Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hot Drinks industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Thailand for free:
- Other hot drinks
The Hot Drinks in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Hot Drinks in Thailand?
- What are the major brands in Thailand?
- How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in Thailand?
- Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
- How have changing demographics (for example an aging population) affected the hot drinks market in Thailand?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Hot Drinks market research database.
Hot drinks continues to grow
Thailand’s economy continues to recover from the negative impact of the international financial crisis in 2009 as well as political turmoil in 2010. As a result, hot drinks volume and value sales increased in 2011. Strong volume growth was seen within all hot drinks areas. However, volume growth was marginal within standard black tea due to the maturity of the area. Nevertheless, hot drink products such as tea and coffee with shape management claims saw stronger growth over the same period.
Entry of premium fresh coffee products for home and office
The entry of fresh coffee pods and machines from Boncafé and Allo Malongo is also an indication of the changing behaviour of consumers. Coffee pods from both brands retail at around Bt25 while coffee machines retail at less than Bt10,000. A growing number of luxury hotel rooms are offering fresh coffee pods and machines instead of sachets of instant coffee. In addition, more offices are investing in coffee pods instead of serving instant coffee as it has a more prestigious image. Coffee pod sales continued to increase in Thailand in 2011, emerging as the most exciting innovation in hot drinks. It is important to note that coffee pods have not cannibalised on-trade coffee spending but rather generated an increase in the fresh coffee customer base in Thailand and in per capita consumption.
Multinationals continue to dominate sales
Nestlé (Thailand), AB Food & Beverages Thailand, Sara Lee Coffee & Tea (Thailand), and Super Coffeemix Mfg together accounted for almost three-quarters of off-trade value sales within hot drinks in 2011. Nescafé retained its status as the number one hot drinks brand in terms of off-trade value sales and was followed by AB Food & Beverages. These leading multinational companies invest in very aggressive advertising and marketing activities and new product innovations. Innovative product launches kept leading players abreast of changing consumer preferences and in some cases even opened up new consumer segments.
Volume growth through convenience stores and coffee kiosk channels
The fact more consumers are shopping for snacks and drinks in convenience stores, especially in city areas, is helping to boost demand for ready-to-eat packaged foods and snacks and hot drinks products that are consumed with them. Leading convenience store 7-Eleven has a dedicated section for hot drinks comprising a wide range of products including hot coffees, teas and malt-based and soybean drinks. Street stalls and kiosks on the other hand are among the most popular consumer foodservice channels in Thailand. The growth of street stalls and kiosks in the past 2-3 years can also be attributed to more direct support from hot drinks and other related manufacturers.
Functional hot drinks lead market growth over forecast period
The availability of healthy options continues to increase within hot drinks in Thailand. Coffee and tea brands with functional and shape management claims are leading growth within hot drinks in Thailand and functional hot drinks sales are set to grow further over the next few years. While the recession and competition from other functional foods represent a challenge, the area offers many opportunities for growth. New product launches announced within hot drinks in 2011 all contained some form of extra health benefits, either naturally healthy or fortified and functional ingredients. Functional hot drinks, which command premium prices, were responsible for a large share of the value growth within hot drinks over the review period