Table of Contents
OVERVIEW
Introduction
Key findings
Filter market set to benefit from economies emerging from recession
Diesel filter market will increase while petrol filter volumes contract
Oil and air filter markets to stagnate across Western Europe
Cabin filters will boom in popularity as the age of the Western European vehicle parc decreases
Increases in raw material price and popularity of synthetic oil will keep market volumes high
Spark plug market value to remain high despite falling demand
Demand and value of glow plugs will increase at a healthy rate
Strategic recommendations
Consider the technical specifications of new vehicles as an indicator of future demand
Focus on profit-based sales as volume will continue to fall
Concentrate marketing strategies on tradesmen and retailers rather than consumers
Independent garages represent the biggest sales opportunity for the independent aftermarket
Sale of components affected by motorist discretion should be focused on to maximize sales
Vehicle parc dynamics will indicate the future component requirements of national aftersales markets
Consider regional climates when anticipating the cadence of demand for service parts
Increasing preference for diesel vehicles heralds the decline of petrol-based components
Executive summary
Filters
Oil
Spark and glow plugs
BELGIUM
Oil filters
Volume: sales expected to increase as Belgium emerges from a recession
Value: rising labor value is expected to help the total market value increase steadily
Market shares: garages and vehicle manufacturer networks expected to continue to dominate the market
Consumer attitudes: spend per component to increase as motorists show preference for premium brands
Petrol filters
Volume: demand for petrol filters expected to fall as petrol vehicles become less popular
Value: values expected to fall as demand shrinks
Market shares: premium manufacturers predicted to maintain their domination of the market
Consumer attitudes: motorists show a preference for premium brands in an attempt to increase efficiency
Diesel filters
Volume: high levels of dieselization will lead to increasing aftermarket demand
Value: improving value driven by both high labor and parts values
Market shares: premium manufacturers expected to maintain their dominance of the Belgian market
Consumer attitudes: motorists showing more awareness of diesel filters as they look to save money
Air filters
Volume: market volumes predicted to increase as Belgium recovers from a recession
Value: increasing total values driven by high labor costs and rising prices of air filters
Market shares: garages and vehicle manufacturer networks expected to maintain dominance of the market
Consumer attitudes: motorists actively choosing premium brands in a bid to improve vehicle efficiency
Cabin filters
Volume: aftermarket demand expected to grow as vehicle parc age decreases
Value: new products entering the market will drive an overall increase in market value
Market shares: premium manufacturers predicted to dominate as budget brands fail to gain market share
Consumer attitudes: consumer awareness of cabin filters predicted to improve over the next four years
Oil
Volume: longevity of oil will cause the market to stagnate
Value: increasing price of oil promotes resilience
Market shares: consumers prefer professional channels, although smaller channels demonstrate growth
Consumer attitudes: austerity measures encourage lower mileage and oil replacement rates
Spark plugs
Volume: declining market driven by increasing diesel penetration and spark plug lifespan
Value: increasing price of precious metals protects value from sharply declining sales
Market shares: spark plug choice decided by mechanics in professional channels
Consumer attitudes: preference for diesel cars leads to less spend per car on spark plugs
Glow plugs
Volume: rising volume, but growth slowed by increasing lifespan of glow plugs
Value: value boosted by increasing price of glow plugs
Market shares: professional channels remain popular; growth observed in small channels
Consumer attitudes: Belgians willing to spend more on glow plugs due to preference for diesel engines
NETHERLANDS
Oil filters
Volume: sales predicted to increase as the Netherlands recovers from recession
Value: increasing labor value drive growth in the market
Market shares: premium brands dominate the market, but budget manufacturers are growing in popularity
Consumer attitudes: austerity measures lead to consumers becoming more cost-conscious
Petrol filters
