Cloud Telephony: Technology and Market Analysis & Forecast 2012-2017

When most people think of the Cloud, they think about infrastructure hosting as it is a cost effective alternative for enterprise application implementation and ongoing operations.   However, few people understand the potential in Cloud Telephony, which represents a significant opportunity for replacement of traditional telecommunications systems, especially for small-to-medium businesses (SMB) communications services.
 
Some of the advantages of Cloud Telephony include unified communication system without maintaining hardware, software and maintenance cost reduction, single number integration, common system to support multiple locations, improved disaster recovery, and cost effective operations.  The Cloud Telephony ecosystem includes cloud telephony providers, smartphone manufacturers, cloud telephony API providers, and various customers such as large corporations, SMB, and various intermediaries.
 
This research evaluates key growth parameters and market and technology trends for cloud telephony.  The report includes market projections and comparative analysis for SMBs, large organizations, NGOs, governments, VoIP vendors, and telecom operators.
 
Companies in Report:
 
Skype, Google, Magic Jackplus, Vonga, Ooma, Earthlink, AoL, Fring, Siplato, HipCom, VXML, VoLGA Forum, Sprint Convergence, Cirrus, FaceTime, Viber, MetroPCS, Alcatel-Lucent, Ditech, Genband, HTC, Huawei, Tecor, Apple, Sumsung, Motorola, Mavenir, LG, Kineto, Sonus, SPA, Starent, Ulticom, Vitend, Wichorus, ZTE, GSMA, Grameen Foundation India, SBI Youth of India, TechSoup Global, Hyundai Trident, OCTA, CISCO, PinPoint MD, Connection Telecom, TomTom, Verizon Communications
 
 
Target Audience:
 

• Cloud based Infrastructure as a Service (IaaS) providers
• VoIP service providers including MSO and OTT operators
• Non-traditional telephony service providers such as Google
• Traditional fixed/wireline and mobile/wireless network operators

1.0          Executive Summary  7
1.1          Research Methodology         7
1.2          Key Benefits Of The Report    7
1.3          Questions Answered In The Report                7

2.0          Introduction                9

3.0          Cloud Telephony: Technological Background     10
3.1          What Is Cloud Telephony       10
3.2          Technologies                11
3.2.1      Sip          11
3.2.2      Ivr         14
3.3          Comparative Use Of Telephony Technology By Sip Vs. Ipbx Vs. Ivr 2011 - 2016      17
3.4          Speech Technology: A New Technological Opportunity For Cloud Telephony                18
3.5          Prerequisites For Cloud Telephony               19

4.0          Security And Privacy Concern For Successful Cloud Telephony              20
4.1.1      Dos Attack      20
4.1.2      Un-Authorized Call  20
4.1.3      Bounce Attack             21
4.1.4      Personalization         21
4.1.5      Media Specific Attack              21
4.1.6      Malicious Code Injection     21
4.1.7      Voip Phishing                21
4.1.8      Toll Fraud       22
4.1.9      Spit       22
4.1.10    Tools   22
4.2          Solutions For Secured Cloud Telephony System  22
4.2.1      Secured Log On            22
4.2.2      Secured Transaction               23
4.2.3      Continuous Monitoring And Audit             23
4.2.4      Anti Virus System       23
4.2.5      Using Sip Proxy            23
4.2.6      Sip Encryption Technique     23
4.2.7      Network Infrastructure     23
4.2.8      Authentic Upgrade   24
4.2.9      Use Secured Protocols           24
4.2.10    Use Dedicated Server                24

5.0          Present Status Of Cloud Telephony: At A Glance 25
5.1          Market Share Of Popular Voip Vendor       25
5.1.1      Fring   25
5.1.2      Skype    26
5.1.3      Google Voice 26
5.1.4      Call Rate For Different Cloud Telephony Provider             28
5.1.5      Monthly Cost For Different Provider         28
5.2          Cloud Telephony Market Value Projection 2012-2017        29
5.3          Comparative Revenue Of Different Cloud Telephony Telecom Operators Service Provider: 2010-2012                32
5.4          Comparative Annual Revenue Of Voip: 2010-2018 33
5.5          Next Generation Voice: Volte            34
5.6          Voice Over Lte Via Generic Access (Volga) 35

