World Industrial & Institutional (I&I) Cleaning Chemicals to 2016

Published: October 2012
No. of Pages: 436
  

This study analyzes the world industrial and institutional (I&I) cleaning chemical industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by product (e.g., general purpose cleaners, floor care, warewashing, disinfectants and sanitizers, laundry care), market (commercial, manufacturing, institutional and government), world region and major country. The study also considers market environment factors, details industry structure, evaluates company market share and profiles industry participants.

Developing markets to spur  world growth over 4.7%  annually through 2016

Worldwide demand for I&I cleaning  chemicals will grow 4.7 percent annually,  exceeding $44 billion in 2016. Overall,  the fastest growing applications will be  in health care, and food and beverage  processing.  Developing markets in Asia,  Africa and Eastern Europe will lead advances. This is particularly true in China,  where the market ceiling continues to  grow upward due to an unparalleled combination of modernization and economic  expansion. A few other countries, such as  India, are likely to register comparable  rates of growth. But India remains a  much smaller and less fully developed  market for I&I cleaning chemicals.

The outlook will also improve in developed markets as well.  In the US market,  still by far the world’s largest, gains will  be strongest in health care, in light of the  aging US population, which will lead to  more frequent doctor visits and more  hospital traffic. In the health care market,  unlike other environments with less  rigorous disinfection requirements, the  long-term concerns about overuse of disinfectants creating super-resistant strains  of bacteria usually take a back seat to the  more immediate and pressing concerns of  patient care, infection control, and the prevention of hospital-acquired infections.

Disinfectants to lead growth

Around the world, sales of disinfectants  and sanitizers will experience healthy  advances as food industry participants at  all levels seek to satisfy the stringent  safety requirements of consumers, regulators, and national and global food  retailers and foodservice companies.   Worldwide increases in infection control  efforts will boost demand in health care  settings, a trend that will be beneficial not  only for specialized disinfectants, but for  more general janitorial/sanitation  products as well.

Interest increases  in sustainability

Environmental and regulatory considerations are spurring technological development and changes in the cleaning  chemical product mix. Moreover, manufacturers are seeking ways to make their  products more sustainable. Consequently,  products that present the greatest concern  in terms of environmental and workplace  safety will face greater competition from  plant-derived compounds and other more  environmentally benign ingredients. This  is true in developing markets as well,  although many of the innovations will  come in the form of packaging reductions  and reduced energy consumption in  production, rather than dramatic changes  in product formulation.

General purpose, floor care  products to pace advances

General purpose cleaners and floor care  products will remain the largest product  categories, combining to account for  almost 45 percent of overall demand.   However, growth in demand for these  products will be somewhat slower than  average.  General purpose cleaners will  be replaced by more specialized products,  particularly in developing markets.   Growth for floor care products will be  restrained by market maturity in many of  the larger markets, and a trend favoring  somewhat simplified floor care routines,  in part to reduce labor costs. Nevertheless, favorable growth prospects exist for  multifunctional general purpose cleaning  products with greater convenience and  user safety -- such as those products that  contain antibacterial additives or are suitable for use in a variety of applications.

COMPANY  PROFILES

Profiles 30+ global industry players such  as Clorox, Diversey, Dow Chemical, Ecolab,  Procter & Gamble, Solvay, Stepan and Zep

Additional Information

This study covers the world market for industrial and institutional (I&I) cleaning chemicals by market (commercial, manufacturing, and institutional and government) and type (general purpose cleaners, floor care products, warewashing detergents, disinfectants and sanitizers, laundry detergents, and other). There is often a great deal of similarity between household and I&I cleaning products in terms of composition and purpose, and in some cases they are identical. The main distinction for the purposes of this study is the location in which the products are used. Data is presented for six geographical regions, and for numerous countries. Historical data for I&I cleaning chemical types and markets for 2001, 2006, and 2011 and forecasts for 2016 and 2021 are provided in dollars. The term “demand” refers to sales or apparent consumption, and denotes production plus imports less exports. Demand is presented at the manufacturers’ level. Tabular details may not add to totals due to independent rounding and ratios may be rounded for the sake of clarity.

Corporate figures presented in Section VIII, “Industry Structure,” represent estimates based on the best available information at the time of writing. Sources include annual reports, SEC Form 10-K reports, security analyst reports, corporate product literature, and interviews with industry competitors and participants.

