Apparel in Indonesia

Discover the latest market trends and uncover sources of future market growth for the Apparel industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel in Indonesia market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth  
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Apparel in Indonesia?
• What are the major brands in Indonesia?
• How dynamic is the growth of clothing and footwear internet sales?
• What is the performance of women’s clothing vs men’s clothing?
• What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Sample Analysis

EXECUTIVE SUMMARY

Apparel continues its strong performance in 2011

After the global crisis in 2009, 2010 saw strong recovery for apparel in Indonesia, with steady growth continuing in 2011. Consumer purchasing power continued to increase, resulting in more opportunities for premium products. In addition, the Indonesian Rupiah strengthened against the US dollar, which helped to boost performance.

Imported and local products continue to compete in a fragmented market

Indonesia has significant production of apparel products, however the majority of apparel products manufactured in Indonesia are exported overseas. Numerous local companies sell their products in the domestic market, but many players in apparel in Indonesia are non-locals. Multinational companies typically import the products for the premium brands, usually made in other Asian countries such as China. Some multinational branded products are made in Indonesia, outsourced by the foreign companies that own the brands. Low-priced Chinese products were also imported by distributors and compete with local products in the market.

With the emerging middle class phenomenon in Indonesia, consumers pay more attention to the quality of apparel products they purchase and tend to associate branded multinational products as being of superior quality to local brands. While the quality of local production is comparable to production in countries such as China and Vietnam, where most of the multinational branded products are made, it is hard for the local companies to remove this perception. Historically, a number of local companies tried to use foreign names for their brands to give the image that their products are high quality non-local brands. The perception of imported products as being of higher quality also allowed local company Mitra Adi Perkasa Tbk PT to succeed with the biggest retail value share in apparel in 2011. The company's success was mainly due to its acquiring the licence to distribute and market various multinational apparel brands in Indonesia. Despite these factors, local companies still have good presence due to the affordability of the products, especially in jeans and men’s outerwear.

The trend for muslim wear strengthens, especially among females

Despite being the country with the biggest Muslim population in the world, Indonesia is not an Islamic country and there are no regulations forcing the population to wear muslim wear. However, more manufacturers saw the potential for muslim wear, especially with the success in neighbouring countries such as Malaysia. More muslim wear products were promoted by various local manufacturers and this resulted in a fashion trend. Over the review period, the demand for muslim wear – especially female muslim wear – grew, thanks to the wider variety of fashionable products available in the market. The range of products for females varies from ready-to-wear headscarf (also known as Hijab) to full traditional muslim wear of long sleeved dresses, similar to the Middle-eastern kaftan. Starting in 2010, there was a further trend towards female muslim swimwear, along with the bigger trend for water-based sports activities in Indonesia. The products are classified within other women’s outerwear, and the growing trend encouraged good volume growth in 2011. In addition, the price of muslim wear, both traditional and swimwear, is expensive as many products are still locally-manufactured and handmade, and this resulted in even stronger value growth for other women’s outerwear in 2011.

Good growth to continue in the forecast period

Apparel has good prospects to grow strongly in Indonesia, as the frequency of purchase for various products was low in 2011 and there is potential for consumers to buy the products more often. Continued growth in the economy and emerging middle class will encourage consumers to buy new items of clothing or footwear more often. In addition, the struggle with the image of producing lower quality goods compared to foreign brands faced by local companies can be overcome as consumers become more educated and if the government provides more backing and support to local companies. Furthermore, retail expansion in the country led by large retailing chains, and increased availability of both local and international brands in the country, will also boost growth of apparel. Volume growth of apparel in the forecast period is set to be a healthy 2% CAGR

Table of Contents

Apparel in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Apparel continues its strong performance in 2011
Imported and local products continue to compete in a fragmented market
The trend for muslim wear strengthens, especially among females
Good growth to continue in the forecast period

KEY TRENDS AND DEVELOPMENTS

Emerging middle class boosts volume growth
Chinese imported products flood apparel with enactment of ACFTA (Asean-China Free Trade Agreement)
More consumers trade up to higher-quality brands
Growing trend of more sports activities increases sportswear sales
Hypermarkets erode sales of independent apparel specialist retailers
Domestic companies thrive although many still masquerade as foreign players

MARKET DATA

Table 1 Sales of Apparel by Category: Volume 2006-2011
Table 2 Sales of Apparel by Category: Value 2006-2011
Table 3 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 4 Sales of Apparel by Category: % Value Growth 2006-2011
Table 5 Apparel Company Shares 2007-2011
Table 6 Apparel Brand Shares 2008-2011
Table 7 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 9 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 11 Forecast Sales of Apparel by Category: Value 2011-2016
Table 12 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

DEFINITIONS

SOURCES

Summary 1 Research Sources

Apparel in Indonesia - Company Profiles

Berca Sportindo PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 3 Berca Sportindo PT: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 4 Berca Sportindo PT: Competitive Position 2011
INTERNET STRATEGY

Binacitra Kharisma Lestari PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 6 Binacitra Kharisma Lestari PT: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 7 Binacitra Kharisma Lestari PT: Competitive Position 2011
INTERNET STRATEGY

Delami Garment Industries PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 9 Delami Garment Industries PT: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 10 Delami Garment Industries PT: Competitive Position 2011
INTERNET STRATEGY

Global Fashion Indonesia PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 12 Global Fashion Indonesia PT: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 13 Global Fashion Indonesia PT: Competitive Position 2011
INTERNET STRATEGY

Levi Strauss Indonesia PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 1 Levi Strauss Indonesia PT: Levi’s in Jakarta
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Levi Strauss Indonesia PT: Competitive Position 2011
INTERNET STRATEGY

Mitra Adi Perkasa Tbk PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
Chart 2 Mitra Adi Perkasa Tbk PT: Zara in Senayan City Jakarta
PRODUCTION
Summary 18 Mitra Adi Perkasa Tbk PT: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 19 Mitra Adi Perkasa Tbk PT: Competitive Position 2011
INTERNET STRATEGY

Nike Indonesia PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Nike Indonesia PT: Competitive Position 2011
INTERNET STRATEGY

Petersaysdenim PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 Petersaysdenim Pt: Competitive Position 2011
INTERNET STRATEGY

Trigaris Sportindo PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 25 Trigaris Sportindo PT: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 26 Trigaris Sportindo PT: Competitive Position 2011
INTERNET STRATEGY

Warna Mardhika PT in Apparel (Indonesia)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 28 Warna Mardhika PT: Production Statistics 2011
COMPETITIVE POSITIONING
Summary 29 Warna Mardhika PT: Competitive Position 2011
INTERNET STRATEGY

Childrenswear in Indonesia - Category Analysis

HEADLINES

TRENDS

Childrenswear in Indonesia continued its good performance in 2011, after recovering very strongly in 2010 following a poor 2009. Volume growth remained comfortably ahead of the birth rate, although it slowed down from the strong surge in 2010 with more stable demand in 2011. Value growth also stayed comfortably well ahead of volume growth due to moderate price increases from inflation, and maintained its double-digit rate even with a slowdown from 2010. Continued economic growth in the country ensured steady increase in the number of middle class families, who in turn spend more on products for their children including childrenswear products.

COMPETITIVE LANDSCAPE

Childrenswear sales remained highly fragmented in 2011, with multitude of small domestic companies having their brands sold through traditional, independent apparel specialist stores and also in department stores. The majority of childrenswear products are manufactured locally – despite growing number of Chinese imports – and no player has a recognisable brand name that consumers associate with childrenswear.

PROSPECTS

Childrenswear is expected to continue its good, steady performance in the forecast period with volume growth continuing to outpace the birth rate of the country as more parents can afford to purchase clothing more frequently for their children. Continued growth of the Indonesian economy – in turn raising the average disposable income – will ensure the steady growth of childrenswear. However, no specifically strong performance is expected as Indonesian families are not yet expected to have fewer children so they can indulge in spending on their children in 2016.

CATEGORY DATA

Table 14 Sales of Childrenswear by Category: Volume 2006-2011
Table 15 Sales of Childrenswear by Category: Value 2006-2011
Table 16 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 17 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 18 Childrenswear Company Shares 2007-2011
Table 19 Childrenswear Brand Shares 2008-2011
Table 20 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 21 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 22 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 23 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016

Clothing Accessories in Indonesia - Category Analysis

HEADLINES

TRENDS

Clothing accessories products continued to be seen as non-essential in Indonesia, and demand remained limited with infrequent purchase. Therefore, during slightly weaker economic situation, volume sales declined in 2008-2009, and recovered to healthy volume growth once the economic situation strengthened in 2010. In 2011, with economic situation in Indonesia strengthening further, the volume growth of clothing accessories remained steady, with value growth slowing slightly with less significant price increases.

COMPETITIVE LANDSCAPE

Sales of clothing accessories in Indonesia are highly fragmented, with very few specialist accessories brands or chains of apparel specialist retailers focusing only on clothing accessories in 2011. Most of the brands in clothing accessories are simply extensions of main clothing brands, where the companies have some accessories products to complete their clothing product range.

PROSPECTS

Steady future is expected of clothing accessories in Indonesia over the forecast period. The interest by manufacturers to develop it will remain limited as consumer demand is expected to remain occasional. Volume growth will therefore be due to wider distribution, as a result of continued expansion of retail stores, including apparel specialist retailers where most clothing accessories products are sold.

CATEGORY DATA

Table 25 Sales of Clothing Accessories by Category: Volume 2006-2011
Table 26 Sales of Clothing Accessories by Category: Value 2006-2011
Table 27 Sales of Clothing Accessories by Category: % Volume Growth 2006-2011
Table 28 Sales of Clothing Accessories by Category: % Value Growth 2006-2011
Table 29 Clothing Accessories Company Shares 2007-2011
Table 30 Clothing Accessories Brand Shares 2008-2011
Table 31 Sales of Clothing Accessories by Distribution Format: % Analysis 2006-2011
Table 32 Forecast Sales of Clothing Accessories by Category: Volume 2011-2016
Table 33 Forecast Sales of Clothing Accessories by Category: Value 2011-2016
Table 34 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Clothing Accessories by Category: % Value Growth 2011-2016

Footwear in Indonesia - Category Analysis

HEADLINES

TRENDS

Footwear had a steady performance in 2011. It was not severely affected in 2009 and continued to perform. Value growth was high in 2010 but lower in 2011, although it was still higher than volume growth. This was due to suppliers of premium products entering Indonesia as a result of the emerging middle class.

COMPETITIVE LANDSCAPE

Sepatu Bata Tbk PT is one of the most established players in footwear in Indonesia, with its decades of presence in the country. In fact, most consumers do not realise that the company is not local, as the brand is closely associated with shoes of reliable quality and yet affordable pricing. In 2011, the company, which was headquartered in Switzerland, continued to maintain its leadership, and still managed to remain ahead of the competition, including low-priced imports from China.

PROSPECTS

Footwear is expected to continue its steady performance in the forecast period with volume growth being higher than value growth. This is due to cheaper, lower priced products entering the market. This will continue despite a growing number of middle and upper class consumers consuming higher priced branded footwear.

CATEGORY DATA

Table 36 Sales of Footwear by Category: Volume 2006-2011
Table 37 Sales of Footwear by Category: Value 2006-2011
Table 38 Sales of Footwear by Category: % Volume Growth 2006-2011
Table 39 Sales of Footwear by Category: % Value Growth 2006-2011
Table 40 Footwear Company Shares 2007-2011
Table 41 Footwear Brand Shares 2008-2011
Table 42 Sales of Footwear by Distribution Format: % Analysis 2006-2011
Table 43 Forecast Sales of Footwear by Category: Volume 2011-2016
Table 44 Forecast Sales of Footwear by Category: Value 2011-2016
Table 45 Forecast Sales of Footwear by Category: % Volume Growth 2011-2016
Table 46 Forecast Sales of Footwear by Category: % Value Growth 2011-2016

Hosiery in Indonesia - Category Analysis

HEADLINES

TRENDS

Hosiery had a stronger performance in 2011, even stronger than the recovery year of 2010. This was due not only to the increase in sports activities, but also the increase of muslim wear which caused socks sales to increase as the products accompany muslim wear. These socks are not different from ordinary socks, the products are just made from a different material which is softer, almost like a stocking material. Demand grew in 2011 helped drive volume growth for hosiery.

COMPETITIVE LANDSCAPE

Hosiery sales remained highly fragmented in 2011, with many imported brands sold through traditional, independent apparel specialist retailers and also in department stores. The majority of hosiery products are imported (mostly from China) and no player has a recognisable brand name that consumers associate with hosiery.

PROSPECTS

Volume growth of hosiery is expected to continue its steady performance in the forecast period as more lower-priced products enter the market, consumers buy the products more frequently.

CATEGORY DATA

Table 47 Sales of Hosiery by Category: Volume 2006-2011
Table 48 Sales of Hosiery by Category: Value 2006-2011
Table 49 Sales of Hosiery by Category: % Volume Growth 2006-2011
Table 50 Sales of Hosiery by Category: % Value Growth 2006-2011
Table 51 Hosiery Company Shares 2007-2011
Table 52 Hosiery Brand Shares 2008-2011
Table 53 Sales of Hosiery by Distribution Format: % Analysis 2006-2011
Table 54 Forecast Sales of Hosiery by Category: Volume 2011-2016
Table 55 Forecast Sales of Hosiery by Category: Value 2011-2016
Table 56 Forecast Sales of Hosiery by Category: % Volume Growth 2011-2016
Table 57 Forecast Sales of Hosiery by Category: % Value Growth 2011-2016

Jeans in Indonesia - Category Analysis

HEADLINES

TRENDS

Jeans sales continued to show promising growth in 2011. Especially for men, wearing jeans or denim-based clothes was not just a trend but also a basic style for casual wear. This was seen by industry sources who confirmed that both local and international brands had good value growth as demand continued. Both men and women upgraded their purchases to higher-priced and higher quality jeans.

COMPETITIVE LANDSCAPE

Jeans sales remain highly fragmented in 2011, with many small domestic companies having their brands sold through traditional, independent apparel specialists stores and also in department stores. Many jeans products, although they are popular international brands, are manufactured locally. Local consumers are very aware that Indonesia is a big jeans producer, but no local brand became significant enough in this market as of 2011.

PROSPECTS

As the middle income group is increasing, the sales of premium and super premium jeans which were very small in 2011, are expected to grow the fastest in the forecast period. Men will seek more quality products which will result in overall strong value growth, while women who are already known for buying jeans for fashion reasons will also boost value sales.

CATEGORY DATA

Table 58 Sales of Jeans: Volume 2006-2011
Table 59 Sales of Jeans: Value 2006-2011
Table 60 Sales of Jeans: % Volume Growth 2006-2011
Table 61 Sales of Jeans: % Value Growth 2006-2011
Table 62 Sales of Men’s Jeans: Volume 2006-2011
Table 63 Sales of Men’s Jeans: Value 2006-2011
Table 64 Sales of Men’s Jeans: % Volume Growth 2006-2011
Table 65 Sales of Men’s Jeans: % Value Growth 2006-2011
Table 66 Sales of Women’s Jeans: Volume 2006-2011
Table 67 Sales of Women’s Jeans: Value 2006-2011
Table 68 Sales of Women’s Jeans: % Volume Growth 2006-2011
Table 69 Sales of Women’s Jeans: % Value Growth 2006-2011
Table 70 Jeans Company Shares 2007-2011
Table 71 Jeans Brand Shares 2008-2011
Table 72 Forecast Sales of Jeans: Volume 2011-2016
Table 73 Forecast Sales of Jeans: Value 2011-2016
Table 74 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 75 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 76 Forecast Sales of Men’s Jeans: Volume 2011-2016
Table 77 Forecast Sales of Men’s Jeans: Value 2011-2016
Table 78 Forecast Sales of Men’s Jeans: % Volume Growth 2011-2016
Table 79 Forecast Sales of Men’s Jeans: % Value Growth 2011-2016
Table 80 Forecast Sales of Women’s Jeans: Volume 2011-2016
Table 81 Forecast Sales of Women’s Jeans: Value 2011-2016
Table 82 Forecast Sales of Women’s Jeans: % Volume Growth 2011-2016
Table 83 Forecast Sales of Women’s Jeans: % Value Growth 2011-2016
Summary 30 Jeans by Price Platform 2011

Men's Outerwear in Indonesia - Category Analysis

HEADLINES

TRENDS

Men’s outerwear continued to perform well in 2011, with another year of double-digit value growth. After volume and value growth recovered strongly in 2010, 2011 continued to be a steady year. Volume growth and value growth only slowed down due to stabilisation after the swift recovery in 2010 compared to the weak 2009. As the potential for men’s outerwear products in terms of frequency of purchase is not yet fully realised in Indonesia in 2011, good growth continued, supported by favourable trends including the growing middle class and continued strengthening of the Indonesian economy.

COMPETITIVE LANDSCAPE

In contrast to women’s outerwear where there is stronger presence of branded multinational products, in men’s outerwear there is stronger presence of locally-manufactured products in the market. Most purchases of men’s outerwear products is also still through independent apparel specialist retailers in 2011, as Indonesian men are not very particular about the trendy global brands and most of them choose known local names with decades of history in Indonesia.

PROSPECTS

As basic needs for men, men’s outerwear is expected to continue a steady performance in the forecast period. Continued growth of the Indonesian economy will ensure steady growth of men’s outerwear and no strong performance is expected as the variety of products will continue to change as fashion trends change.

CATEGORY DATA

Table 84 Sales of Men’s Outerwear: Volume 2006-2011
Table 85 Sales of Men’s Outerwear: Value 2006-2011
Table 86 Sales of Men’s Outerwear: % Volume Growth 2006-2011
Table 87 Sales of Men’s Outerwear: % Value Growth 2006-2011
Table 88 Men’s Outerwear Company Shares 2007-2011
Table 89 Men’s Outerwear Brand Shares 2008-2011
Table 90 Sales of Men’s Outerwear by Distribution Format: % Analysis 2006-2011
Table 91 Forecast Sales of Men’s Outerwear: Volume 2011-2016
Table 92 Forecast Sales of Men’s Outerwear: Value 2011-2016
Table 93 Forecast Sales of Men’s Outerwear: % Volume Growth 2011-2016
Table 94 Forecast Sales of Men’s Outerwear: % Value Growth 2011-2016
Table 95 Apparel Size Chart for Men: Cardinal
Table 96 Apparel Size Chart for Men: Crocodile
Table 97 Apparel Size Chart for Men: The Executive

Underwear, Nightwear and Swimwear in Indonesia - Category Analysis

HEADLINES

TRENDS

2011 was a stronger year for underwear, nightwear and swimwear sales, although volume growth slowed down from 2010. 2010 volume growth notably improved from 2009 which was sluggish due to the impact of the global economic crisis, and volume growth subsequently stabilised to a lower rate in 2011. Demand for underwear, nightwear and swimwear – mostly for underwear products – was stable throughout the review period in Indonesia, although there is still a lot of potential for development as the frequency of purchases was still low.

COMPETITIVE LANDSCAPE

Local players, especially in men’s underwear, have good presence in Indonesia throughout the review period, especially for men’s underwear with a few well-established brands such as Rider and GT Man. Regional players also have strong presence, such as Singapore company Sing Tsu Fang Pte Ltd which licences its brands to the local company Megariamas Sentosa PT, as well as the Japanese company Wacoal.

PROSPECTS

Slow but steady volume growth is expected in underwear, nightwear and swimwear in Indonesia over the forecast period since the consumers’ mindset is not expected to change with most still perceiving little need to purchase the products more frequently. At the same time, growing emphasis on quality over frequency of purchase will also remain with value growth performing better than volume growth with continued trading up to higher-priced products.

CATEGORY DATA

Table 98 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 99 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 100 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 101 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 102 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 103 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2006-2011
Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 105 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 106 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 107 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2006-2011
Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 109 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 110 Underwear, Nightwear and Swimwear Company Shares 2007-2011
Table 111 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 112 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 113 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 115 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 116 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 117 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 119 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2011-2016
Table 120 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 121 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 123 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2011-2016
Table 124 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 125 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2011-2016

Women's Outerwear in Indonesia - Category Analysis

HEADLINES

TRENDS

Women’s outerwear in Indonesia continued it steady performance in 2011, after recovering in 2010. Value growth stayed ahead of volume growth due to price increases coming from inflation, and maintained a double-digit rate although it slowed down compared to 2010. Better economic growth in the country ensured steady increase in the middle class, who spent more on premium products. In addition, the number of females aged above 15 in Indonesia gradually increased from 36% in 2006 to 37% in 2011, resulting in bigger consumer base for the products.

COMPETITIVE LANDSCAPE

Indonesian women’s outerwear is highly fragmented with significant number of brands, both local and foreign, present in 2011. No single company dominates shares, although a handful of imported premium brands such as Zara and Giordano have more visibility due to their own chain of stores in the cities. On the whole, value sales of imported products is higher than that of local products as a great number of female consumers in Indonesia tend to be more particular about brand names for their apparel products. They prefer to choose well-known brands with perceived higher quality and and are more willing to pay for higher-priced international brands, especially when compared to male consumers.

PROSPECTS

As women’s outerwear products are basic necessities for women’s daily wear, it is expected that it will continue a steady performance in the forecast period. Continued growth of the Indonesian economy will ensure steady growth in demand for women’s outerwear and no single strong performance is expected to stand out as the variety of the products continues to change with fashion trends.

CATEGORY DATA

Table 126 Sales of Women’s Outerwear: Volume 2006-2011
Table 127 Sales of Women’s Outerwear: Value 2006-2011
Table 128 Sales of Women’s Outerwear: % Volume Growth 2006-2011
Table 129 Sales of Women’s Outerwear: % Value Growth 2006-2011
Table 130 Women’s Outerwear Company Shares 2007-2011
Table 131 Women’s Outerwear Brand Shares 2008-2011
Table 132 Sales of Women’s Outerwear by Distribution Format: % Analysis 2006-2011
Table 133 Forecast Sales of Women’s Outerwear: Volume 2011-2016
Table 134 Forecast Sales of Women’s Outerwear: Value 2011-2016
Table 135 Forecast Sales of Women’s Outerwear: % Volume Growth 2011-2016
Table 136 Forecast Sales of Women’s Outerwear: % Value Growth 2011-2016
Table 137 Apparel Size Chart for Women: Triset
Table 138 Apparel Size Chart for Women: Lois
Table 139 Apparel Size Chart for Women: The Executive