Floor Coverings Industry
SECTION 1 EXECUTIVE SUMMARY AND U.S. FLOOR COVERINGS INDUSTRY
TRENDS ................................................................................................. 1
Executive Summary.............................................................................................. 1
Market Size And Growth....................................................................................... 2
Carpet And Area Rugs ......................................................................................... 3
Hard Surface Flooring .......................................................................................... 5
International Trade Situation................................................................................. 8
Competitive Environment ................................................................................... 10
Industry Profit Margins........................................................................................ 11
End-Use Markets................................................................................................ 13
Distribution Channels ......................................................................................... 13
Household Purchaser Demographics ................................................................. 16
Outlook ............................................................................................................... 16
Table 1-1 Value Of U.S. Floor Coverings Sales, 1987-2014 (dollars) ................ 19
Figure 1-1 Value Of U.S. Floor Coverings Sales, 2004-2014 (dollars) ................ 20
Table 1-2 Quantity U.S. Floor Coverings Sales, 1987-2014 (square feet).......... 21
Figure 1-2 Quantity U.S. Floor Coverings Sales, 2004-2014 (square feet).......... 22
Table 1-3 Value Of U.S. Floor Coverings Sales By Product Sector, 1987-
2008 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic
Tile, Vinyl And Rubber Sheet And Floor Tile, Other Resilient
Flooring, Laminate Flooring, And Stone Flooring ............................... 23
Table 1-4 U.S. Square Feet Floor Coverings Sales By Product Sector,
1987-2008 (square feet): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, Laminate Flooring, And Stone Flooring....... 24
Figure 1-3 Quantity U.S. Floor Coverings Sales By Product Sector, 2008
(square feet) : Carpet And Area Rugs, Wood Flooring, Ceramic
Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring,
Laminate Flooring, And Stone Flooring .............................................. 25
Table 1-5 Share Of U.S. Floor Coverings Dollar Sales By Product Sector,
1987-2008 (percent): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile, Other
Resilient Flooring, Laminate Flooring, And Stone Flooring................. 26
Table 1-6 Share Of U.S. Floor Coverings Square Foot Sales By Product
Sector, 1987-2008 (percent): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, Laminate Flooring, And Stone Flooring....... 27
Table 1-7 U.S. Sales Comparative Growth Analysis By Product Sector,
1987-2008 (percent): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile, Other
Resilient Flooring, Laminate Flooring, And Stone Flooring................. 28
Table 1-8 U.S. Average Value Per Square Foot Of Floor Covering
Supplied, 1987-2014 (dollars) ............................................................ 29
Table 1-9 U.S. Average Value Per Square Foot Of Flooring Supplied By
Product Sector, 1987-2008 (dollars): Carpet And Area Rugs,
Wood Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor
Tile, Other Resilient Flooring, Laminate Flooring, And Stone
Flooring .............................................................................................. 30
Table 1-10 U.S. Average Value Per Square Foot Comparative Growth
Analysis By Product Sector, 1987-2008 (percent): Carpet And
Area Rugs, Wood Flooring, Ceramic Tile, Vinyl And Rubber
Sheet And Floor Tile, Other Resilient Flooring, Laminate
Flooring, And Stone Flooring.............................................................. 31
Table 1-11 U.S. Producer Price Trends For Floor Coverings Products,
2002-2009 (index): Carpet And Area Rugs, Resilient Floor
Coverings, Ceramic Tile, Hardwood Flooring, Stone Floors, And
Rubber Mats And Stair Treads ........................................................... 32
Table 1-12 U.S. Floor Coverings Industry Estimated And Forecasted Sales
By Product Sector, 2009 And 2014 (dollars and square feet):
Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient
Flooring, Laminate Flooring, And Stone Flooring ............................... 33
SCOPE AND METHODOLOGY............................................................................... 34
SECTION 2 U.S.FLOOR COVERINGS INDUSTRY SHIPMENTS, EXPORTS, AND
IMPORTS .............................................................................................. 38
Summary Of Major Findings............................................................................... 38
U.S. Floor Coverings Shipment Trends .............................................................. 39
International Trade Situation............................................................................... 39
Carpet And Area Rugs ....................................................................................... 40
Carpet Tiles ........................................................................................................ 43
Wood Flooring .................................................................................................... 44
Ceramic Floor And Wall Tile ............................................................................... 45
Vinyl Sheet And Floor Tile .................................................................................. 47
Other Resilient Floorings .................................................................................... 48
Laminate Flooring............................................................................................... 49
Table 2-1 U.S. Floor Coverings Factory Shipments, 1987-2008 (square
feet and dollars).................................................................................. 51
Table 2-2 Value Of U.S. Floor Coverings Factory Shipments By Product
Sector, 1987-2008 (dollars): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring................................ 52
Table 2-3 Quantity U.S. Floor Coverings Factory Shipments By Product
Sector, 1987-2008 (square feet): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring................................ 53
Table 2-4 Distribution Of U.S. Floor Coverings Shipments By Product
Sector, 1992-2008 (percent): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring................................ 54
Table 2-5 Comparative Growth Analysis Of U.S. Floor Coverings Factory
Shipments By Product Sector, 1987-2008 (percent): Carpet And
Area Rugs, Wood Flooring, Ceramic Tile, Vinyl And Rubber
Sheet And Floor Tile, Other Resilient Flooring, And Laminate
Flooring .............................................................................................. 55
Table 2-6 U.S. Floor Coverings Exports And Share Of Factory Shipments,
1987-2008 (square feet and dollars)................................................... 56
Table 2-7 Value Of U.S. Floor Coverings Exports By Product Sector,
1987-2008 (dollars): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient
Flooring .............................................................................................. 57
Table 2-8 Quantity U.S. Floor Coverings Exports By Product Sector, 1987-
2008 (square feet): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient
Flooring ............................................................................................. 58
Table 2-9 Comparative Growth Analysis Of U.S. Floor Coverings Exports
By Product Sector, 1987-2008 (percent): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile,
And Other Resilient Flooring .............................................................. 59
Table 2-10 Exports’ Share Of U.S. Floor Coverings Shipments By Product
Sector, 1987-2008 (percent): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, And Other
Resilient Flooring................................................................................ 60
Table 2-11 U.S. Exports Of Miscellaneous Flooring Product Lines, 2002-
2008 (square feet and dollars): Flooring Made Of Cement And
Artificial Stone, Other Plastics, Linoleum, And Other Resilient
Flooring .............................................................................................. 61
Table 2-12 U.S. Floor Coverings Imports And Share Of Manufacturer Sales,
1987-2008 (square feet and dollars)................................................... 62
Table 2-13 Value Of U.S. Floor Coverings Imports By Product Sector,
1987-2008 (dollars): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient
Flooring, And Laminate Flooring......................................................... 63
Table 2-14 Quantity U.S. Floor Coverings Imports By Product Sector, 1987-
2008 (square feet): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient
Flooring, And Laminate Flooring......................................................... 64
Table 2-15 Comparative Growth Analysis Of U.S. Floor Coverings Imports
By Product Sector, 1987-2008 (percent): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring................................ 65
Table 2-16 U.S. Floor Coverings Imports As A Share Of Manufacturer
Sales By Product Sector, 1987-2008 (percent): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring................................ 66
Table 2-17 U.S. Imports Of Miscellaneous Floor Coverings Product Lines,
2002-2008 (square feet and dollars): Flooring Made Of Cork,
Cement And Artificial Stone, Other Plastics, Linoleum, And
Other Resilient Materials .................................................................... 67
Table 2-18 Average Value Per Square Foot For U.S. Shipments, Exports,
And Imports, 1987-2008 (dollars) ....................................................... 68
Table 2-19 U.S. Carpet And Area Rug Sales Trends By Product Type,
1997-2008 (dollars and square feet): Sales, Factory Shipments,
Exports, And Imports; Tufted, Woven, And Other .............................. 69
Table 2-20 Monthly U.S. Carpet And Area Rug Production Index, 2007-
2009 (index) ....................................................................................... 71
Table 2-21 U.S. Carpet And Area Rug Shipments By Product Type And
Fiber Of Face Yarn, 1997-2008 (square feet and dollars):
Woven, Manmade, And Other; Tufted Nylon, Polyester,
Polypropylene, And Other; Needle Punched And Other Products...... 72
Table 2-22 U.S. Shipments Of Tufted Carpet And Rugs By Type, 1997-
2008 (square feet and dollars): Roll Goods, Bathmats, Area
Rugs, Automobile And Aircraft Carpeting, And Tufted Artificial
Grass For Non-Athletic Surfaces........................................................ 74
Table 2-23 U.S. Shipments Of Carpet Underlay And Carpet And Rug
Cushions And By Type Of Material, 1987-2008 (dollars):
Polyurethane Foam, Bonded, And Latex Foam and Open Cell
Rubber Sponge .................................................................................. 75
SECTION 3 COST STRUCTURE OF U.S. FLOOR COVERINGS MANUFACTURERS
AND THE COMPETITIVE ENVIRONMENT ................................................... 76
Summary Of Major Findings............................................................................... 76
Industry Profit Margins........................................................................................ 76
Material Costs..................................................................................................... 78
Labor Costs ........................................................................................................ 79
Competitive Environment And Leading Manufacturer Sales Trends .................. 80
Soft Versus Hard Surface Flooring Market Concentration.................................. 82
Table 3-1 Number Of U.S. Floor Coverings Plants, Plant Shipments,
Facility Operating Ratios, And Gross Profit Margins, 1992-2008
(number, dollars, and percent) ........................................................... 83
Table 3-2 Number Of U.S. Floor Coverings Plants, Plant Shipments,
Facility Operating Ratios, And Gross Profit Margins By Facility
Product Specialization, 1992-2008 (numbers, dollars, and
percent): Carpet And Area Rugs, Hardwood Flooring, Ceramic
Tile, And Resilient Floor Coverings .................................................... 84
Table 3-3 U.S. Producer Price Trends For Major Material Inputs, 1994-
2009 (index): Processed Yarns, Plastics Resins, Lumber, Clay
Refractories, Rubber, And Rough Quarried Stone ............................. 86
Table 3-4 U.S. Floor Coverings Plants Labor Situation By Facility Product
Specialization, 1997-2008 (number and dollars): Number Of
Employees, Shipments Per Employee, And Average Hourly
Wages; Carpet And Area Rugs, Hardwood Flooring, Ceramic
Tile, And Resilient Flooring................................................................. 87
Table 3-5 U.S. Floor Coverings Plants Capital Expenditures And By
Facility Product Specialization, 1992-2008 (dollars and percent):
Capital Expenditures And Percent Value Added; Carpet And
Area Rugs, Hardwood Flooring, Ceramic Tile, And Resilient
Flooring .............................................................................................. 88
Table 3-6 Share Of The U.S. Floor Coverings Market For Fifteen Top
Manufacturers And Marketers, 2002-2008 (percent).......................... 89
Table 3-7 Share Of U.S. Soft And Hard Surface Flooring Markets For The
Top Manufacturers And Marketers, 2008 (percent)............................ 90
Table 3-8 Comparative Operating Margins For Ten Major U.S. Floor
Coverings Manufacturers, 2003-2008 (percent) ................................. 91
Table 3-9 Annual Sales And Profit Trends For Nine Major U.S. Floor
Coverings Manufacturers, 2003-2008 (dollars and percent)............... 92
Table 3-10 First Quarter Sales And Profit Trends For Seven Major U.S.
