Consumer Lifestyles in the Netherlands

Consumer Lifestyle Reports in Netherlands provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Netherlands. In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Netherlands’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Amongst other information, the Consumer Lifestyle in Netherlands report includes the following:

• Five most important trends currently affecting consumers in Netherlands
• Break-down and analysis of the Netherlands’s population statistics, discussing such key factors as age, ethnicity, education and income and their effect on consumer markets
• Households segmented and analysed using a wide range of factors, such as number of occupants and with or without children
• Detailed statistics and forecasts on activity in core categories of consumer expenditure such as housing, food and drink, transport, leisure and recreation and communications, as well as expenditure in categories like cosmetics and toiletries and consumer electronics
• Identifies key distribution channels and shopping trends in major product sectors
• Describes current fashion trends (many often unique to the country) as well as attitudes toward personal appearance, health and wellness and beauty that influence patterns of consumer spending
• Reveals what consumers in Netherlands do when they stay in, go out, seek out entertainment, and go on holiday
• Provides insight on the impact of technology, both in the home and while on the move

Use the Consumer Lifestyle in Netherlands report to answer questions including:

• In what types of stores do consumers shop for food and drink?
• Do commuters drive cars to work or take public transport?
• How do ethnic groups influence consumer preferences and expenditure trends?
• How many households own microwave ovens? Personal computers? Refrigerators?
• On the whole, are the Netherlands’s consumers spenders or savers?
• Where do consumers go on holiday and how much do they spend?
• How well are consumers served by the Netherlands’s healthcare system?

Buy Consumer Lifestyle reports to:

• Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Netherlands with relevant data conveniently laid out in a single, easy-to-read document
• Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Netherlands consumers as they shop for and buy needed products and services
• Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Netherlands
• Quickly grasp the dynamics and direction of Netherlands’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Table of Contents

CONSUMER HABITS IN CONTEXT
Current Behaviour within the Broader Economic Climate
Consumer Confidence

Misery Index

Chart Consumer Confidence Index 2006-2011
Chart 2 Misery Index 2006-2011

LEARNING
School Life
Higher Education

Adult Learning

Chart 3 Number of Students in Higher Education and Consumer Expenditure on Education per Capita 2006-2011
Chart 4 Regional Ranking of Number of University Students 2011

WORKING HABITS
Working Conditions
Women in the Workplace
Alternative Work Options
Commuting

Retirement

Chart 5 Employed and Unemployed Population and Labour Force Participation Rate 2006-2011
Chart 6 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Chart 7 Regional Ranking of Female Employment Rate 2011

EATING HABITS
Dining In
Dining Out
Café Culture
Snacking Habits

Attitudes towards Food Trends

Chart 8 Per Capita Expenditure on Consumer Foodservice by Chained and Independent 2011
Chart 9 Regional Ranking of Availability of Fresh Fruit and Vegetables 2011

DRINKING HABITS
Attitudes towards Drinking
Drinking inside the Home

Drinking Outside the Home

Chart 10 Per Capita Consumption of Alcoholic Drinks and Soft Drinks by Category 2011
Chart 11 Regional Ranking of Alcoholic Drinks Consumption: Off-trade vs On-trade 2011

GROOMING HABITS
Attitudes towards Personal Care
Attitudes towards Beauty
Use of Hair Care Salons, Spas, Nail and Beauty Parlours

Male Grooming

Chart 12 Value Sales of Beauty and Personal Care Key Categories 2006-2011
Chart 13 Regional Ranking of per capita Sales of Men's Grooming Products 2011

FASHION HABITS
Attitudes towards Clothing
Attitudes towards Footwear
Attitudes towards Personal Adornment

Attitudes towards Accessories/Luxury Goods

Chart 14 Consumer Expenditure on Clothing and Footwear 2006-2011
Chart 15 Regional Ranking of Consumer Expenditure on Clothing and Footwear as a Proportion of Total Consumer Expenditure 2011

HEALTH AND WELLNESS HABITS
Public versus Private Healthcare
Attitudes to Health and Well-being
Over-the-Counter Versus Prescription-Only Medicines (OTC vs POM)
Sport and Fitness

Obesity

Chart 16 Growth in Public and OTC Expenditure on Pharmaceuticals Compared With Healthy Life Expectancy at Birth 2006-2011
Chart 17 Regional Ranking of Obese and Overweight Population 2011

SMOKING HABITS
Smoking Prevalence

Attitudes to Smoking

Chart 18 Smoking Prevalence Amongst Men and Women 2006-2011
Chart 19 Regional Ranking of Smoking Prevalence 2011

SHOPPING HABITS
Attitudes to Shopping
Main Household Food and Non-Food Consumables Shop
Top-Up Food Shopping
Shopping for Big-Ticket Items
Personal Shopping

E-commerce and M-commerce

Chart 20 Importance of Hypermarkets, Supermarkets and Discounters within Grocery Retailing 2011
Chart 21 Regional Ranking of Sales through Internet Retailing 2011

LEISURE HABITS
Staying In
Going Out
Public Holidays, Celebrations and Gift-Giving

Culture

Chart 22 Cinema Attendances 2006-2011
Chart 23 Regional Ranking of Consumer Expenditure on Leisure and Recreation as a Proportion of Total Consumer Expenditure 2011

DIY AND GARDENING HABITS
Attitudes to DIY

Attitudes to Gardening

Chart 24 Number of Home Owners and New Dwellings Completed 2006-2011
Chart 25 Regional Ranking of Home Owners as a Proportion of Total Households 2011

PET OWNERSHIP HABITS

Attitudes to Pet Ownership

Chart 26: Pet Population and Sales of Pet Food 2006-2011
Chart 27: Regional Ranking of Pet Ownership 2011

TRAVEL HABITS
Getting Around
Use of Public Transport

Air Travel

Chart 28 Kilometres Travelled by Road, Rail and Air Compared with Motorway Intensity, Petrol Prices and Number of Scheduled Airline Passengers Carried 2006-2011
Chart 29 Regional Ranking of Possession of Passenger Cars 2011

VACATION HABITS
Attitudes to Taking Holidays
Main Holiday-Taking Trends
Domestic versus Foreign Holidays

Preferred Travel Methods

Chart 30 Domestic and Outgoing Tourist Expenditure by Sector 2006-2011
Chart 31 Regional Ranking of Holiday Departures 2011

FINANCIAL HABITS
Attitudes toward Payment Methods
Savings

Loans and Mortgages

Chart 32 Consumer Lending Compared with Savings and Savings Ratio 2006-2011
Chart 33 Annual Disposible Income Ratio 2006-2011
Chart 34 Regional Ranking of Financial Cards in Circulation 2011