6.0          Traditional Phone System Vs Cloud Telephony     37
6.1          Disadvantages Of Traditional Phone System         37
6.1.1      Limitations For Offshore Offices   37
6.1.2      Lack Of Scalability     37
6.1.3      Increased Number Of Cloud Based Company          38
6.1.4      Cost     38
6.1.5      Unified Communication       38
6.1.6      Number Of Extension              38
6.1.7      Additional Hardware And Software Of Traditional Phone Line              39
6.1.8      Risk Of Ownership      39
6.1.9      No Concurrent Use   39
6.1.10    Multiple Working Sites          39
6.1.11    Limited Operation      39
6.2          How Cloud Telephony Can Solve Drawbacks Of Traditional Phone System      40
6.2.1      Number Of Extension              40
6.2.2      Concurrent Connection      40
6.2.3      Unified Communication       40
6.2.4      Dynamic Number Of Extension         41
6.2.5      Cost     41
6.2.6      Remote Working Area             41
6.2.7      No Additional Hardware And Software    42
6.2.8      Huge Number Of Applications           42
6.3          Industry Preference Over Traditional Communication System               42
6.3.1      Interaction With Customer And Quick Response 42
6.3.2      Scalability       43
6.3.3      Globalization And Local Transparency     43
6.3.4      Flexible And Easily Reachable             44
6.3.5      Easy Maintenance      45
6.4          Comparative Analysis Of The Facilities Of Cloud Telephony And Traditional Pbx         45
6.5          Main Reasons Behind Cloud Telephony Preference For Current Industry         47
6.5.1      Crowd Sourcing         47
6.5.2      Single Help Center Number  47
6.5.3      Collaborative Communication       48
6.5.4      Integration With Other Service       48
6.5.5      No Additional Staff For Phone System Maintenance       48
6.5.6      Cost     49

7.0          Advantages And Disadvantages Of Cloud Telephony      50
7.1          Advantages   50
7.1.1      Flexibility         50
7.1.2      Scalability       50
7.1.3      Low Cost           50
7.1.4      Huge Functionality  51
7.1.5      Easy To Integrate With Other Services         52
7.1.6      Easy Administration                52
7.1.7      Secured             52
7.1.8      No Wire              52
7.1.9      Continuous Monitoring      53
7.1.10    Unified Communication       53
7.1.11    Free From Natural Disaster                53
7.1.12    Hybrid System                53
7.1.13    Success Of Business  53
7.1.14    Magic Of Cloud           54
7.2          Disadvantages             54
7.2.1      Power Supply                54
7.2.2      Home System Integration    54
7.2.3      911 Service       54
7.2.4      Internet Connection               55
7.2.5      Security Threat            55
7.2.6      Processor Power       55
7.2.7      Traffic               55
7.2.8      Call Latency   55
7.2.9      Poor Audio Quality Of Voip                55
7.2.10    Complicated Feature List      56
7.2.11    Dependency On Server             56
7.2.12    Lack Of Redundancy 56
7.2.13    Loss Of Personal Information         56

8.0          Opportunities And Challenges Of Cloud Telephony          57
8.1          Vaas     57
8.2          Open The Door To Utilize Speech Technology          57
8.3          Robust Unified Communication Platform              58
8.4          Call Service     58
8.5          Opportunities For Industry                58
8.6          Opportunities For Telecom 59
8.7          Opportunities For Ngo          61

9.0          Government & Cloud Telephony     63
9.1          Scope Of Cloud Telephony Services                63
9.1.1      Judiciary Help Line For Gender And Domestic Violence    63
9.1.2      Bank Service   63
9.1.3      Immunization Program       64
9.1.4      Disaster Management: Emergency Announcement          64
9.2          Social Welfare & Cloud Telephony 64
9.3          Case Study: India & Cloud Telephony             65
9.3.1      Farmers And Fishermen Helpline Using Cloud Telephony              65
9.3.2      Cloud Telephony & Ivrs Based Daily Monitoring Systems              66
9.3.3      Hyundai Trident          67

