Mobile Engagement and Promotional Services Market in India 2013

The report begins with ‘Introduction’ section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.

The ‘Market Overview’ section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by ‘Ecosystems and Frameworks’ where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed.

It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance and impediments for m-engagement and promotional services in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

The report continues with ‘Opportunities’ section where relevant opportunity areas for m-engagement are elaborated. It begins with benefits of m-Engagement and Promotional Services. The section continues with ‘Potential Verticals’ for m-Engagement where each of the verticals are accompanied by statistical data and m-Engagement activities are mentioned as well. The section also includes Porter’s Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage, amongst others.

Next the prominent trends in the market are captured under ‘Market Trends’ section.

In the ‘Competitive Landscape’ section, the key m-Engagement and promotional companies are profiled. It consists of information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

‘Recent Developments’ section consists of information related to m-Engagement and promotion services and their implementations in recent times.

It is followed by the ‘Consumer Insights’ section where mobile internet and LBS usage and preference trends have been captured by the means of primary survey. The survey was conducted amongst a small group of people belonging to home users, gamers, technology and other professionals via social media websites and technology forums.

A few case studies and mobile ad examples are provided in ‘Case Studies’ section.

The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state and scope. It suggests key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India.

Table Of Contents

1: Executive summary

Introduction
2: Introduction, Definition, Objective and Mobile Marketing Activities
3: Progression in Consumer Engagement
4: Elements of Mobile Marketing

Market Overview
5: Global Mobile Ad Servings
6: Indian Mobile Ad Serving Scenario - Overview, Age Distribution, Gender Split (2011) and Mobile Ad Serving – Key Drivers
7: Global Mobile Ad Spending – Global Ad Spending Growth and India Ad Spending Growth Comparison
8: Ad market in India – Current Scenario, Total Ad Market, Digital Ad Market and Mobile Ad Market
9: Mobile Ad Market in India – Mobile Ad Market India – Size & Growth, Mobile Ad Type Share Split and Mobile Ad Type Revenue Split
10: Location Based Services Market in India – LBS Market India Size & Growth and Popular Location Based Services & Providers – India
11: Mobile Ad Conversions – India
12: m-Engagement Market Overview – India, Market Potential of m-Engagement – Market Spending
13: Mobile Promotional Services, Examples of Mobile Promotional Services Engaging Consumers
14-15: Major Types of m-Engagement Activities in India
16: Infotainment m-Engagement – User Consumption Across Indian States
17: m-Engagement in Business Segments
18: Sources of m-Engagement Platform Selection
19: M-Engagement Platform Discovery via Search and M-Engagement Platform Discovery via Mobile Devices
20: SWOT Analysis

Ecosystems and Frameworks
21-22: Mobile Engagement Framework
23: Mobile Advertising Frameworks
24: Mobile Marketing Ecosystem
25: Mobile Marketing Value Chain
26: Location Based Service Value Chain

Drivers and Challenges
27: Drivers Summary
28-32: Drivers
33-34: Challenges

Opportunities
35: Benefits of m-Engagement and Promotional Services
36: Porter’s Five Analysis
37: MVAS Components and MVAS Revenue Sharing Model
38: Internet Users on Smartphones in India – Current Scenario
39: Mobile Application Usage India, Smartphone App – Maximum Downloads and Smartphone App – Highest Activity / Usage
40: Potential Areas and Common Applications of m-Engagement
41-44: Potential Verticals
45: Mobile Advertisement Opportunities – India
46-47: Social Media Domain – Brimming with Opportunities
48-49: Mobile Internet Usage Pattern & Insights

Market Trends
50-52: Market Trends

Competitive Landscape
53-54: Major Players Summary
55: Major Public Companies: Summary
56-66: Major Public Companies
67-136: Major Private Companies

Recent Developments
137-138: Recent Developments

Consumer Insights
139-143: Consumer Insights

Case Studies
144-150: Case Studies

Strategic Recommendations
151-154: Strategic Recommendation

Appendix
155: Appendix
156: Sources of Information