TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest make-up market, led by lip make-up, while its eye make-up category displays rapid growth 2
Russian make-up market maintains its dominance among the BRIC nations 2
China is expected to exhibit significant growth between 2008 and 2013 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC make-up market, value overview 17
BRIC Make-up market, volume overview 22
Chapter 4 Global Make-Up market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2003−08 31
Value analysis (Brazilian Real), 2008−13 32
Value analysis (US dollars), 2003−08 34
Value analysis (US dollars), 2008−13 35
Volume analysis, 2003−08 36
Volume analysis, 2008−13 37
Company and brand share analysis 39
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 6 Russia 48
Value analysis (Russian Ruble), 2003−08 48
Value analysis (Russian Ruble), 2008−13 49
Value analysis (US dollars), 2003−08 51
Value analysis (US dollars), 2008−13 51
Volume analysis, 2003−08 53
Volume analysis, 2008−13 54
Company and brand share analysis 56
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 India 66
Value analysis (Indian Rupee), 2003−08 66
Value analysis (Indian Rupee), 2008−13 67
Value analysis (US dollars), 2003−08 69
Value analysis (US dollars), 2008−13 69
Volume analysis, 2003−08 71
Volume analysis, 2008−13 72
Company and brand share analysis 74
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 China 83
Value analysis (Yuan Renminbi), 2003−08 83
Value analysis (Yuan Renminbi), 2008−13 84
Value analysis (US dollars), 2003−08 86
Value analysis (US dollars), 2008−13 86
Volume analysis, 2003−08 88
Volume analysis, 2008−13 89
Company and brand share analysis 91
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 New Product Development 101
Product launches 2009: Brazil 101
Recent product launches 103
Product launches 2009: Russia 104
Recent product launches 106
Product launches 2009: India 107
Recent product launches 109
Product launches 2009: China 110
Recent product launches 112
Chapter 10 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 11 APPENDIX 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118
LIST OF FIGURES
Figure 1: Make-up market, BRIC, value ($m), 2003−13 17
Figure 2: Make-up market, BRIC, value ($m) , 2003−08 19
Figure 3: Make-up market, BRIC, value ($m) , 2008−13 20
Figure 4: Make-up market, BRIC, value growth analysis, 2003−13 21
Figure 5: Make-up market, BRIC, volume (units, million), 2003−13 22
Figure 6: Make-up market, BRIC, volume (units, million), 2003−08 24
Figure 7: Make-up market, BRIC, volume (units, million), 2008−13 25
Figure 8: Make-up market, BRIC, volume growth analysis, 2003−13 26
Figure 9: Global make-up market split ($m), top five vs BRIC countries, 2008−13 27
Figure 10: Global make-up market split (units, million), top five vs BRIC countries, 2008−13 29
Figure 11: Make-up, Brazil, value by category (BRLm), 2003−13 33
Figure 12: Make-up, Brazil, category growth comparison, by value, 2003−13 35
Figure 13: Make-up, Brazil, volume by category (units, million), 2003−13 38
Figure 14: Make-up, Brazil, category growth comparison, by volume, 2003−13 38
Figure 15: Make-up, Brazil, company share by value (%), 2007−08 41
Figure 16: Make-up, Brazil, distribution channels by value (%), 2007−08 44
Figure 17: Make-up, Russia, value by category (RUBm), 2003−13 50
Figure 18: Make-up, Russia, category growth comparison, by value, 2003−13 52
Figure 19: Make-up, Russia, volume by category (units, million), 2003−13 55
Figure 20: Make-up, Russia, category growth comparison, by volume, 2003−13 55
Figure 21: Make-up, Russia, company share by value (%), 2007−08 58
Figure 22: Make-up, Russia, distribution channels by value (%), 2007−08 62
Figure 23: Make-up, India, value by category (INRm), 2003−13 68
Figure 24: Make-up, India, category growth comparison, by value, 2003−13 70
Figure 25: Make-up, India, volume by category (units, million), 2003−13 73
Figure 26: Make-up, India, category growth comparison, by volume, 2003−13 73
Figure 27: Make-up, India, company share by value (%), 2007−08 76
Figure 28: Make-up, India, distribution channels by value (%), 2007−08 79
