Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues

Published: February 2013
No. of Pages:
  

Digital Video Monetization Marketplace Spools Out $12.5 Bil. In '12 Revenue

Seaside, CA. Digital video advertisers and virtual storefront merchandizers presided over a collective marketplace worth $12.55 billion in 2012, bookending a nine-year CAGR run of 56.6%, as quantified by a multi-disciplinary sector analytics report produced by AccuStream Research.

The report, Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues delivers an extensive, data-rich, service and publisher-driven portrait of the market's emergence through 2012, with detailed annual analysis of an eight-year transformation from what was a $347 million media business blip in 2004 to the essential exploitation window of today.

This report's contents include digital video media spend analyses by format and environment (pre/mid/post roll, in-page, online, VOD, social, mobile, professional and UGC), and by brand, site, technology platform and ad network.

In-stream insertion frequencies, total inventory, CPMs and sellout rates by site, network and aggregator are integral components supporting this segment's valuation models and forecasts.
When paired with virtual storefront video receipts, amplified by the number of downloads, subscribers, billing models, pricing and transactions by type or service category (i.e. movies, television, sports and entertainment), this report is a comprehensive market view, peering into brands, solutions, platforms and revenues generated across this vital, monetizing ecosystem.
The market is forecast to grow by 35.2% in 2013 and by double-digits through 2015, with video advertising projected to maintain a 60+% share of total ecosystem's total value. The video advertising segment has led overall market's expansion since 2005.

Movie/television subscription streaming services (i.e. Netflix and Hulu Plus), download and digital PPV storefronts (represented by Amazon Instant Video, iTunes Video, CinemaNow, Xbox Live, Sony Video Unlimited and Wal-Mart, among others), produced a nine-year CAGR of 106.5%, compared to a total paid segment revenues that increased at a CAGR of 50.1%.

Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues

Table of Contents

Executive Summary
Digital Video Advertisers and Virtual Merchandizers 2012: Churning Out a Nine-Year CAGR of 56.6%
Digital Video Monetization: Presiding Over a $12.5 Billion Advertiser and Virtual Storefront Market in 2012
Digital Video Total Market Monetization: 2004 - 2015
The Total Digital Video Monetization Market has Grown at a Nine-Year CAGR of 56.6%
Nine-Year CAGR Analysis: Digital Video Market Segments 2004 - 2012
Digital Video Market Monetization: Share Analysis 2004- 2015

Section One
Digital Video Advertisers and Virtual Merchandizers 2012: Combined Markets Churning Out a Nine-Year CAGR of 56.6%
Digital Video Monetization: Presiding Over a $12.5 Billion Advertiser and Virtual Storefront Market in 2012
Digital Video Market Monetization: 2004 - 2015
Digital Video Advertising and Virtual Storefront Markets Forecast to Grow by 35.2% in 2013
In-Stream and Digital Video Media Spend: 2004 - 2015
Digital Video Subscription and Download Revenue: 2004 - 2015
Digital Video Advertising Captured a 61% Share of the Total Market in 2012
Digital Video Market Monetization: Advertising and Subscription Revenue 2004 - 2015
The Total Digital Video Monetization Market has Grown at a Nine-Year CAGR of 56.6%
CAGR Trending Data Indicates Digital Video Advertising Will Continue to Lead in Monetization Share
Digital Video Market Monetization Share: 2004 - 2015

