The Global Market for EPA/DHA Omega-3 Products

Packaged Facts projects the market value of EPA/ DHA omega-3 packaged products to reach $34.7 billion in 2016, representing a compound annual growth rate (CAGR) of 6.4% over 2011. Expanding public awareness of EPA/DHA omega-3 health benefit through positive media coverage of scientific research findings, as well as developments in regulatory markets, will contribute significantly to continued growth in the global market for EPA/DHA omega-3 products. Other factors that will continue to create a positive growth environment for EPA/DHA omega-3 products include:

• Consumer interest in functional food and fortified product line expansions;
• Increasing demand for fortified infant formula due to population growth and rising middle class in emerging economies;
• Continued popularity of EPA/DHA omega-3 nutritional supplement products, including krill oil and vegetarian algae-based supplements;
• Introduction of pharmaceutical-grade products into South America and approval of generic forms in existing markets.
• Expanding clinical nutrition market opportunities for disease- and disorder-specific formula applications, created through additional R & D and aggressive marketing by ingredient suppliers; and
• Premiumization of pet foods due to humanization of companion animals;

This report, based on research commissioned by the Global Organization for EPA and DHA Omega-3 (GOED) and featured at the GOED Exchange 2012 conference in Boston in June 2012, focuses on the market for EPA / DHA omega-3 packaged products by category and global region. The products included in this study are those fortified with eicosapentaenoic acid (EPA) or docosahexaenoic acid (DHA). Excluded from scope of this study are non-fortified fish/ fish products as well as products that only contain alpha linoleic acid (ALA) omega-3.

The geographic scope of this report is global, broken out into four regions: North America (United States and Canada); Europe (Scandinavia, Western Europe, Eastern Europe and Russia); Asia Pacific (China, Japan, South and Southeast Asia, Australia, New Zealand and Oceania); and Rest of World (Latin America, Middle East and Africa). Six categories of packaged consumer products are covered by this report: infant formula; fortified foods and beverages; nutritional supplements; pharmaceuticals; clinical nutrition (enteral and parenteral) products; and pet food, treats and supplements.

The base year for market sizing is 2011, with projections for 2016. All market size figures and projections are calculated in U.S. dollars.

The information contained in this report was obtained from primary and secondary research. Primary research entailed approximately one hundred interviews with industry insiders across geographic regions and product categories. Representatives from ingredient suppliers and consumer product manufacturers were interviewed, including special cooperation by GOED members. Consultations with other industry players and on-site examination of retail products also formed part of this study. Secondary research included extensive Internet canvassing and data gathering from relevant business and industry media; company information in annual reports, press releases, conference calls and investor presentations; product profiles in trade and consumer publications; GOED presentations and databases; published reports and studies; and related food and nutrition market reports by Packaged Facts. Sales estimates and forecasts are based on analysis of data and information from these sources.

Table Of Contents

Chapter 1: Executive Summary Scope of Report Report Methodology
Market Size and Composition
Market Composition by Geographic Region
Table 1-1: EPA/DHA Omega-3 Products: Global Market Size and Share by Region, 2011
Figure 1-1: EPA/DHA Omega-3 Products: Global Market Share by Region, 2011
Market Composition by Product Category
Table 1-2: EPA/DHA Omega-3 Products: Global Market Size and Share by Category, 2011
Figure 1-2: EPA/DHA Omega-3 Products: Global Market Share by Category, 2011Factors to Market Growth </b> Projected Market Growth </b> <dd>Table 1-3: Global Market for EPA/DHA Omega-3 Products,2011 vs. 2016 Projected Growth by Geographic Region Table 1-4: EPA/DHA Omega-3 Products: Projected Global Market Size and Share by Region, 2016 Figure 1-3: EPA/DHA Omega-3 Products: Projected Global Market Share by Region, 2016 Projected Growth by Product Category Table 1-5: EPA/DHA Omega-3 Products: Global Market Size and Share by Category, 2016
Figure 1-4: EPA/DHA Omega-3 Products: Global Market Share by Category, 2016
Chapter 2: Market Review Global Market Size and Composition
Table 2-1: EPA/DHA Omega-3 Products: Global Market Size and Share by Region, 2011
Figure 2-1: Share of EPA/DHA Omega-3 Products by Global Region, 2011
Market Composition by Product Category
Table 2-2: EPA/DHA Omega-3 Products: Global Market Size and Share by Category, 2011
Figure 2-2: Share of EPA/DHA Omega-3 Product Sales by Global Region, 2011
Category Focus: Infant Formula
Category Value by Region
Table 2-3: DHA/ARA-Fortified Infant Formulas: Global Market Size and Share by Region, 2011
Figure 2-3: Share of DHA/ARA-Fortified Infant Formula Sales by Global Region, 2011
U.S. Market Trends Emerging Market Trends
Figure 2-4: Birth Rates by Global Regions, 2010
Figure 2-5: Birth Rates for Selected Countries, 2010-2015
Category Focus: Fortified Foods and Beverages
Category Value by Region
Table 2-4: EPA/DHA-Fortified Foods Beverages: Global Category Size and Share by Region, 2011
Figure 2-6: Category Share of EPA/DHA-Fortified Food & Beverage Sales by Global Region, 2011 Dairy Products Beverages and Juices Baby Food and Pediatric Juices Breads and Bakery Processed Meats Cooking Oils
Chapter 1: Executive Summary
Scope of Report
Report Methodology
Market Size and Composition
Market Composition by Geographic Region
Table 1-1: EPA/DHA Omega-3 Products: Global Market Size and Share by Region, 2011
Figure 1-1: EPA/DHA Omega-3 Products: Global Market Share by Region, 2011
Market Composition by Product Category
Table 1-2: EPA/DHA Omega-3 Products: Global Market Size and Share by Category, 2011
Figure 1-2: EPA/DHA Omega-3 Products: Global Market Share by Category, 2011
Factors to Market Growth
Projected Market Growth
Table 1-3: Global Market for EPA/DHA Omega-3 Products,2011 vs. 2016
Projected Growth by Geographic Region
Table 1-4: EPA/DHA Omega-3 Products: Projected Global Market Size and Share by Region, 2016
Figure 1-3: EPA/DHA Omega-3 Products: Projected Global Market Share by Region, 2016
Projected Growth by Product Category
Table 1-5: EPA/DHA Omega-3 Products: Global Market Size and Share by Category, 2016
Figure 1-4: EPA/DHA Omega-3 Products: Global Market Share by Category, 2016