Figure 29: Make-up, China, value by category (CNYm), 2003−13 85
Figure 30: Make-up, China, category growth comparison, by value, 2003−13 87
Figure 31: Make-up, China, volume by category (units, million), 2003−13 90
Figure 32: Make-up, China, category growth comparison, by volume, 2003−13 90
Figure 33: Make-up, China, company share by value (%), 2007−08 93
Figure 34: Make-up, China, distribution channels by value (%), 2007−08 97
Figure 35: Annual data review process 114
LIST OF TABLES
Table 1: Make-up category definitions 5
Table 2: Make-up distribution channels 6
Table 3: Make-up market, BRIC, value ($m), 2003−13 18
Table 4: Make-up market, BRIC, value ($m), 2003−08 19
Table 5: Make-up market, BRIC, value ($m), 2008−13 20
Table 6: Make-up market, BRIC, volume (units, million), 2003−13 23
Table 7: Make-up market, BRIC, volume (units, million), 2003−08 24
Table 8: Make-up market, BRIC, volume (units, million), 2008−13 25
Table 9: Global make-up market split ($m), top five vs BRIC countries, 2008−13 28
Table 10: Global make-up market split (units, million), top five vs BRIC countries, 2008−13 30
Table 11: Make-up, Brazil, value by category (BRLm), 2003−08 31
Table 12: Make-up, Brazil, value forecast by category (BRLm), 2008−13 32
Table 13: Make-up, Brazil, value by category ($m), 2003−08 34
Table 14: Make-up, Brazil, value forecast by category ($m), 2008−13 35
Table 15: Make-up, Brazil, volume by category (units, million), 2003−08 36
Table 16: Make-up, Brazil, volume forecast by category (units, million), 2008−13 37
Table 17: Make-up, Brazil, brand share by value (%), 2007−08 39
Table 18: Make-up, Brazil, value by brand (BRLm), 2007−08 40
Table 19: Make-up, Brazil, company share by value (%), 2007−08 42
Table 20: Make-up, Brazil, value by company (BRLm), 2007−08 42
Table 21: Make-up, Brazil, distribution channels by value (%), 2007−08 43
Table 22: Make-up, Brazil, value by distribution channel (BRLm), 2007−08 43
Table 23: Make-up, Brazil, expenditure per capita (BRL), 2003−08 45
Table 24: Make-up, Brazil, forecast expenditure per capita (BRL), 2008−13 45
Table 25: Make-up, Brazil, expenditure per capita ($), 2003−08 46
Table 26: Make-up, Brazil, forecast expenditure per capita ($), 2008−13 46
Table 27: Make-up, Brazil, consumption per capita (units), 2003−08 47
Table 28: Make-up, Brazil, forecast consumption per capita (units), 2008−13 47
Table 29: Make-up, Russia, value by category (RUBm), 2003−08 48
Table 30: Make-up, Russia, value forecast by category (RUBm), 2008−13 49
Table 31: Make-up, Russia, value by category ($m), 2003−08 51
Table 32: Make-up, Russia, value forecast by category ($m), 2008−13 51
Table 33: Make-up, Russia, volume by category (units, million), 2003−08 53
Table 34: Make-up, Russia, volume forecast by category (units, million), 2008−13 54
Table 35: Make-up, Russia, brand share by value (%), 2007−08 56
Table 36: Make-up, Russia, value by brand (RUBm), 2007−08 57
Table 37: Make-up, Russia, company share by value (%), 2007−08 59
Table 38: Make-up, Russia, value by company (RUBm), 2007−08 60
Table 39: Make-up, Russia, distribution channels by value (%), 2007−08 61
Table 40: Make-up, Russia, value by distribution channel (RUBm), 2007−08 61
Table 41: Make-up, Russia, expenditure per capita (RUB), 2003−08 63
Table 42: Make-up, Russia, forecast expenditure per capita (RUB), 2008−13 63
Table 43: Make-up, Russia, expenditure per capita ($), 2003−08 64
Table 44: Make-up, Russia, forecast expenditure per capita ($), 2008−13 64
Table 45: Make-up, Russia, consumption per capita (units), 2003−08 65
Table 46: Make-up, Russia, forecast consumption per capita (units), 2008−13 65
Table 47: Make-up, India, value by category (INRm), 2003−08 66
Table 48: Make-up, India, value forecast by category (INRm), 2008−13 67
Table 49: Make-up, India, value by category ($m), 2003−08 69
Table 50: Make-up, India, value forecast by category ($m), 2008−13 69
Table 51: Make-up, India, volume by category (units, million), 2003−08 71
Table 52: Make-up, India, volume forecast by category (units, million), 2008−13 72
Table 53: Make-up, India, brand share by value (%), 2007−08 74
