UK Retail Occasions: Valentines 2013

Published: February 2013
No. of Pages: 49


This report provides an in-depth understanding of how consumers behaved over Valentines 2013: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of what they are looking for when buying Valentine's products. The report is driven by unique consumer data and interviews.

Introduction and Landscape

Conlumino's Retail Occasions series helps you to understand how consumers are shopping across the various events and occasions in the retail calendar. For each occasion we analyze the results of a large consumer survey to understand what's happening and what it means for you.

Key Market Issues

1. Understand what's being purchased
We explore what products people are purchasing for each of the key occasions and analyze the penetration rates for key categories. A wide range of products are covered including food, gifts, clothing and goods for the home.

2. Understand where it's being purchased
We monitor which retailers consumers have visited for each of the occasions, what they have used those retailers for and what they thought of them. We analyze retailer customer share both overall and by product category.

3. Explore what's being spent
We examine how much people are spending and intend to spend across the various categories and products and how this differs to previous years. We also look at total household budgets for the various occasions.

4. Understand how people are celebrating
We take a broad look at what people are doing for the various occasions, how they intend to celebrate them and how these things are influencing and affecting their retail and buying behavior.

5. Explore key issues by demographics
We analyze all of the above at an overall level but also provide a breakdown by key demographics as well as by region. On a bespoke basis we can also isolate and explore specific consumer segmentations.

Key Highlights

Rising Cynicism Towards Valentines
Almost a third of consumers said that they spent less this Valentine's than the year previous. Linked-to - and perhaps a by-product of - much more constrained financial circumstances is a rising sense of cynicism surrounding the occasion. A high proportion of consumers place very little personal importance to the occasion, with the majority believing it to be a waste of money.

A Sense Of Social Obligation For The Occasion
Despite a high level of cynicism, over half of shoppers purchased at least one product for Valentine's. The occasion has evolved to the extent that consumers feel a sense of obligation to purchase products, regardless of their personal level of apathy. This provides potential opportunities for retailers that can successfully tap into these feelings; for example through taking a different approach in marketing and fostering greater inclusion.

Guiding Purchasing Is Important
With traditional last-minute purchasing remaining a key characteristic of Valentine's purchasing, successfully driving impulse purchasing through innovative, interesting ranges can make all the difference. Almost one in five consumers feel under pressure to buy the right thing yet almost a quarter find it difficult to purchase the right products.

UK Retail Occasions: Valentines 2013

Table Of Contents

1. Overview and summary of findings,
2. Consumer attitudes to Valentine's,
3. Purchasing for the Valentine's meal,
4. Gift purchasing,
5. Technical appendix

List Of Tables

1. What's driving store selection: food
2. Average spending on Valentine's Day food, overall and by retailer
3. Detailed drivers of store selection: food
4. What's driving store selection: gifts
5. Retailers used: food and drink gifts
6. Buying penentration and spend by product: food and drink gifts
7. Retailers used: soft toys
8. Buying penentration and spend by product: soft toys
9. Retailers used: jewllery
10. Buying penentration and spend by product: jewellery
11. Retailers used: clothing
12. Buying penentration and spend by product: clothing
13. Retailers used: accessories
14. Buying penentration and spend by product: accessories
15. Retailers used: entertainment
16. Buying penentration and spend by product: entertainment
17. Retailers used: flowers and plants
18. Buying penentration and spend by product: flowers and plants
19. Retailers used: beauty
20. Buying penentration and spend by product: beauty
21. Retailers used: electricals
22. Buying penentration and spend by product: electricals
23. Retailers used: home wares
24. Buying penentration and spend by product: home wares
25. Buying penentration and spend by product: vouchers and money
26. Buying penentration and spend by product: experience
27. Retailers used: cards
28. Buying penentration and spend by product: cards
29. Retailers used: gift wrap items
30. Buying penentration and spend by product: gift wrap items

List Of Figures

1. How consumers feel in financial terms compared to last Valentine's Day
2. How Valentine's spending this year compares to last year
3. Percentage of consumers partaking in Valentine's Day
4. Ways consumers paid for Valentine's spending this year
5. What people did to celebrate Valentine's
6. Where people went to eat for the Valentine's Day meal
7. Which retailers were best at promoting Valentine's Day?
8. Consumer attitudes towards Valentine's
9. Retailer ratings for Valentine's: price
10. Retailer ratings for Valentine's: quality
11. Retailer ratings for Valentine's: range
12. Retailer ratings for Valentine's: display
13. Retailer ratings for Valentine's: products
14. Retailers used for Valentine's food and drinks
15. Retailers most used for Valentine's food and drinks
16. How consumers prepared meals at home
17. Supermarkets used for a Valentine's ready meal or meal deal
18. Buying dynamics: fresh meat
19. Buying dynamics: fresh vegetables
20. Buying dynamics: fish
21. Buying dynamics: meal deals and ready meals
22. Buying dynamics: chocolates and sweets
23. Buying dynamics: biscuits and cakes
24. Buying dynamics: desserts and puddings
25. Buying dynamics: wine
26. Buying dynamics: champagne
27. Buying dynamics: other alcohol
28. Buying dynamics: Soft drinks
29. Buying dynamics: tea and coffee
30. Average gift spend by category
31. Buying penetration: food and drink gifts
32. Buying penetration by demographic: food and drink gifts
33. Buying penetration: soft toys
34. Buying penetration by demographic: soft toys
35. Buying penetration: jewellery
36. Buying penetration by demographic: jewellery
37. Buying penetration: clothing
38. Buying penetration by demographic: clothing
39. Buying penetration: accessories
40. Buying penetration by demographic: accessories
41. Buying penetration: entertainment
42. Buying penetration by demographic: entertainment
43. Buying penetration: flowers and plants
44. Buying penetration by demographic: flowers and plants
45. Buying penetration: beauty
46. Buying penetration by demographic: beauty
47. Buying penetration: electricals
48. Buying penetration by demographic: electricals
49. Buying penetration: home wares
50. Buying penetration by demographic: home wares
51. Buying penetration: vouchers and money
52. Buying penetration by demographic: vouchers and money
53. Buying penetration: experience
54. Buying penetration by demographic: experience
55. Buying penetration: cards
56. Buying penetration by demographic: cards
57. Buying penetration: gift wrap
58. Buying penetration by demographic: gift wrap

Published By: Conlumino
Product Code: Conlumino10

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