TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest feminine care market, led by sanitary pads category 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
India is set to be the most lucrative investment destination for the feminine care market in future 2
China leads the feminine care market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC feminine care market, value overview 17
BRIC feminine care market, volume overview 22
Chapter 4 Global Feminine Care Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004−09 31
Value analysis (Brazilian Real), 2009−14 32
Value analysis (US dollars), 2004−09 34
Value analysis (US dollars), 2009−14 35
Volume analysis, 2004−09 36
Volume analysis, 2009−14 37
Company and brand share analysis 39
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 6 Russia 49
Value analysis (Russian Ruble), 2004−09 49
Value analysis (Russian Ruble), 2009−14 50
Value analysis (US dollars), 2004−09 52
Value analysis (US dollars), 2009−14 53
Volume analysis, 2004−09 54
Volume analysis, 2009−14 55
Company and brand share analysis 57
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 India 67
Value analysis (Indian Rupee), 2004−09 67
Value analysis (Indian Rupee), 2009−14 68
Value analysis (US dollars), 2004−09 70
Value analysis (US dollars), 2009−14 71
Volume analysis, 2004−09 73
Volume analysis, 2009−14 74
Company and brand share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 China 85
Value analysis (Yuan Renminbi), 2004−09 85
Value analysis (Yuan Renminbi), 2009−14 86
Value analysis (US dollars), 2004−09 88
Value analysis (US dollars), 2009−14 89
Volume analysis, 2004−09 90
Volume analysis, 2009−14 91
Company and brand share analysis 93
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 New Product Development 103
Product launches 2009: Brazil 103
Recent product launches 105
Product launches 2009: Russia 106
Recent product launches 108
Product launches 2009: India 109
Recent product launches 111
Product launches 2009: China 112
Recent product launches 114
Chapter 10 Research Methodology 115
Methodology overview 115
Secondary research 116
Market modeling 117
Creating an initial data model 117
Revising the initial data model 117
Creating a final estimate 118
Creating demographic value splits 118
Primary research 118
Data finalization 119
Ongoing research 119
Chapter 11 APPENDIX 120
Future readings 120
How to contact experts in your industry 120
Disclaimer 120
LIST OF FIGURES
Figure 1: Feminine care market, BRIC, value ($m), 2004−14 17
Figure 2: Feminine care market, BRIC, value ($m) , 2004−09 19
Figure 3: Feminine care market, BRIC, value ($m) , 2009−14 20
Figure 4: Feminine care market, BRIC, value growth analysis, 2004−14 21
Figure 5: Feminine care market, BRIC, volume (units/6 oz bottle, million), 2004−14 22
Figure 6: Feminine care market, BRIC, volume (units/6 oz bottle, million), 2004−09 24
Figure 7: Feminine care market, BRIC, volume (units/6 oz bottle, million), 2009–14 25
Figure 8: Feminine care market, BRIC, volume growth analysis, 2004−14 26
Figure 9: Global feminine care market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global feminine care market split (units/6 oz bottle, million), top five vs BRIC countries, 2009–14 29
Figure 11: Feminine care, Brazil, value by category (BRLm), 2004−14 33
Figure 12: Feminine care, Brazil, category growth comparison, by value, 2004−14 35
Figure 13: Feminine care, Brazil, volume by category (units/6 oz bottle, million), 2004−14 38
Figure 14: Feminine care, Brazil, category growth comparison, by volume, 2004−14 38
Figure 15: Feminine care, Brazil, company share by value (%), 2008−09 41
Figure 16: Feminine care, Brazil, distribution channels by value (%), 2008−09 44
Figure 17: Feminine care, Russia, value by category (RUBm), 2004−14 51
Figure 18: Feminine care, Russia, category growth comparison, by value, 2004−14 53
Figure 19: Feminine care, Russia, volume by category (units/6 oz bottle, million), 2004−14 56
Figure 20: Feminine care, Russia, category growth comparison, by volume, 2004−14 56
Figure 21: Feminine care, Russia, company share by value (%), 2008−09 59
Figure 22: Feminine care, Russia, distribution channels by value (%), 2008−09 62
Figure 23: Feminine care, India, value by category (INRm), 2004−14 69
Figure 24: Feminine care, India, category growth comparison, by value, 2004−14 72
Figure 25: Feminine care, India, volume by category (units, million), 2004−14 75
Figure 26: Feminine care, India, category growth comparison, by volume, 2004−14 75
Figure 27: Feminine care, India, company share by value (%), 2008−09 77