10.0        Cloud Telephony Adoption For Business Growth               69
10.1        Why Business Need Cloud Telephony             69
10.2        Checklist To Determine The Necessity Of Cloud Telephony             70
10.2.1    Do You Want To Reduce Phone System And Phone Service Cost?               70
10.2.2    Do You Need Unified And Flexible Communication System?          71
10.2.3    Is Your Company Size Change Dynamically?            71
10.2.4    Do You Have Mobile Employees?       71
10.2.5    Do You Need 24/7 Service Solution?               71
10.2.6    Do You Have Multiple Offshore Offices?   71
10.2.7    Do You Want To Connect With Different Type Of Industry?          72
10.2.8    Is The Degree Of Collaboration Of Your Company Is High?           72
10.2.9    Do You Need Standardized And Secured Communication?           72
10.2.10  Is Your Requirement Changes Dynamically?           72
10.2.11  Do You Need Other Voice Related Peripheral?         73
10.2.12  Do You Need Other Services To Be Integrated?       73
10.2.13  Is Your Office Is In Natural Disaster Prone Area?               73
10.2.14  Is Your Power Supply Unpredictable?          73
10.2.15  Do You Have Analog Devices That Need To Interface With Your Phone System               73
10.2.16  What Are Your Fax Requirements? 73
10.2.17  What Are The Main Requirements Of Your Business Call?              74
10.2.18  Do You Want To Monitor And Record Your Conversations Continuously?    74
10.2.19  Do You Need Interactive Survey And Customer Feedback From Customers?    74
10.2.20  Do You Want To Participate In The "Go Green" Commitment Of World?              74
10.3        Consideration For Selection Of Cloud Service Provider                74
10.4        Business Growth For Cloud Telephony Adoption               75
10.4.1    Real State And Cloud Telephony      76
10.4.2    Call Center And Cloud Telephony   76
10.4.3    Cloud Telephony And Web Based Sales         77
10.4.4    Sme And Cloud Telephony     78
10.4.5    Some Scenario Of Business Growth Due To Cloud Telephony Adoption              78
10.5        Reason Behind The Reluctance Of Cloud Telephony Adaption    79
10.5.1    Security             79
10.5.2    Unknown Future Cost           79

11.0        Conclusions And Recommendations           81
 
List Of Figures
 
Figure 1: Pbx On Your Premises Or In Your Cloud Source 12
Figure 2: Sip Use In Business Network Source     13
Figure 3: Sip Working Principle    13
Figure 4: Sip Price And Number Porting Price       14
Figure 5: Comparative Prediction On Use Of Telephony Technology            18
Figure 6: User (%) For Different Voip Provider     25
Figure 7: Google Voice And Its Feature   27
Figure 8 : International Call Share Projection For 2012-2017           31
Figure 9: Local Call Market Value Share Projection For 2012-2017  32
Figure 10: Revenue Of Different Cloud Telephony Service Provider            33
Figure 11: Voip Revenue Forecast 2010-2018       34
Figure 12: Volte Revenue Forecast 2010-2016    34
Figure 13 : Leading Initiator Of Volga 35
Figure 14 : Volga Overview        36
Figure 15 : User Preference For Placing Order      43
Figure 16: Ip Telephony Adoption Projection 2012-2016   59
Figure 17: Revenue Share Of Telecom Industry    60
Figure 18: Process Flow Of Fishermen Helpline   66
 
List Of Tables
 
Table 1: Skype Statistics 2012      26
Table 2: Google Voice: Super Low Rates Compare To The Competition 27
Table 3: Comparative Call Rate Per Minute For Some Important Countries                28
Table 4: Cost Breakdown For Vonga, Ooma, Magicjack Plus, Skype And Google Voice       29
Table 5: Future Plans: Two Major Cloud Telephony Competitors  30
Table 6 : Middle East And Africa Mobile Voip Revenue Forecast 2012-2017 ($Billions, Agr %, Cagr %)     33
Table 7 : Comparative Analysis Of The Facilities Of Cloud Telephony And Traditional