China Sportswear Industry Report, 2011-2012

With rising per capita disposable income, the demand for sportswear including sports shoes and garments among consumers is soaring in recent years. In 2011, the sportswear market size in China hit RMB124.7 billion.

In Chinese sportswear market, international brands like Nike, Adidas, Kappa, Puma and FILA occupy high-end market, while medium-end market is dominated by domestic companies such as Anta and Li-Ning. In the below-200-yuan low-end consumer market, representatives consist of Xtep, PEAK, 361° and ERKE.

In China’s sports shoe market , overseas brands cover Nike, Adidas, Puma, Reebok, FILA, Mizuno, UYBTO, Kappa , etc,  and domestic ones comprise Li-Ning, Anta, Xtep, 361°, ERKE, PEAK, Jordan, Deerway and GRN. The high-end market is held by Nike, Adidas, Reebok, etc, and in the medium-end market, major players are Kappa and Li-Ning.

The report highlights the following aspects:

• Development of Chinese sportswear Industry: status quo, market scale, operating mode, market segments, competition characteristics & pattern, development tendency, etc;
• Leading Chinese sportswear businesses: operation and development of 14 key domestic enterprises including Li-Ning and Anta.

Li-Ning is the largest sportswear producer and seller in China, with the market share in China reaching 7.2% by sale in 2011. However, Li-Ning has seen decline in its business performance and been almost caught up by Anta in recent years. Although Li-Ning made efforts to control the expansion of retail outlets in 2011, it ranked the No.1 with retail outlets numbering 8,299.

Anta Sports has experienced the fastest development in recent years among its domestic counterparts, with the market share of 7.1% in China. The robust growth was mainly attributable to accurate price positioning of products as well as rapid expansion in the second-and third-tier cities.

Nike has long been maintaining its leading position in Chinese market. In FY2011, the Nike’s revenue from Greater China harvested USD2.06 billion (RMB13.1 billion), just behind that each from North America and Western. Meanwhile, China is also the largest outsourcing and purchasing region for Nike.

Table Of contents

1. Evolution of China Sportswear Industry
1.1 Development of China Sports Industry
1.2 Status Quo of China Sportswear Industry

2. Prospect of China Sportswear Industry
2.1 Potentiality
2.2 Policy

3. Market Segments of Sportswear Industry
3.1 Sports Footwear
3.2 Sports Apparel
3.3 Sports Accessories

4. Retail Pattern of Chinese Sportswear
4.1 Retail Modes
4.2 Retail Stores

5. Key Companies in Sportswear Industry
5.1 Qiaodan
5.1.1 Profile
5.1.2 Operation
5.1.3 Main Business
5.1.4 Gross Margin
5.1.5 Sportswear Related Business
5.2 TOREAD
5.2.1 Profile
5.2.2 Operation
5.2.3 Main Business
5.2.4 Gross Margin
5.2.5 Sportswear Related Business
5.3 Li-Ning
5.3.1 Profile
5.3.2 Operation
5.3.3 Main Business
5.3.4 Gross Margin
5.3.5 Sportswear Related Business
5.4 ERKE
5.4.1 Profile
5.4.2 Operation
5.5 Anta
5.5.1 Profile
5.5.2 Operation
5.5.3 Main Business
5.5.4 Gross Margin
5.5.5 Sportswear Related Business
5.6 Peak
5.6.1 Profile
5.6.2 Operation
5.6.3 Main Business
5.6.4 Gross Margin
5.6.5 Sportswear Related Business
5.7 361 Degrees
5.7.1 Profile
5.7.2 Operation
5.7.3 Main Business
5.7.4 Gross Margin
5.7.5 Sportswear Related Business
5.8 XTEP
5.8.1 Profile
5.8.2 Operation
5.8.3 Main Business
5.8.4 Gross Margin
5.8.5 Sportswear Related Business
5.9 China Dongxiang
5.9.1 Profile
5.9.2 Operation
5.9.3 Main Business
5.9.4 Gross Margin
5.9.5 Sportswear Related Business
5.10 Exceed
5.10.1 Profile
5.10.2 Operation
5.10.3 Main Business
5.10.4 Gross Margin
5.10.5 Sportswear Related Business
5.11 Meike
5.11.1 Profile
5.11.2 Operation
5.11.3 Main Business
5.11.4 Gross Margin
5.11.5 Sportswear Related Business
5.12 GRN
5.12.1 Profile
5.12.2 Operation
5.12.3 Main Business
5.12.4 Gross Margin
5.12.5 Sportswear Related Business
5.13 NIKE
5.13.1 Profile
5.13.2 Operation
5.13.3 NIKE in China
5.14 ADIDAS
5.14.1 Profile
5.14.2 Operation
5.14.3 Main Business
5.14.4 ADIDAS in China

List Of Charts

Sports Consumption of Urban and Rural Residents
Market Size of China Sportswear Industry, 2006-2011
Market Distribution of China Sportswear Industry by Product Category, 2011
Market Distribution of China Sportswear Industry by Brand,2011
Income of Urban and Rural Residents, 2011
Income and Living Consumption of Chinese Rural Households, 2010 and 2011
Annual Per Capita Expenditure of Urban Households on Education, Culture, Sports and Entertainment in China
Opinions of the State Council on Accelerating Development of Sports Industry
Market Size of Chinese Sports Footwear Industry, 2006-2011
Major Brands in Chinese Sports Shoes Market
Competition among Major Sports Shoes Brands in China
Market Size of China Sports Apparel Industry, 2006-2011
Major Brands in Chinese Sportswear Market
Market Size of China Sports Accessories Industry, 2006-2011
Number of Retail Stores of Chinese Sports Accessories Enterprises, 2011
Revenue and Net Income of Qiaodan, 2008-2011H1
Revenue Breakdown of Qiaodan by Product, 2008-2011H1
Sales Volume of Qiaodan by Product, 2008-2011H1
Revenue Breakdown of Qiaodan by Region, 2008-2011H1
Gross Margin of Main Products of Qiaodan, 2009-2011
Number of Qiaodan’s Retail Stores, 2006-2011
Revenue and Net Income of Toread, 2007-2011
Revenue Breakdown of Toread by Product, 2009-2011
Revenue Structure of Toread by Product, 2009-2011
Revenue Breakdown of Toread by Region, 2009-2011
Revenue Structure of Toread by Region, 2009-2011
Gross Margin of Main Products of Toread, 2007-2011
Number of Toread’s Retail Stores, 2007-2011
Number of Toread’s Informatized Retail Stores, 2009-2011
Main Brand Structure of Toread
Revenue and Net Income of Li-Ning, 2007-2011
Revenue Breakdown Li-Ning by Product,2009-2011
Revenue Structure of Li-Ning by Product,2009-2011
Revenue Breakdown of Li-Ning by Region, 2009-2011
Revenue Structure of Li-Ning by Region, 2009-2011
Gross Margin of Main Products of Li-Ning, 2007-2011
Distribution of Li-Ning’s Retail Stores in China, 2011
Number of Outlets of Li Ning, 2007-2011
Number of ERKE's Outlets, 2006-2011
Revenue and Net Income of ANTA, 2007-2011
Revenue Breakdown of ANTA by Product,2009-2011
Revenue Structure of ANTA by Product,2009-2011
Revenue Breakdown of ANTA by Region, 2009-2011
Revenue Structure of ANTA by Region, 2009-2011
Gross Margin of Main Products of ANTA, 2007-2011
Distribution of Anta’s Retail Stores in China, 2011
Area of Anta’s Retail Stores, 2007-2011
Number of Anta’s Retail Stores, 2006-2011
Revenue and Net Income of PEAK, 2007-2011
Revenue Breakdown of PEAK by Product,2009-2011
Revenue Structure of PEAK by Product,2009-2011
Revenue Breakdown of PEAK by Region, 2009-2011
Revenue Structure of PEAK by Region, 2009-2011
Gross Margin of Main Products of PEAK, 2007-2011
Number of PEAK’s Retail Stores, 2007-2011
Total Sales Area and Average Area of PEAK’s Retail Stores, 2009-2011
Sales Volume and ASP of Sports Shoes of PEAK, 2007-2011
Sales Volume and ASP of Sports Apparel of PEAK, 2007-2011
Revenue and Net Income of 361 Degrees, FY2006-FY2011
Revenue Breakdown of 361 Degrees by Product,FY2009-FY2011
Revenue Structure of 361 Degrees by Product,FY2009-FY2011