Chapter 2: Market Review
Global Market Size and Composition
Table 2-1: EPA/DHA Omega-3 Products: Global Market Size and Share by Region, 2011
Figure 2-1: Share of EPA/DHA Omega-3 Products by Global Region, 2011
Market Composition by Product Category
Table 2-2: EPA/DHA Omega-3 Products: Global Market Size and Share by Category, 2011
Figure 2-2: Share of EPA/DHA Omega-3 Product Sales by Global Region, 2011
Category Focus: Infant Formula
Category Value by Region
Table 2-3: DHA/ARA-Fortified Infant Formulas: Global Market Size and Share by Region, 2011
Figure 2-3: Share of DHA/ARA-Fortified Infant Formula Sales by Global Region, 2011
U.S. Market Trends
Emerging Market Trends
Figure 2-4: Birth Rates by Global Regions, 2010
Figure 2-5: Birth Rates for Selected Countries, 2010-2015
Category Focus: Fortified Foods and Beverages
Category Value by Region
Table 2-4: EPA/DHA-Fortified Foods & Beverages: Global Category Size and Share by Region, 2011
Figure 2-6: Category Share of EPA/DHA-Fortified Food & Beverage Sales by Global Region, 2011
Dairy Products
Beverages and Juices
Baby Food and Pediatric Juices
Breads and Bakery
Processed Meats
Cooking Oils
Figure 2-7: Estimated Average Daily Intakes of EPA/DHA by Country (in mg/day based on 2,000 kCAL diet)
Prepared Products
Other Foods
Category Focus: Nutritional Supplements
Category Value by Global Region
Table 2-5: EPA/DHA Nutritional Supplements: Global Category Size and Share by Region, 2011
Figure 2-8: Category Share of EPA/DHA Omega-3 Nutritional
Supplements by Global Region, 2011
Category and Regional Trends
Category Focus: Pharmaceuticals
Lovaza
Epadel
Category Value by Region
Table 2-6: EPA/DHA Pharmaceuticals: Global Category Size and Share by Region, 2011
Figure 2-9: Share of EPA/DHA Pharmaceutical Sales by Global Region, 2011
Category Perspective
Table 2-7: Omega-3 Fatty Acid Pharmaceutical Products in Development
Source: GOED (Global Organization for EPA and DHA Omega-3)
Table 2-8: Potential Generic Drug Manufacturer Market Entry
Category Focus: Clinical Nutrition
Category Value by Region
Table 2-9: Clinical Nutrition Products with EPA/DHA: Global Category Size and Share by Region, 2011
Figure 2-10: Share of Sales for Clinical Nutrition Products with EPA/DHA by Global Region, 2011
Established and Emerging Markets
Figure 2-11: Population Aged 65 or Older by Country: 2010 vs. 2015
Category Focus: Pet Food, Treats and Supplements
Category Value by Region
Table 2-10: EPA/DHA-Fortified Pet Food, Treats, and Supplements: Global Category Size and Share by Region, 2011
Figure 2-12: Share of Sales for Pet Food, Treats, or Supplements with EPA/DHA by Global Region, 2011
Market Scales Up and Expands Out
Projected Sales and Shares by Geographic Region
Table 2-11: EPA/DHA Omega-3 Products: Projected Global Market Size and Share by Region, 2016
Figure 2-13: EPA/DHA Omega-3 Products: Projected Global Market Share by Region, 2016
Figure 2-14: Projected CAGR for EPA/DHA Omega-3 by Region, 2011-2016
Projected Sales and Shares by Product Category
Figure 2-15: Projected Global Market Shares for EPA/DHA Omega-3 Products by Category, 2016
Table 2-12: Projected Market for DHA/ARA-Fortified Infant Formula: Overall and by Global Region, 2011-2016
Table 2-13: Projected Market for EPA/DHA-Fortified Food & Beverages: Overall and by Global Region, 2011-2016
Table 2-14: Projected Market for EPA/DHA Nutritional Supplements:Overall and by Global Region, 2011-2016
Table 2-15: Projected Market for EPA/DHA Pharmaceuticals:Overall and by Global Region, 2011-2016
Table 2-16: Projected Market Clinical Nutrition Products with EPA/DHA:Overall and by Global Region, 2011-2016
Table 2-17: Projected Market for EPA/DHA-Fortified Pet Food, Treats,and Supplements: Overall and by Global Region, 2011-2016
Summary of Factors to Future GrowthFigure