This study analyzes the world agricultural equipment industry. It presents historical demand data for the years 2001, 2006 and 2011, and forecasts for 2016 and 2021 by type (e.g., farm tractors, harvesting machinery, planting and fertilizing machinery, haying machinery, plowing and cultivating machinery), world region and major country. The study also considers market environment factors, details industry structure, evaluates company market share and profiles industry participants.
World demand to rise 6.7% annually through 2016
World demand for agricultural equipment is expected to increase 6.7 percent per year through 2016 to $173.5 billion. Growth will be driven primarily by sales gains in rapidly developing nations -- particularly China, Brazil, and India -- as these countries continue to mechanize their agricultural sectors. Population expansion and strong economic growth in these nations will put increasing pressure on their agricultural sectors to become more efficient and productive, resulting in a rise in farm machinery sales.
Agricultural machinery demand in the Asia/Pacific region was more than twice that of any other region in 2011. China and India will be the primary nations fueling future market advances in this region, although other smaller markets, including Thailand and Indonesia, will also expand rapidly through 2016. The Central and South America region will post strong sales gains through 2016 as well, powered by growth in Brazil and other countries with large, increasingly mechanized agricultural sectors, including Argentina.
In the industrialized world, North America and Western Europe will both record below-average growth in farm equipment sales through 2016. Demand will be driven by technological advances, as the efficiency gains afforded by newer equipment with more sophisticated technology will make it economically feasible for farmers to replace their machinery more frequently. Conversely, many farmers delayed replacing their older machinery during the 2008-2010 economic crisis, avoiding major purchases of new machinery because of an uncertain economic environment. As a result, 2011 was the beginning of a spike in demand for agricultural machinery as better economic conditions prompted farmers to finally replace older machines. Since the average replacement cycle is generally eight or nine years, high demand in 2011 means many farmers may not replace machinery in 2016, constraining agricultural equipment demand through the forecast period.
Plowing, cultivating machinery to lead gains
Farm tractors the largest product segment in 2011, represented 30 percent of all agricultural machinery sales. Plowing and cultivating machinery is expected to be the fastest growing product type from 2011 to 2016, expanding 9.1 percent per year as farmers in developing nations purchase larger and more complex tilling equipment to in-crease the productivity of their land. Parts and attachments demand is projected to increase at the slowest rate, climbing 5.4 percent per annum through 2016 to $27.6 billion as the durability of new machinery continues to improve, limiting repair and maintenance spending.
China to overtake US as biggest manufacturer
In 2011, the United States held a slight lead over China as the largest producer of farm machinery, with industry shipments of $23.1 billion. However, the Chinese agricultural equipment manufacturing industry is expected to expand rapidly through 2016, while production growth in the United States will be more moderate. As a result, China will overtake the US to become the biggest manufacturer of farm machinery in the world, with 2016 industry shipments 70 percent greater than those of the US. Manufacturing output will also rise at a fast pace in Brazil and India, supported by the strong local markets and rapidly industrializing economies in these nations.
Profiles global agricultural machinery industry competitors such as AGCO, CLAAS, CNH, Deere, Kubota and more.
This study analyzes global supply and demand for agricultural equipment (or farm machinery). Products covered are:
farm wheel tractors, including two-wheel tractors, also known as
harvesting machinery, including combine harvesters
planting and fertilizing machinery
plowing and cultivating machinery
other agricultural equipment (irrigation equipment, sprayers, milking machines, incubators and other poultry machinery, etc.)
separately sold parts and attachments (including aftermarket engines)
Forest machinery and certain other loosely related products, like lawn and garden equipment and commercial lawn and turf care equipment, are excluded from the scope of this study.
Historical data for 2001, 2006, and 2011 and forecasts for 2016 and 2021 are provided for demand by product type, total shipments, and net exports on a country-by-country basis in millions of current US dollars, including inflation. The term “demand” actually refers to “apparent consumption” and is defined as shipments (used interchangeably with the terms “production,” “output,” and “supply”) from the agricultural equipment manufacturing facilities located in a country plus imports to that country minus exports. It is also referred to as “market,” “sales,” and “consumption.”
Major agricultural equipment manufacturers worldwide are identified and profiled, and key competitive variables are discussed. This report is framed within the world agricultural equipment industry’s economic, market, and technological environments, and emphasizes environmental variables shaping farm machinery supply and demand patterns, such as agricultural value added and the regional prevalence of certain crops. Market share data by company for the world agricultural equipment market presented in the “Industry Structure” section are estimated based on consultation with multiple sources.
Corporate figures presented in Section VIII, “Industry Structure,” represent estimates based on the best available information at the time of writing. Sources include annual reports, 10-K reports, security analyst reports, corporate product literature, and interviews with industry participants and competitors.