Revenue Breakdown of 361 Degrees by Region, FY2009-FY2011
Revenue Structure of 361 Degrees by Region, FY2009-FY2011
Gross Margin of Main Products of 361 Degrees, FY2008-FY2011
Number of 361 Degrees’ Retail Outlets, 2007-2011
Retail Outlet Distribution of 361 Degrees by Region, 2011
Sales Volume and ASP of Sports Shoes of 361 Degrees, 2008-2011
Sales Volume and ASP of Sports Apparel of 361 Degrees, 2008-2011
Revenue and Net Income of XTep, 2007-2011
Revenue Breakdown of XTep by Product,2009-2011
Revenue Structure of XTep by Product,2009-2011
Revenue Breakdown of XTep by Region, 2009-2011
Revenue Structure of XTep by Region, 2009-2011
Gross Margin of Main Products of XTep, 2007-2011
Number of XTep’ Retail Outlets, 2007-2011
Total Sales Area and Average Area of XTep, 2008-2011
Sales Volume and ASP of Sports Shoes of XTep, 2007-2011
Sales Volume and ASP of Apperal of XTep, 2007-2011
Revenue and Net Income of China Dongxiang, 2007-2011
Revenue Breakdown of China Dongxiang by Region, 2009-2011
Revenue Structure of China Dongxiang by Region, 2009-2011
Revenue Breakdown of China Segment of Dongxiang by Product,2009-2011
Revenue Structure of China Segment of Dongxiang by Product,2009-2011
Gross Margin of China Dongxiang and Main Products of Kappa, 2008-2011
Number of Retail Stores of China Dongxiang, 2007-2011
Sales Volume and ASP of Sports Shoes of Kappa China, 2007-2011
Sales Volume and ASP of Sports Apparel of Kappa China, 2007-2011
Revenue and Net Income of Exceed, 2007-2011
Revenue Breakdown of Exceed by Product,2009-2011
Revenue Structure of Exceed by Product,2009-2011
Gross Margin of Main Products of Exceed, 2007-2011
Number of Retail Stores of Exceed, 2008-2011
Footwear Output of Exceed, 2007-2011
Revenue and Net Income of Meike, 2007-2011
Revenue Breakdown of Meike by Region, 2009-2011
Revenue Structure of Meike by Region, 2009-2011
Revenue Breakdown of Meike by Product,2009-2011
Revenue Structure of Meike by Product,2009-2011
Gross Margin of Meike, 2007-2011
Distribution of Meike’s Retail Stores in China, 2011
Number of Meike’ Retail Outlets and Distributors, 2007-2011
Sales Volume and ASP of Sports Shoes of Meike, 2007-2011
Sales Volume and ASP of Sports Apparel of Meike, 2007-2011
Revenue and Net Income of GRN, 2007-2011
Revenue Breakdown of GRN by Region, 2009-2011
Revenue Structure of GRN by Region, 2009-2011
Revenue Breakdown of GRN by Product,2009-2011
Revenue Structure of GRN by Product,2009-2011
Gross Margin of GRN, 2009-2011
Number of Retail Stores and Floor Area of GRN, 2007-2011
Sales Volume and ASP of Sports Shoes of GRN, 2007-2011
Sales Volume and ASP of Sports Apparel of GRN, 2007-2011
Revenue and Net Income of Nike FY2007-FY2012H1
Revenue Breakdown of NIKE by product, FY2009-FY2012H1
Revenue Breakdown of NIKE by Region, FY2009-FY2012H1
Revenue of Nike in Greater China 2008-2011
Revenue Breakdown of NIKE in Greater China by Product, FY2009-FY2012H1
Revenue and Net Income of Adidas, 2007-2011
Revenue Breakdown of Adidas by Product, 2009-2011
Revenue Breakdown of Adidas by Brand, 2009-2011
Revenue Breakdown of Adidas by Region, 2009-2011
Business Structure of Adidas in Greater China, 2009-2011