Macroeconomic and demographic indicators presented in this study were obtained from The Freedonia Group Consensus Forecasts dated June 2012. Gross Domestic Product (GDP) historical data are derived from the national income and products accounts from the Organisation for Economic Co- Operation and Development (OECD) for its member countries, from the European Bank for Reconstruction and Development (EBRD) for its member countries, and from the International Monetary Fund for its member countries that are not part of the OECD or EBRD. Sources of GDP estimates for other countries are based on information from the World Bank and a variety of sources including the countries’ statistical bureaus. GDP forecasts are developed from a consensus of public agencies and private firms.

All estimates of gross domestic product and components of GDP are done in terms of constant purchasing power parity in a benchmark year (2010) that is one year before the base year (2011) used in this study. Purchasing power parity GDP estimates for the benchmark year are obtained from the OECD; Eurostat; the World Bank; the International Monetary Fund; the US Central Intelligence Agency; and selected other sources. These purchasing power parity GDP estimates for the benchmark year are based on gross domestic product data expressed in the individual countries’ local currency, which are then converted to US dollars by valuing each country’s output at US prices in the benchmark year. This approach values the same physical output at a consistent price for all countries, thereby reducing the distorting influence of different price levels in the different countries. The alternative approach of using exchange rates to convert local currency GDP to US dollars would tend to overvalue the output of countries with high average price levels and undervalue the output of countries with low average price levels, because exchange rate conversions only partially reflect the relative prices for goods and services that are domestically consumed and invested. Furthermore, factors other than relative prices, such as demand and supply in currency markets, interest rates, and capital flows, affect exchange rates.

World Industrial & Institutional (I&I) Cleaning Chemicals to 2016

TABLE OF CONTENTS

INTRODUCTION   xi

I. EXECUTIVE SUMMARY    1

II. MARKET ENVIRONMENT    4
General    4
World Economic Overview    5
Recent Historical Trends    5
World Economic Outlook    7
World Demographic Outlook   11
Population   12
Households   13
Urbanization Patterns   14
World Consumer Spending Patterns   16
World Manufacturing Outlook   18
World Food & Beverage Processing Outlook   20
World Motor Vehicle Outlook   24
World Foodservice Outlook   26
Environmental & Regulatory Issues   30
International Trade   35

III. OVERVIEW   37
General   37
Products   40
General Purpose Cleaners   44
Alkaline   47
Acid   48
Solvent-Based   49
Other   52
Floor Care   54
Floor Finishes   56
Floor Strippers   59
Carpet & Rug Care   60
Warewashing   62
Disinfectants & Sanitizers   65
Manufacturing   68
Institutional   70
Commercial   71
Laundry Care   72
Other   75
Markets   82
Commercial   84
Foodservice   86
Other   88
Manufacturing   92
Food & Beverage Processing   94
Other   96
Institutional & Government  100

IV. NORTH AMERICA  105
General  105
I&I Cleaning Chemical Demand  107
United States  110
Canada  116
Mexico  121

V. WESTERN EUROPE  126
General  126
I&I Cleaning Chemical Demand  128
France  132
Germany  138
Italy  143
Netherlands  148
Spain  152
United Kingdom  157
Other Western Europe  163

VI. ASIA/PACIFIC  168
General  168
I&I Cleaning Chemical Demand  170
Australia  174
China  179
India  186
Indonesia  191
Japan  196
South Korea  202
Taiwan  206
Other Asia/Pacific  211

VII. OTHER REGIONS  217
Central & South America  217
Brazil  221
Other Central & South America  226
Eastern Europe  232
Russia  236
Other Eastern Europe  241
Africa/Mideast  246