Floor Coverings Manufacturers, 2008 And 2009 (dollars) .................. 98
SECTION 4 COMPANY PROFILES............................................................................. 99
Armstrong World Industries, Inc............................................................................. 100
Floor Coverings Products ................................................................................. 100
Manufacturing And Sourced Products .............................................................. 101
Markets And Distribution .................................................................................. 101
Sales And Profit Margins .................................................................................. 102
Market Share.................................................................................................... 103
Beaulieu Of America, LLC ..................................................................................... 104
Floor Coverings Products ................................................................................. 104
Sales And Market Share................................................................................... 105
Congoleum Corp.................................................................................................... 107
Floor Coverings Products ................................................................................. 107
Manufacturing And Distribution......................................................................... 109
Sales Trends And Market Share....................................................................... 109
The Dixie Group, Inc. ............................................................................................. 111
Floor Coverings Products And Division Sales .................................................. 111
Manufacturing And Distribution......................................................................... 113
Sales And Market Share................................................................................... 113
Interface, Inc. ......................................................................................................... 115
Modular Carpet................................................................................................. 115
Broadloom Carpet ............................................................................................ 117
Manufacturing And Marketing........................................................................... 117
Sales Trends And Market Share....................................................................... 119
Internacional de Cerámica S.A. de C.V. ................................................................ 121
Mexican And United States Operations............................................................ 121
Manufacturing And Distribution......................................................................... 122
Sales Trends And U.S. Market Share............................................................... 123
Lumber Liquidators, Inc. ........................................................................................ 124
Flooring Products And Sources Of Supply ....................................................... 124
Distribution And Store Network......................................................................... 125
Sales And Market Share................................................................................... 126
Mannington Mills, Inc. ............................................................................................ 128
Floor Coverings Products ................................................................................. 128
Resilient Flooring Products............................................................................... 129
Carpet Products................................................................................................ 130
Wood Flooring .................................................................................................. 131
Porcelain Tile.................................................................................................... 132
Laminate Flooring Products.............................................................................. 132
Sales And Market Share................................................................................... 133
Marazzi Gruppo Ceramiche SpA ........................................................................... 135
Ceramic Tile Products And Production............................................................. 135
U.S. Sales And Market Share........................................................................... 135
Mohawk Industries, Inc. ......................................................................................... 137
Floor Coverings Products ................................................................................. 137
Mohawk Segment Manufacturing And Distribution ........................................... 138
Dal-Tile Segment Manufacturing And Distribution ............................................ 141
Unilin Segment Manufacturing And Distribution ............................................... 142
Sales And Profit Trends.................................................................................... 144
Market Share.................................................................................................... 144
Pfleiderer AG ......................................................................................................... 146
North American Flooring Products.................................................................... 146
North American Sales And Profit Trends.......................................................... 147
U.S. Market Share............................................................................................ 147
Royalty Carpet Mills, Inc. ....................................................................................... 148