Section Two
Digital Video Subscription, Streaming, Download Storefronts and Services Frame a $4.9 Billion market in 2012
Digital Video Subscription and Download Revenue by Content Vertical: 2004 - 2012
I Digital Movies and Television: a Prominent Presence in 2012 with More Monetization Growth Ahead
Digital Video Subscription and Download Monetization Market Forecast at 33.8% Growth in 2013
Digital Video Subscription and Download Revenue by Content Vertical: 2004 - 2015
Digital Video Subscription and Download Revenue Share by Content Vertical: 2004-2015
Digital Video Sports Subscriptions Totaled $175.1 Million in 2012
Sports Digital Video Subscription Revenue: 2004 - 2012
Digital Movie and Television Paid Receipts Total $4.7 Billion in 2012
Movie/Television Subscription and Download Market Revenue: 2004 - 2012
Real Networks' Subscription Service Earned $33.56 Million in 2012
Video Entertainment Subscription and Download Market Revenue: 2004 - 2012
Video News Subscription Offerings Exited the Market in 2008
Video News Subscription Services Market Revenue: 2004 - 2007
Subscription Video Sports and Entertainment Services Dominated the Market in 2004
Video Subscription Streaming Download Movie Services: 2004 by Merchant and Store
Video Streaming and Subscription Revenue: 2004
Subscription Video Sports and Entertainment Services Paced the Market Again in 2005
Video Subscription, Streaming and Download Merchants and Services
Digital Movies and Television Services Harvest a 36% Share of the Market in 2006
Video Streaming and Subscription Media and Download 2006
Digital Movie and Television Services Continue to Expand and Capture Revenue Share in 2007
Video Subscription, Streaming Media and Download Services 2007
The Subscription and Download Video Market Worth $567 Million in 2008
The Paid Digital Video Monetization Market Doubles in 2009 to $1.28 Billion
Video Subscription, Streaming Media Sites and Download Services 2009
Digital Video Movie and Television Receipts Total $2 Billion in 2010
Video Subscription, Streaming Media Sites and Download Services 2010
Digital Movie and Television Subscription and Download Revenues Surpass $3.3 Billion in 2011
Video Subscription, Streaming Media Sites and Download Services 2011
Digital Movies and Television Paid Receipts Breeze Past $4.7 Billion in 2012
Video Subscription, Streaming Media Sites and Download Services 2012

