China Water Purifier Market Research, 2013 (Update)

Published: June 2013
No. of Pages: 70
    ReportsandReports

According to China’s environmental protection department statistics, 82% of the country’s rivers are polluted to various extents. In China’s seven major river systems, almost 40% of the rivers are not suitable to be as drinkable water resources; 78% of the rivers in cities are not suitable to be as drinkable water resources; about 50% of the urban groundwater is polluted. These shocking figures not only warn people to treasure water resources, but also provide an opportunity for the rapid development of water purifier industry.

In 2012, the output value of water purifier industry in China was CNY 2.5 billion. With the enhancement of people’s healthy consumption awareness, water purifier market is becoming hotter and hotter. The number of industry new entrants is surging, and the expansion projects are gradually put into operation. The output value of water purifier industry is expected to be CNY 13.5 billion in 2017.

In 2012, in terms of the regional distribution, the market shares of South China and East China are larger; the two of them accounted for 63% of the national total market. The market share of other regions was less than 10%.

Huidian Research survey shows that 98% of customers pay attention to price, function, brands and appearance. 12.5% of customers favor foreign brands. 22.5% customers choose the domestic brands. 65% customers just focus on product itself rather than brand. Consumers’ choice on water purifier products is transferring from sensibility to rationality. Only the products with good quality and high cost-efficiency can be favored by customers. So, enterprise should pay more attention to products rather than other unpractical aspects.

44% of customers buy water purifiers in traditional stores; 27% and 17% of consumers will select exclusive stores and online store. So, it seems that brand retail store will become the future trend. The physical stores in the future have two types: (1) flagship stores in large-size cities; these flagship stores can be the main trading platform and information exchange platform. (2) Stores in residential block.

Published By: Huidian Research
Product Code: Huidian Research115


Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:

  • Global Liquid Toothpaste Sales Market Report 2016

    Notes: Sales, means the sales volume of Liquid Toothpaste Revenue, means the sales value of Liquid Toothpaste This report studies sales (consumption) of Liquid Toothpaste in Global market, especially in United States, China, Europe, Japan, focus...

  • United States Water Polo Equipments Market Report 2016

    Notes: Sales, means the sales volume of Water Polo Equipments Revenue, means the sales value of Water Polo Equipments This report studies sales (consumption) of Water Polo Equipments in United States market, focuses on the top players, with sale...

  • United States Squash Equipments Market Report 2016

    Notes: Sales, means the sales volume of Squash Equipments Revenue, means the sales value of Squash Equipments This report studies sales (consumption) of Squash Equipments in United States market, focuses on the top players, with sales, price, re...

  • United States Paper Diaper Market Report 2016

    Notes: Sales, means the sales volume of Paper Diaper Revenue, means the sales value of Paper Diaper This report studies sales (consumption) of Paper Diaper in United States market, focuses on the top players, with sales, price, revenue and marke...

  • United States Hosiery (Women and Men) Market Report 2016

    Notes: Sales, means the sales volume of Hosiery (Women and Men) Revenue, means the sales value of Hosiery (Women and Men) This report studies sales (consumption) of Hosiery (Women and Men) in United States market, focuses on the top players, wit...

  • United States Hiking Footwear Market Report 2016

    Notes: Sales, means the sales volume of Hiking Footwear Revenue, means the sales value of Hiking Footwear This report studies sales (consumption) of Hiking Footwear in United States market, focuses on the top players, with sales, price, revenue ...

  • Europe Yoga & Pilates Mats Market Report 2016

    Notes: Sales, means the sales volume of Yoga & Pilates Mats Revenue, means the sales value of Yoga & Pilates Mats This report studies sales (consumption) of Yoga & Pilates Mats in Europe market, especially in Germany, UK, France, Russia, Italy, ...

  • Europe Self-inflating Lifejackets Market Report 2016

    Notes: Sales, means the sales volume of Self-inflating Lifejackets Revenue, means the sales value of Self-inflating Lifejackets This report studies sales (consumption) of Self-inflating Lifejackets in Europe market, especially in Germany, UK, Fr...

  • Europe Quilts & Comforters Market Report 2016

    Notes: Sales, means the sales volume of Quilts & Comforters Revenue, means the sales value of Quilts & Comforters This report studies sales (consumption) of Quilts & Comforters in Europe market, especially in Germany, UK, France, Russia, Italy, ...

  • Europe Ice Machine Market Report 2016

    Notes: Sales, means the sales volume of Ice Machine Revenue, means the sales value of Ice Machine This report studies sales (consumption) of Ice Machine in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focus...


Why ReportsnReports.com?

  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: sales@reportsandreports.com Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: