The Future of Travel and Tourism in China to 2016

Published: December 2012
No. of Pages: 262

The report provides top-level market analysis, information and insights, including:
• Historic and forecast tourist volumes covering the entire Chinese travel and tourism sector
• Detailed analysis of tourist spending patterns in China
• The total, direct and indirect tourism output generated by each sector within Chinese travel and tourism sector
• Employment and salary trends for various categories in Chinese travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each industry, with analysis using similar metrics
• Detailed analysis of Airline and Car Rental markets and Hospitality and Travel Intermediaries Industries.


In 2008 and 2009, inbound tourism to China declined despite the country hosting the 2008 Beijing Olympics Games. This was primarily due to the global financial crisis which caused rising unemployment rates and a decrease in the disposable income levels of many developed populations. Despite the decline in inbound tourism during 2008−2009, the Chinese tourism sector recorded significant growth during the review period (2007−2012), stimulated by the government’s US$3.7 billion investment in the development of the sector. During the review period, the country also hosted the 2010 Asian Games and the Shanghai Expo, which provided further support for the sector.


Domestic and outbound tourism benefited from the country’s strong economic growth, as a result of higher levels of disposable income and increased expenditure on leisure and business tourism. Easy access to capital, which funded tourism-related expenditure, was a key driver and increased the spending power of domestic tourists during the review period. This is expected to stimulate growth over the forecast period (2012−2016). With a stable economic outlook, the country is anticipated to record an increase in both tourist volume and expenditure over the forecast period.


This report provides an extensive analysis related to the tourism demands and flows in China:
• It details historical values for Chinese tourism sector for 2007–2011, along with forecast figures for 2012–2016.
• It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period.
• The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in China.
• It provides employment and salary trends for various categories of the travel and tourism sector.
• It provides comprehensive analysis of the Airline and Car Rental markets and Hospitality and Travel Intermediaries industries with values for both the 2007–2011 review period and the 2012–2016 forecast period.


Reasons To Buy
• Take strategic business decisions using top-level historic and forecast market data related to Chinese travel and tourism sector.
• Understand the demand-side dynamics within Chinese travel and tourism sector, along with key market trends and growth opportunities.
• Identify the spending patterns of domestic, inbound and outbound tourists by individual categories.
• Analyze key employment and compensation data related to the travel and tourism sector in China.
• To know the market size of other tourism sub-sectors such as Airline, Hotel, Car Rental and Travel intermediaries industries.


Key Highlights
• In late 2010, China overtook Spain to become world’s third-most attractive tourist destination. The country’s total internal tourist volumes recorded a CAGR of 11.20% during the review period, increasing from 960.9 million in 2007 to 1.5 billion in 2011.
• The Chinese government is expected to make an annual investment of CNY700 billion (US$111 billion) over the forecast period to expand the country’s high-speed rail network from 9,676 kilometers in June 2011 to 25,000 kilometers by the end of 2015 and to ensure that every city which has a population of at least 500,000 is connected by rail.
• After 2010, the China National Tourism Administration (CNTA) began to invest in domestic tourism development in order to make China more accessible to low and middle-income domestic tourists. China’s domestic tourist volume increased from 906.2 million trips in 2007 to 1.4 billion trips in 2011, recording a CAGR of 11.72% during the review period.
• According to CNTA data, in 2011, China was the world''s third-largest tourist destination, receiving 135 million inbound visitors, of which 57.6 million were overnight visitors and 77.4 million were day visitors.
• According to China Outbound Tourism Research Institute (COTRI), China is the largest source country for outbound tourism in Asia and third-largest source country for outbound tourism in the world, following Germany and the US.
• During the review period, the total air transport passenger volume in China increased from 186.4 million in 2007 to 293.2 million in 2011. Passenger load factor also increased with a rise in the demand for international and domestic flights.
• According to the China Hotel Association, budget hotel rooms were dominated by domestic companies, representing a volume of 4.26 million rooms in 2010.
• In 2011, China''s car-rental fleet size accounted for mere 0.44% of the total passenger vehicle market. This figure is low compared to Japan and the US, where the car rental fleet size has a share of 1.5−2.5% of the market. This provides the Chinese market with growth opportunities.
• Travel agents held the largest share, 93.5%, of the travel intermediaries industry in 2011, followed by tour operators with 5.9% and other providers with 0.6%.

Published By: Timetric
Product Code: Timetric458

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