Section Three
In-Stream and Digital Video Advertising Expands to a $7.6 Billion Market in 2012
Pre/Mid/Post-Roll Advertising Insertion Frequency Uptick Powers Inventory Increase
Expanding Digital Video Device Content Access Points Are Monetization Doorways Against Which Increase the Scale of Media Buys; Multi-Avail Ad Pods Map With Broadcast TV
In-Stream and Digital Video Media Spend: 2003 - 2015
In-Stream and Digital Video Media Spend by Platform and Format: 2003 - 2015
Twin Pillars of Digital Video Monetization: In-Page and In-Stream Video Media Spend Support 86.7% of the 2012 Total Market
In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015
Mobile Video Advertising: Platform R & D Investment Provide the Tech Foundation for Sustained Media Spend Growth
In-Stream and Digital Video Inventory and Media Spend Analysis Summaries by Segment and Format
In-Page Video Impressions and Media Spend: 2003 - 2015
In-Stream Video: Pre/Mid/Post-Roll Inventory is Expanding
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015
Video Ad Networks Capture 21.4% of Total In-Stream Media Spend in 2012
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015
YouTube In-Stream Monetization Strategy Aimed at Enthusiast, Niche Demographic Segments
YouTube's Tech, Gaming, Beauty & Fashion Partner Channels Have Higher In-Stream Insertion Frequencies, Lower Allocation of Skippable Inventory
YouTube Video Advertising Inventory Analysis 2012: Partner Channels
2009/2010 In-Stream Inventory Spikes Directly Tied to YouTube Monetization Efforts
In-Page and In-Stream Video Inventory Growth: 2003 - 2015
YouTube Video Category Analysis and Pre Roll Video Inventory Allocation: 2010
In-Stream Media Spend Continues to Increase Share
In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015
Mobile Video Media Spend Jumps by 235.8% in 2012
Mobile Video Media Spend: 2009 - 2015
Overlay Media Spend Clicks to $228 Million in 2012
Video Overlay Impressions and Media Spend: 2008 - 2015
Social Video Media Spend Increases 112.1% in 2012
Social Video Media Spend: 2008 - 2015
OTT/VOD Media Spend Up by 160% in 2012
VOD Advertising/Over-The-Top Media Spend: 2008 - 2015
In-Stream Video: Pre, Mid, Post-Roll and In-Screen Overlay Analysis
Pre/Mid/Post-Roll Inventory and Media Spend: Consistent Double-Digit Growth 2003-2012
Mid-Roll Inventory Increased Significantly in 2012: In-Stream and Digital Video Media Spend Up by 63%
Pre/Mid/Post-Roll Inventory and Media Spend: 2003 - 2015
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015
The In-Stream Media Market has Been Characterized by Double-Digit Inventory and Media Spend Growth Over the Period 2003 - 2012
Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison
In-Stream CPM and Video Inventory Pricing Shifts: 2007 - 2012
Inventory Pricing Models/CPMs by Format/Execution: 2007- 2012 Summary Average Annual Comparison
Video Ad Insertion Frequency Increases Considerably in 2012
Pre/Mid/Post-Roll Inventory Insertion Ratios
Video Ad Insertion Frequency Analysis Including YouTube Inventory: 2012
Pre/Mid/Post-Roll Inventory Insertion Ratios
The Evolution and Maturation of YouTube In-Stream Advertising: 2009 - 2012
YouTube Video Advertising Inventory Analysis 2012
YouTube In-Stream Media Spend at $302 Million in 2012
YouTube Video Advertising Inventory Analysis 2012
In-Stream Inventory, Insertion Ratios, Formats, CPMs, Sell-Out Rates, Media Spend and Spot Length Analysis 2012: a Complete Market Analysis by Site
In-Stream Video Advertising Inventory, Sales, CPM and Media Spend Analysis: 2012 (Full-Year Estimates)
Video Advertising Networks Generate 21.4% of In-Stream Spend in 2012
Pre/Mid/Post-Roll Media Sales: In-House vs. Ad Networks
Pre/Mid/Post-Roll Video Inventory and Media Spend: 2003 - 2015
Overlay Impressions Double in 2012
Video Overlay Impressions and Media Spend: 2008 - 2015
Overlay Media Spend Captures 3% of the In-Stream and Digital Video Advertising Market in 2012
In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015
In-Page/In-Banner Video Inventory and Media Spend Analytics: Inventory and Media Spend Growth Align
Impressions Rise by 35.4%; Media Spend Tracks in at 36.8% in 2012
In-Page Video Impressions and Media Spend: 2003 - 2015
In-Page and In-Stream Video Inventory Growth: 2003 - 2015
Pre/Mid/Post-Roll Inventory Expansion Closing the Media Spend Gap with In-Page Video
In-Page and In-Stream Video Media Spend Totals and Comparison: 2003 - 2015
Emerging Platforms: Mobile, Social, OTT/VOD Video Inventory and Media Spend Analytics
Emerging Platforms and Market Segments Capture 10.3% of In-Stream and Digital Video Media Spend in 2012
In-Stream and Digital Video Media Spend Share by Platform and Format: 2003 - 2015
Mobile Video Media Spend Jumps 235% in 2012
Mobile Video Media Spend: 2009 - 2015
Filled Mobile Video Impressions Rose by 215% in 2012
Mobile Video Advertising Networks and Ad Clearing Platforms: Fill Rates 2009 - 2012
YouTube Deploys Trueview Technology Against Mobile Video Viewing
High Production Value In-Stream Video Advertising Well Integrated Into the YouTube App Suggests Lower Skip Rates
YouTube Mobile Inventory and Media Spend by Content Channel: 2012
Mobile Video Advertising Captures 4.6% of In-Stream/In-Page Media Spend in 2012
In-Page, In-Stream and Mobile Video Media Spend Totals: 2003 - 2015
PC and Mobile Pre/Mid/Post-Roll Inventory and Media Spend Growth Comparison
Social/Click-To-View/Viral Video Advertising: Media Spend Doubles in 2012
Social Video Media Spend: 2008 - 2015
Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012
OTT/VOD: Limited Inventory, High Demand and Rich CPMs
VOD Advertising/Over-The-Top Media Spend: 2008 - 2015
Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 

Published By: AccuStream Research
Product Code: AccuStream Research24


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