Figure 28: Feminine care, India, distribution channels by value (%), 2008−09 80
Figure 29: Feminine care, China, value by category (CNYm), 2004−14 87
Figure 30: Feminine care, China, category growth comparison, by value, 2004−14 89
Figure 31: Feminine care, China, volume by category (units, million), 2004−14 92
Figure 32: Feminine care, China, category growth comparison, by volume, 2004−14 92
Figure 33: Feminine care, China, company share by value (%), 2008−09 95
Figure 34: Feminine care, China, distribution channels by value (%), 2008−09 98
Figure 35: Annual data review process 116
LIST OF TABLES
Table 1: Feminine care category definitions 5
Table 2: Feminine care distribution channels 6
Table 3: Feminine care market, BRIC, value ($m), 2004−14 18
Table 4: Feminine care market, BRIC, value ($m), 2004−09 19
Table 5: Feminine care market, BRIC, value ($m), 2009−14 20
Table 6: Feminine care market, BRIC, volume (units/6 oz bottle, million), 2004−14 23
Table 7: Feminine care market, BRIC, volume (units/6 oz bottle, million), 2004−09 24
Table 8: Feminine care market, BRIC, volume (units/6 oz bottle, million), 2009–14 25
Table 9: Global feminine care market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global feminine care market split (units/6 oz bottle, million), top five vs BRIC countries, 2009–14 30
Table 11: Feminine care, Brazil, value by category (BRLm), 2004−09 31
Table 12: Feminine care, Brazil, value forecast by category (BRLm), 2009−14 32
Table 13: Feminine care, Brazil, value by category ($m), 2004−09 34
Table 14: Feminine care, Brazil, value forecast by category ($m), 2009−14 35
Table 15: Feminine care, Brazil, volume by category (units/6 oz bottle, million), 2004−09 36
Table 16: Feminine care, Brazil, volume forecast by category (units/6 oz bottle, million), 2009−14 37
Table 17: Feminine care, Brazil, brand share by value (%), 2008−09 39
Table 18: Feminine care, Brazil, value by brand (BRLm), 2008−09 40
Table 19: Feminine care, Brazil, company share by value (%), 2008−09 42
Table 20: Feminine care, Brazil, value by company (BRLm), 2008−09 42
Table 21: Feminine care, Brazil, distribution channels by value (%), 2008−09 43
Table 22: Feminine care, Brazil, value by distribution channel (BRLm), 2008−09 43
Table 23: Feminine care, Brazil, expenditure per capita (BRL), 2004−09 45
Table 24: Feminine care, Brazil, forecast expenditure per capita (BRL), 2009−14 46
Table 25: Feminine care, Brazil, expenditure per capita ($), 2004−09 46
Table 26: Feminine care, Brazil, forecast expenditure per capita ($), 2009−14 47
Table 27: Feminine care, Brazil, consumption per capita (units/6 oz bottle), 2004−09 47
Table 28: Feminine care, Brazil, forecast consumption per capita (units/6 oz bottle), 2009−14 48
Table 29: Feminine care, Russia, value by category (RUBm), 2004−09 49
Table 30: Feminine care, Russia, value forecast by category (RUBm), 2009−14 50
Table 31: Feminine care, Russia, value by category ($m), 2004−09 52
Table 32: Feminine care, Russia, value forecast by category ($m), 2009−14 53
Table 33: Feminine care, Russia, volume by category (units/6 oz bottle, million), 2004−09 54
Table 34: Feminine care, Russia, volume forecast by category (units/6 oz bottle, million), 2009−14 55
Table 35: Feminine care, Russia, brand share by value (%), 2008−09 57
Table 36: Feminine care, Russia, value by brand (RUBm), 2008−09 58
Table 37: Feminine care, Russia, company share by value (%), 2008−09 60
Table 38: Feminine care, Russia, value by company (RUBm), 2008−09 60
Table 39: Feminine care, Russia, distribution channels by value (%), 2008−09 61
Table 40: Feminine care, Russia, value by distribution channel (RUBm), 2008−09 61
Table 41: Feminine care, Russia, expenditure per capita (RUB), 2004−09 63
Table 42: Feminine care, Russia, forecast expenditure per capita (RUB), 2009−14 64
Table 43: Feminine care, Russia, expenditure per capita ($), 2004−09 64
Table 44: Feminine care, Russia, forecast expenditure per capita ($), 2009−14 65
Table 45: Feminine care, Russia, consumption per capita (units/6 oz bottle), 2004−09 65
Table 46: Feminine care, Russia, forecast consumption per capita (units/6 oz bottle), 2009−14 66
Table 47: Feminine care, India, value by category (INRm), 2004−09 67
Table 48: Feminine care, India, value forecast by category (INRm), 2009−14 68
Table 49: Feminine care, India, value by category ($m), 2004−09 70
Table 50: Feminine care, India, value forecast by category ($m), 2009−14 71
Table 51: Feminine care, India, volume by category (units, million), 2004−09 73
Table 52: Feminine care, India, volume forecast by category (units, million), 2009−14 74