Volume: sales predicted to decrease as petrol filter longevity increases
Value: small growth predicted as labor value rises
Market shares: vehicle manufacturer networks and garages dominate the market
Consumer attitudes: motorists becoming more cost-conscious due to the rising cost of living
Diesel filters
Volume: increasing popularity of diesel vehicles predicted to boost sales
Value: new high value technology entering the market is expected to boost market values
Market shares: budget brands are increasing their market share as motorists become more cost-conscious
Consumer attitudes: replacement rates expected to remain in line with industry recommendations
Air filters
Volume: market expected to stagnate as aftermarket demand remains static
Value: increasing market value driven by rising labor costs
Market shares: vehicle manufacturer networks and garages will continue to dominate the market
Consumer attitudes: rising fuel costs will lead to motorists decreasing their mileage
Cabin filters
Volume: sales expected to increase as more new vehicles enter the aftermarket
Value: increasing market values driven by high labor costs over the next four years
Market shares: vehicle manufacturer networks and garages are predicted to dominate the market
Consumer attitudes: increasing service intervals expected due to austerity measures
Oil
Volume: growth will be stunted due to increasing popularity of long-life synthetic oil
Value: value to grow faster than volume due to increasing synthetic oil penetration
Market shares: garages, vehicle manufacturer networks, and fast fits to remain the favorite channels
Consumer attitudes: reduced car use leads to decreased car servicing and oil replacement
Spark plugs
Volume: predicted decline driven by falling spark plug replacement rates
Value: increasing price of spark plugs promotes value resilience
Market shares: professional channels remain popular, with little change predicted for channels
Consumer attitudes: willing to spend on spark plugs due to preference for petrol vehicles
Glow plugs
Volume: improving economy will promote volume growth
Value: rising cost of glow plugs will lead to market value growth
Market shares: Dutch preference for professional channels will continue up to 2015
Consumer attitudes: cost-cutting and reduced mileage cut glow plug replacement rates
AUSTRIA
Oil filters
Volume: oil filter market expected to decline as consumer spending decreases
Value: high labor value anticipated to drive small growth in total market value
Market shares: premium manufacturers expected to maintain their domination of the Austrian market
Consumer attitudes: service intervals predicted to increase as consumer spending falls
Petrol filters
Volume: decreasing aftermarket demand the catalyst for falling sales volumes
Value: parts value expected to fall in line with declining demand for petrol filters
Market shares: vehicle manufacturer networks and garages expected to dominate the market
Consumer attitudes: motorist spending expected to fall in line with a decrease in disposable income
Diesel filters
Volume: sales volumes anticipated to increase as more diesel vehicles enter the aftermarket
Value: overall values expected to increase driven by high labor value
Market shares: vehicle manufacturer networks and garages expected to maintain their domination
Consumer attitudes: spend per component remains high as motorists continue to choose premium brands
Air filters
Volume: market volumes expected to increase steadily due to stable replacement rates
Value: overall values expected to increase driven by rising prices and high labor costs
Market shares: autocenters and fast fits predicted to struggle to increase their market share
Consumer attitudes: motorists preference for premium brands will keep spend per component high
Cabin filters
Volume: demand expected to increase as the age of the vehicle parc decreases
Value: total market value expected to boom, driven by high parts and labor values
Market shares: budget brands expected to fail to penetrate the market; premium brands remain dominant
Consumer attitudes: preference for premium brands will keep spend per component stable
Oil
Volume: growth tempered by increasing oil replacement intervals
Value: increasing raw material prices and popularity of synthetic oil encourage value growth
Market shares: professional channels favored, but smaller channels see significant growth
Consumer attitudes: increased oil replacement intervals due to drivers using cars less
Spark plugs
Volume: increasing longevity of spark plugs slows volume growth
Value: increasing raw material prices push up market value
Market shares: professional channels favored, but significant growth foreseen for smaller channels
Consumer attitudes: Austrian consumers not willing to compromise on quality to save money
Glow plugs
Volume: volume growth slowed by increasing plug lifespan
Value: rising sales and improving technology will drive an increase in market value
Market shares: professional channels preferred for replacement due to lack of DIY interest
Consumer attitudes: highest spend per plug in Western Europe despite decreasing spend per vehicle
SWITZERLAND
Oil filters
Volume: market stability expected with consumer spending anticipated to remain static
Value: market value expected to increase due to rising prices and high labor costs
Market shares: vehicle manufacturer networks and garages anticipated to dominate the market
Consumer attitudes: high spend per component expected as preference for premium filters continues
Petrol filters
Volume: high number of petrol vehicles expected to keep demand stable
Value: high labor costs expected to drive an increase in market values
Market shares: premium manufacturers expected to maintain their domination of the market
Consumer attitudes: replacement rates expected to stay stable as service intervals remain static
Diesel filters
Volume: increasing popularity of diesel vehicles expected to drive high sales in the future
Value: market value predicted to increase driven by high prices and labor costs
Market shares: vehicle manufacturer networks and garages will continue to dominate the market
Consumer attitudes: motorist preference for premium brands expected to continue
Air filters
Volume: slowly increasing volumes driven by rising vehicle parc and stable replacement rates
Value: high parts and labor values expected to drive growth in the air filter market
Market shares: budget brands not expected to gain any large market share as premium brands dominate
Consumer attitudes: replacement rates expected to remain stable in line with static service intervals
Cabin filters
Volume: sales expected to boom as a growing number of new vehicles enter the aftermarket
Value: high parts and labor costs expected to aid a rapid increase in overall market values
Market shares: premium brands predicted to maintain their domination of the cabin filter market
Consumer attitudes: spend per component will remain high as preference for premium brands continues
Oil
Volume: market volume will stagnate as economy stabilizes and oil lifespan increases
Value: market value to rise in the face of falling sales due to increasing penetration of synthetic oil
Market shares: professional oil replacement is the preferred choice and will remain so
Consumer attitudes: Swiss consumers willing to spend money on high quality motor oil
Spark plugs
Volume: volume decline driven by increasing longevity of plugs
Value: market value will be protected from volume decrease by rising precious metal prices
Market shares: garages and vehicle manufacturer networks hold clear majority for spark plug replacement
Consumer attitudes: Highest spend per plug out of Western countries despite austerity measures
Glow plugs
Volume: positive economic conditions support the growth of the glow plug market
Value: rising glow plug prices will inflate market value at a higher rate than volume
Market shares: professional channels are preferred for replacement due to lack of DIY interest
Consumer attitudes: lowest spend per car on glow plugs due to preference for petrol vehicles
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer
List of Tables
Table: Western Europe: filter markets
Table: Western Europe: oil market
Table: Western Europe: spark and glow plug markets
Table: Belgium oil filters snapshot
Table: Belgium: oil filter distribution channel market shares of volume sold 2011
Table: Belgium petrol filters snapshot
Table: Belgium: petrol filter distribution channel market shares of volume sold 2011
Table: Belgium diesel filters snapshot
Table: Belgium: diesel filter distribution channel market shares of volume sold 2011
Table: Belgium air filters snapshot
Table: Belgium: air filter distribution channel market shares of volume sold 2011
Table: Belgium cabin filters snapshot
Table: Belgium: cabin filter distribution channel market shares of volume sold 2011
Table: Belgium oil snapshot
Table: Belgium: oil distribution channel market shares of volume sold 2011
Table: Belgium spark plug snapshot
Table: Belgium: spark plug distribution channel market shares of volume sold 2011
Table: Belgium glow plug snapshot
Table: Belgium: glow plug distribution channel market shares of volume sold 2011
Table: Netherlands oil filters snapshot
Table: Netherlands: oil filter distribution channel market shares of volume sold 2011
Table: Netherlands petrol filters snapshot
Table: Netherlands: petrol filter distribution channel market shares of volume sold 2011
Table: Netherlands diesel filters snapshot
Table: Netherlands: diesel filter distribution channel market shares of volume sold 2011
Table: Netherlands air filters snapshot
Table: Netherlands: air filter distribution channel market shares of volume sold 2011
Table: Netherlands cabin filters snapshot
Table: Netherlands: cabin filter distribution channel market shares of volume sold 2011
Table: Netherlands oil snapshot
Table: Netherlands: oil distribution channel market shares of volume sold 2011
Table: Netherlands spark plug snapshot
Table: Netherlands: spark plug distribution channel market shares of volume sold 2011
Table: Netherlands glow plug snapshot
Table: Netherlands: glow plug distribution channel market shares of volume sold 2011
Table: Austria oil filters snapshot
Table: Austria: oil filter distribution channel market shares of volume sold 2011
Table: Austria petrol filters snapshot
Table: Austria: petrol filter distribution channel market shares of volume sold 2011
Table: Austria diesel filters snapshot
Table: Austria: diesel filter distribution channel market shares of volume sold 2011
Table: Austria air filters snapshot
Table: Austria: air filter distribution channel market shares of volume sold 2011
Table: Austria cabin filters snapshot
Table: Austria: cabin filter distribution channel market shares of volume sold 2011
Table: Austria oil snapshot
Table: Austria: oil distribution channel market shares of volume sold 2011
Table: Austria spark plug snapshot
Table: Austria: spark plug distribution channel market shares of volume sold 2011
Table: Austria glow plug snapshot
Table: Austria: glow plug distribution channel market shares of volume sold 2011
Table: Switzerland oil filters snapshot
Table: Switzerland: oil filter distribution channel market shares of volume sold 2011
Table: Switzerland petrol filters snapshot
Table: Switzerland: petrol filter distribution channel market shares of volume sold 2011
Table: Switzerland diesel filters snapshot
Table: Switzerland: diesel filter distribution channel market shares of volume sold 2011
Table: Switzerland air filters snapshot
Table: Switzerland: air filter distribution channel market shares of volume sold 2011
Table: Switzerland cabin filters snapshot
Table: Switzerland: cabin filter distribution channel market shares of volume sold 2011
Table: Switzerland oil snapshot
Table: Switzerland: oil distribution channel market shares of volume sold 2011
Table: Switzerland spark plug snapshot
Table: Switzerland: spark plug distribution channel market shares of volume sold 2011
Table: Switzerland glow plug snapshot
Table: Switzerland: glow plug distribution channel market shares of volume sold 2011
List of Figures
Figure: Belgium: oil filter market volume and replacement rate
Figure: Belgium: oil filter labor and parts value
Figure: Belgium: oil filter spend per vehicle and spend per component
Figure: Belgium: petrol filter market volume and replacement rate
Figure: Belgium: petrol filter labor and parts value
Figure: Belgium: petrol filter spend per vehicle and spend per component
Figure: Belgium: diesel filter market volume and replacement rate
Figure: Belgium: diesel filter labor and parts value
Figure: Belgium: diesel filter spend per vehicle and spend per component
Figure: Belgium: air filter market volume and replacement rate
Figure: Belgium: air filter labor and parts value
Figure: Belgium: air filter spend per vehicle and spend per component
Figure: Belgium: cabin filter market volume and replacement rate
Figure: Belgium: cabin filter labor and parts value
Figure: Belgium: cabin filter spend per vehicle and spend per component
Figure: Belgium: oil market volume and replacement rate
Figure: Belgium: oil labor and parts value
Figure: Belgium: oil spend per vehicle and spend per component
Figure: Belgium: spark plug market volume and replacement rate
Figure: Belgium: spark plug labor and parts value
Figure: Belgium: spark plugs spend per vehicle and spend per component
Figure: Belgium: glow plug market volume and replacement rate
Figure: Belgium: glow plug labor and parts value
Figure: Belgium: glow plugs spend per vehicle and spend per component
Figure: Netherlands: oil filter market volume and replacement rate
Figure: Netherlands: oil filter labor and parts value
Figure: Netherlands: oil filter spend per vehicle and spend per component
Figure: Netherlands: petrol filter market volume and replacement rate
Figure: Netherlands: petrol filter labor and parts value
Figure: Netherlands: petrol filter spend per vehicle and spend per component
Figure: Netherlands: diesel filter market volume and replacement rate
Figure: Netherlands: diesel filter labor and parts value
Figure: Netherlands: diesel filter spend per vehicle and spend per component
Figure: Netherlands: air filter market volume and replacement rate
Figure: Netherlands: air filter labor and parts value
Figure: Netherlands: air filter spend per vehicle and spend per air filter
Figure: Netherlands: cabin filter market volume and replacement rate
Figure: Netherlands: cabin filter labor and parts value
Figure: Netherlands: cabin filter spend per vehicle and spend per component
Figure: Netherlands: oil market volume and replacement rate
Figure: Netherlands: oil labor and parts value
Figure: Netherlands: oil spend per vehicle and spend per component
Figure: Netherlands: spark plug market volume and replacement rate
Figure: Netherlands: spark plug labor and parts value
Figure: Netherlands: spark plug spend per vehicle and spend per spark plug
Figure: Netherlands: glow plug labor and parts value
Figure: Netherlands: glow plug labor and parts value
Figure: Netherlands: glow plugs spend per vehicle and spend per component
Figure: Austria: oil filter market volume and replacement rate
Figure: Austria: oil filter labor and parts value
Figure: Austria: oil filter spend per vehicle and spend per component
Figure: Austria: petrol filter market volume and replacement rate
Figure: Austria: petrol filter labor and parts value
Figure: Austria: petrol filter spend per vehicle and spend per component
Figure: Austria: diesel filter market volume and replacement rate
Figure: Austria: diesel filter labor and parts value
Figure: Austria: diesel filter spend per vehicle and spend per component
Figure: Austria: air filter market volume and replacement rate
Figure: Austria: air filter labor and parts value
Figure: Austria: air filter spend per vehicle and spend per component
Figure: Austria: cabin filter market volume and replacement rate
Figure: Austria: cabin filter labor and parts value
Figure: Austria: cabin filter spend per vehicle and spend per component
Figure: Austria: oil market volume and replacement rate
Figure: Austria: oil labor and parts value
Figure: Austria: oil spend per vehicle and spend per component
Figure: Austria: spark plug market volume and replacement rate
Figure: Austria: spark plug labor and parts value
Figure: Austria: spark plugs spend per vehicle and spend per component
Figure: Austria: glow plug market volume and replacement rate
Figure: Austria: glow plug labor and parts value
Figure: Austria: glow plugs spend per vehicle and spend per component
Figure: Switzerland: oil filter market volume and replacement rate
Figure: Switzerland: oil filter labor and parts value
Figure: Switzerland: oil filter spend per vehicle and spend per component
Figure: Switzerland: petrol filter market volume and replacement rate
Figure: Switzerland: petrol filter labor and parts value
Figure: Switzerland: petrol filter spend per vehicle and spend per component
Figure: Switzerland: diesel filter market volume and replacement rate
Figure: Switzerland: diesel filter labor and parts value
Figure: Switzerland: diesel filter spend per vehicle and spend per component
Figure: Switzerland: air filter market volume and replacement rate
Figure: Switzerland: air filter labor and parts value
Figure: Switzerland: air filter spend per vehicle and spend per component
Figure: Switzerland: cabin filter market volume and replacement rate
Figure: Switzerland: cabin filter labor and parts value
Figure: Switzerland: cabin filter spend per vehicle and spend per component
Figure: Switzerland: oil market volume and replacement rate
Figure: Switzerland: oil labor and parts value
Figure: Switzerland: oil spend per vehicle and spend per component
Figure: Switzerland: spark plug market volume and replacement rate
Figure: Switzerland: spark plug labor and parts value
Figure: Switzerland: spark plugs spend per vehicle and spend per component
Figure: Switzerland: glow plug market volume and replacement rate
Figure: Switzerland: glow plug labor and parts value
Figure: Switzerland: glow plugs spend per vehicle and spend per component