Mobile Advertising / Promotions and Consumer Enabled Product Authentication with Smart Phones

Published: November 2012
No. of Pages: 255
    ReportsandReports

Here is a new ‘ground breaking’ Vandagraf report that embraces and analyses the new and occasionally bewildering world of mobile engagement and interaction market.

The report contains a definitive analysis and evaluation of the dramatic technological changes that are occurring and the significant convergences that are set to impact many industries and businesses, including most segments of the packaging / labels converting and printing industries.

This brave new mobile world is leading to a host of opportunities across a number of industries from packaging / labels converters, retailer and brand owners, smart phone handset and App providers to digital printing equipment builders and others.

The pot is now coming to the boil fast – Specifically the uptake and growth of sales of smart phone sales in 2011 / 2012is exceedingprevious expectations as well as what can be accomplished with the vast and expanding range of Apps– The future is now. This is no time to hesitate.

Rapid developments in mobile technology including smart phones and signal transmission technologies (3G, 4G, Wi-Fi) together with the huge success of the ‘App Store’ model and the now widespread use of mobile action codes can now provide completely unprecedented access to online ‘additional content’ of various kinds.

This is offering the possibility of ‘interactive experiences’ that can (in the context of this report be employed for the following types of application:

  • Smart phone enabled online interactive Marketing Communications – Advertising / Sales Promotions
  • Smart phone enabled online interactive Product Authentication.

The two functions listed above are quite distinct but are clearly connected insofar as both serve to enhance a brand, one by assisting sales, the other by protecting the genuine article.

There are intriguing possibilities to create synergies here and to collaborate in further developments of these exciting new areas.

Published By: Vandagraf International Limited
Product Code: Vandagraf International Limited1


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