The Future of Travel and Tourism in South Africa to 2016

Published: October 2012
No. of Pages: 268


The report provides detailed market analysis, information and insights, including:

  • Historic and forecast tourist volumes covering the entire South African travel and tourism industry
  • Detailed analysis of tourist spending patterns in South Africa
  • The total, direct and indirect tourism output generated by each sector within the South African travel and tourism industry
  • Employment and salary trends for various sectors in the South African travel and tourism industry, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
  • Detailed market classification across each sector, with analysis using similar metrics
  • Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Executive summary

According to the Travel and Tourism Competitive Index (TTCI) 2011, South Africa was ranked the most popular world heritage natural site, while Cape Town was the top tourist destination in the world according to the Traveler’s Choice Destination Awards 2011. South Africa’s travel and tourism industry contributed 8.7% to the national GDP in 2011 and represented 4.6% of the country’s total employment in the same year. Investment in travel and tourism accounted for 7.2% of the nation’s total investments in 2011. Total tourist volume, including domestic and international tourists, fell from 34.9 million in 2010 to 32.5 million in 2011, mainly due to the global financial crisis, which resulted in job losses and reduced levels of consumer confidence. However, tourist volume grew in 2010 due to the country’s hosting of the 2010 FIFA World Cup.


This report provides an extensive analysis related to tourism demands and flows in South Africa:

  • It details historical values for the South African tourism industry for 2007–2011, along with forecast figures for 2012–2016
  • It provides a comprehensive analysis of travel and tourism demand factors with values for both the 2007–2011 review period and the 2012–2016 forecast period
  • The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in South Africa
  • It provides employment and salary trends for various categories of the travel and tourism industry
  • It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2007–2011 review period and the 2012–2016 forecast period

Key highlights

  • South Africa ranks as the second-most visited tourism destination in Africa, after Morocco. The country’s travel and tourism industry registered modest growth in 2011, following a strong performance in 2010 after hosting the FIFA World Cup.
  • In South Africa, domestic tourist volume decreased to 27.02 million trips in 2011, compared to 35.9 million in 2007, a fall of 24.7%. The primary reason behind the steep decline was the economic slowdown that started in 2008.
  • The average expenditure per domestic tourist increased in 2011. The transportation and accommodation sectors contributed the most to domestic tourism revenue.
  • Due to bleak economic conditions around the world, especially in developed countries, inbound tourism to South Africa declined in 2009. However, the FIFA World Cup was the major contributing factor for an increase in inbound tourist arrivals during 2010.
  • After declining in 2009, the outbound tourism recovered quickly in 2010–2011 due to a strong rebound in leisure and business travel and the appreciation of the Rand against major currencies.
  • The global financial crisis significantly affected the aviation industry in 2008 and 2009. Rising fuel prices, weak exchange rates and a decline in passenger volumes adversely affected industry growth. SAA responded by reducing capacity during this period. Airlines were also impacted by strong competition from foreign carriers that increased capacity and frequency to the country.
  • Expected rises in demand for hotel rooms during the 2010 FIFA World Cup attracted many local as well as foreign investors to the hotel sector. The number of hotels increased to 1,370 in 2010. However, due to an over supply of hotel rooms and excess construction of hotel buildings, South Africa’s room occupancy rate decreased in the same year.
  • South Africa’s car rental market is growing and generated revenue of ZAR3 billion (US$417.4 million) in 2011, which represented a CAGR of 7.27% during the review period. The key drivers for growth were a rise in business and leisure tourism and increased passenger flow at airports.
  • South Africans mainly book their travel through travel agents or online travel sites. Direct booking channels are becoming more prominent due to efforts by airlines to lower distribution costs. The growing e-commerce sector is making it essential for travel agents and tour operators to adopt self-booking tools to remain competitive. Despite the growth in online travel bookings, senior citizens and those in the lower income groups still continue to purchase trips from traditional channels.

Reasons to buy

  • Take strategic business decisions using historic and forecast market data related to the South African travel and tourism industry
  • Understand the demand-side dynamics within the South African travel and tourism industry, along with key market trends and growth opportunities
  • Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
  • Analyze key employment and compensation data related to the travel and tourism industry in South Africa
  • Understand the impact of other tourism sub-sectors such as the airline, hotel, car rental and travel intermediaries industries

Published By: Timetric
Product Code: Timetric370

Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:


  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: