Home Care in Belarus

The Belarusian economy improved in 2012 compared with the major crisis of 2011. According to local statistics, inflation in Belarus stood at 120% at the end of 2011. In 2012, inflation fluctuated between 19-22% according to the Belarusian Ministry of Finance. Home care continued to post growth in 2012 but only in value terms. Value growth was mainly attributed to the increase in unit prices caused by a number of factors such as the on-going gradual national currency devaluation and relatively...

Euromonitor International's Home Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product Coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data Coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table Of Contents

Executive Summary
Home Care Only Records Value Growth
Major Shift Towards Economical Consumption
Crisis As An Opportunity for Domestic Manufacturers
International Players Still Dominate
Positive Volume and Value Growth Expected

Market Indicators
Table 1 Households 2007-2012

Market Data
Table 2 Sales of Home Care Household Care by Category: Value 2007-2012
Table 3 Sales of Home Care Household Care by Category: % Value Growth 2007-2012
Table 4 Home Care Company Shares 2008-2012
Table 5 Home Care Brand Shares 2009-2012
Table 6 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 7 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 8 Forecast Sales of Home Care by Category: Value 2012-2017
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2012-2017

Sources
Summary 1 Research Sources

Barkhim OAO in Home Care (Belarus)
Strategic Direction
Key Facts
Summary 2 Barkhim OAO: Key Facts
Summary 3 Barkhim OAO: Operational Indicators
Company Background
Production
Summary 4 Barkhim OAO: Production Statistics 2011
Competitive Positioning
Summary 5 Barkhim OAO: Competitive Position 2012

Brestski Zavod Bytovoi Chemiji in Home Care (Belarus)
Strategic Direction
Key Facts
Summary 6 Brestski Zavod Bytovoi Chemiji OAO: Key Facts
Summary 7 Brestski Zavod Bytovoi Chemiji OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Brestski Zavod Bytovoi Chemiji OAO: Competitive Position 2012

Gomelsky Zhirovoy Kombinat OAO in Home Care (Belarus)
Strategic Direction
Key Facts
Summary 9 Gomelsky Zhirovoy Kombinat OAO: Key Facts
Summary 10 Gomelsky Zhirovoy Kombinat OAO: Operational Indicators
Company Background
Production
Summary 11 Gomelsky Zhirovoy Kombinat OAO: Production Statistics 2012
Competitive Positioning
Summary 12 Gomelsky Zhirovoy Kombinat OAO: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 10 Sales of Air Care by Category: Value 2007-2012
Table 11 Sales of Air Care by Category: % Value Growth 2007-2012
Table 12 Air Care Company Shares 2008-2012
Table 13 Air Care Brand Shares 2009-2012
Table 14 Forecast Sales of Air Care by Category: Value 2012-2017
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 16 Household Possession of Dishwashers 2006-2011
Category Data
Table 17 Sales of Dishwashing by Category: Value 2007-2012
Table 18 Sales of Dishwashing by Category: % Value Growth 2007-2012
Table 19 Dishwashing Company Shares 2008-2012
Table 20 Dishwashing Brand Shares 2009-2012
Table 21 Forecast Sales of Dishwashing by Category: Value 2012-2017
Table 22 Forecast Sales of Dishwashing by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Insecticides by Category: Value 2007-2012
Table 24 Sales of Home Insecticides by Category: % Value Growth 2007-2012
Table 25 Home Insecticides Company Shares 2008-2012
Table 26 Home Insecticides Brand Shares 2009-2012
Table 27 Forecast Sales of Home Insecticides by Category: Value 2012-2017
Table 28 Forecast Sales of Home Insecticides by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 29 Household Possession of Washing Machines 2006-2011
Category Data
Table 30 Sales of Laundry Care by Category: Value 2007-2012
Table 31 Sales of Laundry Care by Category: % Value Growth 2007-2012
Table 32 Sales of Laundry Aids by Category: Value 2007-2012
Table 33 Sales of Laundry Aids by Category: % Value Growth 2007-2012
Table 34 Sales of Laundry Detergents by Category: Value 2007-2012
Table 35 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
Table 36 Laundry Care Company Shares 2008-2012
Table 37 Laundry Care Brand Shares 2009-2012
Table 38 Laundry Aids Company Shares 2008-2012
Table 39 Laundry Aids Brand Shares 2009-2012
Table 40 Laundry Detergents Company Shares 2008-2012
Table 41 Laundry Detergents Brand Shares 2009-2012
Table 42 Forecast Sales of Laundry Care by Category: Value 2012-2017
Table 43 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Polishes by Category: Value 2007-2012
Table 45 Sales of Polishes by Category: % Value Growth 2007-2012
Table 46 Polishes Company Shares 2008-2012
Table 47 Polishes Brand Shares 2009-2012
Table 48 Forecast Sales of Polishes by Category: Value 2012-2017
Table 49 Forecast Sales of Polishes by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Sales of Surface Care by Category: Value 2007-2012
Table 51 Sales of Surface Care by Category: % Value Growth 2007-2012
Table 52 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2007-2012
Table 53 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2007-2012
Table 54 Surface Care Company Shares 2008-2012
Table 55 Surface Care Brand Shares 2009-2012
Table 56 Forecast Sales of Surface Care by Category: Value 2012-2017
Table 57 Forecast Sales of Surface Care by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Toilet Care by Category: Value 2007-2012
Table 59 Sales of Toilet Care by Category: % Value Growth 2007-2012
Table 60 Toilet Care Company Shares 2008-2012
Table 61 Toilet Care Brand Shares 2009-2012
Table 62 Forecast Sales of Toilet Care by Category: Value 2012-2017
Table 63 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017