES.............................................................................................................IV
LIST OF CHARTS..............................................................................................................VI
EXECUTIVE SUMMARY................................................................................................... 7
1.1 CHINESE MARKET FOR ENDOSCOPES ........................................................................... 7
1.2 CHINESE MARKET FOR ENT ENDOSCOPES................................................................... 8
1.3 CHINESE MARKET FOR BRONCHOSCOPES .................................................................... 8
1.4 CHINESE MARKET FOR UROLOGICAL ENDOSCOPES..................................................... 8
1.5 CHINESE MARKET FOR GI ENDOSCOPES ...................................................................... 9
1.6 LEADING COMPETITORS, CHINESE MARKET FOR ENDOSCOPES ................................ 10
RESEARCH METHODOLOGY....................................................................................... 11
2.1 RESEARCH SCOPE ....................................................................................................... 11
2.2 IDATA’S 9-STEP METHODOLOGY ............................................................................... 11
Step 1: Project Initiation & Team Selection ............................................................... 12
Step 2: Prepare Data Systems and Perform Secondary Research.............................. 13
Step 3: Preparation for Interviews & Questionnaire Design ..................................... 14
Step 4: Performing Primary Research........................................................................ 15
Step 5: Research Analysis: Establishing Baseline Estimates ..................................... 17
Step 6: Market Forecast and Analysis ........................................................................ 17
Step 7: Identify Strategic Opportunities ..................................................................... 19
Step 8: Final Review and Market Release .................................................................. 20
Step 9: Customer Feedback and Market Monitoring.................................................. 21
CHINESE MARKET FOR ENDOSCOPES..................................................................... 22
3.1 INTRODUCTION ........................................................................................................... 22
3.2 CURRENCY EXCHANGE RATES ................................................................................... 23
Table of Contents
ii
3.3MARKET OVERVIEW................................................................................................... 24
3.3.1 Market Analysis and Forecast .............................................................................. 24
3.3.2 Market Trends, Drivers and Limiters ................................................................... 31
3.3.2.1 Market Drivers.................................................................................................31
3.3.2.2 Market Limiters ...............................................................................................33
3.3.3 Number of Hospitals by Type................................................................................ 36
3.3.4 Reimbursement...................................................................................................... 37
3.3.5 Import Duties for Medical Endoscopes ................................................................ 37
3.4 GI ENDOSCOPES.......................................................................................................... 38
3.4.1 Gastroendoscopy Procedures ............................................................................... 38
3.4.2 Market Analysis and Forecast .............................................................................. 39
3.5 BRONCHOSCOPES........................................................................................................ 43
3.5.1 Bronchoscopy Procedures .................................................................................... 43
3.5.2 Market Analysis and Forecast .............................................................................. 44
3.6 ENT ENDOSCOPES ...................................................................................................... 47
3.6.1 ENT Endoscopic Procedures ................................................................................ 47
3.6.2 Market Analysis and Forecast .............................................................................. 49
3.7 UROLOGICAL ENDOSCOPES ........................................................................................ 52
3.7.1 Urological Endoscopic Procedures...................................................................... 52
3.7.2 Market Analysis and Forecast .............................................................................. 53
3.8 COMPETITIVE ANALYSIS ............................................................................................ 57
3.8.1 Leading Competitors: Chinese Market for Endoscopes ....................................... 57
3.8.2 Leading Competitors: Rigid Endoscopes.............................................................. 59
3.8.3 Leading Competitors: Flexible Endoscopes ......................................................... 62
3.8.4 Pentax ................................................................................................................... 64
3.8.4.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years...........64
3.8.4.2 Products Sold and Estimated Average Selling Prices of Main Products ........64
3.8.4.3 Sales Activity and Distributors (Supply Chain)...............................................65
3.8.5 Olympus ................................................................................................................ 66
3.8.5.1 Market Share, Annual Turnover and Growth Rate in the Last 3 Years...........66
3.8.5.2 Products Sold and Estimated Average Selling Prices of Main Products ........66
