Augmented Reality in the Cloud

Overview:

Augmented Reality (AR) represents a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user's perception of the real world.   AR applications combine virtual data into the physical real world by utilizing the wireless devices, compass, camera, and GPS system.   AR represents a potential large opportunity for wireless communications for many device types including wearable equipment.  Many applications will be hosted in the cloud.

This report analyzes:

• Major trends in AR industry and implications
• AR applications and could based implementation
• Wearable devices, leading companies, and implications for AR
• Google's AR business model and strategy
• Implications for AR in the semiconductor industry

Target Audience:

• Semiconductor providers
• AR application developers
• Government organizations
• Wireless device manufacturers
• Wireless/mobile network operators
• Presence, location, and GIS suppliers

Table of Contents:
 
1.0 EXECUTIVE SUMMARY  5

2.0 INTRODUCTION  9
2.1.1 USER POSITION AND AUGMENTED REALITY11
2.1.2 COLLABORATIVE APPLICATIONS 17
2.1.3 AUGMENTED REALITY CHALLENGES   18
2.1.4 AUGMENTED REALITY POPULAR APPLICATIONS  20
2.1.5 AUGMENTED REALITY IN TOURISM22
2.1.6 AUGMENTED REALITY AND FACE RECOGNITION  22
2.1.1 CASE STUDY: HOW TO USE AR WITH IN MOBILE COMMERCE   23
2.1.2 CONCLUSION    23

3.0 THE NEW ERA OF AUGMENTED REALITY  24
3.1 AUGMENTED REALITY IN LTE 24
3.1.1 INFORMATION VISUALIZATION (IV)   24
3.1.2 AUGMENTED INTERFACE    27
3.1.3 OUTDOOR AUGMENTED REALITY    28
3.1.4 DESIGNING AUGMENTED REALITY SYSTEMS   29
3.1.5 FIELD-PROGRAMMABLE GATE ARRAY (FPGA)31
3.1.6 FRAME GRABBER    33
3.1.7 VIDEO SIGNALS  35
3.2 AUGMENTED REALITY APPLICATIONS35
3.2.1 AUGMENTED REALITY IN SURGERY 35
3.2.2 SURGERY APPLICATIONS37
3.2.3 AUGMENTED REALITY AND ROBOTICS    39
3.3 THE FUTURE OF AUGMENTED REALITY   42
3.3.1 CASE STUDY FOR THE WEARABLE AUGMENTED REALITY DEVICES 43
3.3.2 THE FUTURE OF WEARABLE DEVICES IN 2015  46
3.3.3 SERVICES AND APPLICATIONS    50
3.3.4 SPECTRUM, AND UNLICENSED BANDS   51
3.3.5 INTEGRITY, PRIVACY, AND SECURITY  52
3.3.6 DEVELOPMENT IN CHINA AND OTHER NICS52
3.3.7 OTHER CHALLENGES  52
3.3.8 DIFFERENT WIRELESS SYSTEMS  53
3.3.9 SUMMARY 55

4.0 WEARABLE DEVICES AND AUGMENTED REALITY  56
4.1 WEARABLE DEVICES COMPONENT AND TECHNOLOGIES  56
4.1.1 GOOGLE GLASSES   57
4.1.2 GOOGLE GLASSES TECHNOLOGIES  59
4.1.3 GOOGLE GLASSES POTENTIAL APPLICATIONS59
4.1.4 GOOGLE NOW INTEGRATION WITH GOOGLE GLASSES   61
4.2 WILL GOOGLE GLASSES BE ANDROID BASED OR CLOUD BASED? 61
4.2.1 CLOUD COMPUTING AND THE TRANSFORMATION OF GOOGLE MOBILE APPS    61
4.2.2 GFS II    67
4.2.3 BIGTABLE   67
4.2.4 MAPREDUCE 67
4.2.5 MEMCACHE  68
4.2.6 APPENGINE   68
4.3 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY 69
4.3.1 MARKET STRATEGY69
4.3.2 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS71
4.3.3 GOOGLE CLOUDS    73
4.3.4 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE73
4.3.5 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES  74
4.3.6 GOOGLE MOBILE CLOUDS POTENTIALS FOR GOOGLE GLASSES   77
4.4 HANDHELD VS. WEARABLE AUGMENTED REALITY    79
4.4.1 SWOT ANALYSIS FOR WEARABLE AUGMENTED REALITY DEVICES 79

5.0 AUGMENTED REALITY IN THE CLOUD 81
5.1 CLOUD ARCHITECTURES  82
5.2 CLOUDS TECHNOLOGIES 83
5.3 CLOUD-BASED SERVICE IMPLEMENTATION 84
5.3.1 FOR IT PROVIDERS  84
5.3.2 FOR DEVELOPERS    86
5.3.3 FOR BUSINESS   87
5.3.4 CASE STUDY: PIXAR89
5.3.5 FOR CONSUMER USE89
5.3.6 FOR GOVERNMENT USE 90
5.4 ANTICIPATED TRENDS, APPLICATIONS, AND PATENTS    91
5.4.1 WHY AUGMENTED REALITY IN THE CLOUD?98
5.5 A DAY IN THE LIFE OF AUGMENTED REALITY IN THE CLOUD (APPLICATIONS, CONTENT AND COMMERCE)98
5.5.1 CONCLUSION    99
5.6 AR IN THE CLOUD PLAYERS ECOSYSTEM 99
5.7 VUFORIA FROM QUALCOMM IN THE CLOUD 105

6.0 TOP MANUFACTURER OF WEARABLE DEVICES ANALYSIS 106
6.1 INTEL CORPORATION106
6.2 COMPANY OVERVIEW   106
6.2.1 LOCATION  106
6.2.2 INDUSTRY CLASSIFICATION106
6.2.3 BUSINESS DESCRIPTION  106
6.2.4 SERVICE OFFERINGS  107
6.2.5 COMPANY HISTORY   107
6.2.6 KEY PEOPLE   107
6.3 FINANCIAL POSITION108
6.3.1 FINANCIALS & KEY NUMBERS108
6.3.2 FINANCIAL ANALYSIS108
6.3.3 SEGMENTAL PERFORMANCE 112
6.4 COMPANY UPDATES 112
6.4.1 KEY DEVELOPMENTS 112
6.4.2 LEGAL ISSUES    112
6.4.3 MERGERS AND ACQUISITIONS   113
6.4.4 COMPANY ANALYSIS 114
6.5 AMD (ADVANCED MICRO DEVICES) ANALYSIS    114
6.6 COMPANY OVERVIEW   114
6.6.1 LOCATION  114
6.6.2 INDUSTRY CLASSIFICATION115
6.6.3 BUSINESS DESCRIPTION  115
6.6.4 SERVICE OFFERINGS  115
6.6.5 COMPANY HISTORY   115
6.6.6 KEY PEOPLE   116
6.6.7 FINANCIALS & KEY NUMBERS116
6.6.8 KEY FINANCIALS 117
6.6.9 SEGMENTAL PERFORMANCE 119
6.7 COMPANY UPDATES 119
6.7.1 KEY DEVELOPMENTS 119
6.7.2 LEGAL ISSUES    119
6.7.3 COMPANY ANALYSIS 120
6.7.4 INDUSTRY OUTLOOK TO 2020121
6.7.5 COMPETITIVE FACTORS  122
6.7.6 THE ECONOMY AND THE INDUSTRY CAPACITY    131
6.7.7 KEY RISKS IN SEMICONDUCTOR INDUSTRY: 134