Floor Covering Products And Manufacturing .................................................... 148
Sales And Market Share................................................................................... 148
Shaw Industries, Inc............................................................................................... 149
Soft Surface Products....................................................................................... 149
Hard Surface Products ..................................................................................... 150
Sales Trends And Market Share....................................................................... 151
Tandus ................................................................................................................. 153
Floor Coverings And Markets ........................................................................... 153
Manufacturing And Distribution......................................................................... 154
Market Share.................................................................................................... 155
Tarkett, Inc. ........................................................................................................... 156
Resilient Flooring Products............................................................................... 156
Laminate Flooring Products.............................................................................. 157
FieldTurf Tarkett ............................................................................................... 158
Sales Trends And Market Share....................................................................... 158
SECTION 5 U.S.FLOOR COVERINGS INDUSTRY END-USE MARKETS ....................... 159
Summary Of Major Findings............................................................................. 159
Residential Builder Market................................................................................ 160
Residential Replacement Market...................................................................... 161
New Nonresidential Construction Market ......................................................... 162
Commercial Contract Market............................................................................ 162
Transportation Equipment Market .................................................................... 163
Table 5-1 Value Of U.S. Floor Coverings Purchases By End-Use Market,
1997-2008 (dollars): New Residential Construction, Residential
Replacement, Factory-Built Housing, New Nonresidential
Construction, Commercial Contract, And Transportation
Equipment ........................................................................................ 165
Table 5-2 Value Of U.S. Floor Coverings Purchases By New Residential
Contractors And Factory-Built Housing Manufacturers By Type
Of Product, 1997-2008 (dollars): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Resilient Flooring, And Laminate
Flooring ............................................................................................ 166
Table 5-3 Value Of Floor Coverings Purchases Per U.S. Contractor
Housing Unit Completed And Factory-Built Housing Unit, 1982-
2008 (dollars) ................................................................................... 167
Table 5-4 Value Of U.S. Floor Coverings Purchases For Residential
Replacement By Type Of Product, 1997-2008 (dollars): Carpet
And Area Rugs, Wood Flooring, Ceramic Tile, Resilient
Flooring, And Laminate Flooring....................................................... 168
Table 5-5 Value Of U.S. Floor Coverings Purchases By New
Nonresidential Building Contractors And Commercial Contract
Market, 1997-2008 (dollars): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Resilient Flooring, And Laminate
Flooring ............................................................................................ 169
Table 5-6 Value Of U.S. Floor Coverings Purchases By Transportation
Equipment Markets, 1997-2008 (dollars): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, And Resilient Flooring............. 170
Table 5-7 Value Of U.S. Floor Coverings Purchases By End-Use Market
By Product Sector, 1997-2008 (dollars): New Residential
Construction, Residential Replacement, Factory-Built Housing,
New Nonresidential Construction, Commercial Contract, And
Transportation Equipment; Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Resilient Flooring, And Laminate
Flooring ............................................................................................ 171
Table 5-8 Percent Distribution Of U.S. Floor Coverings Purchases By End-
Use Market By Product Sector, 1997-2008 (percent): New
Residential Construction, Residential Replacement, Factory-
Built Housing, New Nonresidential Construction, Commercial
Contract, And Transportation Equipment; Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, And
Laminate Flooring............................................................................. 174
SECTION 6 U.S.HOUSEHOLD FLOOR COVERINGS SPENDING AND PURCHASER
DEMOGRAPHICS ................................................................................. 176
Household Floor Coverings Spending .............................................................. 176
Purchases By Income....................................................................................... 177
Purchases By Age ............................................................................................ 178
Purchases By Family Size................................................................................ 178
Purchases By Region ....................................................................................... 179
Area Rug Purchases And Demographics ......................................................... 179
Table 6-1 U.S. Household Spending On Soft Surface And Hard Surface
Flooring And Installation, 1997-2008 (dollars) .................................. 181
Table 6-2 U.S. Household Spending On Hard Surface Flooring And
Installation For Owner-Occupied And Rental Units And For