VIII. INDUSTRY STRUCTURE  252
General  252
Market Share  255
Industry Restructuring  260
Competitive Strategies  263
Integration & Diversification  264
Product Development  266
Cooperative Agreements  267
Marketing  269
Distribution  270
Company Profiles  271
Akzo Nobel NV  272
Albemarle Corporation  275
Arch Chemicals, see Lonza Group
ArmaKleen, see Church & Dwight
Armand Products, see Church & Dwight
Arrow-Magnolia International Incorporated  277
Barr (WM) & Company  278
BASF SE  280
Berwind Corporation  284
Betco Corporation  286
Bluestar Environment Engineering Company Limited  289
Cellucap Manufacturing Company  290
Certified Laboratories, see NCH
Chemsearch, see NCH
Christeyns NV  292
Church & Dwight Company Incorporated  295
Clariant International Limited  299
Clorox Company  302
Cognis, see BASF
CPAC Incorporated  306
CRC Industries, see Berwind
Croda International plc  309
Dial, see Henkel
Diversey Holdings, see Sealed Air
Dow Chemical Company  312
Earth Alive Clean Technologies Incorporated  317
Eastman Chemical Company  319
Ecolab Incorporated  321
FMC Corporation  327
Forward Chemicals, see Zep
Fuller Brush Commercial, see CPAC
Georgia-Pacific, see Koch Industries
GOJO Industries Incorporated  330
Hale Group, see Zep
Henkel AG & Company KGaA  332
Huntsman Corporation  335
Illinois Tool Works Incorporated  338
Innophos Holdings Incorporated  341
ITW Dymon, see Illinois Tool Works
Kao Corporation  343
Katy Industries Incorporated  345
Kay Chemical, see Ecolab
Kimberly-Clark Corporation  346
Koch Industries Incorporated  349
Lion Corporation  351
Lonza Group Limited  353
MacDermid Group Incorporated  356
Mantek, see NCH
National Chemical Laboratories Incorporated  358
NCH Corporation  363
Niagara National, see Zep
Neutron Industries, see State Industrial Products
Petroferm Incorporated  367
PQ Corporation  369
Procter & Gamble Company  371
Reckitt Benckiser plc  374
Rexodan International, see Zep
Rhodia Novecare, see Solvay
Rochester Midland Corporation  376
Rohm and Haas, see Dow Chemical
Sealed Air Corporation  380
Sherwin-Williams Company  384
Sinochem Group  386
Solutia, see Eastman Chemical
Solvay SA  387
Spartan Chemical Company Incorporated  389
State Industrial Products Corporation  393
Stepan Company  397
Tennant Company  400
3M Company  402
Zep Incorporated  405
Additional Companies Mentioned in Study  410

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table    3

SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region   11
2 World Population by Region   13
3 World Households by Region   14
4 World Urban Population by Region   16
5 World Personal Consumption Expenditures by Region   18
6 World Manufacturing Value Added by Region   20
7 World Food & Beverage Manufacturing Value Added
by Region   24
8 World Motor Vehicles in Use by Region   26
9 World Foodservice Expenditures by Region   30

SECTION III -- OVERVIEW
1 World Industrial & Institutional (I&I) Cleaning Chemical
Demand by Region   39
2 World I&I Cleaning Chemical Demand by Type   43
3 I&I General Purpose Cleaning Chemical Demand by Region   46
4 I&I Floor Care Chemical Demand by Region   56
5 I&I Warewashing Chemical Demand by Region   65
6 World I&I Disinfectant & Sanitizer Demand by Region   68
7 World I&I Laundry Care Chemical Demand by Region   75
8 Other I&I Cleaning Chemical Demand by Region   81
9 World I&I Cleaning Chemical Demand by Market   83
10 Commercial Demand for I&I Cleaning Chemicals by Region
& Market   86
11 Manufacturing Demand for I&I Cleaning Chemicals
by Region & Market   94
12 World Institutional & Government Demand for I&I Cleaning Chemicals by Region  104

SECTION IV -- NORTH AMERICA
1 North America: Key Indicators for I&I Cleaning Chemical
Demand  106
2 North America: I&I Cleaning Chemical Demand by Type
& Market  109
3 United States: Key Indicators for I&I Cleaning Chemical
Demand  112
4 United States: I&I Cleaning Chemical Demand by Type
& Market  115
5 Canada: Key Indicators for I&I Cleaning Chemical Demand  117
6 Canada: I&I Cleaning Chemical Demand by Type & Market  120
7 Mexico: Key Indicators for I&I Cleaning Chemical Demand  122
8 Mexico: I&I Cleaning Chemical Demand by Type & Market  125

SECTION V -- WESTERN EUROPE
1 Western Europe: Key Indicators for I&I Cleaning Chemical
Demand  128
2 Western Europe: I&I Cleaning Chemical Demand by Type
& Market  131
3 France: Key Indicators for I&I Cleaning Chemical Demand  134
4 France: I&I Cleaning Chemical Demand by Type & Market  137
5 Germany: Key Indicators for I&I Cleaning Chemical
Demand  139
6 Germany: I&I Cleaning Chemical Demand by Type
& Market  142
7 Italy: Key Indicators for I&I Cleaning Chemical Demand  144
8 Italy: I&I Cleaning Chemical Demand by Type & Market  147
9 Netherlands: Key Indicators for I&I Cleaning Chemical
Demand  149
10 Netherlands: I&I Cleaning Chemical Demand by Type
& Market  152
11 Spain: Key Indicators for I&I Cleaning Chemical Demand  154
12 Spain: I&I Cleaning Chemical Demand by Type & Market  157
13 United Kingdom: Key Indicators for I&I Cleaning Chemical
Demand  159
14 United Kingdom: I&I Cleaning Chemical Demand by Type
& Market  162
15 Other Western Europe: Key Indicators for I&I Cleaning
Chemical Demand  164
16 Other Western Europe: I&I Cleaning Chemical Demand
by Country, Type, & Market  167

SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Key Indicators for I&I Cleaning Chemical
Demand  170
2 Asia/Pacific: I&I Cleaning Chemical Demand by Type
& Market  173
3 Australia: Key Indicators for I&I Cleaning Chemical
Demand  176
4 Australia: I&I Cleaning Chemical Demand by Type
& Market  179
5 China: Key Indicators for I&I Cleaning Chemical Demand  182
6 China: I&I Cleaning Chemical Demand by Type & Market  185
7 India: Key Indicators for I&I Cleaning Chemical Demand  187
8 India: I&I Cleaning Chemical Demand by Type & Market  191
9 Indonesia: Key Indicators for I&I Cleaning Chemical
Demand  193
10 Indonesia: I&I Cleaning Chemical Demand by Type
& Market  196
11 Japan: Key Indicators for I&I Cleaning Chemical Demand  198
12 Japan: I&I Cleaning Chemical Demand by Type & Market  201
13 South Korea: Key Indicators for I&I Cleaning Chemical
Demand  204
14 South Korea: I&I Cleaning Chemical Demand by Type
& Market  206
15 Taiwan: Key Indicators for I&I Cleaning Chemical Demand  208
16 Taiwan: I&I Cleaning Chemical Demand by Type & Market  211
17 Other Asia/Pacific: Key Indicators for I&I Cleaning
Chemical Demand  213
18 Other Asia/Pacific: I&I Cleaning Chemical Demand
by Country, Type, & Market  216

SECTION VII -- OTHER REGIONS
1 Central & South America: Key Indicators for I&I Cleaning
Chemical Demand  219
2 Central & South America: I&I Cleaning Chemical
Demand by Type & Market  221
3 Brazil: Key Indicators for I&I Cleaning Chemical Demand  223
4 Brazil: I&I Cleaning Chemical Demand by Type & Market  226
5 Other Central & South America: Key Indicators for I&I
Cleaning Chemical Demand  228
6 Other Central & South America: I&I Cleaning Chemical
Demand by Country, Type, & Market  231
7 Eastern Europe: Key Indicators for I&I Cleaning Chemical
Demand  233
8 Eastern Europe: I&I Cleaning Chemical Demand by Type
& Market  235
9 Russia: Key Indicators for I&I Cleaning Chemical Demand  238
10 Russia: I&I Cleaning Chemical Demand by Type & Market  240
11 Other Eastern Europe: Key Indicators for I&I Cleaning
Chemical Demand  242
12 Other Eastern Europe: I&I Cleaning Chemical Demand
by Country, Type, & Market  245
13 Africa/Mideast: Key Indicators for I&I Cleaning Chemical
Demand  248
14 Africa/Mideast: I&I Cleaning Chemical Demand
by Country, Type, & Market  251

SECTION VIII -- INDUSTRY STRUCTURE
1 World I&I Cleaning Chemical Sales by Company, 2011  254
2 Selected Acquisitions & Divestitures  261
3 Selected Cooperative Agreements  268

LIST OF CHARTS

SECTION III -- OVERVIEW
1 World I&I Cleaning Chemical Demand by Region, 2011   40
2 World I&I Cleaning Chemical Demand by Type, 2011   44
3 World I&I Cleaning Chemical Demand by Market, 2011   84

SECTION IV -- NORTH AMERICA
1 North America: I&I Cleaning Chemical Demand
by Country, 2011  110

SECTION V -- WESTERN EUROPE
1 Western Europe I&I Cleaning Chemical Demand
by Country, 2011  132

SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific I&I Cleaning Chemical Demand
by Country, 2011  174

SECTION VIII -- INDUSTRY STRUCTURE
1 World I&I Cleaning Chemical Market Share, 2011  257

Published By: Freedonia Group
Product Code: Freedonia Group147


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