Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues

Published: February 2013
No. of Pages: 0

Digital Video Monetization Marketplace Spools Out $12.5 Bil. In '12 Revenue

Seaside, CA. Digital video advertisers and virtual storefront merchandizers presided over a collective marketplace worth $12.55 billion in 2012, bookending a nine-year CAGR run of 56.6%, as quantified by a multi-disciplinary sector analytics report produced by AccuStream Research.

The report, Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues delivers an extensive, data-rich, service and publisher-driven portrait of the market's emergence through 2012, with detailed annual analysis of an eight-year transformation from what was a $347 million media business blip in 2004 to the essential exploitation window of today.

This report's contents include digital video media spend analyses by format and environment (pre/mid/post roll, in-page, online, VOD, social, mobile, professional and UGC), and by brand, site, technology platform and ad network.

In-stream insertion frequencies, total inventory, CPMs and sellout rates by site, network and aggregator are integral components supporting this segment's valuation models and forecasts.
When paired with virtual storefront video receipts, amplified by the number of downloads, subscribers, billing models, pricing and transactions by type or service category (i.e. movies, television, sports and entertainment), this report is a comprehensive market view, peering into brands, solutions, platforms and revenues generated across this vital, monetizing ecosystem.
The market is forecast to grow by 35.2% in 2013 and by double-digits through 2015, with video advertising projected to maintain a 60+% share of total ecosystem's total value. The video advertising segment has led overall market's expansion since 2005.

Movie/television subscription streaming services (i.e. Netflix and Hulu Plus), download and digital PPV storefronts (represented by Amazon Instant Video, iTunes Video, CinemaNow, Xbox Live, Sony Video Unlimited and Wal-Mart, among others), produced a nine-year CAGR of 106.5%, compared to a total paid segment revenues that increased at a CAGR of 50.1%.

Published By: AccuStream Research
Product Code: AccuStream Research24

Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:


  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: