Market Opportunities and Emerging Trends in the Prepaid Card Market in Latin America

The report provides market analysis, information and insights into the Latin America prepaid card market, including:

• Current and forecast values for the Latin America prepaid card market
• Comprehensive, country-specific analysis of the industry’s market attractiveness, covering key trends and drivers
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Detailed analysis of the challenges affecting the Latin American prepaid card market
• Competitive landscape of the prepaid card market in each country

Summary

The Latin American (Brazil, Mexico, Chile and Peru) prepaid card industry, including both open and closed-loop prepaid cards, registered strong growth during the review period, posting a combined CAGR of 30.04%. It is estimated that 75 million of the Brazilian population are unbanked, or do not have access to banking services. Prepaid cards provide an alternative payment platform to unbanked consumers and help increase levels of financial inclusion. The Mexican prepaid cards market has slowly gained in popularity as organized retailers and vendors began to accept prepaid cards without charging a processing fee. Furthermore, vehicle rental vendors are also using prepaid cards for their service transactions. During the review period, 47% of Chilean retailers enrolled in a gift card program, making the country the second-largest Latin American market after Mexico for prepaid cards. Chilean gift card brands include Falabella, Easy and Paris. More than 50% of the Peruvian population is still unbanked. In order to provide wider levels of financial inclusion, banks in Peru are expected to issue prepaid or debit cards rather than credit cards. The ease of obtaining prepaid cards will drive the market over the forecast period.

Scope

• This report provides a comprehensive analysis of the prepaid card market in Latin America
• It provides current values for the Latin American prepaid card market for the year 2011 and forecast figures for the years up to 2016
• It offers a detailed analysis of the key markets in the Latin American prepaid card market, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the Latin American prepaid card market
• It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
• It outlines the current regulatory frameworks in the industry
• It details the marketing strategies used by various bankers and other institutions
• It profiles the major banks in the Latin American prepaid card market

Key highlights

• The use of cards as a payment system is popular in Brazil. According to Associação Brasileira das Empresas de Cartões de Crédito e Serviços (ABECS), the total number of credit cards in Brazil increased by 13% to reach over 170 million in 2011, while the number of debit cards increased by 7% to reach over 266 million in 2011. Additionally around 247 million private-label cards are in circulation. As Brazilian consumers are already familiar with the concept of payment cards, it is easier for companies to promote prepaid cards.
• Retailers and supermarkets have launched their own prepaid cards in partnership with commercial banks or prepaid card solution companies. Retailers offering gift cards include iTunes, Cinemex, Mixup, Gandhi, Lo Mejor de México, Smartbox, Starbucks, California Pizza Kitchen, Chili’s, Experimenta, Bueno, todito Card, Saludo, Hablando Derecho, 10 en Tareas and Xbox Live.
• There are opportunities in the Chilean prepaid card market to introduce open-loop cards which have distinctive benefits for both retailers and customers alike. The open loop cards expand the usability of the card and do not restrict the user to shop from limited retailers.
• The online retailing market in Peru is projected to record a CAGR of 13.48% over the forecast period. While debit and credit cards can be used for online purchases, prepaid cards are expected to be used for online retail purchases due to the security options they provide.

Reasons to buy

• Make strategic business decisions using historic and forecast market data related to the Latin American prepaid card industry and each market within it
• Understand the key market trends and growth opportunities within the Latin American prepaid card market
• Assess the competitive dynamics in the Latin American prepaid card market
• Gain insights into the marketing strategies used by prepaid card selling vendors
• Gain insights into key regulations governing the Latin American prepaid card market

Table of Contents

1 Executive Summary

2 Latin American Prepaid Cards Market Benchmarking
2.1 Overview of Latin American Prepaid Card Market Dynamics
2.2 Types of Prepaid Cards Available in Latin America
2.3 Macroeconomic Drivers

3 Prepaid Cards Market in Brazil
3.1 Market Environment
3.1.1 Banking industry structure in Brazil
3.1.2 Payment system
3.1.3 Regulatory framework
3.2 Market Size and Growth Potential
3.2.1 Brazil banking sector market size
3.2.2 Brazil prepaid cards market size
3.3 Marketing Strategies Adopted for Prepaid Cards
3.4 Key Trends, Drivers and Challenges
3.4.1 Economic drivers
3.4.2 Consumer drivers
3.4.3 Business trends and growth drivers
3.4.4 Challenges
3.5 Competitive Landscape
3.5.1 Banco do Brazil
3.5.2 American Express
3.5.3 CBSS
3.5.4 Banco Cruzeiro do Sul SA

4 Prepaid Cards Market in Mexico
4.1 Market Environment
4.1.1 Banking industry structure in Mexico
4.1.2 Payment systems in Mexico
4.1.3 Regulatory framework
4.2 Market Size and Growth Potential
4.2.1 Mexico banking sector market size
4.2.2 Mexico prepaid cards market size
4.3 Marketing Strategies Adopted for Selling Prepaid Cards
4.4 Key Trends, Drivers and Challenges
4.4.1 Economic drivers
4.4.2 Consumer driver
4.4.3 Business trends and growth drivers
4.4.4 Challenges
4.5 Competitive Landscape
4.5.1 NonoPayment Inc.
4.5.2 Blackhawk Network
4.5.3 BBVA Bancomer
4.5.4 Banamex

5 Prepaid Cards Market in Chile
5.1 Market Environment
5.1.1 Banking industry structure in Chile
5.1.2 Payment system in Chile
5.1.3 Regulatory framework
5.2 Market Size and Growth Potential
5.2.1 Chile banking sector market size
5.2.2 Chile prepaid cards market size
5.3 Marketing Strategies Adopted for Selling Prepaid Cards
5.4 Key Trends, Drivers and Challenges
5.4.1 Economic drivers
5.4.2 Consumer drivers
5.4.3 Business trends and growth drivers
5.4.4 Challenges
5.5 Competitive Landscape
5.5.1 Banco Santander-Chile
5.5.2 Banco de Chile
5.5.3 S.A.C.I. Falabella
5.5.4 Ripley Corp SA

6 Prepaid Cards Market in Peru
6.1 Market Environment
6.1.1 Banking industry structure in Peru
6.1.2 Payment system
6.1.3 Regulatory framework
6.2 Market Size and Growth Potential
6.2.1 Peru banking sector market size
6.2.2 Peru prepaid cards market size
6.3 Marketing Strategies Adopted for Selling Prepaid Cards
6.4 Key Trends, Drivers and Challenges
6.4.1 Economic drivers
6.4.2 Consumer drivers
6.4.3 Business trends and growth drivers
6.4.4 Challenges
6.5 Competitive Landscape
6.5.1 Novopayment
6.5.2 Edenred
6.5.3 BBVA Continental

7 Appendix
7.1 About BRICdata
7.1.1 Areas of expertise
7.2 Methodology
7.3 Disclaimer

List of Tables

Table 1: Latin America Prepaid Card Market Comparison (US$ Billion)
Table 2: Latin America Prepaid Card Market Comparison (US$ Billion)
Table 3: Latin America Prepaid Card Categories
Table 4: Latin American Countries’ Macroeconomic Indicators, 2011
Table 5: Latin American Countries’ Macroeconomic Indicators, 2011
Table 6: Latin American Countries’ Macroeconomic Indicators, 2016
Table 7: Latin American Countries’ Macroeconomic Indicators, 2016
Table 8: Brazilian Banks by Institution Type, 2011
Table 9: Brazilian Banks Branch Network, 2011
Table 10: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Table 11: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Table 12: Brazilian Prepaid Cards Market Size (US$ Billion), 2007–2011
Table 13: Brazilian Prepaid Cards Market Size (US$ Billion), 2012–2016
Table 14: Brazilian Banks Market Share, 2011
Table 15: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Table 16: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Table 17: Mexican Prepaid Card Industry (US$ Billion), 2007–2011
Table 18: Mexican Prepaid Card Industry (US$ Billion), 2012–2016
Table 19: NovoPayment – Key Facts
Table 20: NovoPayment – Main Services
Table 21: Blackhawk Network – Key Facts
Table 22: Blackhawk Network – Main Services
Table 23: BBVA Bancomer – Key Facts
Table 24: BBVA Bancomer – Main Services
Table 25: Banamex – Key Facts
Table 26: Banamex – Main Services
Table 27: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Table 28: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Table 29: Chilean Prepaid Card Industry (US$ Million), 2007–2011
Table 30: Chilean Prepaid Card Industry (US$ Million), 2012–2016
Table 31: Banco Santander-Chile – Key Facts
Table 32: Banco Santander-Chile – Main Services
Table 33: Banco de Chile – Key Facts
Table 34: Banco de Chile – Main Services
Table 35: S.A.C.I. Falabella – Key Facts
Table 36: S.A.C.I. Falabella – Main Services
Table 37: Ripley Corp SA – Key Facts
Table 38: Ripley Corp SA – Main Services
Table 39: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Table 40: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Table 41: Peruvian Prepaid Cards Market Size (US$ Million), 2007–2011
Table 42: Peruvian Prepaid Cards Market Size (US$ Million), 2012–2016
Table 43: Peruvian Banks Market Share, 2011

List of Figures

Figure 1: Latin America Prepaid Card Market Comparison
Figure 2: Brazilian Transaction Volumes by Payment Methods (%), 2010
Figure 3: Brazilian Transaction Values by Payment Methods (%), 2010
Figure 4: Brazilian Transaction Value by Payment Method (BRL Billion), 2007–2011
Figure 5: Brazilian Banking Industry Loans and Deposits (US$ Billion), 2007–2011
Figure 6: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Figure 7: Brazilian Prepaid Cards Market Size (US$ Billion), 2007–2011
Figure 8: Brazilian Prepaid Cards Market Size (US$ Billion), 2012–2016
Figure 9: Trends, Drivers and Challenges in the Brazilian Prepaid Cards Market
Figure 10: Brazil – GDP at Constant Prices (US$ Billion), 2007–2016
Figure 11: Brazilian Inflation Rate (%), 2007–2016
Figure 12: Brazilian Annual Disposable Income (US$ Billion), 2007–2016
Figure 13: Brazilian Unemployment Rate (%), 2007–2016
Figure 14: Brazil Point of Sales Terminal, 2007–2011
Figure 15: Brazilian Total Credit as Percentage of GDP (%), 2007–2011
Figure 16: Brazilian Prepaid Card Market Challenges
Figure 17: Credit Card Penetration of Social Class Groups (%), 2011
Figure 18: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Figure 19: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Figure 20: Mexican Prepaid Card Industry (US$ Billion), 2007–2011
Figure 21: Mexican Prepaid Card Industry (US$ Billion), 2012–2016
Figure 22: Trends, Drivers and Challenges in Mexican Prepaid Cards Market
Figure 23: Mexican GDP at Constant Prices (MXN Trillion), 2007–2016
Figure 24: Mexican Inflation Rate (%), 2007–2016
Figure 25: Mexican Annual Disposable Income (MXN Trillion), 2007–2016
Figure 26: Mexican Unemployment Rate (%), 2007–2016
Figure 27: Mexican Prepaid Card Market Challenges
Figure 28: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011
Figure 29: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Figure 30: Chilean Prepaid Card Industry (US$ Million), 2007–2011
Figure 31: Chilean Prepaid Card Industry (US$ Million), 2012–2016
Figure 32: Marketing Strategies for Prepaid Card
Figure 33: Trends, Drivers and Challenges in Chilean Prepaid Cards Market
Figure 34: Chilean GDP at Constant Prices (CLP Trillion), 2007–2016
Figure 35: Chilean Inflation Rate (%), 2007–2016
Figure 36: Chilean Annual Disposable Income (CLP Trillion), 2007–2016
Figure 37: Chilean Unemployment Rate (%), 2007–2016
Figure 38: Chilean Internet Subscribers (Millions), 2007–2011
Figure 39: Chilean Prepaid Card Market Challenges
Figure 40: Peruvian Transaction Values by Payment Methods (%), 2011
Figure 41: Peruvian Banking Industry Loans and Deposits (US$ Billion), 2007–2011
Figure 42: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016
Figure 43: Peruvian Prepaid Cards Market Size (US$ Million), 2007–2011
Figure 44: Peruvian Prepaid Cards Market Size (US$ Million), 2012–2016
Figure 45: Trends, Drivers and Challenges in Peruvian Prepaid Cards Market
Figure 46: Peruvian GDP at Constant Prices (US$ Billion), 2007–2016
Figure 47: Peruvian Inflation Rate (%), 2007–2016
Figure 48: Peruvian Annual Disposable Income (US$ Billion), 2007–2016
Figure 49: Peruvian Unemployment Rate (%), 2007–2016
Figure 50: Peruvian Prepaid Card Market Challenges