Material And Installation And Material Only Purchases, 1997-
2007 (dollars) ................................................................................... 182
Table 6-3 Number Of Household Wall-To-Wall Carpeting And Hard
Surface Flooring Replacement, Maintenance, And Repair Jobs
And By Recent Movers And Region, 2007 (number): Do-It-
Yourself And Contractor Jobs........................................................... 183
Table 6-4 U.S. Household Floor Coverings And Installation Spending By
Demographic Characteristic, 2002-2007 (dollars): Household
Income, Age Of Household Head, Size Of Household, And
Region .............................................................................................. 184
Table 6-5 Average U.S. Household Floor Coverings And Installation
Spending By Demographic Characteristic, 2002-2007 (dollars):
Household Income, Age Of Household Head, Size Of
Household, And Region.................................................................... 185
Table 6-6 U.S. Household Spending On Soft Surface Flooring And
Installation By Demographic Characteristic, 2002-2007 (dollars):
Household Income, Age Of Household Head, Size Of
Household, And Region.................................................................... 186
Table 6-7 U.S. Household Spending On Carpet Versus Area Rugs By
Demographic Characteristic, 2007 (dollars): Household Income,
Age Of Household Head, Size Of Household, And Region .............. 187
Table 6-8 U.S. Household Spending On Hard Surface Flooring And
Installation By Demographic Characteristic, 2002-2007 (dollars):
Household Income, Age Of Household Head, Size Of
Household, And Region.................................................................... 189
Table 6-9 Percent Distribution Of U.S. Household Floor Coverings And
Installation Spending For Soft And Hard Surface Flooring By
Demographic Characteristic, 2002-2007 (percent): Household
Income, Age Of Household Head, Size Of Household, And
Region .............................................................................................. 190
SECTION 7 U.S.FLOOR COVERINGS INDUSTRY DISTRIBUTION CHANNELS ............... 191
Summary Of Major Findings............................................................................. 191
Retail Sales By Channel................................................................................... 192
Retail Sales By Surface Material ...................................................................... 194
Home Depot Floor Coverings Trends ............................................................... 195
Lowe’s Companies Floor Coverings Trends..................................................... 196
Number And Sales Of Specialty Floor Coverings Stores.................................. 197
Current Retail Floor Coverings Sales ............................................................... 198
Regional Retail Floor Coverings Markets ......................................................... 199
Wholesale (Distributor) Floor Coverings Sales ................................................. 200
Table 7-1 U.S. Retail Floor Coverings Sales By Type Of Channel, 1997-
2008 (dollars): Floor Coverings Stores, Home Centers, Other
Building Materials Dealers, Furniture Stores, Department Stores
And Other Mass Merchandisers, Other Home Furnishings
Stores, Paint And Wallpaper Stores, Non-Store Retailers, And
Other Retailers ................................................................................. 202
Table 7-2 Percent Distribution Of U.S. Retail Floor Coverings Sales By
Type Of Channel, 1997-2008 (percent): Floor Coverings Stores,
Home Centers, Other Building Materials Dealers, Furniture
Stores, Department Stores And Other Mass Merchandisers,
Other Home Furnishings Stores, Paint And Wallpaper Stores,
Non-Store Retailers, And Other Retailers......................................... 203
Table 7-3 Number Of U.S. Retailers Carrying Floor Coverings By Type Of
Channel And Average Sales, 1997-2008 (number and dollars):
Floor Coverings Stores, Home Centers, Other Building Material
Dealers, Furniture Stores, Department Stores And Mass
Merchandisers, Other Home Furnishings Stores, Paint And
Wallpaper Stores, Non-Store Retailers, All Other Retailers, And
Total Stores ...................................................................................... 204
Table 7-4 U.S. Retail Floor Coverings Sales By Type Of Surface Material
By Type Of Channel, 1997-2008 (dollars): Floor Coverings
Stores, Home Centers, Other Building Material Dealers, And
Other Retailers; Soft Surface And Hard Surface Flooring ................ 205
Table 7-5 Percent Of Soft Surface And Hard Surface Flooring Retail Sales
By Type Of Channel, 1997-2008 (percent): Floor Coverings
Stores, Home Centers, Other Building Material Dealers, And
Other Retailers ................................................................................. 207
Table 7-6 U.S. Consumer Price Index For Soft Surface Floor Coverings,
1998-2009 (index) ............................................................................ 208
Table 7-7 Total U.S. Retail Floor Coverings Sales By Region And State,
2002-2008 (dollars) .......................................................................... 209
Table 7-8 U.S. Per Capita Retail Floor Coverings Sales By Region And
State, 1997-2008 (dollars) ................................................................ 212
Table 7-9 Number Of U.S. Retail Outlets Selling Floor Coverings By
Region And State And Average Revenues Per Store, 2002-2008
(number and dollars) ........................................................................ 214
Table 7-10 U.S. Retail Floor Coverings Sales By Type Of Channel And
Type Of Material By Region And State, 2002 (dollars): Floor
Coverings Stores, Home Centers, Other Building Material
Dealers, And Other Retailers; Soft And Hard Surfaces .................... 216
Table 7-11 Percent Distribution Of U.S. Retail Floor Coverings Sales By
Type Of Channel And Type Of Material By Region And State,
2002 (percent): Floor Coverings Stores, Home Centers, Other
Building Material Dealers, And Other Retailers; Soft And Hard
Surfaces ........................................................................................... 219
Table 7-12 Monthly U.S. Floor Coverings Store Sales, 2006-2009 (dollars) ...... 222
Table 7-13 U.S. Floor Covering Store Employment, Hourly Wages, And
Weekly Hours, 2002-2009 (number and dollars) .............................. 223
Table 7-14 U.S. Floor Coverings Store Sales By Region And State, 2002-
2008 (dollars) ................................................................................... 224
Table 7-15 Number Of U.S. Floor Coverings Stores By Region And State
And Average Revenues Per Store, 2002-2008 (numbers and
dollars).............................................................................................. 226
Table 7-16 U.S. Retail Floor Coverings Stores Delivery And Installation
Charges And Other Nonmerchandise Revenues, 1992-2008
(dollars): Floor Coverings Sales, Other Merchandise Sales,
Delivery And Installation Charges, Other Labor Charges, Carpet
Repair And Cleaning Revenues, And Other Revenues .................... 228
Table 7-17 Number Of U.S. Retail Floor Coverings Stores With
Nonmerchandise Revenues And Percent Of Sales For Those
Stores With Such Charges, 1992-2002 (number and percent):
Delivery And Installation Charges, Other Labor Charges, Carpet
Repair And Cleaning Revenues, And Other Revenues .................... 229
Table 7-18 Percent Distribution Of U.S. Floor Covering Store Sales By
Type Of Customer, 1992-2008 (percent): Households, Other
Retailers And Wholesales, Business Customers, Contractors,
Governments, And Other Customers ............................................... 230
Table 7-19 Percent Distribution Of U.S. Floor Covering Stores And Sales
By Employee And Sales Size And By Multi-Unit Companies,
1997-2006 (number and percent)..................................................... 231
Table 7-20 Concentration Ratios Of Leading Floor Covering Retail
Distribution Channels, 1997-2008 (percent): Floor Covering
Stores, Home Centers, Other Building Material Dealers,
Furniture Stores, Department Stores, And Other Home
Furnishing Stores ............................................................................. 232
Table 7-21 Sales And Locations For The Top Twenty Specialty Floor
Coverings Retailers, 2007 And 2008 (dollars and number) .............. 233
Table 7-22 Lowe's Companies Floor Coverings Sales, 1998-2009 (dollars) ...... 234
Table 7-23 Sales And Profit Trends For Lumber Liquidators, 2004-2009
(dollars and percent): Sales, Cost Of Sales, SGA, Operating
Income, And Number Of Stores ....................................................... 235
Table 7-24 Number Of U.S. Home Depot And Lowe’s Home Centers And
Lumber Liquidators Stores By State, 2002 And 2008 (number) ....... 236
Table 7-25 Total U.S. Wholesale (Distributor) Floor Coverings Sales And
Number Of Wholesalers Selling Flooring By Type Of Product,
1992-2008 (number and dollars): Soft Floor Coverings,
Hardwood Flooring, And Other Hard Surfaces ................................. 238
Table 7-26 U.S. Wholesaler (Distributor) Floor Covering Sales By Type Of
Customer, 1997-2007 (percent): Retailers, Wholesalers,
Contractors, Businesses, Governments, Households, Exports,
And Others ....................................................................................... 239
Table 7-27 Operating Ratios And Profit Margins Of U.S. Floor Coverings
Merchant Wholesalers (Distributors), 1997 And 2002 (dollars
and percent): Sales, Flooring Material Purchases, Operating
Expenses, And Profit Margins .......................................................... 240
Table 7-28 Sales Trends For The Top Twelve Floor Coverings Distributors,
2002-2008 (dollars) .......................................................................... 241
SECTION 8 U.S.FLOOR COVERINGS INSTALLATION CONTRACTORS........................ 242
Summary Of Major Findings............................................................................. 242
Floor Coverings Contractor Revenues ............................................................. 242
Revenues By Type Of Installation Work ........................................................... 243
Installation Revenues Per Square Foot ............................................................ 244
Revenues By Type Of Construction Project ..................................................... 244
Revenues And Number Of Contractors By Region........................................... 245
Material And Labor Costs ................................................................................. 245
Leading U.S. Floor Coverings Contractors ....................................................... 246
Installation Product And Tool Marketer............................................................. 247
Table 8-1 Number And Revenues Of U.S. Floor Coverings Installation
Contractors, 1992-2008 (dollars and number): Ceramic Tile
Contractors, Other Floor Work Contractors, And Total
Contractors....................................................................................... 248
Table 8-2 U.S. Floor Coverings Installation Work Revenues By Type,
1992-2008 (dollars): Carpet, Ceramic Tile, Wood Flooring,
Resilient Flooring, Marble, Terrazzo, Computer Floors, And
Total Revenues ................................................................................ 249
Table 8-3 Revenues Per Square Foot Of Flooring Installed By Type Of
Work, 1997-2008 (dollars): Carpet, Ceramic Tile, Wood
Flooring, Resilient Flooring............................................................... 250
Table 8-4 U.S. Flooring Contractor Purchases Of Materials And Supplies
And Labor Inputs, 1992-2008 (dollars): Ceramic Tile And Other
Flooring ............................................................................................ 251
Table 8-5 U.S. Flooring Contractor Employment, Hourly Wages, And
Weekly Hours, 2002-2009 (number and dollars): Ceramic Tile
And Other Flooring Contractors........................................................ 252
