Segmentation in Financial Services

Published: September 2012
No. of Pages: 96
    ReportsandReports

Synopsis

This report addresses the following key points:

  • The customer segmentation phenomenon explained
  • Trends among emerging and developed markets
  • Customer segmentation in retail banking is defined
  • Importance of customer segmentation in the financial services industry is explained
  • Customer segmentation case studies

Executive summary

At the heart of any customer relationship management (CRM) program is the effective segmentation and profiling of customers, allowing institutions to serve increasingly finer segments more profitably. Segmentation seeks to differentiate between different value groupings, in order to establish the most significant features that describe the user of a particular product, and to identify which of those are characteristic of a particular customer group. This report assesses the rapid wins available to both senior strategic staff and those at regional and branch level, looking to attract and retain retail customers by accurately profiling potential customers. It covers both individual retail clients and corporations.

Scope

This report will allow you:

  • To assess the new opportunities for business development based on marketing segmentation
  • To understand the major challenges faced by the financial services industry in segmentation
  • To analyze the impact of segmentation in customer service and business development
  • Understand the practices followed by various global financial institutions

Key highlights

  • The CRM process of financial institutions is adopting new ways for gaining HNWI customers.
  • Effective segmentation and profiling of customers is allowing institutions to serve increasingly finer segments more profitably.
  • Most of the retail banks manage the wealth market in pyramidal fashion, with the affluent segment at the bottom and UHNWI or family offices at the top.
  • The financial services industry is shifting from traditional relationship management to a customer segmentation approach.

Reasons to buy

  • Provides detailed analysis on segmentation in the financial services industry
  • There is a special emphasis on the various approaches of global financial firms with regards to marketing segmentation
  • The report also focuses on providing better solutions through segmentation for effective customer service
  • Provides in-depth analysis of the key issues in segmentation in financial services

Published By: Timetric
Product Code: Timetric346


Did you find what you are/were looking for ? If not, read below and browse through other relevant pages for similar market research reports OR get in touch with us through the form/contact info in your right navigation panel and well share relevant market report titles for you to explore.

Related Reports:

  • Household Insurance in the UK - Key Trends and Opportunities to 2020

    Synopsis Timetric's 'Household Insurance in the UK - Key Trends and Opportunities to 2020' report provides in-depth market analysis, information and insights into UK household insurance, including: The UK household insurance business growth prosp...

  • Professional Indemnity and D&O Insurance in the UK - Key Trends and Opportunities to 2020

    Synopsis Timetric's 'Professional Indemnity and D&O Insurance in the UK - Key Trends and Opportunities to 2020' report provides in-depth market analysis, information and insights into UK professional indemnity and D&O insurance, including: ...

  • The Cards and Payments Industry in Cambodia: Emerging Trends and Opportunities to 2021

    Synopsis Timetric's 'The Cards and Payments Industry in Cambodia: Emerging Trends and Opportunities to 2021' report provides top-level market analysis, information and insights into the Cambodian cards and payments industry, including: Current an...

  • Global Automotive Usage-Based Insurance Market 2017-2021

    The global automotive UBI market is at a nascent stage and has low penetration in the overall automotive insurance market. The market is seeing an influx of new players owing to its growth potential and the emergence of smartphone app technology in a...

  • Consumer Payments Country Snapshot: Sweden 2016

    Summary Sweden has the potential to become the world's first cashless society. The use of cash is declining quickly in Sweden and over half of all bank branches no longer deal with cash-based transactions. Payment cards are widely held and widely us...

  • Maximizing Direct-to-Consumer Opportunities in Insurance

    Synopsis Timetric's 'Insight Report: Maximizing Direct-to-Consumer Opportunities in Insurance' analyzes the emerging importance of the direct-to-consumer (D2C) channel in the insurance industry. It provides: An overview of the D2C c...

  • Retail Banking Country Snapshot: Italy 2016

    Summary The market for financial products in Italy is less concentrated than in other countries. With the exception of Intesa Sanpaolo and UniCredit, few providers have a significant market share. Across all products, the branch is still the key acq...

  • 2017: Trends to Watch in Global Wealth Management

    Summary The wealth management industry has been undergoing transformation since the financial crisis, and 2017 will be another year marked with changes to business models and the way providers interact with clients. Many trends observed in 2016 will...

  • Global Loan Servicing Market 2017-2021

    Loan servicing software functions as a complete loan servicing system, transaction processing and banking, investor accounting, collection management system, credit reporting software, and electronic funds automated clearing house (ACH) payments and ...

  • The Cards and Payments Industry in the Philippines: Emerging Trends and Opportunities to 2021

    Synopsis Timetric's 'The Cards and Payments Industry in the Philippines: Emerging Trends and Opportunities to 2021' report provides detailed analysis of market trends in the Filipino cards and payments industry. It provides values and volumes for a ...


Why ReportsnReports.com?

  • 500,000 market research reports and growing.
  • Top Fortune 500 Organizations trust us for research data.
  • 24/7 support on call as well as emails.
  • Your Details are safe with us.
  • Free support for your research requirements.
  • Report Delivery: Email
  • Delivery Time:
    • Upto 24 hrs - working days
    • Upto 48 hrs max - weekends and public holidays

Research Support / Custom Research

If this business study does not have the data and information analysis you need, contact us with your research requirements. We explore available market research reports to map your needs and share report titles with you. Alternatively, we can also offer custom research that suits your budget and timelines. Share your information requirements here.
Connect With Us
Email: sales@reportsandreports.com Call : + 1 888 391 5441

Subscription Option

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.

More about our Subscription option
Report Alerts

Get Email alerts about market research reports from industries and publishers of your interest: