Content Delivery Networks (CDN): Analysis of Key Vendors, State of the Market, and Outlook 2012 - 2016

Content Delivery Networks (CDN) provide solutions for efficiently and effectively managing content of all types.  Solutions include core services such as aggregation, management, and distribution of content as well as a variety of value-added functionality.  The market need for CDN solutions correlates directly with the explosion of broadband networks, smart mobile phones, and related applications, services and content.  In particular, the convergence of cellular networks supported by 4G/LTE broadband wireless, and Cloud-based applications, facilitates the need for more intelligent content solutions.

This research evaluates the current state of the market for content, CDN providers, and solutions.  This report provides a SWOT analysis for major vendors and view into the future of CDN solutions and marketplace.  This report analyzes the competitive threats to pure-play CDN providers from Google and Amazon.  The report also analyzes threats to network operators as well as opportunities for content, commerce, and application developers.

Target Audience:

• Content Delivery Network (CDN) vendors
• Telecom, ICT, and Internet infrastructure providers
• Content developers including applications, gaming and others

Forecast Data

This research also includes the following forecast data:

• CDN Service Revenue by Region: 2011 - 2017 ($ Million)
• CDN Video Service Revenue by Region: 2011 - 2017 ($ Million)
• CDN Non-Video Service Revenue by Region: 2011 - 2017 ($ Million)
• CDN Service Revenue by Service Category: 2011 - 2017 ($ Million)

Table of Contents

1. Executive Summary  4

2. Introduction To CDN5
2.1 What Is CDN?  5
2.1.1Benefits Of CDN   5
2.1.2CDN Is Not For Content Alone  7
2.2 Current Status Of CDN And It Ecosystem   9
2.2.1Carriers   10
2.2.2The Role Of Carriers In Video Content Delivery     11
2.2.3Software Vendors Role In Video Delivery Networks   18
2.2.4Ott Providers 18
2.2.5Third Party Content Providers   19
2.2.6Vas Providers21

3. CDN Applications  22
3.1 Current Applications     22
3.1.1Video Delivery Networks 22
3.1.2Application Delivery Networks (And) 22
3.2 Future Applications 23
3.2.1Mobile Cdn23
3.3 Market Opportunity: Cdn In The Cloud 36
3.3.1Ott And Cloud Offers     39
3.3.2Case Study: Cloud And The Return On Investment (Roi) For Cdn 43
3.3.3Advantages For Cloud Cdn 46

4. Opportunities And Market Outlook    47
4.1 Strategies For Network Operators 47
4.2 Market Opportunities For Content, Commerce, And Application Developers 47
4.3 The Future Of The Cdn Market And The Telecommunication Role   48
4.3.1First Scenario (The Market With Cdn Federation) 50
4.3.2Second Scenario (The Market Without Cdn Federation) 62
4.3.3Marketing And Commercial Media 67
4.4 Conclusion    74

5. CDN Global Emerging Markets   75
5.1 CDN Markets In Asia (Mobile Cdn)    76
5.2 CDN Markets In Europe (Mobile Cdn)    80

6. Key Vendor Analysis 85
6.1 Akamai85
6.1.1Strengths  85
6.1.2Weaknesses     86
6.1.3Opportunities 86
6.1.4Threats     86
6.2 Cdnetworks   86
6.2.1Strengths  86
6.2.2Weakness   87
6.2.3Opportunities 87
6.2.4Threats     87
6.3 Level 3 Communications Inc 87
6.3.1Strengths  87
6.3.2Weakness   88
6.3.3Opportunities 88
6.3.4Threats     88
6.4 Limelight Networks  88
6.4.1Strengths  88
6.4.2Weakness   88
6.4.3Opportunities88
6.4.4Threats     89
6.5 Amazon And Google Cdns Threats To The Current Cdns Providers  89

7. Google And The CDN Market 91
7.1.1Market Strategy   91
7.2 Google Apps Marketplace And Mobile Applications   93
7.2.1Mobile Commerce In Google Clouds   95
7.2.2Economic Of The Cloud And Its Benefits For Google   95
7.2.3Swot Analysis For Google Cloud Services 96
7.3 Google And Cdn 98

8. The Future Of The CDN Market 2012-2016 100
8.1 The Market By Service Providers100

9. The Cloud, Mobile Broadband And CDN 102
9.1 Case Study: A Day In The Life Of User With Cdn And Cloud    102