Table 53: Feminine care, India, brand share by value (%), 2008−09 76
Table 54: Feminine care, India, value by brand (INRm), 2008−09 76
Table 55: Feminine care, India, company share by value (%), 2008−09 78
Table 56: Feminine care, India, value by company (INRm), 2008−09 78
Table 57: Feminine care, India, distribution channels by value (%), 2008−09 79
Table 58: Feminine care, India, value by distribution channel (INRm), 2008−09 79
Table 59: Feminine care, India, expenditure per capita (INR), 2004−09 81
Table 60: Feminine care, India, forecast expenditure per capita (INR), 2009−14 82
Table 61: Feminine care, India, expenditure per capita ($), 2004−09 82
Table 62: Feminine care, India, forecast expenditure per capita ($), 2009−14 83
Table 63: Feminine care, India, consumption per capita (units), 2004−09 83
Table 64: Feminine care, India, forecast consumption per capita (units), 2009−14 84
Table 65: Feminine care, China, value by category (CNYm), 2004−09 85
Table 66: Feminine care, China, value forecast by category (CNYm), 2009−14 86
Table 67: Feminine care, China, value by category ($m), 2004−09 88
Table 68: Feminine care, China, value forecast by category ($m), 2009−14 89
Table 69: Feminine care, China, volume by category (units, million), 2004−09 90
Table 70: Feminine care, China, volume forecast by category (units, million), 2009−14 91
Table 71: Feminine care, China, brand share by value (%), 2008−09 93
Table 72: Feminine care, China, value by brand (CNYm), 2008−09 94
Table 73: Feminine care, China, company share by value (%), 2008−09 96
Table 74: Feminine care, China, value by company (CNYm), 2008−09 96
Table 75: Feminine care, China, distribution channels by value (%), 2008−09 97
Table 76: Feminine care, China, value by distribution channel (CNYm), 2008−09 97
Table 77: Feminine care, China, expenditure per capita (CNY), 2004−09 99
Table 78: Feminine care, China, forecast expenditure per capita (CNY), 2009−14 100
Table 79: Feminine care, China, expenditure per capita ($), 2004−09 100
Table 80: Feminine care, China, forecast expenditure per capita ($), 2009−14 101
Table 81: Feminine care, China, consumption per capita (units), 2004−09 101
Table 82: Feminine care, China, forecast consumption per capita (units), 2009−14 102
Table 83: Brazil feminine care new product launches reports, by company (top five companies), 2009 103
Table 84: Brazil feminine care new product launches SKUs, by company (top five companies), 2009 103
Table 85: Brazil feminine care new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 104
Table 86: Brazil feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 87: Brazil feminine care new product launches (reports), by package tags or claims, 2009 105
Table 88: Brazil feminine care new product launches - recent five launches (2009) 105
Table 89: Russia feminine care new product launches reports, by company (top five companies), 2009 106
Table 90: Russia feminine care new product launches SKUs, by company (top five companies), 2009 106
Table 91: Russia feminine care new product launches (reports), by flavor and fragrances, 2009 107
Table 92: Russia feminine care new product launches (reports), by ingredients(top 10 ingredients) , 2009 107
Table 93: Russia feminine care new product launches (reports), by package tags or claims , 2009 108
Table 94: Russia feminine care new product launches - recent five launches (2009) 108
Table 95: India feminine care new product launches reports, by company (top five companies), 2009 109
Table 96: India feminine care new product launches SKUs, by company (top five companies), 2009 109
Table 97: India feminine care new product launches (reports), by flavor and fragrances, 2009 110
Table 98: India feminine care new product launches (reports), by ingredients, 2009 110
Table 99: India feminine care new product launches (reports), by package tags or claims, 2009 111
Table 100: India feminine care new product launches - recent five launches (2009) 111
Table 101: China feminine care new product launches reports, by company (top five companies), 2009 112
Table 102: China feminine care new product launches SKUs, by company (top five companies), 2009 112
Table 103: China feminine care new product launches (reports), by flavor and fragrances, 2009 113
Table 104: China feminine care new product launches (reports), by ingredients (top 10 ingredients), 2009 113
Table 105: China feminine care new product launches (reports), by package tags or claims, 2009 114
Table 106: China feminine care new product launches - recent five launches (2009) 114