3.8.5.3 Sales Activity and Distributors (Supply Chain)...............................................67
3.8.6 Fujinon.................................................................................................................. 68
3.8.6.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years.................68
Table of Contents
iii
3.8.6.2 Products Sold and Estimated Average Selling Prices of Main Products ........68
3.8.6.3 Sales Activity and Distributors (Supply Chain)...............................................69
3.8.7 Others ................................................................................................................... 70
3.8.7.1 Market Share, Annual Turnover and Growth Rate in Last 3 Years.................70
3.8.7.2 Products Sold and Average Selling Prices of Main Products .........................71
3.8.7.3 Sales Activity and Distributors (Supply Chain)...............................................71
ABBREVIATIONS.............................................................................................................. 72
List of Figures
iv
LIST OF FIGURES
EXECUTIVE SUMMARY.................................................................................... 7
RESEARCH METHODOLOGY.......................................................................... 11
CHINESE MARKET FOR ENDOSCOPES.......................................................... 22
Figure 6-1: Relevant Currency Exchange Rates, China, 2008 .............................. 23
Figure 6-2: Exchange Rate between the U.S. Dollar and Chinese Yuan, 2008 ...... 23
Figure 6-3: Market for Endoscopes by Segment, China, 2005 – 2015................... 25
Figure 6-4: Market for Endoscopes by Type, China, 2005 – 2015 ........................ 25
Figure 6-5: Chinese Market for Rigid Endoscopes by Type, 2005 – 2015............. 26
Figure 6-6: Chinese Market for Flexible Endoscopes by Type, 2005 – 2015......... 27
Figure 6-7: Market Drivers and Limiters, Endoscope Market, China, 2008 .......... 35
Figure 6-8: Number of Hospitals by Type, China, 2008 ....................................... 36
Figure 6-9: GI Endoscopic Procedures, China, 2005 – 2015 ................................ 38
Figure 6-10: Market for GI Endoscopes, China, 2005 – 2015............................... 40
Figure 6-11: Market for GI Endoscopes by Segment, China, 2005 – 2015 ............ 41
Figure 6-12: Bronchoscopy Procedures, China, 2005 – 2015 ............................... 43
Figure 6-13: Market for Bronchoscopes, China, 2005 – 2015 .............................. 45
Figure 6-14: Market for Bronchoscopes by Segment, China, 2005 – 2015............ 45
Figure 6-15: ENT Endoscopic Procedures, China, 2005 – 2015 ........................... 48
Figure 6-16: Market for ENT Endoscopes, China, 2005 – 2015 ........................... 50
Figure 6-17: Market for ENT Endoscopes by Segment, China, 2005 – 2015......... 50
Figure 6-18: Urological Endoscopic Procedures, China, 2005 – 2015 .................. 52
Figure 6-19: Market for Urological Endoscopes, China, 2005 – 2015 .................. 54
Figure 6-20: Market for Urological Endoscopes by Segment ............................... 55
Figure 6-21: Leading Competitors, Chinese Market for Endoscopes, 2008 ........... 57
Figure 6-22: Leading Competitors, Rigid Endoscopes, China, 2008 ..................... 60
Figure 6-23: Leading Competitors, Flexible Endoscopes, China, 2008 ................. 62
Figure 6-24: Market Share, Annual Turnover and Growth, Pentax, 2006 – 2008 .. 64
Figure 6-25: Products Sold, Average Prices of Main Products, Pentax, 2008........ 64
List of Figures
v
Figure 6-26: Market Share, Annual Turnover and Growth, Olympus, 2006 – 200866
Figure 6-27: Products Sold, Average Selling Prices of Main Products, Olympus,
2008 .............................................................................................................. 66
Figure 6-28: Market Share, Annual Turnover and Growth, Fujinon, 2006 – 2008 . 68
Figure 6-29: Products Sold, Average Selling Prices of Main Products, Fujinon,
2008 .............................................................................................................. 68
Figure 6-30: Market Share, Annual Turnover and Growth, Others, 2006 – 2008... 70
Figure 6-31: Products Sold, Average Selling Prices of Main Products, SMOIF,
2008 .............................................................................................................. 71
ABBREVIATIONS ............................................................................................ 72
List of Charts
vi
LIST OF CHART S
EXECUTIVE SUMMARY.................................................................................... 7
Chart 1-10: Chinese Market for Endoscopes, 2005 – 2015 ..................................... 7
Chart 1-11: Chinese Market for GI Endoscopes, 2005 – 2015 ................................ 9
Chart 1-12: Leading Competitors, Chinese Market for Endoscopes, 2008 ............ 10
RESEARCH METHODOLOGY.......................................................................... 11
CHINESE MARKET FOR ENDOSCOPES.......................................................... 22
Chart 6-1: Market for Endoscopes by Segment, China, 2005 – 2015 .................... 28
Chart 6-2: Market for Flexible Endoscopes, China, 2005 – 2015 ......................... 29
Chart 6-3: Market for Rigid Endoscopes, China, 2005 - 2015 .............................. 30
Chart 6-4: Market for GI Endoscopes, China, 2005 – 2015 .................................. 42
Chart 6-5: Market for Bronchoscopes, China, 2005 – 2015 .................................. 46
Chart 6-6: Market for ENT Endoscopes, China, 2005 – 2015............................... 51
Chart 6-7: Market for Urological Endoscopes, China, 2005 – 2015 ...................... 56
Chart 6-8: Leading Competitors, Chinese Market for Endoscopes, 2008 .............. 58
Chart 6-9: Leading Competitors, Rigid Endoscopes, China, 2008 ........................ 61
Chart 6-10: Leading Competitors, Flexible Endoscopes, China, 2008 .................. 63
ABBREVIATIONS ............................................................................................ 72