According to estimations Poles were spending more money on home care products in 2012. However taking into account the inflation rate at the estimated level of 4.1%, the value growth in home care was much lower in constant terms. Such categories as laundry care, dishwashing or surface care were growing at a similar level. Toilet care, air care and insecticides recorded even higher growth than the above-mentioned categories due to a lower level of saturation in Poland. Over the forecast period,...
Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product Coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data Coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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