Table 8-6 U.S. Floor Coverings Contractor Revenues Derived From New,
Remodeling, And Repair Building Construction Projects, 1992-
2008 (dollars) ................................................................................... 253
Table 8-7 U.S. Floor Coverings Contractor Revenues By Building Type,
2002-2008 (dollars): Single-Family, Detached, And Attached;
Office Buildings; And Other Buildings............................................... 254
Table 8-8 Revenues Of U.S. Floor Coverings Contractors By Region And
State, 2002-2008 (dollars) ................................................................ 255
Table 8-9 Number Of U.S. Floor Coverings Contractors By Region And
State And Average Revenues Per Contractor, 2002-2008
(number and dollars) ........................................................................ 257
Table 8-10 Sales And Profit Trends For Q.E.P., 2003-2008 (dollars and
percent) ............................................................................................ 260
SECTION 9 FACTORS AFFECTING U.S. FLOOR COVERINGS DEMAND....................... 261
Summary Of Major Findings............................................................................. 261
New Residential Markets.................................................................................. 261
Residential Remodeling Market........................................................................ 263
Household Demographics ................................................................................ 263
Nonresidential Markets..................................................................................... 264
Transportation Equipment Markets................................................................... 265
Table 9-1 U.S. Spending On Building Construction, 1987-2009 (dollars):
Total Buildings, Residential Buildings, And Nonresidential
Buildings........................................................................................... 266
Table 9-2 U.S. Spending On Construction Put In Place By Market And
Building Type, 2005-2009 (dollars): Residential, Lodging, Office,
Commercial, Healthcare, Educational, Religious, Public Safety,
Amusement And Recreation, Manufacturing, And Public
Buildings........................................................................................... 267
Table 9-3 Percent Of U.S. Households Purchasing A New Or Existing
Housing Unit, 1992-2009 (number, percent, and dollars): Total
Households, Total Housing Demand, Percent Households
Purchasing, Interest Rates, And Average Value Per Existing
Home Sold........................................................................................ 269
Table 9-4 Total U.S. Housing Demand By Sector By Region, 2004-2009
(number): Existing Home Sales, New Housing Completions, And
Mobile Home Placements................................................................. 270
Table 9-5 New U.S. Privately Owned Housing Units Started And By Type
Of Structure, 1980-2009 (number): Total Starts; In Structures
With 1 Unit, 2 To 4 Units, And 5 Units Or More ................................ 271
Table 9-6 Monthly New Private U.S. Housing Units Authorized By 20,000
Building Permit Places By Region, 2008 And 2009 (number) .......... 272
Table 9-7 New Privately Owned Housing Units Authorized By 20,000
Building Permit Places By Region And State, 2007-2009
(number)........................................................................................... 273
Table 9-8 Number Of Existing Single-Family Homes, Condos, And Co-Ops
Sold By Region And State, 2002-2009 (number) ............................. 275
Table 9-9 Value Of Private Nonresidential Building Construction Spending
By Region, By Building Type, 2002-2007 (dollars): Lodging,
Office, Commercial, Healthcare, Education, Religion,
Amusement And Recreation, Manufacturing, And Total;
Northeast, Midwest, South, And West .............................................. 277
Table 9-10 New U.S. Single-Family Houses Sold By Sales Price, 1985-
2009 (number): Under $150,000, $150,000 To $199,999,
$200,000 To $299,999, $300,000 To $499,999, And $500,000
And Over .......................................................................................... 279
Table 9-11 Characteristics Of New U.S. Housing Units Affecting Floor
Covering Product Demand, 1990-2008 (units): Region, Number
Of Bathrooms, Number Of Bedrooms, Garages, And Number Of
Stories; For Single-Family, Multi-Family Structures, And Mobile
Homes.............................................................................................. 280
Table 9-12 Average Size Per New U.S. Housing Unit By Type Of Unit And
Region, 1990-2009 (square feet): Single-Family Homes, Multi-
Family Units, And Mobile Homes...................................................... 283
Table 9-13 U.S. Homes Closed By Ten Leading Domestic Home Builders,
2002-2009 (number)......................................................................... 284
Table 9-14 U.S. Residential Property Owner Expenditures For
Improvements, Additions, Alterations, And Repairs And
Spending By Single-Family Homeowners, 1985-2009 (dollars)........ 285
Table 9-15 Number Of Existing U.S. Housing Units By Characteristic, 1997-
2009 (number): Units In Structure, Region, Bedrooms,
Bathrooms, Square Feet, And Owner-Occupied And Rented .......... 286
Table 9-16 U.S. Home Mortgage Interest Rates And Personal Income,
1982-2009 (percent and dollars) ...................................................... 288
Table 9-17 Distribution Of U.S. Households By Demographic Characteristic,
1986-2008 (percent): Household Income, Age Of Household
Head, Household Size, Region, And Total Households ................... 289
Table 9-18 Number Of U.S. Commercial Buildings, Their Principal Activity,
And Square Feet, 2003 (number)..................................................... 290
Table 9-19 Monthly U.S. Transportation Equipment Production Trends,
2007-2009 (index) ............................................................................ 291