Table 54: Make-up, India, value by brand (INRm), 2007−08 75
Table 55: Make-up, India, company share by value (%), 2007−08 77
Table 56: Make-up, India, value by company (INRm), 2007−08 77
Table 57: Make-up, India, distribution channels by value (%), 2007−08 78
Table 58: Make-up, India, value by distribution channel (INRm), 2007−08 78
Table 59: Make-up, India, expenditure per capita (INR), 2003−08 80
Table 60: Make-up, India, forecast expenditure per capita (INR), 2008−13 80
Table 61: Make-up, India, expenditure per capita ($), 2003−08 81
Table 62: Make-up, India, forecast expenditure per capita ($), 2008−13 81
Table 63: Make-up, India, consumption per capita (units), 2003−08 82
Table 64: Make-up, India, forecast consumption per capita (units), 2008−13 82
Table 65: Make-up, China, value by category (CNYm), 2003−08 83
Table 66: Make-up, China, value forecast by category (CNYm), 2008−13 84
Table 67: Make-up, China, value by category ($m), 2003−08 86
Table 68: Make-up, China, value forecast by category ($m), 2008−13 86
Table 69: Make-up, China, volume by category (units, million), 2003−08 88
Table 70: Make-up, China, volume forecast by category (units, million), 2008−13 89
Table 71: Make-up, China, brand share by value (%), 2007−08 91
Table 72: Make-up, China, value by brand (CNYm), 2007−08 92
Table 73: Make-up, China, company share by value (%), 2007−08 94
Table 74: Make-up, China, value by company (CNYm), 2007−08 95
Table 75: Make-up, China, distribution channels by value (%), 2007−08 96
Table 76: Make-up, China, value by distribution channel (CNYm), 2007−08 96
Table 77: Make-up, China, expenditure per capita (CNY), 2003−08 98
Table 78: Make-up, China, forecast expenditure per capita (CNY), 2008−13 98
Table 79: Make-up, China, expenditure per capita ($), 2003−08 99
Table 80: Make-up, China, forecast expenditure per capita ($), 2008−13 99
Table 81: Make-up, China, consumption per capita (units), 2003−08 100
Table 82: Make-up, China, forecast consumption per capita (units), 2008−13 100
Table 83: Brazil make-up new product launches reports, by company (top five companies), 2009 101
Table 84: Brazil make-up new product launches SKUs, by company (top five companies), 2009 101
Table 85: Brazil make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 102
Table 86: Brazil make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 87: Brazil make-up new product launches (reports), by package tags or claims (top 10 claims), 2009 103
Table 88: Brazil make-up new product launches - recent five launches (2009) 103
Table 89: Russia make-up new product launches reports, by company (top five companies), 2009 104
Table 90: Russia make-up new product launches SKUs, by company (top five companies), 2009 104
Table 91: Russia make-up new product launches (reports), by flavor and fragrances 2009 105
Table 92: Russia make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 93: Russia make-up new product launches (reports), by package tags or claims (top 10 claims), 2009 106
Table 94: Russia make-up new product launches - recent five launches (2009) 106
Table 95: India make-up new product launches reports, by company (top five companies), 2009 107
Table 96: India make-up new product launches SKUs, by company (top five companies), 2009 107
Table 97: India make-up new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 108
Table 98: India make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 108
Table 99: India make-up new product launches (reports), by package tags or claims (top 10 claims), 2009 109
Table 100: India make-up new product launches - recent five launches (2009) 109
Table 101: China make-up new product launches reports, by company (top five companies), 2009 110
Table 102: China make-up new product launches SKUs, by company (top five companies), 2009 110
Table 103: China make-up new product launches (reports), by flavor and fragrances, 2009 111
Table 104: China make-up new product launches (reports), by ingredients (top 10 ingredients), 2009 111
Table 105: China make-up new product launches (reports), by package tags or claims, 2009 112
Table 106: China make-up new product launches - recent five launches (2009) 112